Made from a premium formula blended with essential and perfume-grade fragrance oils, this reed diffuser is formulated to provide a continuous, long-lasting, and exceptional scent experience.
Lasts 2 to 3 months, depending on individual use.
Includes ten 8-inch, all-natural, black-rattan diffuser reed sticks.
Made in Brooklyn, New York, with domestic and imported materials.
Description
Bring scents of modernity to your home with the bold and addictive aroma of APOTHEKE’s contemporary, bestselling fragrance, Charcoal. This 4 fl. oz. liquid reed diffuser combines notes of smoky embers, rich cedarwood, and a hint of raspberry to create a captivating and cozy ambiance in any room. Crafted from a premium formula blended with essential and perfume-grade fragrance oils, it delivers an uninterrupted, long-lasting, enjoyable scent experience for 2 to 3 months.
Housed in a chic, black-tinted glass vessel and featuring ten, 8-inch, black diffuser reed sticks, this attractive reed diffuser makes a stylish and modern addition to any home’s décor. It is designed to continuously scent small-to-medium-sized spaces like bathrooms, bedrooms, hallways, and home offices. Flip the diffuser reed sticks weekly to keep the fragrance flowing smoothly or as often as desired to intensify scent diffusion.
Scent: Charcoal, Sandalwood, Smoke, Clove, Woodsy
Dimensions (Overall): 3.9 Inches (H) x 2.68 Inches (W) x 2.68 Inches (D)
Oil Diffuser Type: Reed
Battery: No Battery Used
TCIN: 95074173
UPC: 810205870274
Item Number (DPCI): 054-09-0795
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
mineral spirits-odorless and tridecyl alcohol
Allergens & Warnings:
CAUTION: Keep reed diffuser away from heat and flames. May be harmful or fatal if swallowed. Take care to avoid contact with eyes, skin, and hair. Avoid contact with furniture, fabrics, and finished surfaces. Spillage may cause staining and surface damage. Clean up spilled product immediately., WARNING: May irritate skin and eyes. Toxic to aquatic life with long- lasting effects. Avoid release to the environment. Combustible. Keep out of reach of children and pets. Use with extreme care at your own risk. FIRST AID TREATMENT: If swallowed, call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse with water for 10 minutes. If on skin, wash and rinse well with soap and water.
Shipping details
Estimated ship dimensions: 3 inches length x 3 inches width x 8.1875 inches height
Estimated ship weight: 0.97 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The Apotheke reed diffuser offers a delightful and long-lasting scent experience that transforms any space into a fragrant oasis. Guests appreciate its elegant design, which complements various decor styles, and the ability to fill rooms with soft, inviting aromas without being overpowering. Many guests express their love for the diverse scent options and the quality of the materials used, making it a perfect addition to any home or a thoughtful gift.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
53 star ratings
4.7 out of 5 stars with 53 reviews
quality
4.1 out of 5
quality: 4.11 out of 5
value
4.1 out of 5
value: 4.11 out of 5
77% would recommend
9 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 August, 2026Verified purchase
(no review title)
This product came open, as if someone tried to open it.
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
looks and smells great!
I love the way this looks and smells. unfortunately I learned it's bad for cats health to be around diffusers. I will have to return it.
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
14 July, 2026
originally posted on APOTHEKE
Stong scent
[This review was collected as part of a promotion.] The most interesting thing was the scent for sure . It has that woody burned three smell. You feel like u r in the forest or somewhere out. It hold the scent for very long. My whole hall way is smell like coal. You feel like your r stepping outside.
UyangaB
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5 out of 5 stars
9 July, 2026
originally posted on APOTHEKE
Perfection in a bottle.
[This review was collected as part of a promotion.] Oh. My. Goodness. I’m obsessed with this smell. I don’t know what the other “flavors” are but I would buy this one in any shape or form they sell it in. Such a soft elegant smell. Not over powering but a perfect strength. I’m going to buy one for every room in the house. The reeds are the perfect length. The jar is not heavy nor too light. Fantastic design.
NicoleB
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 July, 2026Verified purchase
Amazing smell
Smells amazing and it actually lasts!
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
4 July, 2026
originally posted on APOTHEKE
Long lasting smell with great sleek look
[This review was collected as part of a promotion.] This diffuser gives such a simple yet elegant touch to my table. I have had it a month now and it is just now going down. The smell is so soft and sweet yet citrusy. Very satisfied with this pick.
MeoshaA
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5 out of 5 stars
2 July, 2026
originally posted on APOTHEKE
Smell luxurious
[This review was collected as part of a promotion.] I’ve been using this Apotheke reed diffuser for a while now and I’m really happy with it. The scent is clean, fresh and elegant. The bottle itself is beautiful. The fragrance has stayed consistent.
DieuL
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5 out of 5 stars
29 June, 2026
originally posted on APOTHEKE
Excellent product, I love it!
[This review was collected as part of a promotion.] It smells delicious and the aroma lasts a long time. It is intense and vibrant, easy to use and the packaging looks very elegant, I loved the product and will definitely continue to use them.
RaquelM
1 guest found this review helpful. Did you?
5 out of 5 stars
24 June, 2026
originally posted on APOTHEKE
Amazing
[This review was collected as part of a promotion.] The Apotheke Reed Diffuser was amazing. I love the elevated feeling the glass jar gives to my home. I tried Earl Grey Bitters and I am a huge fan of bergamot so this scent was so perfect for me. I reccommend to anyone.
AbigailR
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5 out of 5 stars
23 June, 2026
originally posted on APOTHEKE
Amazing Smell
[This review was collected as part of a promotion.] OMG I was super excited to receive this product!! First of all its my favorite scent! And makes my room smell amazing!! Its pretty strong, I smell it every time I enter the room. The glass container is elegant and gives my room an extra glow.
KamilaK
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 June, 2026
(no review title)
I am so excited that I can buy Apotheke at Target!! This is amazing! I absolutely adore this company and this scent is wonderful!! Will definitely buy for gifts and for myself
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
18 June, 2026
originally posted on APOTHEKE
🔖
[This review was collected as part of a promotion.] Despite the notes, I wasn’t really impressed with the scent, the visuals are okay ✅ #love influnster. Gift apotheke diffuser,effects apotheke
TamariT
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 June, 2026Verified purchase
Poor version of the real thing.
I have purchased this directly from apotheke in the past and it is an excellent fragrance and product. This Target version is small, essentially odorless. I have placed it in a small bathroom of a vacation home, closed the door, and there is no fragrance after several days, even after flipping the emitters. Poor substitute for the real thing. Not up to typical Apotheke standards.
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 June, 2026Verified purchase
Cute Grapefruit Diffuser and good coverage
I bought this cute diffuser with the Sea Salt Grapefruit Large and Small candles. I LOVE grapefruit scents and this is by far the best one I ever had. I put this cute diffuser in my small bathroom and it works really well. Pretty glass vase too. Thank you!
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
12 June, 2026
originally posted on APOTHEKE
Calming and subtle scent
[This review was collected as part of a promotion.] Calming subtle scent is perfect for my home office. It is not overpowering but just enough scent. The small glass bottle is high quality and pairs well with many decor styles. Great value purchase for what you get.
LindseyP
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 June, 2026Verified purchase
Amazing!
This fragrance is simply wonderful. It doesn’t have a harsh alcohol smell; instead, it has a delicate grapefruit scent. I placed it in the living room, and the fragrance fills the entire room beautifully. Every time you walk by, you can immediately notice and enjoy the scent.
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
9 June, 2026
originally posted on APOTHEKE
Pretty and efficient diffuser.
[This review was collected as part of a promotion.] Assembly of this was quick and easy, bottle already has fragrance in it and just add the reeds to it. Size and value match comparable products on the market. With that being said this is way better and lasts longer than any diffuser I’ve owned. If smells amazing and not to strong, which I have to say I was a bit nervous about because it did seem strong at first. Once the reeds soaked up the fragrance mellowed out and it’s not overwhelming but noticeable. It matches my living room decor which is a plus. I will be trying out other scents available.
DanaC
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 June, 2026Verified purchase
(no review title)
This diffuser is has made my bathroom smell delish! It looks so chic too. Will be buying more!
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
6 June, 2026
originally posted on APOTHEKE
Exquisite aroma
[This review was collected as part of a promotion.] Highly recommend this reed diffuser! Great performance with a fresh scent, elegant appearance, durable design, and safe, worry-free use. Excellent value!
AnabelM
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4 out of 5 stars
6 June, 2026
originally posted on APOTHEKE
Elegant & Refreshing
[This review was collected as part of a promotion.] The packaging is especially beautiful with the elegant glass jar and striking color. It looks wonderful in any room. The fragrance is light and refreshing, not too intense. You can smell this in a smaller room so it’s better to keep it in a confined space so that the scent doesn’t get lost. Overall, I’ve enjoyed having this in my home and I would recommend this to others.
