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Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 2 of 4Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 3 of 4Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 4 of 4
Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 1 of 4

Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 15lbs

$43.99 ($0.18/ounce)

Size15

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • REAL CHICKEN FIRST: Blue Buffalo's premium dog food features high quality deboned chicken as the primary ingredient; brown rice; cranberries and vegetables for a balanced diet; and high quality protein that promotes strong muscles
  • HIGH QUALITY NATURAL FOOD: BLUE's natural dry dog food is made with premium ingredients and contains no chicken or poultry by-products, corn, wheat or soy
  • THE PERFECT BALANCE OF FLAVOR AND NUTRITION: Formulated with essential proteins and carbs for energy needs and Omega-3 & 6 fatty acids to promote healthy skin and coat
  • CONTAINS IMMUNITY-BOOSTING LIFESOURCE BITS: LifeSource Bits contain a precise blend of antioxidants, vitamins and minerals to support immune system health, life stage needs and a healthy oxidative balance
  • Contains: One (1) 15-lb bag of BLUE Life Protection Formula Natural Chicken and Brown Rice Flavor
  • ENHANCED IMAGERY: We have enhanced our digital product packaging to highlight our products’ ingredients and essential benefits; while the physical packaging will differ slightly, all information is accurate

Description

Formulated for the health and well-being of adult dogs, BLUE Life Protection Formula Chicken and Brown Rice dry dog food is made with the finest natural ingredients enhanced with vitamins, minerals, and other nutrients. It’s a high-quality, balanced recipe you can both feel great about. Designed to help your dog thrive, this formula starts with real chicken and contains no chicken (or poultry) by-product meals, no corn, wheat, or soy, and no artificial flavors or preservatives. Like all BLUE dry foods, BLUE Life Protection Formula includes exclusive, antioxidant-rich LifeSource Bits to support a healthy immune system in your adult dog.  Give your dog the balanced nutrition of BLUE Life Protection Formula today. BLUE Life Protection Formula is brought to you by Blue Buffalo, the leader in natural pet food. Blue Buffalo makes premium-quality pet foods featuring real meat, fruit, and vegetables. Love them like family. Feed them like family.
Pet Caution Statement: No warning applicable
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Bone Health, Joint Health, Skin and Coat Health, Immune System Health
Features: Soy-Free, Meat as the First Ingredient, Wheat Free, No Artificial Flavors, Colors or Preservatives, Added Rice, No Artificial Flavors, No Animal By-Products, Natural, No Artificial Colors
Form: Kibble
State of Readiness: Ready to Eat
Pet Lifestage: Adult
Breed size: All Sizes
Pet food type: Dry
Net weight: 15 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 52616126
UPC: 859610000098
Item Number (DPCI): 083-06-0340
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 24% min
Crude Fat (Min) 14% min
Crude Fiber (Max) 5% max
Moisture (Max) 10% max
Calcium 1% min
Phosphorus 0.7% min
Omega-3 0.5% min
Omega-6 (linoleic acid LA) 3% min
Glucosamine (Min) 400mg/kg min
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

deboned chicken, chicken meal, brown rice, barley, oatmeal, pea starch, flaxseed (source of omega 3 & 6 fatty acids), chicken fat (preserved with mixed tocopherols), natural flavor, dried tomato pomace, peas, pea protein, salt, potassium chloride, direct dehydrated alfalfa pellets, dried chicory root, potatoes, pea fiber, alfalfa nutrient concentrate, calcium carbonate, choline chloride, dl-methionine, preserved with mixed tocopherols, dicalcium phosphate, sweet potatoes, carrots, garlic, zinc amino acid chelate, zinc sulfate, vegetable juice for color, ferrous sulfate, vitamin e supplement, iron amino acid chelate, blueberries, cranberries, barley grass, parsley, turmeric, dried kelp, yucca schidigera extract, niacin (vitamin b3), glucosamine hydrochloride, calcium pantothenate (vitamin b5), copper sulfate, biotin (vitamin b7), l-ascorbyl-2-polyphosphate (source of vitamin c), l-lysine, l-carnitine, vitamin a supplement, copper amino acid chelate, manganese sulfate, taurine, manganese amino acid chelate, thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), vitamin d3 supplement, vitamin b12 supplement, pyridoxine hydrochloride (vitamin b6), calcium lodate, dried yeast, dried enterococcus faecium fermentation product, dried lactobacillus acidophilus fermentation product, dried aspergillus niger fermentation extract, dried trichoderma longibrachiatum fermentation extract, dried bacillus subtilis fermentation extract, folic acid (vitamin b9), sodium selenite, oil of rosemary

Shipping details

Estimated ship dimensions: 19.4 inches length x 11.8 inches width x 4.2 inches height
Estimated ship weight: 15.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this dog food gluten free?

submitted by Gluten free - 2 months ago
  • A: No, this diet is not gluten free.

    submitted byBlue Buffalo Expert - 2 months ago
    Brand expert

Q: How many calories in 8 oz. Cup?

submitted by Dee - 7 months ago
  • A: Hi Dee, The Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice contains approximately 379 kcal per 8-ounce cup. Thanks for reaching out!

    submitted byBlue Buffalo Expert - 7 months ago
    Brand expert

Q: Is the food bite sized for small breeds? Is there a way to request a sample?

submitted by Melissa - 4 years ago
  • A: Hi there! The kibble size could be fed to a small breed dog. It will measure approximately 11-13 mm in size and be a triangle shape. While we don't offer samples, whenever you purchase our product and find it is not the right fit, you can take advantage of our satisfaction guarantee and return the remaining product and package, along with your receipt, to the retailer for a refund or exchange. We hope this helps!

    submitted byBlue Buffalo Expert - 4 years ago
    Brand expert

Q: Is it good for golden retriever puppy

submitted by Jhon - 5 years ago
  • A: Hi there! Thanks for reaching out. We recommend speaking with your veterinarian, as he or she should be able to direct you to a product that is best suited for your pet.

    submitted byBlue Buffalo Expert - 4 years ago
    Brand expert

Q: what is considered a small dog in pounds

submitted by Kippy - 6 years ago
  • A: Hi Kippy! Our feeding charts are based on the weight of your dog, not a general size. All bags of dog food have their own recommended feeding charts listed on the packaging. We recommend reaching out to your veterinarian if you are unsure of what food is right for your dog.

    submitted byPublished by General Mills - 6 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

Blue Life Protection Formula Chicken and Brown Rice is a highly regarded dog food that many guests have found beneficial for their pets. It is praised for its quality ingredients, which contribute to improved health, energy, and overall well-being. Many dogs enjoy the taste, making it a favorite among various breeds. However, some guests have noted concerns about packaging and specific ingredient preferences. Overall, it is a solid choice for pet owners seeking nutritious options for their dogs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2708 reviews
    dog likes it: 4.62 out of 5
    easy to digest: 4.57 out of 5
    nutrition: 4.58 out of 5
    quality: 4.58 out of 5
    value: 4.24 out of 5
    91% would recommend
    284 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 March, 2026Verified purchase

    (no review title)

    My dogs like the taste!
    Taylor
    dog likes it: 5 out of 5
    easy to digest: 4 out of 5
    nutrition: 3 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 March, 2026Verified purchase

    Great dog food

    Love this dog food ‘ recommendable for Pitbulls or American staffi
    Los foursix
    dog likes it: 5 out of 5
    easy to digest: 4 out of 5
    nutrition: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026Verified purchase

    (no review title)

    Our Boykin loves it!!
    charlene
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026Verified purchase

    Likes it a lot

    My dog likes it a lot.
    Benito2887
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    14 March, 2026
    originally posted on influenster.com
    Image

    Good brand

    This is the main brand I feed my dog, he seems to really love it. I’ve had no issues with it so far, and the ingredients are pretty good, he also prefers the chicken to the other flavours.
    PaigeG
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 March, 2026Verified purchase

    (no review title)

    We purchased this on 2/10/2026 at the Desert Ridge target. Our dog has had stomach issues since we opened the bag. We looked carefully at the bag and there is a label on it that says, “Purge 12/06/25. It was 2 months out of code.
    1 reply from Blue Buffalo Expert team - 15 days ago
    We're so sorry to hear about your experience with our Life Protection Formula Chicken & Brown Rice. Please take advantage of our satisfaction guarantee and exchange the expired bag at Target within their return window. Please capture the UPC (Bar code) and best by date (including all the numbers and letters) before returning the bag. Please contact us directly at https://bluebuffalo.com/about/contact/ and include the photos with the product information on the form you submit. We're committed to resolving this and ensuring your pet receives the best possible care.
    L1966
    dog likes it: 1 out of 5
    easy to digest: 1 out of 5
    nutrition: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    Happy Dogs

    Boo blue buffalo is wonderful my dogs love it and it makes the poop solid and I make homemade dog food anyway with brown rice and chicken and when I mix it oh my goodness they are so healthy now great ingredients. Great smell.
    Beverly
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on influenster.com
    Image

    Dogs love

    My dogs love this dog food. I feel really good feeding it to them since it has such wholesome ingredients. If you love feeding your dogs healthy food, this is a great option!
    1 reply from Blue Buffalo Care Team team - 22 days ago
    We're so happy to hear your dogs love BLUE Life Protection Formula Chicken and Brown Rice for Senior Dogs! It's wonderful that you feel good about feeding them our wholesome ingredients. Thank you for your review!
    HeatherK
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on influenster.com
    Image

    Dog likes

    My older dog recently transitioned to this formula and he seems to be tolerating it well. So far no tummy issues. It is a little pricey for the amount you get.
    1 reply from Blue Buffalo Care Team team - 23 days ago
    We're so glad to hear your older dog is tolerating BLUE Life Protection Formula Senior so well and has no tummy issues! Thanks for sharing your positive experience.
    JessicaU
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    4 March, 2026Verified purchase

    Not scratch proof

    My dog loves this food and eats it right up! Only problem is the bag is not scratch proof. My kittens broke into it easy !! It’s now torn up :( beware !
    R
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on bluebuffalo.com
    Image

    Cruizers choice

    My dog Cruizer knows when it's not Blue Buffalo. Would love to get some coupons.
    Cruizer
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2026Verified purchase

    Horrible Delivery Service

    I ordered two 24-lb bags of dog food and they were not even delivered on my porch. They were dropped off 20-30 feet from the street by my driveway. This is either pure laziness or incompetence. It doesn’t even make sense why anyone would think that this is ok.
    1 reply from Blue Buffalo Expert team - 1 month ago
    We're so sorry to hear your delivery issues of our Life Protection Formula Chicken and Brown Rice. We know how upsetting this is, especially when you were looking forward to giving your pet something special. If necessary, please contact the retailer where you purchased it for assistance with a return or replacement.
    Carlos M
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase

    (no review title)

    My American Bulldog has been on Blue Buffalo since she was a puppy she loves it and she is going to be 5 years old in July. She is healthy and active.
    sharon Vegas
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    17 February, 2026Verified purchase

    (no review title)

    Food was stale for dog
    1 reply from Blue Buffalo Expert team - 1 month ago
    We offer a satisfaction guarantee. If your pet doesn't enjoy our food, you can return the unused portion to the retailer with your receipt for a refund or exchange, as long as it's within their return policy timeframe.
    Khalil
    dog likes it: 5 out of 5
    easy to digest: 1 out of 5
    nutrition: 1 out of 5
    quality: 1 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 February, 2026
    originally posted on influenster.com
    Image

    Weim approved

    This dog food is weimaraner tested and approved. We have been feeding it to her for years. It keeps her coat shiny her tummy happy and her healthy.
    SherryS
    Did you find this review helpful?
    1 out of 5 stars
    14 February, 2026
    originally posted on bluebuffalo.com
    Image

    Dog Refused to eat it.

    My dog would not eat this food. We normally get the Adult version in the Red bag that is Beef & Brown Rice, and he loves that one. But this Senior chicken and brown rice, he tried about a handful. He won't touch it. I don't know what to do.
    1 reply from Blue Buffalo Customer Care Team team - 1 month ago
    We appreciate you sharing your honest feedback about the Life Protection Formula Senior Chicken and Brown Rice. We understand that not every pet will love every flavor, and every palate is unique! We offer a wide variety of recipes to suit different tastes. If your pet isn't a fan of this flavor, you can explore our other options. For unused portions, our satisfaction guarantee allows for returns to the retailer (with your receipt) for an exchange or refund within their return window.
    Alice
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 February, 2026Verified purchase

    (no review title)

    Bag came with a hole in it, don't know how much dog food was lost
    1 reply from Blue Buffalo Expert team - 1 month ago
    We're so sorry to hear your Life Protection Formula Adult Chicken and Brown Rice arrived damaged. We know how upsetting this is, especially when you were looking forward to giving your pet something special. Please contact the retailer where you purchased it for assistance with a return or replacement.
    Korissa
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Pricey but worth it: owners of 2 large dogs

    pricier than some of the big box/warehouse store options, but he dogs are healthier happier and no more bad dog farts!
    lisap867_8922
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2026Verified purchase

    (no review title)

    My dogs are healthy! I think it has a lot to do with the food they eat!
    Karen
    dog likes it: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on influenster.com
    Image

    I really like this food for my dogs an highly reco

    My dog liked this food it was easy on her stomach she had no stool problems an the chewability was easy for her to chew the freshness was great an the value price was very affordable
    Gearl N
    Did you find this review helpful?

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