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Sponsored

Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple

Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple - 2 of 4Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple - 3 of 4Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple - 4 of 4
Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple - 1 of 4
$24.00 when purchased online
Target Online store #3991

About this item

Fit & style

  • Fully adjustable straps
  • Opaque double lined micro cups
  • Hook + eye back closure
  • Supportive elastic bottom band
  • Demi neckline
  • Breathable Silky Mesh wing inserts
  • Smart Sizes: XS – 3XL and S+ - 2XL+. Check our size chart to find your best fit!
Our flagship fabric just got a new style. Meet Re:Play—the ultra-soft material that started it all, and wear it all day every day for comfort and confidence.

A power couple of our two fan-favorite sustainable fabrics—ultra-soft Re:Play and airy, breathable Silky Mesh.



Make it a matching set with the Re:Play Mixed Mesh Thong.

Re:Play is our signature sustainable fabric made from soft recycled yarns. It’s also cool to the touch and features 360° stretch. The breathable Silky Mesh inserts are made from recovered manufacturing scraps.



Since launching in 2019, the brand has grown to be dubbed “the internet’s favorite underwear.” Everything Parade creates is designed with thousands of community members in mind to break the traditional underwear mold and celebrate exactly who you are today in full-spectrum color.

Parade
wire and molded cups

SIZE A B C D DD DDD G
32 XS XS S S S+ S+ M+
34 XS S M M M+ M+ L+
36 - M L L L+ L+ XL+
38 - L XL XL XL+ XL+ 2XL+
40 - XL 2XL 2XL 2XL 2XL+ 2XL+
42 - - 3XL 3XL 3XL - -

All Sizes in Inches Unless Otherwise Stated

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: 85% Recycled Nylon, 15% Spandex
Sheerness: Sheer
Garment Style: Back Hook and Loop Fastener
Fabric Name: Woven
Garment Details: Adjustable Strap
Garment back type: Plain
Bra cup construction details: Unlined Cup
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 91529557
UPC: 666012826757
Item Number (DPCI): 022-09-3789
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8.9 inches length x 5.6 inches width x 0.9 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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4.1 out of 5 stars with 18 reviews
comfort: 4.67 out of 5
sizing: true to size
value: 4.67 out of 5
100% would recommend
4 recommendations

Sweaty

3 out of 5 stars
C.G - 1 month ago
originally posted on Parade
It's okay, but not true to size. Material is not breathable, so beware for hot days.
Did you find this review helpful?

So cute and fun colors for a petite figure

5 out of 5 stars
Thumbs up graphic, would recommend
HappyShopper - 2 months ago, Verified purchaser
My petite young adult daughter really wanted some bras that were not from the girls department (those still fit her). In girls, she wears M/32A, which is usually smaller than adult 32A. We took advantage of the 20% off sale and a 15% off purchase offer and tried on every 32A and XS we could find. She liked this bra and loved the fun colors. It fit with slight wrinkling at the top of the cups. It would probably fit 32B best.
comfort: 4 out of 5
sizing: true to size
value: 4 out of 5
1 guest found this review helpful. Did you?

New sizing is bad

1 out of 5 stars
Mar - 2 months ago
originally posted on Parade
The new method of sizing is very disappointing. The cup to band ratio is off unless you have a very stereotypical body type. This used to come in specific band and cup combinations and I loved it but immediately returned this one when trying to replace my old one
Did you find this review helpful?

Terrible fit.

2 out of 5 stars
GreenCheetah - 4 months ago
originally posted on Parade
I ordered an L+ because my previous Parade bras that fit well were 36DD and the sizing chart equated that to an L+. Unfortunately the fit is all wrong. The band is wayyy too tight to the point of being almost painful, but the cups are a bit too large. Really a bummer. I had high hopes that this would be a perfect everyday bra.
Did you find this review helpful?

Pretty nice for the price!

4 out of 5 stars
Ace - 5 months ago
originally posted on Parade
It feels very light and insubstantial and offers no support at all, though it does lift nicely. It's a bit scratchy and sadly I fall -just- outside their size range so it's a bit small for me. All that said, for the price it's still quite nice and I might try to play around in the sizes and get another one that hopefully fits me better. I really can't complain too much at this awesome price point. Mostly taking the one star off because it's scratchy.
Did you find this review helpful?

Mindblown

5 out of 5 stars
Thumbs up graphic, would recommend
Bobasaur - 6 months ago, Verified purchaser
I have big boobs and a good amount of lumps all around and it felt so comfortable with even the wires and I based my size off the chart and they are perfect and the quality was really good💕
sizing: true to size
comfort: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

cute, simple, and a perfect fit

5 out of 5 stars
Elizabeth - 6 months ago
originally posted on Parade
I'm so happy with this underwire! first time I've found one with perfect coverage and support for my chest size. I went with the +1 option and it sits exactly where it should!! beware the coning effect with this bra, but I enjoy the look. I just know some who dont prefer that
Did you find this review helpful?

not the best for my shape

3 out of 5 stars
jade - 7 months ago
originally posted on Parade
i love the feeling of this bra as a recent convert to the unlined life, but unfortunately it doesn’t work with my boob shape. most of my volume is at the bottom, and even though i bought my usual cup size, the top of the cup rippled and wrinkled when wearing. fine for under a loose sweater or something, not as good for tshirts or tighter tops. i also felt like the shape of the cups and width of the piece between them pushed my boobs out to the sides more than they typically sit. it might’ve worked better if i got a smaller cup size. for now it’ll be an at-home comfy bra.
1 guest found this review helpful. Did you?

Cool to the touch & good stretch for comfort

4 out of 5 stars
remedy.for.beauty - 7 months ago
originally posted on Parade
I chose was the 'Re:Play Unlined Underwire Bra'. The ultra-soft material is nice with double lined micro cups, but I prefer thicker lining in the cups of a bra. The signature sustainable fabric is cool to the touch good for wearing for comfort with the 360° stretch
Did you find this review helpful?

Disappointing

1 out of 5 stars
librariantingz - 7 months ago
originally posted on Parade
Fit was veryyyy off. The material looked like drapes once it was on and the underwire was practically sitting in my armpit 😵‍💫. 0/10
Did you find this review helpful?

Comfortable fabric, nice lift

5 out of 5 stars
Tizi - 8 months ago
originally posted on Parade
This bra is amazing. It lifts the boobs and doesn't have them spilling over. First bra postpartum that makes my breast look good while also feeling comfortable. Please make more like this
Did you find this review helpful?

Comfortable

5 out of 5 stars
Thumbs up graphic, would recommend
Bb20 - 8 months ago, Verified purchaser
The comfiest bra ever!
sizing: true to size
value: 5 out of 5
comfort: 5 out of 5
Did you find this review helpful?

Love

5 out of 5 stars
bec - 9 months ago
originally posted on Parade
I really love this bra it fits perfectly!!!! Will only buy Parade
Did you find this review helpful?

Comfy, medium support, highly adjustable

5 out of 5 stars
Thumbs up graphic, would recommend
CuriouslyMoved - 10 months ago, Verified purchaser
So soft, light and comfy yet beautiful. This addressed my struggles finding an adjustable fit. I normally fit a 32C in Victoria's Secret bras but a lot of the bras I buy give me bad side boob. The adjustable straps aren't itchy and the straps don't dig in. It's super light and airy and it looks like a fast drying. I LOVE the colors! Please do more bright red and berry purple clothes, Target!
1 guest found this review helpful. Did you?

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