L'Oreal Paris Magic Root Rescue permanent root kit provides a quick fix between salon appointments or at-home colorings
100 percent gray coverage matches any shade, even professional salon colors
In 10 minutes get beautiful, even coverage
Just mix, apply to roots, washout - color lasts several weeks
Description
Rescue your roots in between colorings. This 10 minute permanent hair color root touch up is a low ammonia color gel with built in conditioning and an aromatic scent. Magic Root Rescue is recommended to cover gray hair for root regrowth of less than three weeks. It's quick precision applicator makes touching up roots fast and easy and it covers 100 percent of your grays. No uneven touch-ups, just seamless, beautiful color from root to tip. The Root Rescue hair dye kit is available in a color palette ranging from jet black to medium golden brown and light blonde. Packaging may vary. What you receive may not be what is reflected on site. Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box. Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: Normal
Number of Pieces: 3
Product Form: Cream
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
Features: Permanent
TCIN: 76545487
UPC: 071249402405
Item Number (DPCI): 063-01-5318
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
● IF YOU HAVE A TATTOO, THE RISKS OF ALLERGIC REACTION MAY BE INCREASED., ● IF PRODUCT GETS INTO EYES, RINSE IMMEDIATELY., HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION, ● THOROUGHLY RINSE HAIR AFTER APPLICATION., - YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOR PRODUCT., ● WEAR GLOVES PROVIDED IN KIT., USAGE ADVISORY-SAFETY WARNINGS, IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS:, ● AVOID CONTACT OF THIS PRODUCT WITH EYES AND SKIN., ● DO NOT USE IF:, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., ● PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (SEE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., ● DO NOT USE OVER COMPOUND HENNA OR PROGRESSIVE COLOR., ● KEEP PRODUCT OUT OF THE REACH OF CHILDREN. DO NOT APPLY ON CHILDREN., - YOU HAVE A SENSITIVE, ITCHY OR DAMAGED SCALP., ● WAIT AT LEAST 14 DAYS AFTER BLEACHING, PERMING OR RELAXING BEFORE COLORING.
Shipping details
Estimated ship dimensions: 6.81 inches length x 2.67 inches width x 2.16 inches height
Estimated ship weight: 0.22 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Can I use a spray kit to color natural hair that's has locks and is spiced red? I want to spray color my entire head because of the gray.
What would you recommend
submitted by Ressey - 4 years ago
A: Hey Reseey,
The L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit is not a spray application, It is a permanent brush on gel touch up formula. There is another product that is a spray, but it is temporary option: L'Oreal Paris Magic Root Cover Up. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 4 years ago
Brand expert
A: Hi there! Thank you for your interest in the L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit. Rescue your roots in between colorings. This 10 minute permanent hair color root touch up is a low ammonia color gel with built in conditioning and an aromatic scent. Magic Root Rescue is recommended to cover gray hair for root regrowth of less than three weeks. It's quick precision applicator makes touching up roots fast and easy and it covers 100 percent of your grays. No uneven touch-ups, just seamless, beautiful color from root to tip. The Root Rescue hair dye kit is available in a color palette ranging from jet black to medium golden brown and light blonde. For more help selecting the perfect haircolor product and shade, you may wish to explore our Tools and Consultations Feature on our website. We thank you for choosing L'Oreal.
submitted byL'OrealParisProductExpert - 4 years ago
Brand expert
Q: How many washes is this expected to last?
submitted by Elle - 4 years ago
A: Hello Elle, the L'Oreal Paris Root Rescue Permanent Hair color lasts several weeks, depending on how many time you wash your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 4 years ago
Brand expert
A: Hi Elle! Thanks for reaching out to us regarding Magic Root Rescue Haircolor. This is a permanent haircolor and will not wash out of the hair.
submitted byL'OrealParisProductExpert - 4 years ago
Brand expert
Q: need root coloring. need toner.. my hair is brassy now and the ash color has become red brown.my highlights are Beasley grown out.
what can I use without brassy and may be highlight as well?
submitted by mindy - 5 years ago
A: Hi there! For the best advice, we need more information regarding your hair and your highlights. Please contact us for a consultation 1-800-631-7358 M-F 9A-5:30P ET and provide reference #20163896. We look forward to helping you. Thank you.
submitted byL'OrealParisProductExpert - 5 years ago
Brand expert
Q: My stylist told me I’m a level 3.5. Can anyone tell me what color would work best for me?
submitted by clw19 - 1 month ago
A: Hi there! Thanks for reaching out! Since a level 3.5 is right between dark brown and medium brown, you'll want to look at shades like 4 Dark Brown for a rich, seamless blend, or 3 Soft Black if your hair leans toward the deeper side. Because root touch-ups are designed to blend with your existing color, matching your current undertone (warm, cool, or neutral) is also key. We hope this helps!
submitted byL'OrealParisProductExpert - 1 month ago
Brand expert
Q: I have blond highlights and gray roots coming out. Which color would you recommend to cover the roots without ruining the highlights. My base color is dark brown .
submitted by Rabeena - 2 months ago
A: Hi Rabeena, Thanks for reaching out! You can lift your hair up to 2 levels. We would suggest L'Oréal Paris Magic Root Rescue 10 Minute Root Light Brown #6. We thank you for your interest in L'Oréal!
submitted byL'OrealParisProductExpert - 2 months ago
Brand expert
Q: can pregnant women use this ?
submitted by e2n - 4 months ago
A: Hi e2n. Thank you for reaching out to L'Oreal regarding the Magic Root Rescue Hair Color. While every ingredient we use in our products is evaluated for safety, we do not specifically test our products on women who are pregnant or nursing. L'Oreal ensures there is substantial information supporting the safety of our products when used as directed by consumers. However, as there could be certain ingredients that physicians may not recommend for use during pregnancy and nursing, we always recommend that you discuss this with your physician and follow their advice.
submitted byL'OrealParisProductExpert - 4 months ago
Brand expert
Q: my hair is getting thinner is it good to use this product
submitted by clara - 5 months ago
A: Hello clara! We understand that changes in hair density can be a concern, and we want you to feel confident in your beauty routine. Magic Root Rescue is a permanent color designed for a quick, 10-minute application, which limits the duration the formula remains on the hair and scalp. To protect thinning or more fragile strands, we suggest applying the color precisely to the new growth area only, utilizing the included precision applicator to avoid overlapping on previously colored hair. Performing a skin allergy test 48 hours before every application is an essential step to ensure your scalp remains comfortable during the process. If your hair thinning is significant or accompanied by any scalp irritation, it is always a good idea to consult with a medical professional or a trusted hair stylist before proceeding with any chemical treatment to ensure it is the right choice for your current hair health.
submitted byL'OrealParisProductExpert - 5 months ago
Brand expert
Q: Is there more than one application per bottle?
submitted by Kat - 8 months ago
A: Hi there, Kat! Thank you for reaching out about our Magic Root Rescue. Our formula is portioned for one single use. We hope this is helpful!
submitted byL'OrealParisProductExpert - 8 months ago
Brand expert
Q: Can I mix two colors 7 and 8 of the Loreal Paris root permanent hair color???
submitted by marisol - 1 year ago
A: Hi there, marisol! Thank you for reaching out about our Magic Root Rescue. We do not recommend mixing shades together. If you would like to chat with one of our hair color experts, please reach us at Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We hope this is helpful!
submitted byL'OrealParisProductExpert - 1 year ago
Brand expert
Q: If I use this can I get real
Color a few days later
submitted by D - 1 year ago
A: Hello D! Thank you for reaching out with your question about our Magic Root Rescue 10 Minute Root Hair Coloring Kit. This product is formulated for quick root touch-ups between full colorings. While it might seem convenient to apply a full color just a few days later, we strongly advise against it. Applying permanent hair color products too closely together can potentially lead to over-processing, which may cause damage to your hair, such as dryness, breakage, or an uneven color result. For optimal hair health and color vibrancy, we always recommend waiting a minimum of 2-3 weeks between any chemical color applications. This allows your hair sufficient time to recover and ensures the best possible outcome for your next full color treatment.
submitted byL'OrealParisProductExpert - 1 year ago
This hair color product is praised for its ease of use and effectiveness in covering gray hair, making it a favorite among guests for quick touch-ups between salon visits. Many appreciate the natural-looking results and the convenience of a single-use application. However, some guests have experienced issues with color accuracy and strong odors. Overall, it offers a practical solution for maintaining hair color at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0
4 out of 5 stars
1545 star ratings
4.0 out of 5 stars with 1545 reviews
effectiveness
3.9 out of 5
effectiveness: 3.87 out of 5
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3.9 out of 5
quality: 3.87 out of 5
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3.9 out of 5
value: 3.86 out of 5
69% would recommend
156 recommendations
2 out of 5 stars
27 August, 2026
originally posted on lorealparisusa.com
Going to try another brand
I do not have a ton of gray but the strands I have are on my temples and on top of head on part.. did not cover gray as claimed if anything drew more attention to the weird bronze highlights it created
1 reply from LeCare team - 11 days ago
Hello, We are sorry to hear about your experience using Root Rescue 10 Minute Root Hair Coloring Kit. We would like to help! Please call L'Oréal @ 800-631-7358 M-F 9:00am-5:30pm ET., and provide case #48011040. We look forward to your call!
Emanon
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
Quick and easy
I love this stuff. It’s always my go to when the grays around my hair line start to show a little more than I like. I like how easy it is to apply and how quickly it works too. I’ve been able to quickly apply this before taking my daily shower and it always turns out great.
JC
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
Use it if you get grays often
love it no more 200 Salon visits.
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 August, 2026Verified purchase
(no review title)
i've been using this product for years
CWhite
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
31 July, 2026
originally posted on lorealparisusa.com
Great Product!
I have to say I was really impressed with this stuff. Only 10 minutes! I chose 8 minutes because I wasn't quite sure how it was going to work. My roots were white. This did cover in 8 minutes. I did the roots but then blended it in with the rest of my hair so I wouldn't get "lines". Always go at least one shade lighter than you think you should. I will be using this again.
TB2026
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 July, 2026Verified purchase
(no review title)
I like to use in between professional visits for root touch ups ! Easy to use and matches color naturally
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
20 July, 2026
originally posted on lorealparisusa.com
It’s works very well.
The product does what it’s intended to do, I have used it twice and the fishy/outdoor dog smell is atrocious. It can’t be the Amino acids in my hair, I’ve tried many other hair dies and this smell has never occurred. The stench lingers for a few days, I would much rather have the ammonia smell! I like how the product works but the smell turns my stomach
1 reply from LeCare team - 1 month ago
Hi Ngonza! Thank you for taking the opportunity to share how you feel about Magic Root Permanent. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Ngonza
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 July, 2026Verified purchase
So happy I could cry
The best product I have purchased in a very long time. I hope they keep the formula. Only did the roots and it blends so beautiful with the rest of my hair. I just can’t keep up with the salon, about $250 every 2 months. This product will be a staple in my home.
Anonymous
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effectiveness: 5 out of 5
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quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
4 July, 2026Verified purchase
(no review title)
I never received this item from my order.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
4 June, 2026Verified purchase
Did Not Cover Greys
This product did NOT cover grey hair. I have dark brown hair with some greys at the temples and in the back. It did not cover them. Waste of money and time. Will not purchase again.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there NM, We are so incredibly sorry to hear about your experience! We completely understand how frustrating it is to dedicate your time and money to coloring your hair, only to find those stubborn greys at your temples and the back of your head didn't get covered. Temple greys can be particularly resistant to color because the hair texture there is often coarser and more tightly sealed. Your color choice was spot-on…the Root Rescue Permanent Hair Color is normally left on for 10 minutes but we recommend 15 minutes for stubborn gray. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-735 9 AM to 5:30 PM ET M – F
NM
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
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quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
31 May, 2026Verified purchase
(no review title)
I used the temporary hair color stick and it matched pretty well, so I purchased this to correct my hair color so I didn’t have to keep using the temporary hair color stick.
Kim
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 May, 2026Verified purchase
(no review title)
I just started using hair color for my gray hair and so happy with the results and how easy it is to use. This is my second time buying it.
Kate
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effectiveness: 5 out of 5
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quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
16 May, 2026
(no review title)
This ruined my hair!!
1 reply from L'OrealParisProductExpert team - 4 months ago
Hello jmd3214! We are very sorry to hear about your experience with our Magic Root Rescue 10 Minute Root Hair Coloring Kit. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
jmd3214
2 guests found this review helpful. Did you?
5 out of 5 stars
14 May, 2026
originally posted on lorealparisusa.com
Completely satisfied
I have been using this product for 6 years. It works so well that I no longer go to the salon. Just touch up every 5-6 weeks. I get compliments all the time and people cannot believe I do it at home. Full disclosure….my husband applies where I cannot reach. Highly recommended
Lionel
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 May, 2026Verified purchase
(no review title)
This left a red tint to my dark brown hair. It didn’t even cover my gray hair at all, it just tinged the other hair red.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there! We’re sorry to hear our Root Rescue Permanent Hair Color did not give you the results you were hoping for. We understand how disappointing it is when the shade outcome is not what you expected and gray coverage falls short. We appreciate you taking the time to share your experience with us.
sara
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
3 out of 5 stars
3 May, 2026Verified purchase
Open
One of the hair tint package was open
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi Open. You have reached the L'Oreal Company. We're sorry to hear one of your hair tint packages was opened. Since you ordered your item through Target we suggest you contact them regarding your issue.
Open
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 April, 2026
(no review title)
Title: Amazing for covering gray hair! I tried the Magic Root, and it covered my gray hair really well. I was very impressed with the results. It’s honestly one of the best things they could have invented for quick touch-ups. What I loved the most is how easy it is to use and that it doesn’t make a mess at all. It saved me time and made everything so much simpler. I definitely recommend it to anyone who wants a fast and effective way to cover gray hair. I will keep using it for sure!
Solanyi
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
15 April, 2026Verified purchase
(no review title)
Covers well and easy to apply
Danita
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2 out of 5 stars
15 April, 2026
originally posted on lorealparisusa.com
Beware of orange results
Disaster using number 8 color mixed 50/50 with number 9 on my 75% gray/white roots. Hair came out orange! I had previously used number 9 that had a nice pale color with no orange but wanted a darker color. I even mixed the developers 50/50 as well. The only thing that saved me- temporarily- was purple gloss and purple shampoo or I would be a carrot top head. I will have to permanently tone these redish roots now for correction.
1 reply from LeCare team - 5 months ago
Hi TNNV! We apologize you were not satisfied with the results you achieved with Magic Root Permmanent,8-Medium Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
TNNV
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1 out of 5 stars
10 April, 2026
originally posted on lorealparisusa.com
Change in formula a mistake
I’ve purchased this for along time. The last few times it’s just been horrible. It’s so wet and it splatters all over the place!!! It was not this way. I’m not sure what they have changed but it’s a huge mistake. Last can.
1 reply from LeCare team - 5 months ago
Hi Edg170! We are so sorry to hear about your experience with your Root Rescue 10 Minute Root Hair Coloring Kit. We want to make this right. We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at 800-322-2036, M-F 9:00am – 7:00pm ET and provide the advisor answering your call with the reference number 46070349. We understand how frustrating this can be and we apologize for any inconvenience this may have caused. We look forward to hearing from you!
