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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Home Plus Smart Fragrance Diffuser White

$79.99

ColorWhite

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
  • Fragrance sold separately

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: does it take oils that aren't pura?

submitted by bon - 13 days ago
  • A: Great question! The Pura Plus is designed to work exclusively with Pura fragrance vials. We wouldn't recommend using oils or fragrances from other brands, since the diffuser is calibrated specifically for Pura's vials and using anything else could affect performance or potentially damage the device. The good news is Pura offers a huge variety of scents, so there's a lot of room to find fragrances you'll love within the lineup.

    submitted byPurascents Team - 8 days ago
    Brand expert

Q: Do you have to link it to wifi to use it?

submitted by Cici - 4 months ago
  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 6 months ago
  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 6 months ago
  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 6 months ago
  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 8 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 8 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 8 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Is this diffuser dual voltage?

submitted by DrNurseEbs - 8 months ago
  • A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Are these considered pet safe?

submitted by Munchkin83h - 11 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 11 months ago
    Brand expert

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Guests are saying

The Pura Home Plus is an exceptional home fragrance diffuser that effectively fills large open spaces with delightful scents. Guests appreciate its sleek design, ease of use, and the ability to control settings via an app. Many find it perfect for creating a welcoming atmosphere, especially in homes with pets or active families. The option to schedule scents and adjust intensity adds to its appeal, making it a favorite for those seeking a luxurious and fresh-smelling home.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1920 reviews
    60% would recommend
    5 recommendations
    5 out of 5 stars
    22 July, 2026
    originally posted on Pura Scents
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    Love the Pura Home Plus

    [This review was collected as part of a promotion.] Love it! Fills my entire living room/dining room open concept with fragrance.
    Sarah S.
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026
    originally posted on Pura Scents
    Image

    No more plug ins!

    [This review was collected as part of a promotion.] I love the ease of use and the fresh scent that pura gives off. I have been a long time plug in user and am thrilled to throw them all away!
    Susan H.
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026
    originally posted on Pura Scents
    Image

    Works well for a large area!

    [This review was collected as part of a promotion.] This diffuser works wonderfully for a very large space. I have an open concept home and it freshens the living room, kitchen and dining room.
    Katerina M.
    Did you find this review helpful?
    5 out of 5 stars
    19 July, 2026
    originally posted on Pura Scents
    Image

    Worth It!

    [This review was collected as part of a promotion.] I really didn’t think I needed a larger device for my open concept living/dining, but it has made SUCH a difference! I absolutely love how the timed scents subtly elevate my space; I also feel like this newer Home Plus doesn’t go through vials as quickly as my Pura 3, yet still makes a massive difference to the feel of my home.
    ME M.
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026
    originally posted on Pura Scents
    Image

    Scent Carries Well

    [This review was collected as part of a promotion.] The Pura Home Plus is a great way to get fragrance out into a large, open concept area. I have it placed on the mantle in my living room and can still smell the scent when I go upstairs. I love entering the main area in the mornings, because I’m immediately met with a pleasant smell.
    Jessica A.
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026
    originally posted on Pura Scents
    Image

    Fresh smelling living

    [This review was collected as part of a promotion.] Took seconds to set up and helps keep my open floor plan living space smelling fresh, especially with an old dog that has bad breath. Love the app letting me know when to change the scent.
    Kathy I.
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026
    originally posted on Pura Scents
    Image

    Skeptical at first

    [This review was collected as part of a promotion.] After being disappointed with another high end diffuser and tired of the artificial scents from big box stores, I decided to give this one a try. So far I have purchased two of these larger one and one of the smaller and I am very happy with all of them. The app is also easy to use.
    Chris G.
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026
    originally posted on Pura Scents
    Image

    Love my Pura

    [This review was collected as part of a promotion.] I absolutely love my Pura wall plug-in! The scents smell amazing and last a long time without being overpowering. Every time someone comes over, they compliment how great my house smells. I have two dogs and two very active teenagers who play sports, so there's always a lot going on in our home. You would never know it from the fresh, clean scent throughout the house. Thanks to Pura, my home always smells welcoming. I highly recommend it to anyone looking for a long-lasting, high-quality home fragrance.
    Erin G.
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2026
    originally posted on Pura Scents
    Image

    Home diffuser

    [This review was collected as part of a promotion.] Love the diffuser and being able to track the usage
    April H.
    Did you find this review helpful?
    3 out of 5 stars
    16 July, 2026
    originally posted on Pura Scents
    Image

    Not impressed

    [This review was collected as part of a promotion.] After having purchased 5 smaller devices, I decided to get the larger one for my large, open living room are. I'm finding that it has very little range and I have to put my face near it to smell it at all. Overall, I'm disappointed.
    Whitney S.
    Did you find this review helpful?
    5 out of 5 stars
    15 July, 2026
    originally posted on Pura Scents
    Image

    Love the Pura Home plus!

    [This review was collected as part of a promotion.] Love the Pura Home plus! It we have 3 in our home!
    Lenamarie J.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on Pura Scents
    Image

    Worth it!

    [This review was collected as part of a promotion.] I absolutely love my Pura diffuser. It’s easy to use, looks modern, and the app makes it so convenient to control from anywhere. I love being able to schedule scents, adjust the intensity, and switch between two fragrances without changing cartridges. The fragrances smell high-end and make my home feel like a luxury hotel or spa. It’s been one of my favorite purchases for creating a welcoming home, and I’ve already added multiple diffusers throughout my house. I highly recommend it to anyone who enjoys a home that always smells fresh and inviting.
    Susan L.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on Pura Scents
    Image

    Excellent home diffuser works really

    [This review was collected as part of a promotion.] Excellent home diffuser works really well and all the products are great and easy to use.
    keili U.
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2026
    originally posted on Pura Scents
    Image

    Smells amazing and super simple

    [This review was collected as part of a promotion.] Smells amazing and super simple to use. Highly recommend
    Linda B.
    Did you find this review helpful?
    1 out of 5 stars
    13 July, 2026
    originally posted on Pura Scents
    Image

    Disconnected

    [This review was collected as part of a promotion.] It doesn’t work properly. I have to go through the setup almost every day. It’s says disconnected even though I moved it close to a router for connection. It’s caused more headaches than ease.
    Tiffani P.
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2026
    originally posted on Pura Scents
    Image

    Large Room Power

    [This review was collected as part of a promotion.] I’ve been using the Pura diffuser in my open-concept living area, and it works surprisingly well in such a large space. It fills the room with a noticeable fragrance without being overpowering. I also love that the diffuser itself is sleek and unobtrusive—it blends into the room instead of looking like an air freshener
    Dena D.
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2026
    originally posted on Pura Scents
    Image

    Works well

    [This review was collected as part of a promotion.] Diffuser is in my living room and is working well. Timer goes on and off as it should. Aesthetically is nice not to large but functional and easy to swap out fragrance when needed.
    Ashley B.
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2026
    originally posted on Pura Scents
    Image

    Game changer for our home.

    [This review was collected as part of a promotion.] Game changer for our home. I love candles but this far exceeds any candle with my favorite volcano capri blue scent.
    Jane C.
    Did you find this review helpful?
    5 out of 5 stars
    12 July, 2026
    originally posted on Pura Scents
    Image

    Love my Pura

    [This review was collected as part of a promotion.] It’s unobtrusive in the room and the smell is incredible as soon as you walk in the door, it’s just fresh not overwhelming because you can set the intensity of the fragrance and the timer, which is awesome so you don’t waste any during the day when no one‘s home, I love having all the fragrance options. I have to drop my intensity if I want it to last a full 30 days though I will more than likely give it as a gift going forward.
    Erin R.
    Did you find this review helpful?
    5 out of 5 stars
    12 July, 2026
    originally posted on Pura Scents
    Image

    I absolutely love this diffuser.

    [This review was collected as part of a promotion.] I absolutely love this diffuser. I’ve placed one in my bedroom, my son’s room, and my living area. I can honestly say that my home smells amazing. All while having a pet it’s amazing.
    Danita W.
    Did you find this review helpful?

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