Cedarwood, smoky embers, and burnt maple combine with just a hint of raspberry to create a broody and complex fragrance.
Fragrances now last 20% longer with Puralast™
Cruelty Free
No parabens or phthalates
Description
Chic. Adventurous. Complex.
This fragrance blends chic, distinctive notes to create an experience that's woody, intricate, and undeniably alluring. Top notes of burnt maple and raspberry swirl into an aromatic heart of green clove and subtle cinnamon. Cedarwood and sandalwood scent combined with smoky embers linger longer, creating a completely elevated feel.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Scent: Sandalwood, Charcoal, Oud Wood
Product Warning: Keep out of reach of children, keep out of reach of animals
Package Quantity: 1
TCIN: 95074178
UPC: 810180404365
Item Number (DPCI): 054-09-6261
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.24 inches length x 2.18 inches width x 3.73 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests have shared a diverse range of experiences with the scents, highlighting favorites like white vetiver and sea salt grapefruit for their refreshing and uplifting qualities. Many appreciate how these fragrances can transform spaces, creating inviting atmospheres. However, some scents have received criticism for being too strong or not filling larger areas effectively. Overall, the product offers a variety of options that cater to different preferences, making it suitable for various settings.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
4504 star ratings
4.4 out of 5 stars with 4504 reviews
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
50% would recommend
2 recommendations
5 out of 5 stars
6 September, 2026
originally posted on Pura Scents
Sophisticated citrus.
[This review was collected as part of a promotion.] This is a sophisticated scent. I love the top citrus notes blended with woodsy bottom notes. I often find citrus scents to smell fake (i. e. I hated Pura brand grapefruit) but this one is complex and throws nicely. If you're someone who likes clean, citrus and woods then you will like this. For reference, I also like White tea #1 and this has similar vibes.
Lindsay G.
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2 out of 5 stars
6 September, 2026
originally posted on Pura Scents
Not a fan
[This review was collected as part of a promotion.] I did not like this scent upon opening the vial and sniffing it. I can’t bring myself to plug it into my diffuser.
Heather B.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 September, 2026Verified purchase
My house smells like a 5 star hotel
This is my all time favorite scent! It makes my home smell like a luxury hotel or spa and I get so many compliments! The smell is luxurious and light, as well as calming. This is my new go-to pura scent.
Saralyn
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
5 September, 2026
originally posted on Pura Scents
Bedroom
[This review was collected as part of a promotion.] This is a clean scent for your bedroom and kitchen!
Hayley B.
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2 out of 5 stars
4 September, 2026
originally posted on Pura Scents
Doesn’t quite smell like candle….
Charcoal is one of my favorite candle scents, so when I found this I was hyped. Once I started using it, the hype vanished. I don’t hate it, but I do have to keep intensity all the way down and have Havana Vanilla(capri blue in other bay so it rotates the scent and mixes nicely. I won’t buy the charcoal scent again though.
Kimberly
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4 out of 5 stars
3 September, 2026
originally posted on Pura Scents
Earl Grey Bitters
The scent is okay- my expectation was smelling a cup of earl grey tea. Instead it is sweeter and smelled familiar, not quite smelling the bergamot. When my husband said, it smells like Fruity Pebbles, that is spot on!
Didi D.
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5 out of 5 stars
3 September, 2026
originally posted on Pura Scents
Hotel morning scent
[This review was collected as part of a promotion.] I love this scent! I have it in my living room so when I come down stairs in the morning it smells like the morning scent of a luxury hotel. Quiet, fresh, and calm. It’s a staple in my home’s scent profile!
Francesca G.
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1 out of 5 stars
3 September, 2026
originally posted on Pura Scents
Not a fan
[This review was collected as part of a promotion.] Horrible dusky Smokey. Had to remove and toss after 3 days. Husband kept on asking if something was burning
Becky C.
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4 out of 5 stars
3 September, 2026
originally posted on Pura Scents
New favorite
[This review was collected as part of a promotion.] I wasn't really sure what to expect from this scent. I really love Earl Gray tea so I was hoping I would like this send in a pure diffuser. I was surprised! First you can smell the lemon and bergamot and then the black team floral peony scent comes through. It's fresh and crisp without being too overwhelming.
Teresa E.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 September, 2026Verified purchase
Not good
I had the reed diffuser version of this and love that smell, so I got the plug in for another room. They smell nothing alike, and it’s not good.
K
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
2 September, 2026
originally posted on Pura Scents
Would buy again.
[This review was collected as part of a promotion.] I used this one in my living room area. The fragrance was great, but in my area I felt it could be stronger for my space. The transition of smells between this fragrance and white cashmere and musk was great. I would purchase this again for my bedroom.
Crystal F.
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5 out of 5 stars
31 August, 2026
originally posted on Pura Scents
Delightful fragrence
[This review was collected as part of a promotion.] This has also been a delight and suggested by AI as a part of my scent profile. A little moody, a little luxury it's great!
Carrie H.
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1 out of 5 stars
31 August, 2026
originally posted on Pura Scents
Oof. . . all I smell is the smokiness
[This review was collected as part of a promotion.] Not a fan of this one. . . all I can pick up is the smokiness in the scent. I definitely wouldn't want this diffusing anywhere in my house.
Chuck
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1 out of 5 stars
30 August, 2026
originally posted on Pura Scents
No Thanks
[This review was collected as part of a promotion.] It’s giving charcoal. Weird. Would recommend to my arch nemesis.
Cortney A.
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5 out of 5 stars
29 August, 2026
originally posted on Pura Scents
While it is not a
[This review was collected as part of a promotion.] While it is not a bad scent it wasn’t what I expected. It smelled more artificial then I had hoped for. I will lean more into woodsy profiles or linen like descriptors. I had to turn up the “volume” to smell the fragrance as well.
Lisa C.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
This smells amazing. It is
[This review was collected as part of a promotion.] This smells amazing. It is a very balanced scent that is bright with citrus notes mixed with the aroma of a nice cup of earl grey tea. Would definitely recommend this scent. If you like the White Tea scent you will like this one.
Melissa M.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
Order on Repeat
[This review was collected as part of a promotion.] This is my first time using White Vetiver, I will definitely order it on repeat it smells amazing.
Nadine J.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
Love this scent! I have
[This review was collected as part of a promotion.] Love this scent! I have enjoyed it all summer. Its simplicity compliments any room. It also is strong enough to fill the room. I have bought this scent over and over for months. Definitely want this one on my fave list.
Megan C.
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5 out of 5 stars
24 August, 2026
originally posted on Pura Scents
Nice clean smell
[This review was collected as part of a promotion.] Like the nice crisp, clean smell of the scent I have it in my breezeway and it’s perfect.
Meghan E.
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5 out of 5 stars
24 August, 2026
originally posted on Pura Scents
Huzzah
[This review was collected as part of a promotion.] It smells just like tea. It did not give me the feeling I was hoping for, but there is no mistake that it smells like tea.
