American Crew Men's Medium Hold and Medium Shine Forming Gel Cream - 3oz
$15.99 ($5.33/ounce)
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$6.99($3.99/ounce)
was $9.39 New lower price
4.3 out of 5 stars with 406 ratings
Highly rated
$6.99($4.11/ounce)
Buy 3, get 1 free on select beauty minis
4.5 out of 5 stars with 188 ratings
$19.99($6.06/fluid ounce)
4.3 out of 5 stars with 114 ratings
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$3.99 - $8.99
Buy 3, get 1 free on select beauty minis on select items
4.1 out of 5 stars with 1660 ratings
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Guests are saying
American Crew Forming Cream is a versatile styling product that offers a reliable medium hold and a natural finish, making it suitable for various hair types. Guests appreciate its pleasant scent, easy application, and the ability to maintain styles throughout the day without stiffness or greasiness. While some mention concerns about price and consistency, many find it to be a dependable choice for everyday grooming, ensuring a polished look without excessive shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 291 reviews
effectiveness: 4.86 out of 5
quality: 4.86 out of 5
scent: 4.86 out of 5
value: 4.86 out of 5
100% would recommend
8 recommendations
3 out of 5 stars
22 January, 2026
originally posted on influenster.com
Give it a try maybe?
This product gave my hair a very thick and hard texture. Once I fluffed it with my hands, it looked fairly good. I don’t love the smell of it. It is something to try
5 out of 5 stars
4 December, 2025
originally posted on influenster.com
This won’t last long
You neee this! This makes my hair feel so good! I absolutely need this in my life bc it smells so good! I love how big the container is and what a good value for my money. There’s no flakey spots anywhere . And the smell is just amazing
5 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2025Verified purchase
Totally awesome
Love this stuff! Perfect for my hair!
5 out of 5 stars
25 August, 2025
originally posted on influenster.com
So great
American crew . Forming cream is good. Hod strength a long time. Packaging, texture, scent, Vaslui for money is perfect. Everything is amazing
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025Verified purchase
Good
Reliable cost effective good product
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2025Verified purchase
Hair Jel
Perfect For The Occassion
5 out of 5 stars
6 July, 2025
originally posted on influenster.com
A reliable styling cream that gives natural hold,
American Crew Forming Cream is a classic go-to for effortless, everyday styling. It gives a natural-looking hold with just the right amount of shine, making your hair look healthy and well-groomed without feeling stiff. Easy to work with and great for all hair types — it’s like a reliable friend in your grooming routine. Simple, effective, and always on point.
5 out of 5 stars
16 April, 2025
originally posted on influenster.com
Great texture
Been using this for my 2 year old and it really helps to style his hair right after he wakes up! It also lasts through the day. Great texture and smells good
5 out of 5 stars
30 July, 2024
originally posted on influenster.com
Love
This product has an amazing scent! The texture is great! The packaging is cute and practical! It absorbs beautifully into hair! And the ingredients are amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2024Verified purchase
Great hair cream for short hair
I have used this product for years.
5 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2024Verified purchase
Good quality!
I have thick, black hair, and it doesn't show up as white. It blends right in, gives me a nice shape, and it does its job. I usually apply it to lightly damp hair, and it doesn't feel sticky or anything. It has a nice, light scent, and it doesn't look greasy - which is important for dark hair. I enjoy it, but I wish it wasn't super expensive. It usually lasts me about 6 months.
5 out of 5 stars
21 April, 2024
originally posted on americancrew
Awesome features
Been using this now for years and totally love it, perfect styles every time .
5 out of 5 stars
22 February, 2024
originally posted on americancrew
The best!!
I wear my hair short And like to keep it shaped as it grows All other creams are thick or do bot hold up ver well after a few hours. This one is amazing. Keeps this old man styling
1 out of 5 stars
16 January, 2024
originally posted on americancrew
Buyer Beware
This stuff is garbage and a waste of money. Just look at the ingredients. It is car wax at 1,000 times the price. I just used it for the first time and threw it away. I need to wash the sticky out of my hair. My hair is flat and sticky and a mess and I have beautiful full and slightly wavvy hair. This is a useless and expensive scam.
1 reply from Customer Service team - 2 years ago
Thank you for taking the time to share your review and provide feedback. We value all customer opinions, including those that may be negative, as they help us identify areas for improvement and make necessary adjustments.We are committed to continuous improvement, and your input helps us in that process. If there's anything else you would like to share or discuss, please don't hesitate to reach out. For any assistance questions or concerns feel free to initiate a LiveChat conversation with us at https://www.americancrew.com/pages/customer-care, we can also be reached by phone at tel:1-866-646-5330. Our Customer Care team is available Monday through Friday, from 10 AM – 7 PMEST.
1 out of 5 stars
7 January, 2024
originally posted on americancrew
Consistency
Why did you change the formula with this product!? The forming cream is completely different, the cream is more liquid than before. Consumers should have been notified since the product is pricey.
1 reply from Customer Service team - 2 years ago
Thank you for taking the time to share your review and provide feedback. We value all customer opinions, including those that may be negative, as they help us identify areas for improvement and make necessary adjustments.We are committed to continuous improvement, and your input helps us in that process. If there's anything else you would like to share or discuss, please don't hesitate to reach out. For any assistance questions or concerns feel free to initiate a LiveChat conversation with us at https://www.americancrew.com/pages/customer-care, we can also be reached by phone at tel:1-866-646-5330. Our Customer Care team is available Monday through Friday, from 10 AM – 7 PMEST.
1 out of 5 stars
1 December, 2023
originally posted on americancrew
Product quality
The product is zNOT consistent. It changes quality each time its purchased.
5 out of 5 stars
4 September, 2023
originally posted on americancrew
Great Product
I have been using this product for over a year. Best results are when you apply wet , style as desired. Excellent results. Highly recommended
4 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2023
Great price.
Always works, good hold.
4 out of 5 stars
24 August, 2023
originally posted on influenster.com
Easy to apply on hair.
This cream helps hairs be formed like the way we want and SUPER EASY to apply on hair. After making hair to be dry, put a tiny cream to areas need to be formed. Its smelling is like milk and honey. I'd suggest this product for my friends next time. GREAT!
5 out of 5 stars
25 July, 2023
originally posted on americancrew
Forming Cream is my Main Squeeze
It's my go to hair product for every day use...I have thick, long, dark hair and it holds up well