Sponsored
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde
See price in cart
Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil, Vegan
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
Features: Demi-Permanent
TCIN: 13810923
UPC: 3614226794512
Item Number (DPCI): 063-01-1186
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, 2-methoxymethyl-p-phenylenediamine, citric acid, sodium sulfite, parfum/fragrance, diacetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, resorcinal, 2-methylresorcinol, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide,n,n-bis(2-hydroxyethylaminophenol, m-aminophenol, tocopheryl acetate. activator: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate.
Shipping details
Estimated ship dimensions: 6.55 inches length x 3.54 inches width x 2.36 inches height
Estimated ship weight: 0.51 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: My natural hair color is dark blonde with grey at my temples and forehead. I have been using Coastal Dune 7. Would using a lighter share of 8G soften the contrast with the grey hair?
submitted by Magda - 2 months ago
A: Not sure but its a close color at 8 level why go 8 medium golden? I'd try 8 ash
submitted byliveforcollege - 2 months ago
Guests also viewed
Discover more options
Summary of reviews
The product has received mixed feedback from guests, with many expressing disappointment over color results and scalp reactions. While some guests appreciate the gentle formula and the way it enhances their natural hair, others report issues with gray coverage and unexpected color outcomes. The ease of application and conditioning effects are noted positively, but concerns about recent formula changes and color accuracy persist. Guests recommend caution when selecting shades, as results may vary significantly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
3.5 out of 5 stars with 914 reviews
quality: 3.25 out of 5
value: 3.2 out of 5
effectiveness: 3 out of 5
39% would recommend
23 recommendations
color dark
5 out of 5 stars
peaches and cream - 1 month ago
originally posted on Clairol
First time using was pleased , little on the smelly side but i’m sensitive to smells , dark brown seemed closer to black but I expect will lighten , worked great on stubborn grays
Quality control
1 out of 5 stars
Highway Star - 2 months ago
originally posted on Clairol
Have been using Natural Instincts light brown for years. Today opened box and discovered the tube of color was a dark mocha....even after mixing. Please see pictures. Luckily I had a spare box on hand and proceeded with color. Please check quality control......hope this is not a trend.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that your color had become oxidized. We check the quality of our products many times during the manufacturing process. If air comes into contact with the color, it can make the dye darker. This reaction with the air is called oxidization and the result is oxidized hair color. If this happens, you should not use the product as it may no longer work properly (ex: deposit color or blend grays). In the future, before you buy the product: make sure the packaging hasn't been opened and isn't damaged. Please keep the product and get back in touch with us! When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist.
Gentle to hair
5 out of 5 stars
Just old enough - 2 months ago
originally posted on Clairol
I've been using this for years and totally happy with my results
It doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
Angelo - 3 months ago, Verified purchaser
It did absolutely nothing! There isn’t any change to my hair it looks exactly the same as before
Surprised and disappointed with result
3 out of 5 stars
bab26 - 3 months ago
originally posted on Clairol
I used Medium Warm Brown on virgin graying brown hair, followed instructions, and was very surprised at the result. Sort of blackish with orange highlights? Much darker and redder than expected, NOT medium and NOT brown. Currently working on fast-fading as best I can with clarifying shampoo…
The product is not gentle with the scalp.
1 out of 5 stars
Working mom - 3 months ago
originally posted on Clairol
I bought this because zero ammonia thinking it was going to be gentle with the scalp. I got a darker color for the roots to get full coverage as always do with my previous brand and it was a disaster. My gray hair was not covered, the other sections where the color touched where I had my previous color got colored very dark, and I had a terrible scalp burning sensation that was awful and defitted the whole purpose. I do not recommend this product.
1 reply from Clairol team - 3 months ago
Hi there. Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
Loved it but the color seems to have changed
4 out of 5 stars
golden brown - 3 months ago
originally posted on Clairol
I've been using this product for many years and especially liked the medium golden brown for the golden highlights it gave my dark brown now graying hair. However, the last 2 boxes seemed more like red undertones, which is more like medium warm brown, and I dont like it as well. Has the formula changed? Not sure I will buy it again.
Great color every time
4 out of 5 stars
Thumbs up graphic, would recommend
Jammy52 - 3 months ago, Verified purchaser
This brand and color has always worked for me. It is easy to apply and looks professionally done. Wish they would change applicator bottle tip; make it snap off instead of cutting with scissors. The end never cuts right. Target seems to be only place I can easily get this color, but only online.
Good product but it has changed formula
3 out of 5 stars
Kallie - 3 months ago
originally posted on Clairol
I have been using Natural Instincts for YEARS, I have some gray hair and like the fact that it washes out gradually and doesn’t have a root line. They have changed it a few times which I didn’t like but could live with. This last formula has caused my scalp to itch for a few days even though I wash my hair everyday. Of all the years of using this product, this is the first time this has happened. I’m sure it’s from something they changed in it. It was fine the way it was!
Not washing out!
1 out of 5 stars
Saddest - 3 months ago
originally posted on Clairol
I bought this product because I did not want to deal with root growth. I wanted a natural fade as I let my grays grow but sadly this product was more permanent and I have a very ugly line of new growth setting my progress back years. I’m so disappointed and I do not recommend this product at all.
1 reply from Clairol team - 3 months ago
Hi there! While we would first like to thank you for using our Natural Instincts, we are saddened to learn that the product did not fade as you had expected it to. This is not the experience we want you to have. Since hair is very individual to each person, there are quite a few variables to consider, and we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765. Our hours of operation are Monday-Friday, 9AM-5:30PM EST. We look forward to speaking with you so we can better assist you!
Very sad
1 out of 5 stars
Thumbs down graphic, would not recommend
Anna - 4 months ago
This turned my blonde/ginger hair black. Extremely disappointed and upset that I have to pay to now get my hair light again after a long journey to get it there to begin with.
Great product
5 out of 5 stars
Grandma72 - 4 months ago
originally posted on Clairol
I’ve used this product for years. As a level 2 I never have roots growing in that are a different color. It enhances my natural color and gives my hair a shine and the feeling of thicker hair. I love this product it has natural ingredients that make my hair look fuller and healthier. It is easy to use and a great price. I highly recommend Natural Instincts by Clairol!
A Winner
5 out of 5 stars
Suzanne 48864 - 4 months ago
originally posted on Clairol
I have used Natural Instincts for years. Love it and love the conditioner that comes with it. Very gentle on hair. To cover my gray, I left it on for 40 minute with no problems.
Blonde to Brunette
1 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago, Verified purchaser
This turned my blonde hair brunette. I wanted to give my hair a darker blonde tone and this turned my hair from a level 7/8 to a level 5/6. It’s way darker than the advertised color and level. I’ve included before and after photos, the after photos are after a few clarifying washes.
Very disappointed
1 out of 5 stars
Suezq - 5 months ago
originally posted on Clairol
Used this for a long time because permanent dyes made my hair fall out and tried this and it was good and seemed to last as long as the permanent. The last box I bought gave me hair loss, quite a bit actually. I had noticed when I purchased it the box was different and it did not say lasts 28 shampoos. I see there has been a formula change, it was not a good one for me. I will have to find another option. Very disappointed
1 reply from Clairol team - 4 months ago
Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
Dark Blonde came out dark brown
1 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago, Verified purchaser
I previously loved this brand for anytime I would dye my hair red or brown. I had blonde hair and decided I wanted it to be a bit darker and got the level 7 dark blonde color. It turned my hair a dark brown, definitely a level 4 or 5. I’m extremely disappointed and now my hair is ruined. Will never buy again. Photos attached are before and after, the after was taken after multiple clarifying shampoos to try to strip the color a bit.
Great product!
5 out of 5 stars
Jess21 - 5 months ago
originally posted on Clairol
Wonderful product! I've been using this for many years to do newly grown in roots and top of my head which seems to fade faster. I never have to redo my long hair on the sodes or back bc the color stays vibrant. I have dark brown hair & grow gray roots all over. It's a great product that's gentle & does not cause damage. I'll continue to be a customer long into the future!
Easy instructions
1 out of 5 stars
Moms - 5 months ago
originally posted on Clairol
Used this product twice and my gray is still present. Not sure if this product is useful to all texture of hair.
1 reply from Clairol team - 4 months ago
Hi there! Thank you for using our Natural Instincts. However, we regret that the color did not give you the results you expected. Since the Natural Instincts is a demi-permanent hair color, it is designed to help with grey blending only and does not offer 100% grey coverage. It is best to use a shade close to your natural color to help with grey blending. If you are looking for 100% grey coverage, we would recommend trying out our Nice 'N Easy which is a permanent product that can fully cover grey. We hope this helps!
New product in green box is not the same, boo!
2 out of 5 stars
RJPM - 5 months ago
originally posted on Clairol
The new package isn't the same at all. I've been using this product for years, thru a previous package change, and always been satisfied. Now it looks and feels different, formula is thinner and cheaper. The conditioner is thinner and cheaper too, this I know for sure as I had a tube from the last (old style) box and the consistency is NOT the same comparing tubes. My hair normally looks amazing, shiny, is soft and manageable. Not the same results at all from new packaging. Drier, tangled, not as shiny. What ever you did to the formula is terrible, change it back!
1 reply from Clairol team - 4 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed with our new packaging update. So, this is not the experience we want you to have, nor what we would expect. Since the results can be factors on a few different variables, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
Tried & True!
5 out of 5 stars
Dawnschilde - 5 months ago
originally posted on Clairol
I mix this with 5c to cover my 85-90% gray hair. (I'm assuming by root line.) I have near zero porosity which absolutely affects how much dye gets deposited and I have to leave it in for longer than average. The homebrew dual-tone pairs perfectly wirh my cool-undertone fair skin. I've used Natural Instincts for over 10 years now, slowly letting go of the auburn tones that stopped working once a certain amount of hair started graying out. My hair grows fast and I have to touch up once a month but I love the condition my hair is in after using the dye and conditioner.