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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Plus Smart Fragrance Diffuser White

$79.99
ColorWhite

Out of Stock

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Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
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At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Do you have to link it to wifi to use it?

submitted by Cici - 2 months ago

  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 3 months ago

  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 4 months ago

  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 4 months ago

  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 5 months ago

  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 6 months ago

  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 6 months ago

  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Is this diffuser dual voltage?

submitted by DrNurseEbs - 6 months ago

  • A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Are these considered pet safe?

submitted by Munchkin83h - 9 months ago

  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: can you use any oil in the unit or do you have to use Pura brand?

submitted by Candy - 9 months ago

  • A: Hello! Pura fragrance refills are the only refills compatible with the Pura diffuser.

    submitted byPurascents Team - 9 months ago
    Brand expert
See all questions (14)

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Guests are saying

The Pura Plus diffuser is praised for its sleek design and ability to fill large spaces with delightful fragrances. Guests appreciate the ease of use, including the app for controlling scent intensity and scheduling. While many enjoy the variety of scents, some have experienced issues with noise and scent longevity. Overall, it offers a modern solution for creating a pleasant atmosphere in homes and offices, making it a popular choice for fragrance enthusiasts.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1763 reviews
    60% would recommend
    5 recommendations
    5 out of 5 stars
    12 May, 2026
    originally posted on Pura Scents
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    Great product

    [This review was collected as part of a promotion.] Love the scents, also the app is a game changer able to schedule and when and the intensity of your scents is great.
    Caden F.
    Did you find this review helpful?
    2 out of 5 stars
    11 May, 2026
    originally posted on Pura Scents
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    Weak

    [This review was collected as part of a promotion.] It is not strong enough for me. I could barely scent it.
    Karla C.
    Did you find this review helpful?
    3 out of 5 stars
    10 May, 2026
    originally posted on Pura Scents
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    Eh does the job

    [This review was collected as part of a promotion.] The unit works great but you can use up the oils quickly. Also the app doesn't accurately reflect the oils percent right. Sometimes I can't even tell if its on and I'm switching scents around. Overall it's a decent product.
    Cody S.
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Pura Scents
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    Pura home plus! :)

    [This review was collected as part of a promotion.] We love Pura products! The bigger diffuser is extra nice and greatly fills the rooms w fragrance!
    Melanie C.
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on Pura Scents
    Image

    Amazing for our Office Space!

    [This review was collected as part of a promotion.] We purchased this for our office and every day we comment on how amazing it smells! Each patient and nurse has said something too. We love it!
    Maxwell B.
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on Pura Scents
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    Awesome fragrances

    [This review was collected as part of a promotion.] I absolutely love my Pura diffuser. Makes my house smell so fresh and clean
    Mary P.
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on Pura Scents
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    Pura plus

    [This review was collected as part of a promotion.] Fairly easy setup, love scheduling my scents and have been trying to smell new scents to find my favs!🩷
    Lori M.
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Pura Scents
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    Very easy set up and works very well!

    [This review was collected as part of a promotion.] It was very easy to set up and insert scents. I use the subtle setting and scheduled to alternate daily. I’m very pleased with how well the scent travels when operating!
    Jennifer S.
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Pura Scents
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    Great, works perfectly

    [This review was collected as part of a promotion.] A smart little fragrance diffuser. I love having it.
    Jody l.
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Pura Scents
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    Living Room Space

    [This review was collected as part of a promotion.] Love the minimalist design and the ability to control everything with app. Fills our entire open concept living space with wonderful smell.
    Renee K.
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Pura Scents
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    Beautiful Scents

    [This review was collected as part of a promotion.] Thank you for the addition to our home. The scents are wonderful!
    Bobby M.
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on Pura Scents
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    I love my diffuser. I

    [This review was collected as part of a promotion.] I love my diffuser. I preferred it over a candle!!!
    Sandy F.
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on Pura Scents
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    The best

    [This review was collected as part of a promotion.] I’ve tried many different types this so by far the best easiest
    Cailey G.
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on Pura Scents
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    Not working

    [This review was collected as part of a promotion.] I'm not happy with the pura plus. This is my second one. The first one did not heat up. The second one that I'm using now. You have to sit very close in order to smell it. I'm going to order another refill to give it another try.
    Sarita H.
    Did you find this review helpful?
    3 out of 5 stars
    26 April, 2026
    originally posted on Pura Scents
    Image

    Not really worth the money

    [This review was collected as part of a promotion.] I bought this one specifically for the high vaulted ceilings but I can’t really smell it when I’m not at close distance from it. I have it set on the kitchen island and I can’t smell it in the living room. You would have to set it at a higher intensity but it goes through refills faster. I would probably just stick with the mini ones and placing them around the house.
    Cristina V.
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Pura Scents
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    Pura 4 Pura

    [This review was collected as part of a promotion.] The fact I can’t control the device from my phone is sweet
    David S.
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on Pura Scents
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    Scheduled comfort

    [This review was collected as part of a promotion.] App is easy to use and love that it can hold two diff fragrances. I have a citrusy in the morning and lavender in the evening. It’s so nice to not have to think about it and wake up/wind down with these scents.
    Jennifer C.
    Did you find this review helpful?
    2 out of 5 stars
    23 April, 2026
    originally posted on Pura Scents
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    Convenient, but just a fan that blows a scent off a sponge

    [This review was collected as part of a promotion.] I like the convenience of this product - it's nice to be able to load the machine with two scents and control how the scents from my smartphone. That said, I expected something better than a little fan that blows the scent up into the air. The Smart tech is great, but overall, nothing spectacular.
    Dan S.
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on Pura Scents
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    Amazing product!

    [This review was collected as part of a promotion.] We are loving our Pura system. Should have gotten it a long time ago. Great scents, easy to use, easy to order & keep on top of subscription & refills. The only thing I still need to figure out is how to keep two of the night lights on when it’s not diffusing at night but that is probably just user error I need to figure out ;)
    Shannon M.
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on Pura Scents
    Image

    Heaven scent

    [This review was collected as part of a promotion.] I love my Pura plus! It makes the whole room and area smell great.
    Leila B.
    Did you find this review helpful?

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