$5.89 ($1.73/ounce)
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Guests are saying
Guests are captivated by the delightful combination of chocolate and strawberries in this product, often describing it as a must-have treat. Many appreciate the unique texture and flavor, especially when frozen. However, some guests express disappointment over recent changes in the recipe, noting a shift towards more chocolate and less fruit. Despite this, the overall enjoyment remains high, with many guests eager to stock up on their favorite snack.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1046 reviews
quality: 4.84 out of 5
taste: 4.77 out of 5
value: 4.59 out of 5
91% would recommend
352 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
Where have these been all my life
My favorite snack. These are sooooo good!
3 out of 5 stars
18 January, 2026Verified purchase
Full of air
Delicious but lets talk about the amount in the bag for the price. They have pretty much just a few large pieces then some crumb like pieces in the bag. The cost is not justified. Most of bag is air.
5 out of 5 stars
8 January, 2026
originally posted on trufru.com
5 stars (x100,000,000)
The crunch of those freeze-dried strawberries is light and a little tart. They’re coated in silky white chocolate and rich dark chocolate, which balances everything so well it feels almost wrong. Each bite hits that sweet, fruity, chocolatey spot without being too much, making it way too easy to polish off the whole bag without even noticing. You grab this snack ‘just to give it a shot’ and suddenly find yourself wanting to buy it again because nothing else really matches up. It’s honestly addictive and, no joke, kind of life-changing.
5 out of 5 stars
21 December, 2025
originally posted on trufru.com
Not a healthy snack
These are so good! I didn't even realize they had a layer of white chocolate as this was a checkout line impulse buy. I see that customers are complaining that the formulation was changed and white chocolate was added. I actually like white chocolate so I don't have a problem with it, but I can understand that this is now a completely different version of the former product. Also the 48 gram serving has 21 grams of added sugar. Additionally, it's listed as dark chocolate which is why I bought it. In the ingredient list it says semisweet which to me is NOT dark chocolate in my book. In conclusion, I thought I was buying a healthy snack, but I was wrong. They are delicious though!
5 out of 5 stars
27 November, 2025
originally posted on trufru.com
Amazing
These strawberry ones are by far the best, they have that crunch from the chocolate and they stay fresh for so long.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 November, 2025Verified purchase
(no review title)
Same price with a smaller bag? Do better!
5 out of 5 stars
26 November, 2025
originally posted on trufru.com
So good
I absolutely love trü frü I personally think I could eat this for breakfast lunch and dinner I will always keep buying g this:)
1 out of 5 stars
22 November, 2025
originally posted on trufru.com
better without white chocolate
was better without the white chocolate. bring back the dark chocolate only
5 out of 5 stars
17 November, 2025
originally posted on trufru.com
Yummy!
It is so good that when I get them, I get multiple at a time. But they are so hard to find in the store. I would prefer it with only dark chocolate and not white chocolate, but they are still good either way
5 out of 5 stars
18 October, 2025
originally posted on trufru.com
Delicious!
I love these and am so glad they're in easier to eat pieces! They are absolute perfection and wish I could just buy direct since they're hard to find in my area.
1 out of 5 stars
16 October, 2025
originally posted on trufru.com
Death to dark chocolate only
Bring back the dark chocolate only and make them bigger again. Really disappointed. Skimping on the size of them and adding white chocolate is a great to kill a good product.
1 reply from Customer Service team - 3 months ago
We understand your concerns about the recent changes and want to offer some insight. The shift in product weight and taste is the result of a recent formulation update. We’ve adjusted the balance of ingredients to create a more fruit-forward experience, emphasizing the natural flavor and texture of the strawberries. Our goal was to bring the fruit closer to the forefront and align the product more closely with our original mission of celebrating real fruit in every bite. That said, we recognize that any change, especially one that affects a product you’ve come to enjoy, can be disappointing. We appreciate the feedback and will pass it directly to our product development team for review.
5 out of 5 stars
7 October, 2025
originally posted on trufru.com
👍🏿
Omg one of my most favorite cravings pregnant and not my kids ever eat them
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase
My new favorite sweet
Very good chocolate. Love the hyper dried fruit inside. Every time I am at Target I pick up a bag or 2. Always somebody doing the same.
5 out of 5 stars
30 September, 2025
originally posted on trufru.com
Yum!
OMG, the freeze dried milk chocolate strawberry is SO GOOD! I can take one or five and it hits the spot. Having trouble finding them now. I will savor what I have.
3 out of 5 stars
25 September, 2025
originally posted on trufru.com
Tiny fruit. Bad change
My most recent bags of the dark freeze dried strawberries are a huge disappointment. The pieces are so tiny. I don't think that I will be buying them again. I loved them before.
4 out of 5 stars
25 September, 2025Verified purchase
Delicious
These are amazing but super expensive for what you get.
1 out of 5 stars
18 September, 2025
originally posted on trufru.com
Please bring back the old recipe!
In some ways I should be thanking you for changing the recipe, bc I went from 1 bag a day to zero bags a day, unless I luck out and find bags with the previous packaging and recipe. Now with more fruit? Says who? These things are TINY and there's barely any taste. The chocolate has changed to a poorer quality as well. Seriously, why? Im so annoyed, these were like a special treat I looked forward to at the end of each day, and you ruined it.
2 out of 5 stars
9 September, 2025
originally posted on trufru.com
New Recipe
I loved these so much, that I made sure I kept these stocked in the house. I just got a batch of the new bags that claim more fruit and I’m so sad. It’s like crumbs of strawberries and only semisweet chocolate (I bought these originally knowing it was dark chocolate, and am allergic to milk chocolate). They’re the like size of rasins. I usually can bite into one to see the middle, not with this batch. Change it back to the old recipe!
1 reply from Customer Service team - 3 months ago
We understand your concerns about the recent changes and want to offer some insight. The shift in product weight and taste is the result of a recent formulation update. We’ve adjusted the balance of ingredients to create a more fruit-forward experience, emphasizing the natural flavor and texture of the strawberries. Our goal was to bring the fruit closer to the forefront and align the product more closely with our original mission of celebrating real fruit in every bite. That said, we recognize that any change, especially one that affects a product you’ve come to enjoy, can be disappointing. We appreciate the feedback and will pass it directly to our product development team for review.
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
Yummy!
Love these! Tried them for the first time last week and they were delicious,although there pretty sweet but overall there good!
5 out of 5 stars
Thumbs up graphic, would recommend
16 May, 2025
just wish there were more!
my favorite snack ever! the only down side of it is that the bag is only filled up a quarter of the way. wish there were more!!