New ArrivalsValentine’s DayClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyHealthPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetShop by CommunityTarget OpticalGift CardsDealsClearanceTarget New ArrivalsValentine’s DayGalentine’s Day IdeasWomen’s Western OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Image

Get last-minute Valentine’s gifts fast

Get last-minute Valentine’s gifts fast

Get last-minute Valentine’s gifts fast

Use same-day delivery or Order Pickup to get candy, gifts & more.

Use same-day delivery or Order Pickup to get candy, gifts & more.

Use same-day delivery or Order Pickup to get candy, gifts & more.

Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Plus Smart Fragrance Diffuser White

$67.99 reg $79.99
Sale save $12.00 (15% off)
ColorWhite
  • Black
  • White

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
See all questions (13)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests are saying

The Pura Plus diffuser is praised for its sleek design and ability to fill large spaces with delightful fragrances. Guests appreciate the ease of use, including the app for controlling scent intensity and scheduling. While many enjoy the variety of scents, some have experienced issues with noise and scent longevity. Overall, it offers a modern solution for creating a pleasant atmosphere in homes and offices, making it a popular choice for fragrance enthusiasts.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1622 reviews
    60% would recommend
    5 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2026Verified purchase

    (no review title)

    love how simplistic it is.
    Elaine
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on Pura Scents
    Image

    Pura bliss

    [This review was collected as part of a promotion.] Aesthetically pleasing and very simple to use
    J B.
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on Pura Scents
    Image

    Pura is amazing. You can

    [This review was collected as part of a promotion.] Pura is amazing. You can control when it releases the scent and the scents are not over powering. They release a very subtle scent. Love these.
    Linda S.
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on Pura Scents
    Image

    A must have!

    [This review was collected as part of a promotion.] This is incredible, the scents, the style, ease of using. It brings me so much joy!
    Nicole A.
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on Pura Scents
    Image

    I originally go the plug

    [This review was collected as part of a promotion.] I originally go the plug in, and liked it so much I needed the larger diffuser. There are so many things to love about it! Not only are the scents awesome but there are so many options. I also love being able to schedule scents, so it always seems like I’m getting a new one.
    Katie K.
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on Pura Scents
    Image

    Great product. Easy to use.

    [This review was collected as part of a promotion.] Great product. Easy to use. The pura scents smell great
    Willie L.
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on Pura Scents
    Image

    Best purchase!

    [This review was collected as part of a promotion.] The scents are lovely and fill up the space. I always receive compliments on how nice it smells around the house.
    Brandi H.
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on Pura Scents
    Image

    Amazing

    [This review was collected as part of a promotion.] Works great and has good coverage in my two big living spaces especially with a smelly Shepard .
    Destiny T.
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Pura Scents
    Image

    Great for open space

    [This review was collected as part of a promotion.] Designed to fill big room more effectively than smaller plug in. Thanks to strong scent dispersion
    Riko C.
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Pura Scents
    Image

    Pura plus is magnificent

    [This review was collected as part of a promotion.] Combination wasn't my favorite. To my surprise, I couldn't really smell Welcome Home in the Pura Plus. That's really unusual. I smelled no amber. I loved the Sweet Grace. It had been a true favorite for awhile. The Pura plus is a must if you want to smell your expensive refills!
    Dorothy L.
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on Pura Scents
    Image

    Fills the whole room

    [This review was collected as part of a promotion.] The Pura Plus fills our entire downstairs with luscious scent.
    Jeremiah P.
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on Pura Scents
    Image

    Love the diffuser

    [This review was collected as part of a promotion.] This diffuser is amazing! I love that I have different scents for different days and it is cosmetically pleasing and so quiet!!!
    Jenni B.
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on Pura Scents
    Image

    Wonderful

    [This review was collected as part of a promotion.] We are truly enjoying ALL of the scents we’ve purchased. I have zero complaints about this product!
    Kristen T.
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on Pura Scents
    Image

    NEW ADDITION

    [This review was collected as part of a promotion.] I purchased 3 units to replace my older Pura 4 wall plug in units. I feel as though this unit is more "powerful". I notice the fragrance more than I did with the Pura 4 units.
    Amanda S.
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on Pura Scents
    Image

    My home has never smelled better.

    [This review was collected as part of a promotion.] With kids and dogs I always seems to struggle with the smells. My house 24\7 smells so good all of the time. Best thing I ever bought!
    Amber F.
    Did you find this review helpful?
    4 out of 5 stars
    2 February, 2026
    originally posted on Pura Scents
    Image

    Received pretty quick. The schedule

    [This review was collected as part of a promotion.] Received pretty quick. The schedule setting is a little confusing to set at first but once you can get it set you don’t really have to worry about it again. I love the look of the device! Blends in and is not an eyesore! I will say I had issues with my first device and stopped working but, Pura sent a new device and I have had no issues since!
    JENNY C.
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on Pura Scents
    Image

    I love the Pura Plus!

    [This review was collected as part of a promotion.] I love the Pura Plus! This is perfect for our open concept first floor.
    Lindsay F.
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on Pura Scents
    Image

    So good my husband noticed

    [This review was collected as part of a promotion.] These diffusers are great! You can smell them from outside they work so well. The scents themselves don’t last long but oh well
    Gretchen D.
    Did you find this review helpful?
    1 out of 5 stars
    1 February, 2026
    originally posted on Pura Scents
    Image

    not impressed with product

    [This review was collected as part of a promotion.] I bought the Pura Plus because my house is open with tall ceilings thinking it would produce better smell. BUT unless I'm doing something wrong, I can only smell it if I stand over the Pura. Maybe my sent is not strong I don't know but my wax tarts smell better stronger. I leave it on for 4 hrs, and still not smelling it. My niece has several and her place smells amazing do I have to have a bunch to make my house smell better?
    Kymber R.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 February, 2026
    originally posted on Pura Scents
    Image

    Nice addition to our house!

    [This review was collected as part of a promotion.] App is easy to use and the smell is great. Product is used faster than I would like, but I will be purchasing additional bottles of scents.
    Catherine P.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy