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7 Lessons in Strategy - by Stephen Berry (Paperback)

Name: 7 Lessons in Strategy - by Stephen Berry (Paperback)
Brand: John Murray Publishers
SKU: 1006681953
Price: 12.99 USD
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Highlights

A SHORT COURSE IN BUSINESS STRATEGY BASICS.
About the Author: Stephen Berry is a leading expert on strategy as both a coach and a practitioner.
128 Pages
Business + Money Management, Careers

Description

Book Synopsis

A SHORT COURSE IN BUSINESS STRATEGY BASICS.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.

* Lesson 1: Understand what strategy is and what it isn't
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going

Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.

ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

About the Author

Stephen Berry is a leading expert on strategy as both a coach and a practitioner.

Specifications

Dimensions (Overall): 7.61 Inches (H) x 4.91 Inches (W) x .51 Inches (D)

Weight: .2 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 128

Genre: Business + Money Management

Sub-Genre: Careers

Publisher: John Murray Publishers

Theme: General

Format: Paperback

Author: Stephen Berry

Language: English

Street Date: June 16, 2026

TCIN: 1006681953

UPC: 9781399830577

Item Number (DPCI): 247-51-8750

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.51 inches length x 4.91 inches width x 7.61 inches height

Estimated ship weight: 0.2 pounds

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