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Pura Plus Smart Fragrance Diffuser
$55.99 reg $79.99
Sale save $24.00 (30% off)
ColorWhite
In Stock
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At a glance
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About this item
Highlights
- Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
- Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
- Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
- Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
- Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
Description
Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.
Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Pura Plus diffuser is praised for its sleek design and ability to fill large spaces with delightful fragrances. Guests appreciate the ease of use, including the app for controlling scent intensity and scheduling. While many enjoy the variety of scents, some have experienced issues with noise and scent longevity. Overall, it offers a modern solution for creating a pleasant atmosphere in homes and offices, making it a popular choice for fragrance enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1301 reviews
50% would recommend
4 recommendations
5 out of 5 stars
17 December, 2025
originally posted on Pura Scents
Having an open floor plan,
[This review was collected as part of a promotion.] Having an open floor plan, this little wonder is tucked away. Yet it magnificently manages the scent throughout the space. Brilliant!
5 out of 5 stars
17 December, 2025
originally posted on Pura Scents
Very Nice
[This review was collected as part of a promotion.] It works well. Some scents are not that strong but the good ones work great!
5 out of 5 stars
16 December, 2025
originally posted on Pura Scents
LOVE
[This review was collected as part of a promotion.] My new obsession. Throwing away all my other plug ins!
5 out of 5 stars
13 December, 2025
originally posted on Pura Scents
It works better
[This review was collected as part of a promotion.] The pura plus WORKS! I had 2 of the regular Pura plug ins but have a bigger living room that is connected to kitchen. I wanted something that filled the room up more and was hesitant to buy so glad I did! I got the volcano scent and it is PERFECT and the low setting does the job so much better than the normal Plug ins! It is calming and simple to use! I love the simplicity of the device and people love the essence it brings.
4 out of 5 stars
13 December, 2025
originally posted on Pura Scents
Easy to set up. Not
[This review was collected as part of a promotion.] Easy to set up. Not as strong as I thought it would be for a large high ceiling room. Not that much stronger than a regular wall mounted Pura unit.
5 out of 5 stars
13 December, 2025
originally posted on Pura Scents
Pura Plus
[This review was collected as part of a promotion.] I love my Pura Plus!! It's SO easy to program a schedule plus super easy to change out the scents!! I purchased two of them, one for my entryway and one for upstairs!! Best product ever!!
5 out of 5 stars
13 December, 2025
originally posted on Pura Scents
Best Diffuser
[This review was collected as part of a promotion.] I had the scent diffuser from the Hotel Collection and it broke after just a few uses. This has an app and remote control all at a cheaper price. Totally worth it.
5 out of 5 stars
12 December, 2025
originally posted on Pura Scents
Pura is the best
[This review was collected as part of a promotion.] The pura plus kit is a true bargain. You save so much by bundling it all together. Per usual, the pura plus lives up to the high quality of all pura products. I love it. It’s fantastic for filling small spaces!
3 out of 5 stars
12 December, 2025
originally posted on Pura Scents
Scent is nice but…
[This review was collected as part of a promotion.] The scents are strong a little goes a long way! But it keeps messing up and saying there’s no cartridge in it.
5 out of 5 stars
10 December, 2025
originally posted on Pura Scents
Love this device! Super easy
[This review was collected as part of a promotion.] Love this device! Super easy to use and makes it really convenient to control the scent!
5 out of 5 stars
9 December, 2025
originally posted on Pura Scents
“Scent”sational!
[This review was collected as part of a promotion.] I just got puras for my home and for all of my daughters. I love the fresh smell in my home and it was so easy to set up. I love Winter White!
3 out of 5 stars
9 December, 2025
originally posted on Pura Scents
A LITTLE DISAPPOINTED. . . . . .
[This review was collected as part of a promotion.] I HAVE 3 PURA PLUS DIFFUSERS. ONE UPSTAIRS THAT FRAGRANCES MEDIA ROOM/BEDROOM. I CURRENTLY HAVE COCONUT PALM IN THAT DIFFUSER AND IT WORKS GREAT. I CAN SMELL IT AS SOON AS I OPEN THE DOOR AND START UPSTAIRS. I HAVE 2 PURA PLUS DIFFUSERS IN MY KITCHEN/DINING/LIVING ROOM AREA, WHICH IS ONE LARGE OPEN SPACE ADJOINING ALL THREE ROOMS. I CURRENTLY HAVE COZY CASHMERE IN BOTH OF THESE. I'M RARELY ABLE TO SMELL EITHER ONE, WHICH IS DISAPPOINTING. I KNOW IT'S NOT THE FRAGRANCE BECAUSE I CAN ALMOST ALWAYS SMELL IT IN MY HALLWAY IN MY PURA 4 DIFFUSER. I HAVE ALSO HAD ISSUES WITH THE SECOND FRAGRANCE IN THE PURA PLUS. THE CONCEPT IS AWESOME AND I WOULD RATE IT A 5 IF THE SCENT WERE STRONGER. IF YOU HAVE ANY ADVICE PLEASE LET ME KNOW!
5 out of 5 stars
8 December, 2025
originally posted on Pura Scents
I purchased as gifts to
[This review was collected as part of a promotion.] I purchased as gifts to others and myself. And I'm going to say we will love it!!!
5 out of 5 stars
8 December, 2025
originally posted on Pura Scents
Favorite Diffuser
[This review was collected as part of a promotion.] This is my second one of this exact diffuser that I’ve bought and I love them both!
5 out of 5 stars
7 December, 2025
originally posted on Pura Scents
Great addition to scent my home
[This review was collected as part of a promotion.] I started using the Pura system in my home and I love it so much better than the bath and body works plug ins I used to use. Pura is easy, cost effective and the scents can be customized from subtle to stronger.
5 out of 5 stars
7 December, 2025
originally posted on Pura Scents
Very sleek and smells great.
[This review was collected as part of a promotion.] The two scents I got were White Bergamot and Sugared Lemon were delightful. Setting up the device was quick and pretty easy as well!
5 out of 5 stars
7 December, 2025
originally posted on Pura Scents
Great scent diffuser
[This review was collected as part of a promotion.] I love this thing! I love that I can install two different scents and control it via the app. It's great to have the option to schedule as well.
5 out of 5 stars
6 December, 2025
originally posted on Pura Scents
This is such an amazing
[This review was collected as part of a promotion.] This is such an amazing and convenient little gadget. So minimalist in its design and works on point. Easy to install and even more easy to set up as how you need it to work. I use it for my open space kitchen, dining area and living room space. My ceiling is 12 foot high and I feel this covers pretty much the area. I have it set up as medium settings.
5 out of 5 stars
6 December, 2025
originally posted on Pura Scents
Love
[This review was collected as part of a promotion.] Easy to set up, with endless scent options. There is a scent for everyone! So far haven’t had any issues! I love that you can set up a schedule on the app and you can customize it
5 out of 5 stars
2 December, 2025
originally posted on Pura Scents
Love this set
[This review was collected as part of a promotion.] I love this size Pura diffuser, it makes our house smell amazing!