$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT BROWN HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent brown hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Butylparaben-Free, Contains Vitamin E, Vegan, Contains Coconut Oil, Contains Vitamin C, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810932
UPC: 3614226794451
Item Number (DPCI): 063-01-1195
Origin: Made in the USA or Imported
Ingredients:
color cream aqua/water/eau, propylene glycol, ethanolamine. 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol trisodium ethylenediamine disuccinate, resorcinol, citric acid, sodium sulfite parfum/fragrance, dicetyl phosphate, ascorbicacid ceteth-10 phosphate, 2-methylresorcinol, steareth-200, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide. m-aminophenol, 4 amino-2-hydroxytoluene, tocopheryl acetate. activator aquawaterveau, paraffinum liquidum mineral ol/ hule minerale, hydrogen peroxide: cetearylalcohol, sodium cetearyl sulfate salicylicacid, phosphoricacid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidroncacio conditioner aquawater/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol cetyl alcohol, stearamidopropyl dimethylamine, gliitamicacid, parflimfragrance benzyl alcohol, circaco, benzyl benzoate histine edta, sodium chloride, cocos nugfera icoconut oil, hexyl cinnamal linalool magnesium nitrate, trimethylsiloxysilicate, alde barbadensis leaf juice, methylchlorosothiazolinone, magnesium chloride, methyusothiazolinone, ascorbicaco. sodium sulfite sodium benzoate, potassium sorbate' '
Shipping details
Estimated ship dimensions: 2.4409 inches length x 3.622 inches width x 6.378 inches height
Estimated ship weight: 0.522 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 1833 reviews
effectiveness: 3.4 out of 5
quality: 3.57 out of 5
value: 3.58 out of 5
57% would recommend
140 recommendations
perfect and natural looking
5 out of 5 stars
Thumbs up graphic, would recommend
Kat - 15 hours ago, Verified purchaser
for demi permanent, your hair should be very clean (unlike with permanent hair dye, where your hair can be a little dirty, because the permanent is strong enough to cut through) also, for those who say that it doesn't cover grey or white, it does. it is just more like a translucent coverage vs the opaque coverage of permanent. I think that the translucent coverage is much more natural and youthful looking. I have heard several hair professionals say this as well. I always leave this in 30 minutes and it is perfect. I wouldn't go longer than 30 because then it might come out too dark. I hope that this helps you!
Good brunette
4 out of 5 stars
Thumbs up graphic, would recommend
Artsyghost13 - 23 hours ago, Verified purchaser
My favorite color for brunette. Not too dark but a good chocolate brown
Get it
5 out of 5 stars
Thumbs up graphic, would recommend
Danielle - 2 days ago, Verified purchaser
Actually surprised at how well this worked! Used two boxes and everyone thinks I had it done in a salon
Reddish brown
5 out of 5 stars
Thumbs up graphic, would recommend
OrganicBeauty - 9 days ago
If you have a brassy blonde hair color, layering this on top will provide a Medium Reddish Brown hair color. If it’s your first time coloring your hair OR you want the most convenient option, this Clairol hair color is very easy. It is only two steps. I highly recommend it.
Its BLACK BLACK!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenni - 20 days ago
No not buy unless you want black hair! It is NOT brown at all! I had blond highlights I just wanted something close to my natural hair color. I have jet black hair now!
It covered my gray 100%
5 out of 5 stars
Thumbs up graphic, would recommend
Vivid color marker - 25 days ago, Verified purchaser
I absolutely loved this hair dye it was everything it promised and then some. It took my hair from full salt and pepper snowy white to complete coverage. it’s a lovely shade of 4 dark nutmeg brown. My hair feels soft and it’s easy to comb I have 4c hair it’s very coarse the conditioner is soo bomb it literally made my hair easy to comb and manageable. I immediately bought two more boxes for future touch ups. Run buy this dye it’s safe not harsh more importantly it covers gray completely. Make no mistake I love my gray hair but I wanted to dye it because I’m wearing dark braids and this dye washed off in time. I was so impressed I showed my daughter on FaceTime she was amazed at how well my gray was covered I think I shaved 10 years off my age by covering my gray hair. Run buy this product you will thank me I love it so much I would gladly be a spokeswoman for the company.
Natural Instincts has been my fav for years
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 26 days ago, Verified purchaser
Natural Instincts has been my go-to for demi/semi permanent color for 20+ years. It's still great. It doesn't wash out in 28 washes like it's purported to, but it does fade a bit.
Demi color
5 out of 5 stars
Thumbs up graphic, would recommend
Gray - 28 days ago, Verified purchaser
Easy to use. Good color
Excellent Hair Dye and Ammonia FREE!
5 out of 5 stars
Thumbs up graphic, would recommend
Christine - 29 days ago
I love the smell before and after the dye job was done. My hair was not dry and no irritation like other dyes. Also has nice gray coverage.
Stained my hair black!
1 out of 5 stars
Thumbs down graphic, would not recommend
Beckster - 29 days ago, Verified purchaser
My natural color is light brown and I have about 20% grey. I used color 5N. This barely covered my grey hair at the scalp, and turned the lengths of my hair black! I’ve tried everything to strip the color out and nothing is working. This has never happened with this product before so I think they’ve changed the formula.
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Melisa - 1 month ago, Verified purchaser
Amazing color deposit, my hair is still healthy and shinny after 5 washes color is still vibrant
Doesnt last at all
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 1 month ago, Verified purchaser
Ok, so I used the kit, all was well and I was happy with the outcome of my hair. Unfortunately literally after ONE wash I can see the color fading and looking spotty throughout my hair. Fr I should get a refund cause the product should definitely not start washing out after the first wash.
None
5 out of 5 stars
Thumbs up graphic, would recommend
Me - 1 month ago, Verified purchaser
I would like more specials to keep buying more.
Turned my hair black
1 out of 5 stars
Thumbs down graphic, would not recommend
Kassidy - 2 months ago, Verified purchaser
I got the medium golden brown and it turned my hair black. I don’t recommend at all.
Very temporary color
3 out of 5 stars
Thumbs down graphic, would not recommend
LKP1108 - 2 months ago, Verified purchaser
Very semi-permanent hair coloring system. Easy to create and apply. However, color begins to wash away/fade after 3 washes.
Great Quality! Love my hair after
5 out of 5 stars
Thumbs up graphic, would recommend
Mindy - 3 months ago, Verified purchaser
Does a great job covering greys and makes my hair feel so soft.
Way too black!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ali - 3 months ago, Verified purchaser
I regret not paying attention to the bad reviews. I used to color my hair many years ago and now I decided to go back but it was for worse. I had a 7 hair color with some highlights and just wanted a color in between that doesn’t take out the highlights completely but what I got was a very dark black color like if i put a 2 or 3 color tone. I hoping to use some clarifying shampoo to get that color fade and actually go back to a salon! Make yourself a favor and don’t buy this product. Save some money and get your color done with a professional.
Very bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Dont waste your money - 3 months ago, Verified purchaser
The worst I ever tried
Does bot work on grays
3 out of 5 stars
Thumbs down graphic, would not recommend
ChelseaF - 3 months ago, Verified purchaser
Horrible for gray coverage
Best neutral brown
5 out of 5 stars
Thumbs up graphic, would recommend
ABens - 3 months ago, Verified purchaser
This brass free medium brown is the best neutral brown dye I’ve ever used. Highly recommend.