$35.99 when purchased online
Target Online store #3991
About this item
Highlights
- Inspired by New York City’s renowned SoHo neighborhood, this fragrance evokes the refinement and history of the area with dark amber, sandalwood, and soft musk.
- Fragrances now last 20% longer with Puralast™
- Cruelty Free
- No parabens or phthalates
Description
Luxurious. Refined. Warm.
Sandalwood is the star here, but this scent is made special by its supporting notes. Dark amber provides warm depth while soft musk brings just enough of that cologne vibe to give it another dimension. The blend is regal, refined, and chill, and smells like the lobby of your favorite boutique hotel. Bottom line: SoHo will make any space of yours feel elevated.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Sandalwood is the star here, but this scent is made special by its supporting notes. Dark amber provides warm depth while soft musk brings just enough of that cologne vibe to give it another dimension. The blend is regal, refined, and chill, and smells like the lobby of your favorite boutique hotel. Bottom line: SoHo will make any space of yours feel elevated.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Scent: Neroli, Amber, Vetiver, Bergamot
Product Warning: Keep out of reach of animals, keep out of reach of children
Package Quantity: 2
Net weight: .33 fl oz (US)
TCIN: 90896042
UPC: 810129383836
Item Number (DPCI): 054-09-1327
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 5 inches width x 4.9 inches height
Estimated ship weight: 0.057 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product offers a diverse range of scents that cater to various preferences, from cozy and clean to sophisticated and masculine. Many guests appreciate its ability to fill a room with a pleasant aroma, creating an inviting atmosphere. While some find certain scents too strong or not lasting long enough, the overall experience is enhanced by the unique fragrance profiles that evoke feelings of luxury and comfort, making it a great addition to any space.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2785 reviews
Smells like NYC apartment (in a good way)
5 out of 5 stars
Alice E. - 5 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love the smell of this scent, smells like a nice NYC apartment! I would say it isn’t as strong as I’d like but on the strong setting it works well.
Amazing!!
5 out of 5 stars
Kaylee - 6 days ago
originally posted on Pura Scents
Smells so sophisticated. I 100% recommend this scent. Very luxurious.
Little disappointed
3 out of 5 stars
Caitlin A. - 6 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Unfortunately it just didn’t work for me in that it just didn’t last and wasn’t as potent as you’d hope
Smells great
5 out of 5 stars
Kaitlyn B. - 7 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Smells like men’s cologne just a a little more subtle
Clean Scent
5 out of 5 stars
Ashton M. - 7 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This scent is really clean and almost smells like a new car.
Soho good!!
5 out of 5 stars
Lisa S. - 10 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Love this scent. Makes me home feel upscale and fresh!
No scent
1 out of 5 stars
Catie W. - 11 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I don't know if I got a bad batch but this literally doesn't smell like anything even on the highest intensity.
So Good!
5 out of 5 stars
Megan H. - 13 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Buy it! This one is in constant rotation at my house!
Lovely!!
5 out of 5 stars
Kerry S. - 14 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Reminds me of a NYC boutique. Very pleasant smell!
Elegant, warm, and sophisticated
5 out of 5 stars
Raven E. - 14 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] SoHo channels upscale SoHo vibes with a warm blend of amber, sandalwood, and soft musk. It’s rich and elegant—definitely masculine, like walking into a cozy library or boutique hotel lobby. That richness also means it can be intense: many users dial it down to the lowest setting just to keep it pleasant. While its longevity (100–120 hrs on medium) is solid, it may feel too bold for tight spaces or scent‑sensitive noses. If you love amberwood scents and want something that really sticks around, SoHo shines.
Smells amazing
5 out of 5 stars
Kaitlyn K. - 16 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Definitely had a cozy manly vibe, smells delicious, nice and strong scent as well.
Solid scent
5 out of 5 stars
Ernest L. - 16 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This is a classic for a reason. Smells great, not too much like cologne, like done reviewers say, though certainly sophisticated. I’ve used it in my living room area in the evening and later at night, paired with Del Mar. I look forward to using it again with another Guy Fox scent with another Guy Fox scent, so ordering Zephyr for fall.
One of my favs
5 out of 5 stars
Laura L. - 17 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Strong enough for a lasting refreshing smell but not overly strong to give me a headache.
The scent was very musky.
3 out of 5 stars
Jamie C. - 17 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] The scent was very musky. I thought it would be more subtle.
It actually gives the room
3 out of 5 stars
Sterling W. - 22 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] It actually gives the room a clean, masculine scent—pretty decent for a guy. Not overpowering, just right
This scent wasn’t as strong
4 out of 5 stars
Meagan S. - 26 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This scent wasn’t as strong as my others. Works better in smaller areas. Still a great scent though
Great!
5 out of 5 stars
JOHN C. - 26 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] More masculine, good strength, fills up most of the room. Definitely reccomend!
I was so excited for
1 out of 5 stars
Melody M. - 27 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I was so excited for this scent, had lots of great reviews. Unfortunately, it missed the mark for me and I definitely think it smelled like DILL PICKLES. It was very strong though and filled up the space without issue, but not what I want my living room to smell like. . .
Nice, but not for me
3 out of 5 stars
Sabrina H. - 27 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Nice musky scent and most people like it, but there a certain hint of something in it that does not appeal to me.
Love the scent!
5 out of 5 stars
Kelli E. - 28 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] It's a fresh but also sexy scent. I am very happy with this purchase.