$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Condition, strengthen and rejuvenate the look of dry, brittle nails
- Adds a playful pop of translucent sheer pink colour
- Vitamin E provides antioxidant protection
- Tea Tree Oil revives dry brittle nails and locks in moisture
- Hydrolyzed Keratin helps strengthen nails
- Arginine helps prevent nail breakage
- Nail-strengthening Calcium
- Vegan & Gluten-Free and Always Cruelty-Free
Description
Give dry, brittle nails a much-needed break from polish, gel and acrylics with the skin-loving, skincare benefits of this bestselling Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent Strawberry Rhubarb nail colour and 10-Free nail treatment formula works hard to rejuvenate the look of nails and help repair damage from harsh nail formulas and practices. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days! 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas.
Health Facts: Vegan, Formaldehyde-Free, Paraben-Free, DBP-Free, Camphor-Free, Contains Plant Extracts, Formaldehyde Resin-Free, Animal By-Product-Free, Toluene-Free
Color Finish: Sheer
Beauty Purpose: Strengthening, Nail Care
Net weight: .24 fl oz (US)
TCIN: 84736101
UPC: 811161035271
Item Number (DPCI): 052-06-9632
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
butyl acetate, ethyl acetate, nitrocellulose, tosylamide/epoxy resin, acetyl tributyl citrate, isopropyl alcohol, stearalkonium hectorite, arginine, lecithin, hydrolyzed keratin, tocopheryl acetate (vitamin e), diamond powder, propylene glycol, aqua/water/eau, benzophenone-1, styrene/acrylates copolymer, cetyl palmitate, caprylic/capric triglyceride, cyclomethicone, polysorbate 80, sorbitan stearate, dimethicone, malic acid, citric acid, bambusa vulgaris extract, polymethylsilsesquioxane, ethyl trimethylbenzoyl/phenylphosphinate, melaleuca alternifolia oil, sodium benzoate, calcium pantothenate, bht, yellow 5 (ci 19140), red 6 (ci 15850)
Shipping details
Estimated ship dimensions: 9.3 inches length x 6.5 inches width x 4 inches height
Estimated ship weight: 0.12 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Butter London Jelly Preserve Strengthening Treatment in Strawberry Rhubarb is a versatile nail product that offers both a subtle tint and nail strengthening benefits. Guests appreciate its ability to improve nail health, making them stronger and more resilient. The sheer, buildable color is praised for its elegant appearance, while the nourishing ingredients like vitamin E and tea tree oil provide added care. However, some guests find the color too sheer and the drying time longer than expected.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 479 reviews
easy to apply: 4.83 out of 5
easy to remove: 4.83 out of 5
long lasting: 4 out of 5
quality: 3.86 out of 5
value: 4.17 out of 5
75% would recommend
8 recommendations
Fun summer color
4 out of 5 stars
Nixeleth - 8 months ago
originally posted on butter LONDON
I like layering this one on its own or with Mellow the Yellow for glazed donut nails. I might try it over a pink or red lacquer at some point in the fall, or adding a red lacquer to darken the shade.
Subtly Sweet
5 out of 5 stars
Thumbs up graphic, would recommend
KayLV - 9 months ago, Verified purchaser
Another reviewer commented that Victoria Plum is the nail polish version of Clinique’s Black Honey - they were RIGHT. I’m obsessed with this polish! It’s sheer with a nice subtle color that can build in density. So minimal and pretty! ✨
This polish definitely works as a sub for Nail Glow
5 out of 5 stars
Thumbs up graphic, would recommend
E - 10 months ago, Verified purchaser
I tried this as an option to Nail Glow, and I like it! It's darker but I put sheer Essie Sugar Daddy on top of it and it makes for a fabulous nail! You can't beat the price point, and it is less goofy than Nail Glow. For $11 it's worth a try if you're on the fence and don't want to pay $30+
Reviewing Victoria Plum
5 out of 5 stars
Thumbs up graphic, would recommend
Alice - 1 year ago, Verified purchaser
This color is the equivalent of Clinique's Black Honey lipstick,but for nails! It's a sheer tint that will flatter most skin tones. You can build the color with multiple coats. My nails look good without polish,but AWESOME with this. I can also put it on without needing a major clean up afterwards. I have noticed it keeps nails in good shape too.
Foeget dior glow
5 out of 5 stars
Thumbs up graphic, would recommend
smurf911 - 1 year ago, Verified purchaser
Since they changed the door glow formula this is my new to go. I should have been buying this all along
butter LONDON Jelly Preserve Strengthening Treatment in Strawberry Rhubarb
5 out of 5 stars
beautywithsindia - 1 year ago
originally posted on Beautytap

[This review was collected as part of a promotion.] As a 7 year verified beauty expert, its not often I feel as though certain products were made for me, but I feel that this butter LONDON Jelly Preserve Strengthening Treatment in Strawberry Rhubarb is for me. So, I love nail polish but often love my bare nails, letting them breathe, especaily in between my gel nails. I want to give my nails a rest a chance to strenghthen, rest, air out as it were. So, here is the perfect solution of nutrition and a light, shiny color so they can look and feel great as they get healthier. I love the second skin, all dau nourishment that it delives to all nails, especially those afflicted with dry, brittle nails. two weeks with this on my nails and they feel as good as new and ready for the next onsalught of crazy, fun colors to match my ever changing mood **This review was collected as part of a promotion.
Jelly nails
4 out of 5 stars
sheenac - 1 year ago
originally posted on Beautytap

[This review was collected as part of a promotion.] I have been a cosmetologist for 17 years and I love trying new products. Jelly Preserve Sheer Strengthening Nail Treatments are kinda like magic for your nails. It's not just a cool sheer jelly vibe – it's packed with fancy stuff like vegetable proteins, Tea Tree Oil, Vitamin E, and Arginine, it's basically a spa day for your fingertips. It looks like the color will be much deeper but it’s definitely sheer so you can wear alone or under a color. My nails have been through some tough times with harsh nail stuff. These treatments are like a hug for them, Plus, they say you'll see a real difference in just 15 days – and I kinda did! So, if you want your nails to look good and feel strong without much effort, these Jelly Preserve things might just be your nail heroes. **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Try the colored one
5 out of 5 stars
Bonnie - 1 year ago
originally posted on butter LONDON
I have nails that are weak and I always try and have some kind of polish on to protect them. This one was fun because it has a little color in it.
Adds strength to nails
4 out of 5 stars
Wtharris - 1 year ago
originally posted on butter LONDON
Gives a subtle color although I prefer the purple. It does make my nails much stronger. Easy to use
Cute jelly look
5 out of 5 stars
bob27 - 1 year ago
originally posted on butter LONDON
Shiny pretty cute jelly look feels good for my nails
Not worth the price point
1 out of 5 stars
Thumbs down graphic, would not recommend
LH - 2 years ago, Verified purchaser
Thin and does not protect-it could be the cold weather too but my nails starting peeling quicker after using this (versus Sally Hansen Keratin treatment)
Runny but otherwise decent
3 out of 5 stars
lela29 - 2 years ago
originally posted on butter LONDON
I was so excited for this product to arrive, but it is ultimately underwhelming. I was thinking I could use it to lightly protect my natural nails, but it is streaky when applied, so it immediately requires several layers for even coverage. Moreover, it had a tendency to drip and slide into my surrounding skin, making it a bit of an effort to control the color and keep my cuticles neat. I didn't see a substantive difference in my nail strength (my nails were soft and peeling), but it didn't hurt them either. Discolored my natural nails slightly after a week of wear and four thin coats (how much it took to get even, pink color), but it looked pretty and didn't peel badly. I used a clear coat on top to keep it from peeling because of the many layers needed. It wore well enough.
Why Did I Wait So Long?
5 out of 5 stars
S.Marie - 2 years ago
originally posted on butter LONDON
I’ve had my eye on this product for months and wish I had ignored some of the more negative reviews. I love this polish. Sheer, classy and a good feeling knowing It’s also strengthening my nails, not ruining them like the gel polishes do. Nice stuff!!
1 reply from butter LONDON team - 2 years ago
We are so glad you found Jelly Preserve Strengthening Treatment and that you love it as much as we do!
Dior Nail Glow to THIS!!!
5 out of 5 stars
marianna - 2 years ago
originally posted on butter LONDON
LOVEEEEEEEE this polish. Strengthens my nails and looks gorgeous. If you have been looking for ANYTHING like the discontinued Dior nail glow, this is it. My new go to.
Nice
5 out of 5 stars
Sad nails - 2 years ago
originally posted on butter LONDON
My flimsy, ridged, splitting nails ate hopeless but this product seems to be holding them together better and delaying the splitting process better than anything else I've tried.
Used for a month..didnt harden my nails at all.
2 out of 5 stars
Deanna S - 2 years ago
originally posted on butter LONDON
Wont buy again did nothing for my nails. U live and learn.
Not happy
1 out of 5 stars
Nsoz - 2 years ago
originally posted on butter LONDON
The color is Horrible. I won’t wear this again I bought this bc my nail were weak but I can’t wear it it’s grotesque
Fabulous! I’m so happy!
5 out of 5 stars
Kitchencowgirl - 2 years ago
originally posted on butter LONDON
I love this gloss treatment, adds some tint and shine , I have very fragile nails so I cant wear most polishes they just disintegrate my nails and leave them peeling for months. This nail treatment last a very long time and gives my nails a well manicured look, I am so happy with this product.
Beautiful Hint of Color
5 out of 5 stars
DMarie - 2 years ago
originally posted on butter LONDON
So glad I found this polish. It's beautiful, a perfect sheer hint of color. Love it!
Love this polish
5 out of 5 stars
Kellyn - 2 years ago
originally posted on butter LONDON
Beautiful sheer color and long lasting. The polish is healthier for my nails than others I’ve found and I love the tint.