L'Oreal Paris Root Rescue Permanent Hair Color - Medium Brown 5
$6.99
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Guests are saying
This hair color product is praised for its ease of use and effective gray coverage, making it a go-to choice for guests looking to maintain their hair between salon visits. Many appreciate the quick application time and the shiny, natural results it provides. However, some guests have experienced issues with color matching and product quantity, indicating that while it works well for many, it may not meet everyone's expectations. Overall, it offers a convenient solution for gray hair touch-ups.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 1562 reviews
effectiveness: 3.88 out of 5
quality: 3.89 out of 5
value: 3.87 out of 5
70% would recommend
160 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2026Verified purchase
Amazing product
My stylist tells me I have very stubborn grey hair and this product has no issue covering them all. It always leaves my hair very shiny, too!
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2026Verified purchase
(no review title)
Great coverage, last at least two weeks over grays and is easy.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2026
Not great
Loved that it came with a brush and gloves to apply but it does not completely cover grays. Just darkens them a little so they aren’t as white. Does not match the colors it says it does. It’s more of a medium brown. There was also only enough to cover the roots on the top of my head so I would probably need two more bottles next time.
1 reply from L'OrealParisProductExpert team - 26 days ago
Hello Anna! Thank you for sharing your feedback on our Magic Root Rescue 10 Minute Root Hair Coloring Kit. We are glad that the included brush and gloves made application convenient, but we completely understand your disappointment regarding gray coverage, shade matching, and product quantity. Root touch-up results can vary based on individual hair texture and the amount of coverage needed, and we truly appreciate your candid insights as we continually work to improve our hair care essentials. We are grateful for your feedback and hope you find another wonderful L'Oréal Paris solution that gives you the seamless, beautiful results you deserve.
5 out of 5 stars
18 September, 2026Verified purchase
(no review title)
I love this product, it covers my grays without damaging my hair. It looks shiny and fresh
1 out of 5 stars
18 September, 2026
originally posted on lorealparisusa.com
Not enough blonde coverage of dark grow out
The lightest blonde did not lighten my roots enough. Turned slightly orangish. I even left in on for 13 min because I could see it was lightening enough. It there a lighter shade. Easy application, great construction, but still not happy with outcome. I guess I'll have to go back to the salon when it grows out to mget the results I was hoping for. I wish it had worked. Do you have platinum?
1 reply from consumer care center team - 29 days ago
Hello Ms Sandy! Thank you for sharing your feedback on Magic Root Permanent shade 9 Light Blonde and letting us know about your experience with the lack of lift. All natural haircolor that is darker than pale blonde has red and gold pigments. When you lighten your natural color, these warm gold and red pigments are revealed. With most single-process permanent haircolors such as this, you can lighten your hair only up to two shades lighter than your natural color without exposing these warm tones. If a brassy result is still achieved, the shade used may have been too light for your starting color. Unfortunately, leaving the product on longer will not provide additional lift. We do not carry a Platinum shade in this line, but would be happy to provide more customized advice and recommendations to help you reach your goal shade successfully! For Hair Color inquiries, please call our haircolor specialists at 1-833-856-7325 Monday - Friday 9:00 AM - 5:30 PM ET and provide the case number 48305246 for reference. We look forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2026Verified purchase
(no review title)
Quick and easy root touch up! I will use again every few weeks to keep my grey covered!
2 out of 5 stars
27 August, 2026
originally posted on lorealparisusa.com
Going to try another brand
I do not have a ton of gray but the strands I have are on my temples and on top of head on part.. did not cover gray as claimed if anything drew more attention to the weird bronze highlights it created
1 reply from LeCare team - 2 months ago
Hello, We are sorry to hear about your experience using Root Rescue 10 Minute Root Hair Coloring Kit. We would like to help! Please call L'Oréal @ 800-631-7358 M-F 9:00am-5:30pm ET., and provide case #48011040. We look forward to your call!
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
Quick and easy
I love this stuff. It’s always my go to when the grays around my hair line start to show a little more than I like. I like how easy it is to apply and how quickly it works too. I’ve been able to quickly apply this before taking my daily shower and it always turns out great.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
Use it if you get grays often
love it no more 200 Salon visits.
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2026Verified purchase
(no review title)
i've been using this product for years
5 out of 5 stars
31 July, 2026
originally posted on lorealparisusa.com
Great Product!
I have to say I was really impressed with this stuff. Only 10 minutes! I chose 8 minutes because I wasn't quite sure how it was going to work. My roots were white. This did cover in 8 minutes. I did the roots but then blended it in with the rest of my hair so I wouldn't get "lines". Always go at least one shade lighter than you think you should. I will be using this again.
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2026Verified purchase
(no review title)
I like to use in between professional visits for root touch ups ! Easy to use and matches color naturally
2 out of 5 stars
20 July, 2026
originally posted on lorealparisusa.com
It’s works very well.
The product does what it’s intended to do, I have used it twice and the fishy/outdoor dog smell is atrocious. It can’t be the Amino acids in my hair, I’ve tried many other hair dies and this smell has never occurred. The stench lingers for a few days, I would much rather have the ammonia smell! I like how the product works but the smell turns my stomach
1 reply from LeCare team - 3 months ago
Hi Ngonza! Thank you for taking the opportunity to share how you feel about Magic Root Permanent. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2026Verified purchase
So happy I could cry
The best product I have purchased in a very long time. I hope they keep the formula. Only did the roots and it blends so beautiful with the rest of my hair. I just can’t keep up with the salon, about $250 every 2 months. This product will be a staple in my home.
1 out of 5 stars
4 July, 2026Verified purchase
(no review title)
I never received this item from my order.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2026Verified purchase
Did Not Cover Greys
This product did NOT cover grey hair. I have dark brown hair with some greys at the temples and in the back. It did not cover them. Waste of money and time. Will not purchase again.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there NM, We are so incredibly sorry to hear about your experience! We completely understand how frustrating it is to dedicate your time and money to coloring your hair, only to find those stubborn greys at your temples and the back of your head didn't get covered. Temple greys can be particularly resistant to color because the hair texture there is often coarser and more tightly sealed. Your color choice was spot-on…the Root Rescue Permanent Hair Color is normally left on for 10 minutes but we recommend 15 minutes for stubborn gray. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-735 9 AM to 5:30 PM ET M – F
5 out of 5 stars
31 May, 2026Verified purchase
(no review title)
I used the temporary hair color stick and it matched pretty well, so I purchased this to correct my hair color so I didn’t have to keep using the temporary hair color stick.
5 out of 5 stars
Thumbs up graphic, would recommend
17 May, 2026Verified purchase
(no review title)
I just started using hair color for my gray hair and so happy with the results and how easy it is to use. This is my second time buying it.
1 out of 5 stars
16 May, 2026
(no review title)
This ruined my hair!!
1 reply from L'OrealParisProductExpert team - 5 months ago
Hello jmd3214! We are very sorry to hear about your experience with our Magic Root Rescue 10 Minute Root Hair Coloring Kit. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
5 out of 5 stars
14 May, 2026
originally posted on lorealparisusa.com
Completely satisfied
I have been using this product for 6 years. It works so well that I no longer go to the salon. Just touch up every 5-6 weeks. I get compliments all the time and people cannot believe I do it at home. Full disclosure….my husband applies where I cannot reach. Highly recommended