Target New ArrivalsChristmasGift IdeasHoliday Kids CatalogHome & DecorToys & GamesElectronics & TechVideo GamesGift CardsClothing, Shoes & AccessoriesGroceryBabyBeautyTarget Beauty StudioPersonal CareHousehold EssentialsHealthWellnessBooks, Music & MoviesSports & OutdoorsPetsSchool & Office SuppliesParty SuppliesAutomotiveTarget OpticalClearanceNew ArrivalsChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Home Plus Smart Fragrance Diffuser White

19 Questions
$79.99

ColorWhite

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
  • Fragrance sold separately

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.59 inches length x 4.82 inches width x 7.83 inches height
Estimated ship weight: 1.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Do I need to add water?

submitted by Sandi - 4 days ago
  • A: Hi Sandi! No water needed. Pura diffusers use fragrance vials only, so you just click a vial in and plug the diffuser in. If you have any questions, our team is happy to help at support@pura.com.

    submitted byPurascents Team - 4 days ago
    Brand expert

Q: Is the Pura Plus Smart Diffuser cordless?

submitted by Irene - 2 months ago
  • A: Great question! The Pura Plus is designed to be used while plugged in, so it's not cordless. It uses a power cord, so you'll want to place it near an outlet on a countertop, shelf, or table. Thanks for asking!

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: What scent smells like a new home

submitted by Reshawn - 2 months ago
  • A: Hi there! For a cozy, "new home" kind of scent, we'd recommend trying Cozy Cashmere or Fresh Linens, both are warm, clean fragrances that give that fresh, put-together feeling. Hope this helps, and enjoy your Pura!

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: does it take oils that aren't pura?

submitted by bon - 4 months ago
  • A: Great question! The Pura Plus is designed to work exclusively with Pura fragrance vials. We wouldn't recommend using oils or fragrances from other brands, since the diffuser is calibrated specifically for Pura's vials and using anything else could affect performance or potentially damage the device. The good news is Pura offers a huge variety of scents, so there's a lot of room to find fragrances you'll love within the lineup.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: Do you have to link it to wifi to use it?

submitted by Cici - 8 months ago
  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 9 months ago
  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 9 months ago
  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 10 months ago
  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 11 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 11 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 11 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 11 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

The pura home plus diffuser is a popular choice among guests for its ability to fill large spaces with delightful scents while being easy to control via a smartphone app. Many appreciate its non-toxic fragrances, adjustable intensity, and scheduling features, making it a convenient addition to any home. Guests love the variety of scents available, enhancing their living spaces with inviting aromas. However, some have noted that certain scents may not be as strong as expected.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2331 reviews
    42% would recommend
    7 recommendations
    5 out of 5 stars
    4 November, 2026
    originally posted on Pura Scents
    Image

    Amazing 🤩

    [This review was collected as part of a promotion.] Smells absolutely amazing! It lasts so much longer than I initially expected. Love it so much , I bought two. Highly recommended.
    Andrea B.
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Pura Scents
    Image

    Pumpkin & Plum Set

    [This review was collected as part of a promotion.] I enjoy these scents year round. It is nice though when someone comes over and compliments and asks what it is that smells so good. These are paired nicely. You definitely experience the change of Seasons with this combo when you plug it in. Cooler weather is in the horizon.
    Christianna G.
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2026
    originally posted on Pura Scents
    Image

    Love this set! The scents

    [This review was collected as part of a promotion.] Love this set! The scents were great and the deal was too good to pass up.
    Jennifer R.
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2026
    originally posted on Pura Scents
    Image

    Easy Install and As Expected!

    [This review was collected as part of a promotion.] Installation was very straightforward and I’ve enjoyed the app interface. We have a family room that has a stale smell that I’m embarrassed by when we have people over. I love that even if we’re out of the house I can set this to run for a few minutes before company just to get a nice and diffused scent across the house.
    Emma K.
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2026
    originally posted on Pura Scents
    Image

    Highly recommend

    [This review was collected as part of a promotion.] We have dogs so we were concerned about our house smelling like them. Using this diffuser has helped our house smell so good and the variety of scents make it fun. Highly recommend!
    Zoey B.
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2026
    originally posted on Pura Scents
    Image

    Pura plus is wonderful

    [This review was collected as part of a promotion.] I really like the Pura plus how it doesn’t have to stay on all the time especially when not home. I like how you can have both scents and chose which scent you want to light up the room.
    Jermaine J.
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2026
    originally posted on Pura Scents
    Image

    Good

    [This review was collected as part of a promotion.] It’s good for my living room. It could be a little better though as it says it’s more for open areas and vault ceiling
    Ava H.
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2026
    originally posted on Pura Scents
    Image

    Need to Pura

    [This review was collected as part of a promotion.] ⭐⭐⭐⭐⭐ Absolutely Obsessed with Pura! I’m a brand-new Pura customer, and I am already completely obsessed! I honestly cannot say enough good things about these products! The fragrances are absolutely amazing, and I love how they make my home smell so fresh, inviting, and luxurious. It’s such a simple way to make my entire space feel extra special! I love the variety of scents, the convenience, and being able to customize my fragrance experience. Pura has completely won me over, and I can already tell this is going to become an addiction! I’m so excited to try more scents and discover new favorites. I only wish I had found Pura sooner! You officially have a customer for life! ❤️
    April M.
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2026
    originally posted on Pura Scents
    Image

    Best Purchase!

    [This review was collected as part of a promotion.] I’m so glad this was the first Pura diffuser I chose for our home, it covers such a large area. I absolutely love it and I love that you can have 2 different fragrances that can be changed out.
    Sara A.
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2026
    originally posted on Pura Scents
    Image

    Perfect for the living room

    [This review was collected as part of a promotion.] This my second version of this. They replaced it because the motor was going out and my vials began coming off their schedules.
    Brenna T.
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2026
    originally posted on Pura Scents
    Image

    Not disappointed at all!

    [This review was collected as part of a promotion.] We absolutely LOVE our Pura Home Plus! We have it in our open-concept living area, and it does an amazing job of filling the space with a beautiful, consistent scent without being overpowering. The timer feature is one of my favorite things because it makes it so easy to customize when we want it running. It’s such a great addition to our home, and we couldn’t be happier with it. I bought a plug in Pura for the bedroom even. Highly recommend!
    Rennie F.
    Did you find this review helpful?
    4 out of 5 stars
    30 October, 2026
    originally posted on Pura Scents
    Image

    Good diffuser

    [This review was collected as part of a promotion.] Works well in my living room/ dinning area. It does make a sound when on, so if the house is silent you can hear it running.
    Patricia S.
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2026
    originally posted on Pura Scents
    Image

    I have 3

    I like that these are set and forgot. The app reminds you when they are getting low/are empty. I can adjust the schedule of when they are active from the app. I love being able to set up which scents I want for months and months ahead of time and they just get shipped to my house based on the schedule I choose.
    Leslie
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2026
    originally posted on Pura Scents
    Image

    I love my set!

    [This review was collected as part of a promotion.] I bought the Capri Blue set for my living room and the Pura Home for my kitchen and I love both equally. The ease of controlling both from my phone make it effortless to make my home smell good. I also love that it isn't full of chemicals, so there is no guilt turning it on with my pets and kids nearby.
    Cali I.
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2026
    originally posted on Pura Scents
    Image

    Gift for a friend

    [This review was collected as part of a promotion.] Got this for a friend for her bday and she LOVES it. She’s since bought 2 more Puras for her home
    Katie T.
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2026
    originally posted on Pura Scents
    Image

    Very happy with the large size.

    [This review was collected as part of a promotion.] We use this for our living room and dining room combined and it seems to do a great job of filling the space. I seem to go through fragrances around 40% more quickly than our regular medium sized Puras. We appreciate the location feature as well, which keeps the Puras from wasting scent when we aren’t home.
    Jack C.
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2026
    originally posted on Pura Scents
    Image

    Great diffuser for my main living space

    [This review was collected as part of a promotion.] I have this in my living/dinging/kitchen area of my home that has an elevated ceiling and it does great scenting the space!
    Jennifer D.
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on Pura Scents
    Image

    Lives up to the hype!

    [This review was collected as part of a promotion.] The Home Plus is easy to use and the. scent covers my open concept hone with no problem. Definitely worth the price and more cost effective tham burning 2 4-wick candles foe the same coverage. I only wish that it was still available in black.
    Adraine L.
    Did you find this review helpful?
    2 out of 5 stars
    24 October, 2026
    originally posted on Pura Scents
    Image

    Mediocre overpriced.

    [This review was collected as part of a promotion.] Easy to use just keep your expectations low. It’s not very strong at all.
    David C.
    Did you find this review helpful?
    4 out of 5 stars
    21 October, 2026
    originally posted on Pura Scents
    Image

    Nice machine

    [This review was collected as part of a promotion.] Using this pura in a large open room with high ceilings. It fills the space with scent moderately well.
    Chrissie H.
    Did you find this review helpful?

    Get top deals, latest trends, and more.