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First Day Kids' Daily Multivitamin Gummies for Ages 4-12 with Folate, Vitamin A, C, D3, K2, B1, B6, and B12 - 50ct - 2 of 4First Day Kids' Daily Multivitamin Gummies for Ages 4-12 with Folate, Vitamin A, C, D3, K2, B1, B6, and B12 - 50ct - 3 of 4First Day Kids' Daily Multivitamin Gummies for Ages 4-12 with Folate, Vitamin A, C, D3, K2, B1, B6, and B12 - 50ct - 4 of 4
First Day Kids' Daily Multivitamin Gummies for Ages 4-12 with Folate, Vitamin A, C, D3, K2, B1, B6, and B12 - 50ct - 1 of 4

First Day Kids' Daily Multivitamin Gummies for Ages 4-12 with Folate, Vitamin A, C, D3, K2, B1, B6, and B12 - 50ct

7 Questions
New at  target 
$29.99 ($0.60/count)

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At a glance

About this item

Highlights

  • ESSENTIAL KID VITAMINS: First Day's kids' multivitamin is expertly crafted with a blend of real organic fruits and vegetables, transforming meals into a powerhouse of essential nutrients, fulfilling children's multivitamin needs. Every sweet, tasty gummy fills the critical nutritional gaps, supporting their growth. Free of artificial sugars, supporting energy and focus while boosting brain function and immunity—daily vitamins kids will actually take.
  • KIDS VITAMINS FOR KIDS: For brain function and more - our children's kids multivitamin gummies are packed with 9 crucial micronutrients that most children lack, such as folate, vitamin B1, and vitamin D. Imagine one child's mind growing sharper, it starts with every bite! Invest in a product that optimizes concentration and brain health, ensuring they’re equipped for academic challenges and creative endeavors alike, empowering them to reach their highest potential every day.
  • BLEND OF ORGANIC FRUITS & VEGETABLES: Prioritize your child’s health with First Day vitamins for kids, formulated with a natural organic blend of apple, kale, broccoli, and berries. Feel the relief of providing pure nourishment with a commitment to sustainable agriculture. First Day's multivitamin combines the purity of nature with the precision of science to deliver maximum vitality and wellness, nurturing little ones while being kind to our planet as well.
  • DELICIOUS GUMMY VITAMINS: A sweet field raspberry flavor kids look forward to—made with a real blend of organic fruits and vegetables, only 2g of sugar per serving, and no artificial sweeteners, colors, or yucky aftertaste.
  • GROWTH & IMMUNITY: By choosing our multivitamin for kids gummies, parents ensure they're supporting foundational health aspects like immunity and growth. Each gummy delivers a hearty boost of vitamin D – more than what you’d find in 200 mushrooms. Let this be your arsenal against seasonal colds, keeping little warriors robust and resilient during their most exploratory years, driving development in every direction.
  • FREE OF TOP 9 ALLERGENS: Our vegan multivitamins are dairy-free, soy-free, egg-free, gluten-free, peanut-free, tree nut-free, fish-free, shellfish-free and sesame-free; meticulously sourced, made, and tested for purity and potency with no fillers, artificial colors, flavors, sweeteners, GMOs, or fad ingredients.

Description

First Day Kids Multivitamins are expertly crafted for kids ages 4-12 with a blend of real organic fruits and vegetables — apple, kale, broccoli, and berries — to help fill the nutritional gaps most children face every day. Each delicious gummy is packed with 9 key micronutrients, including folate, vitamin B1, and vitamin D, formulated to support brain function, focus, immunity, and healthy growth. With more vitamin D than you'd find in 200 mushrooms per serving, these gummies are designed to keep kids resilient through every season. Made to fill common nutrient gaps, these delicious gummies support energy, focus, and immune health—without artificial sweeteners, colors, or fillers. Also free from all top 9 allergens — dairy, soy, egg, gluten, peanuts, tree nuts, fish, shellfish, and sesame — and made without artificial sweeteners or GMOs, First Day is a vitamin routine the whole family can feel good about.
Suggested Age: 4-12 Years
Features: Non-GMO
Dietary Needs: Gluten-Free, Vegan
Product Form: Gummy
Package Quantity: 50
TCIN: 94794658
UPC: 850018469968
Item Number (DPCI): 094-02-5986
Origin: Assem In USA w/ foreign parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Serving Per Container: 25

Amount Amount Per Serving

Calories: 15
% Daily Value*
Total Carbohydrate 3g1%
Sugars 2g
Added Sugars 2g4%
Vitamin A 13014%
Vitamin C 20mg22%
Thiamin 0.3mg25%
Riboflavin 0.333mg26%
Vitamin B6 0.38mg22%
Vitamin B12 1.8mcg75%
Vitamin K 25mcg
Vitamin D3 (as cholecalciferol from lichens) 10mcg
Folate (as L-methyltetrahydrofolate, calcium salt) 80mcg DFE
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

tapioca syrup¹, cane sugar¹, water, pectin, natural flavors, citric acid, tapioca starch¹, superfood powdered blend¹ (apple¹, kale¹, broccoli¹, spinach¹, carrot¹, parsley¹, beet¹, green cabbage¹, raspberry¹, blueberry¹, strawberry¹, tomato¹, aronia berry¹, chlorella¹, maca¹, moringa¹, reishi mushroom¹, cordyceps mushroom¹, lion's mane mushroom¹, turmeric1, ginger1), sweet potato and carrot juice for color. ¹organic

Allergens & Warnings:

Warning: Sealed for safety-Do not use if broken or missing. Keep out of reach of kids and pets. Always use with adult supervision.

Shipping details

Estimated ship dimensions: 3.1 inches length x 3.1 inches width x 4.8 inches height
Estimated ship weight: 0.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is there supposed to be to a seal or something? I picked some up tonight and realized when I got home and twisted the top off it was just open to the vitamins, no seal, no secure packaging. Nothing to prevent tampering

submitted by Amanda - 8 months ago

  • A: Thanks for bringing this to our attention. First Day bottles should have a safety seal underneath the cap, so we understand your concern. We recommend returning or exchanging the bottle at Target, and you’re also welcome to reach out through our Contact Us page so our team can learn more and help support you further.

    submitted byFirst Day - 4 months ago
    Brand expert

  • A: Hi there! All First Day items should have a safety seal underneath the cap of the bottle. Please contact your Target if you have received faulty packaging. Thank you!

    submitted byBrand Expert - 8 months ago

  • A: Same with my package!

    submitted byDiana - 5 months ago

Q: Why would the bottle only be a 50 count when it’s 2 per day? That should be 60 shouldn’t it?

submitted by Twin Mama - 9 months ago

  • A: This is a Target-exclusive 50ct option, created for customers who prefer the convenience of purchasing in retail. We offer a 60ct subscription through our website if that is a better option for you!

    submitted byBrand Expert - 8 months ago

  • A: Great question. You’re right that a 60-count bottle would equal a 30-day supply at 2 gummies per day. This version is a specific retail pack size with 50 gummies, so it provides a 25-day supply. We do offer 60-count options through subscriptions on our website, and if you have any questions, feel free to reach out through our Contact Us page and our team will be happy to help.

    submitted byFirst Day - 4 months ago
    Brand expert

Q: My daughter is 13 but body wise more mature and height and weight higher what would be better the child or adult vitamins

submitted by Nicole - 8 months ago

  • A: Hi there! These vitamins are developed for children ages 4-13, so the Kids' Gummies should be just fine! Thanks for your interest!

    submitted byBrand Expert - 7 months ago

  • A: Great question. Our Teen products are formulated for ages 13-17, so based on age, that would generally be the better fit for your daughter. Since every child’s needs can be different, especially when considering growth, height, and weight, we always recommend checking with your pediatrician if you’re unsure which vitamin is best. You’re also welcome to reach out through our Contact Us page and our team will be happy to help with general product questions.

    submitted byFirst Day - 4 months ago
    Brand expert

Q: Can a 2 year old toddler use these?

submitted by AyaK87 - 9 months ago

  • A: Great question! This product is formulated for kids ages 4-12, so it would not be the best fit for a 2-year-old. We do offer a toddler version through our website, and if you’re unsure which option is right for your little one, feel free to reach out through our Contact Us page and our team will be happy to help.

    submitted byFirst Day - 4 months ago
    Brand expert

Q: Can I give the multivitamin along with the brain development vitamin or should I just pick one to give?

submitted by Mom of 3 in StL - 4 days ago

  • A: Great question! Many families do give both together, but every child's needs can be different, so we'd recommend checking with your pediatrician first. Feel free to reach out through our Contact Us page too, our team is happy to help you find the best fit.

    submitted byFirst Day - 3 days ago
    Brand expert

Q: What do all the "1"'s after almost every ingredient listed stand for?

submitted by Missyr333 - 3 months ago

  • A: On our "Other Ingredients" list, the small superscript number '1' indicates that an ingredient is Organic. Any ingredient followed by that number is organic.

    submitted byFirst Day - 2 months ago
    Brand expert

Q: Can my 2 year old take these?

submitted by BH - 4 months ago

  • A: Hi there! This product is specially formulated for kids ages 4 to 12. For little ones ages 2 to 3, we offer our Toddler’s Multivitamin. You can visit the FAQs page on our website to learn more about our product options!

    submitted byFirst Day - 4 months ago
    Brand expert
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Guests are saying

The product has received mixed feedback from guests, particularly regarding taste and packaging. While many children enjoy the gummies and have shown improvements in health and behavior, some guests noted issues with flavor and delivery. The vitamins are praised for their clean ingredients and effectiveness in filling nutritional gaps, making them a popular choice for parents looking to support their children's health. Overall, they are seen as a beneficial addition to daily routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 4313 reviews
    quality: 3.36 out of 5
    value: 2.96 out of 5
    54% would recommend
    24 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 September, 2026

    Do Not Buy

    Awful!! My kids spit them out immediately!!! Do not buy!!
    1 reply from First Day team - 5 days ago
    Thank you for sharing your family’s experience! Taste and preferences can be very personal, especially for kids, and we’re sorry this wasn’t the fit you hoped for. Please reach out with your order details so our team can review this and help with next steps.
    Kassie Bradberry
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 September, 2026Verified purchase

    Fab!

    My kids LOVE these! I’m very picky about vitamins and have tried several other brands and this is the first cleaner option that my kids don’t find repulsive. They look forward to taking them daily. About to buy more!
    MB
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 September, 2026

    Waste of $

    Kids hated the taste first day. Said they were too chewy and slimy….Second day, they were all stuck together and melting in the container sitting on the counter in the ac. Horrible purchase. What a waste
    1 reply from First Day team - 26 days ago
    We’re sorry the gummies were a poor fit for your kids, especially with the taste and texture concerns and the gummies melting together so quickly. We understand how disappointing that can be. Please reach out through our Contact Us page so our team can review what happened and help.
    Kate
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    31 August, 2026Verified purchase

    (no review title)

    I like these, my son does not
    1 reply from First Day team - 1 month ago
    We’re glad you’re enjoying them, though we’re sorry to hear your son isn’t a fan. Kids can have different preferences, especially when it comes to flavor and texture. We appreciate you giving First Day a try and sharing your honest feedback.
    Val
    Did you find this review helpful?
    1 out of 5 stars
    30 August, 2026Verified purchase

    (no review title)

    This company keeps charging me for product with no upcoming charge warning and I cannot cancel. Dislike! Dislike!
    1 reply from First Day team - 1 month ago
    We’re sorry you’ve had difficulty managing your subscription and receiving charge notifications. We understand how frustrating this situation is. Please reach out through our Contact Us page with your details so our team can look into this and help.
    J
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 August, 2026Verified purchase

    Bad tasting and smelling

    The smell and taste are awful. Price is higher than average for gummy vitamins. Picture of the vitamins are very off they have a cloudy color.
    1 reply from First Day team - 1 month ago
    We’re sorry the smell, taste, and appearance didn’t meet your expectations. We appreciate you sharing these details, as they help us understand where the experience fell short. Please reach out through our Contact Us page so our team can learn more and assist.
    NicoleB
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 August, 2026Verified purchase

    My kids hated the taste and refused to eat

    My kids hated the taste and refused to eat the gummies. Even my son, who eats everything, said the flavor was yucky. This was so disappointing because it seemed like a win.
    1 reply from First Day team - 1 month ago
    We’re sorry the gummies didn’t work out for your family, especially when you were hoping they’d be a great fit. We’d appreciate the opportunity to learn more and help. Please reach out through our Contact Us page so our team can assist.
    BusyMom84
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 August, 2026Verified purchase

    Odd flavor

    They smell very fragrant and my kids did not like the flavor. I tried them and they do taste strange, but I’ll eat them so we don’t completely waste our money
    1 reply from First Day team - 1 month ago
    We’re sorry the flavor and aroma weren’t a good fit for your family. We appreciate you sharing this feedback and would like to learn more about your experience. Please reach out through our Contact Us page so our team can help.
    Kitcat
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    I love these vitamins. My four year old loves the taste. The company has a rebate program that will give you $5 back with proof of purchase.
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    (no review title)

    My kids love this one and take it daily without issue. I’ve tried them and they do taste good and texture is nice.
    Targetgirl
    quality: 5 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    1 July, 2026Verified purchase

    Love/hate

    My kids ages 4 and 5 love to eat these vitamins. They ask for them every day. The only thing I dislike about these is the packaging. I’ve had so many bottles get delivered with the seal broken. Like the glue around the seal stops working and the safety seal is just open in areas.
    1 reply from First Day team - 3 months ago
    We appreciate you sharing this with us! We’d like the opportunity to review the order details and help with next steps. Please reach out with your order details so our team can review this and help with next steps.
    Gh
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 July, 2026

    So gross.

    There’s no way these vitamins have this many legitimate 5 star reviews. They taste and smell atrocious. The texture is even worse. Save your money.
    1 reply from First Day team - 3 months ago
    Hi, thank you for sharing your feedback. We’re sorry to hear this was your experience, and this is not what we want for you. Taste, smell, and texture can make a big difference, especially for kids’ daily routines. We’d love the chance to help. Please reach out through our Contact Us page so our team can learn more and support you with the next steps.
    Lcm
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    24 June, 2026Verified purchase

    Works for one kid, not for the other.

    One of my kids does well on this, the other has raging diarrhea. SO, maybe just a sensitive tummy problem.
    1 reply from First Day team - 3 months ago
    Hi Hannah, thank you for sharing this with us! We’re glad to hear one of your kids has done well with the gummies, but we’re sorry to hear they may not have been the right fit for your other child. Every child can respond differently, and we’d appreciate the chance to learn more about your experience. Please reach out through our Contact Us page so our team can help support you further.
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 June, 2026Verified purchase

    (no review title)

    Kids love them
    Amazing225
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 June, 2026Verified purchase

    Not too bad ...

    Not too bad… my picky eater didn’t like the taste at first but now she reminds me that she needs her vitamins everyday now so that’s a win. Makes me feel good that my kids are now getting some more nutrients in their diet.
    quality: 5 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    31 May, 2026

    Nope.

    My kid haated the taste. It definitely has a vitamin smell and taste.
    1 reply from First Day team - 4 months ago
    Sorry to hear this wasn’t a favorite in your household. Every child’s taste is a little different, and your feedback helps us continue improving.
    Kelly
    quality: 3 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    Grest taste and clean ingredients

    My son eats healthy but I still feel at times there are nutritional gaps. While I try to avoid gummies, making sure my son gets a vitamin with wholesome, clean ingredients is more important to me. He has them with his breakfast and brushed his teeth so the gummy part is no I see for me. The flavor is great, the ingredients are clean, so it’s a win for us. What I don’t care for is the packaging. I feel the container is way too big and wasteful. If refills were available I could see having this container but I don’t believe this company offers refill. I feel they should rethink the design.
    1 reply from First Day team - 4 months ago
    Hi there! Thanks so much for sharing this thoughtful feedback. We’re so happy to hear the flavor and clean ingredients have been a win for your family, especially as part of your son’s breakfast routine. We also hear you on the packaging and really appreciate you sharing that perspective. Refill options are available with subscriptions, feel free to reach out through our Contact Us page and our team will be happy to help. Thanks again for sharing this with us!
    Eurogal
    quality: 5 out of 5
    value: 4 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2026Verified purchase

    (no review title)

    The best vitamins
    Cristal
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2026Verified purchase

    Seal is broken!!

    Broken seal! Hassle to return them.
    1 reply from First Day team - 5 months ago
    We appreciate you letting us know about this and are sorry for the experience. We’ve recently updated our packaging with an improved seal to help prevent this in the future. You can exchange it at Target, or reach out to us through the Contact Us page on our website and we’ll be happy to help.
    Lala
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 May, 2026Verified purchase

    great vitamins.

    These are great. Surprisingly, even my picky kid on the spectrum loves them. That methylayed folate is the real deal. My son's doctor recommended he take a supplement with it, and it has mad e difference. His stimming is a lot less, and he is much better focused on his school work. I have 2 other children on these as well and see a big deofference. Overall, they are all a lot happier and more focused. The Vitamin was all we changed so it has to be that. They are a little on the expensive side, but its worth every penny to see great results.
    Jana
    quality: 5 out of 5
    value: 4 out of 5
    17 guests found this review helpful. Did you?

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