$26.99 sale price when purchased online
$35.99 list price
Target Online store #3991
About this item
Highlights
- Inspired by New York City’s renowned SoHo neighborhood, this fragrance evokes the refinement and history of the area with dark amber, sandalwood, and soft musk.
- Fragrances now last 20% longer with Puralast™
- Cruelty Free
- No parabens or phthalates
Description
Luxurious. Refined. Warm.
Sandalwood is the star here, but this scent is made special by its supporting notes. Dark amber provides warm depth while soft musk brings just enough of that cologne vibe to give it another dimension. The blend is regal, refined, and chill, and smells like the lobby of your favorite boutique hotel. Bottom line: SoHo will make any space of yours feel elevated.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Sandalwood is the star here, but this scent is made special by its supporting notes. Dark amber provides warm depth while soft musk brings just enough of that cologne vibe to give it another dimension. The blend is regal, refined, and chill, and smells like the lobby of your favorite boutique hotel. Bottom line: SoHo will make any space of yours feel elevated.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Scent: Neroli, Amber, Vetiver, Bergamot
Product Warning: Keep out of reach of animals, keep out of reach of children
Package Quantity: 2
Net weight: .33 fl oz (US)
TCIN: 90896042
UPC: 810129383836
Item Number (DPCI): 054-09-1327
Origin: Imported
Shipping details
Estimated ship dimensions: 6 inches length x 5 inches width x 4.9 inches height
Estimated ship weight: 0.057 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product offers a diverse range of scents that cater to various preferences, from cozy and clean to sophisticated and masculine. Many guests appreciate its ability to fill a room with a pleasant aroma, creating an inviting atmosphere. While some find certain scents too strong or not lasting long enough, the overall experience is enhanced by the unique fragrance profiles that evoke feelings of luxury and comfort, making it a great addition to any space.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2819 reviews
Sandalwood dark amber
3 out of 5 stars
Dodie L. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] It’s not my favorite probably not gonna buy again just not for me
Nice Scent, just not strong enough at all for even a small appartment
2 out of 5 stars
CHARLES S. - 5 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I like the scent, but using one vile with it set to full strength could not give my 1 bedroom apt a noticeable fragrance, thus was kind of a waste of money. Other viles work well on low, for reference.
He's a KEEPER
5 out of 5 stars
Lillian H. - 5 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love this scent because it isn't overpowering. It’s light enough to use all year long and makes the house feel inviting. And let me just say - I am an OVERTHINKER + I have a kiddo with a sensitive nose: this one and the white tea were winners. 🏆
So good!
5 out of 5 stars
Hannah S. - 5 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Smells like I am in a chic hotel in New York City! I love this scent :)
Fancy scent
5 out of 5 stars
Ava P. - 7 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I absolutely love this diffuser with the woody fragrance. The scent is warm, grounding, and sophisticated Like fancy hotel!
My friends noticed!
5 out of 5 stars
Alex S. - 11 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love SoHo! It was one of the first fragrances I selected and I'm still using it!. The delicious woody, mossy body with the fine finish of Amber is perfect for my taste. I don't enjoy "sweet" fragrances so it's perfect. I've had multiple friends visit and remark on how good my home smells!!
This smells just like a
5 out of 5 stars
Abby B. - 15 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This smells just like a city hotel! This scent definitely fills the room!
SoHo
5 out of 5 stars
Jordan B. - 15 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Love this scent for my son's room. He has a dog that stays in his room that sheds quite a bit, and his room always smells so fresh and clean.
The best!
5 out of 5 stars
Grace H. - 16 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] The best scent for any season! Love how it fills up any room. Always gets compliments from it
Don’t see all the hoopla
3 out of 5 stars
Angela C. - 21 days ago
originally posted on Pura Scents
I really wanted to love this scent since it seems so popular and has amber and sandalwood in it. It just wasn’t it for me. It was a strong scent but more for a man cave or game area. The scent wasn’t bad. Just not my taste.
Soho smells amazing 🤩
5 out of 5 stars
Jennifer H. - 22 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This is one of my first orders with Pura so I was overwhelmed with all the choices. Soho is my entryway scent and I'm really considering buying it for the rest of my house because it smells so good. It's just very calm and invites peace. Thank you Pura for making my house smell wonderful 💜
Lovely smell, but a bit
4 out of 5 stars
Emma L. - 25 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Lovely smell, but a bit heavy for me. It has a more masculine and woody profile but it’s very refined
Love it
4 out of 5 stars
Maryam H. - 25 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love this scent. I enjoy for masculine scents and this one did that exactly. Just wish it had more longevity. Besides that’s, it’s one of my favorites.
This is a good car scent
5 out of 5 stars
Piper H. - 26 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I’m not sure I would like this in my home but it’s a great scent for the car. Subtle and covers other things that aren’t as pleasant such as food, kid stuff, and dog smells.
Very strong
4 out of 5 stars
Kelly M. - 27 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Very strong scent. A little overpowering to me. Nice scent but again very strong.
THE BEST SMELL
5 out of 5 stars
Mariah D. - 27 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love this smell so much. It makes me feel like I'm somewhere very fancy!
What Stink?
5 out of 5 stars
Alexandra L. - 28 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I have two chocolate labs that are very clean…but have that slight “dog smell. ” I’ve tried so many air fresheners and plug ins but they all only sweetly masked the musty smell. Pura was such a welcome answer to our problems. Very consistent delivery of freshness and the scent choices were very natural and subtle… just right. Love Pura!!
This is my favorite scent
5 out of 5 stars
Kayla R. - 29 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This is my favorite scent so far! I can’t get enough of it
Rubbing Alcohol
3 out of 5 stars
Maggie G. - 30 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This scent is more or less what I expected. When I approach the room it’s in, I am overwhelmed with the smell of Isopropyl Alcohol until the other notes hit me. Definitely a masculine scent. Not my favorite
To me, smells like rotting fruit
2 out of 5 stars
Lauren E. - 30 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I don’t know what it is about this particular fragrance, but it just smells like rotting fruit to me. Will not be reordering.