Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
Fragrance sold separately
Description
Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.
Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.88 inches length x 6.23 inches width x 6.86 inches height
Estimated ship weight: 1.72 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi there! For a cozy, "new home" kind of scent, we'd recommend trying Cozy Cashmere or Fresh Linens, both are warm, clean fragrances that give that fresh, put-together feeling. Hope this helps, and enjoy your Pura!
submitted byPurascents Team - 7 days ago
Brand expert
Q: does it take oils that aren't pura?
submitted by bon - 2 months ago
A: Great question! The Pura Plus is designed to work exclusively with Pura fragrance vials. We wouldn't recommend using oils or fragrances from other brands, since the diffuser is calibrated specifically for Pura's vials and using anything else could affect performance or potentially damage the device. The good news is Pura offers a huge variety of scents, so there's a lot of room to find fragrances you'll love within the lineup.
submitted byPurascents Team - 2 months ago
Brand expert
Q: Do you have to link it to wifi to use it?
submitted by Cici - 6 months ago
A: Hi there!
The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone.
However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app.
If you have any further questions, feel free to reach out to support@pura.com for further details.
submitted byPurascents Team - 6 months ago
Brand expert
Q: How long is the cord?
submitted by CCJ - 7 months ago
A: The Pura Plus cord is 3 feet long.
submitted byPurascents Team - 7 months ago
Brand expert
Q: What square footage does this cover if not open concept home?
submitted by Scent lover - 7 months ago
A: Hello! This covers large areas up to 1000 sq feet.
submitted byPurascents Team - 7 months ago
Brand expert
Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?
submitted by LC13 - 8 months ago
A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.
submitted byPurascents Team - 7 months ago
Brand expert
Q: Are the scents non toxic and safe to breathe
submitted by Carwm - 9 months ago
A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information.
We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
submitted byPurascents Team - 9 months ago
Brand expert
Q: Do I have to use 2 scents at one time or can I just use one scent?
submitted by Nurserh10 - 9 months ago
A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.
submitted byPurascents Team - 9 months ago
Brand expert
Q: Can I use only one vial at a time in this
submitted by Kmk954 - 9 months ago
A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.
submitted byPurascents Team - 9 months ago
Brand expert
Q: Are these considered pet safe?
submitted by Munchkin83h - 1 year ago
A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information.
We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
[This review was collected as part of a promotion.] Easy to set up, works great and I love the app connectivity which allows me to control the scent strength and duration. The scheduling is also a plus! I already have three and am thinking of adding more to my home. I like it that much!
Lana R.
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5 out of 5 stars
6 September, 2026
originally posted on Pura Scents
Love this product
[This review was collected as part of a promotion.] It is very easy to refill, not very noticeable in my family room. I can tell the quality is very sturdy. It seems versatile to go in any room of my house.
Adrienne R.
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5 out of 5 stars
4 September, 2026
originally posted on Pura Scents
Love!
[This review was collected as part of a promotion.] So easy to use! Love the ability to have two fragrances interchangeable
Gabby B.
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5 out of 5 stars
4 September, 2026
originally posted on Pura Scents
First Time Pura User
[This review was collected as part of a promotion.] We are absolutely loving our Pura! We just bought our first home and I'm determined to keep it cozy but fresh at ALL times. The pura having two scents in at once is perfect for this and the ability to control everything from my phone is so fun and efficient.
Bailee W.
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5 out of 5 stars
3 September, 2026
originally posted on Pura Scents
Love!
[This review was collected as part of a promotion.] Makes my apartment smell lovely! I have two and am gifting one to my mom :)
Lina D.
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5 out of 5 stars
2 September, 2026
originally posted on Pura Scents
Keeps the room fresh
[This review was collected as part of a promotion.] I was worried about the cost when I first purchased. Now I know that the scents last a long time. Being able to schedule the scents and not have them wasted by being constantly on has made a huge difference in both the cost and the strength of the scents.
Chris B.
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5 out of 5 stars
2 September, 2026
originally posted on Pura Scents
Super powerful
[This review was collected as part of a promotion.] Love the design of this diffuser and how it doesn’t require any water or drops, just the little bottles in the diffuser. Diffuser and app both work fine, haven’t had problems with either one of them. Excellent investment for people who love diffusers
Sydny L.
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5 out of 5 stars
31 August, 2026
originally posted on Pura Scents
I love them
I just added the home plus to mine I have wish I would’ve known about this I would’ve waited and gotten another.
Susan m.
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5 out of 5 stars
31 August, 2026
originally posted on Pura Scents
Sleek beautiful way to make your home smell amazing!
[This review was collected as part of a promotion.] Love the diffuser it’s so modern and simple to have on display in my home while making it sound amazing. Love how you can customize the light color as well.
Amanda Z.
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5 out of 5 stars
30 August, 2026
originally posted on Pura Scents
Loving my diffuser and the
[This review was collected as part of a promotion.] Loving my diffuser and the scents that I picked also love the fact that I’m able to schedule when scents are released
Michelle S.
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5 out of 5 stars
30 August, 2026
originally posted on Pura Scents
Fantastic product and enjoy that
[This review was collected as part of a promotion.] Fantastic product and enjoy that it's safe around my grandchildren.
Judy C.
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5 out of 5 stars
27 August, 2026
originally posted on Pura Scents
Buy it!
[This review was collected as part of a promotion.] I am so happy with the Pura Home Plus. So happy that I have two in my home! We have two dogs and I have a fear of becoming nose blind so I wanted something that would be easy to keep running to keep my home smelling fresh. I receive the most compliments on how my home smells. Also, the app is easy to use!
Stacey P.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
Must buy
[This review was collected as part of a promotion.] Love it, it looks very good and it’s enough to fill up a medium size living room
Fulvia Z.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
Worth every penny
[This review was collected as part of a promotion.] I have a cat and unfortunately have her litter box in my bedroom. It gets cleaned daily but sometimes she uses it at night. This mister is a life saver. I use my phone to start it for a half hour and it clears the air so I can wait until morning to empty to box. I've used candles, plug-ins, and battery operated sprayers. This tops them all. Well worth the cost. Small bottles but last longer than was ecpected.
Linda N.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
Worthy Investment
[This review was collected as part of a promotion.] After months of walking into a friend’s home and loving how clean and inviting it always smelled, I finally decided it was time to get a Pura of my own. My husband and I live in an older home, and while it doesn't have that typical "old house smell," candles and traditional plug-ins never seemed to provide a consistent fragrance or last very long. Pura has been a game-changer. We keep our main diffuser on the entry table, and it fills our entire living and dining room area, plus part of the hallway, with a noticeable but never overpowering scent. One of my favorite features is the ability to create schedules and alternate between fragrances throughout the day, which keeps things feeling fresh and prevents nose blindness. Overall, this has been one of the best home purchases I've made. The scents are high-quality, the app is easy to use, and it performs exactly as advertised. 10/10 investment with zero buyer's remorse!
Lindsay S.
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5 out of 5 stars
25 August, 2026
originally posted on Pura Scents
This is the one!
[This review was collected as part of a promotion.] AMAZING!! 10/10 easy to set up and customize schedules
Olivia M.
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5 out of 5 stars
24 August, 2026
originally posted on Pura Scents
I love the bamboo scent
[This review was collected as part of a promotion.] I love the bamboo scent and my diffuser. I have many in my home and always have comments on them
Marcy A.
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1 out of 5 stars
24 August, 2026
originally posted on Pura Scents
pura home 1 STAR
[This review was collected as part of a promotion.] The only good thing about this Home Plus is that, as long as you have a subscription, they’ll send you a replacement at no cost when the original one stops working.
araceli a.
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5 out of 5 stars
23 August, 2026
originally posted on Pura Scents
The scents have been difficult.
[This review was collected as part of a promotion.] The scents have been difficult. It would be nice if you had similar secrets to bath and body. We should not have to pay for the sample books. It is quite an investment if you don’t like the scents you order. Not sure I’m going to keep using!
Teri S.
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5 out of 5 stars
23 August, 2026
originally posted on Pura Scents
Pura Pleased
[This review was collected as part of a promotion.] Pura has definitely transformed my house from the mini diffuser to the large one. Everytime I walk into my house, it smells consistently pleasant with handpicked scents. Can’t wait to continue using and would recommend this product to anyone!