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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Home Plus Smart Fragrance Diffuser White

$59.99 reg $79.99
Sale save $20.00 (25% off)

ColorWhite

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
  • Fragrance sold separately

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Do you have to link it to wifi to use it?

submitted by Cici - 3 months ago
  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 5 months ago
  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 5 months ago
  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 5 months ago
  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 7 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 7 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 7 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 7 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 7 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 7 months ago
    Brand expert

Q: Is this diffuser dual voltage?

submitted by DrNurseEbs - 7 months ago
  • A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.

    submitted byPurascents Team - 7 months ago
    Brand expert

Q: Are these considered pet safe?

submitted by Munchkin83h - 10 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 10 months ago
    Brand expert

Q: can you use any oil in the unit or do you have to use Pura brand?

submitted by Candy - 10 months ago
  • A: Hello! Pura fragrance refills are the only refills compatible with the Pura diffuser.

    submitted byPurascents Team - 10 months ago
    Brand expert

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Guests are saying

The Pura diffuser has transformed many guests' homes into inviting spaces filled with delightful scents. Its user-friendly app allows for easy scheduling and scent control, making it a convenient choice for busy families. Guests appreciate the sleek design and the ability to customize fragrances, creating a unique atmosphere in each room. While some have experienced issues with scent strength, the overall sentiment is that this product enhances the home experience significantly.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1843 reviews
    60% would recommend
    5 recommendations
    4 out of 5 stars
    20 June, 2026
    originally posted on Pura Scents
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    Pura Home

    [This review was collected as part of a promotion.] The Pura home works pretty well. I thought it would be a little quieter but it’s nothing bothersome. The coverage is decent, but wouldn’t say it accommodates a larger room with vaulted ceilings. I’m still very happy with the product. I really enjoy all my Pura diffusers throughout my home.
    Dawn E.
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on Pura Scents
    Image

    Diffuser

    [This review was collected as part of a promotion.] The diffuser makes my house smell so good. It fills my entire living room area
    Krystal G.
    Did you find this review helpful?
    4 out of 5 stars
    17 June, 2026
    originally posted on Pura Scents
    Image

    Smells great but did I need a dual scent fixture?

    [This review was collected as part of a promotion.] Love the machine overall. Nice long cord gives you placement options and the app is helpful. I wish on first order I could have received 2of the same scent. So the fact that it holds 2 varieties-good for those that like that option. If is also quiet. Sooo I think I need to purchase a single and try that.
    Elizabeth S.
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on Pura Scents
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    The Pura Home Plus is

    [This review was collected as part of a promotion.] The Pura Home Plus is the perfect size for my living room and open concept and large spaces. I love that it's large enough to freshen up my home with 2 optional scents that I can control from anywhere by opening my app.
    Stacie C.
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on Pura Scents
    Image

    Great way to safely diffuse oils all day at home

    [This review was collected as part of a promotion.] Love that I can program this to whatever setting that I like best and I feel like it’s after way of diffusing oils at home bc it’s not attached directly to an outlet making it a fire hazard
    Megan L.
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on Pura Scents
    Image

    House smells amazing

    [This review was collected as part of a promotion.] It's working beautifully for our new 24x24 vaulted ceiling main living room and stretches throughout the open floorplan. I can smell it as soon as I walk in.
    Kadi C.
    Did you find this review helpful?
    4 out of 5 stars
    16 June, 2026
    originally posted on Pura Scents
    Image

    Easy setup

    [This review was collected as part of a promotion.] Setup was super easy. I like that I can just put the fragrances in and it recognizes them. The design is pretty decent. The ability to control the scent and schedule from the app is a plus.
    shawna s.
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on Pura Scents
    Image

    Pura: Small Device. Big Difference

    [This review was collected as part of a promotion.] As a busy mom, I am always looking for ways to make our home feel more put together and smell fresh. I decided to give the the Pura Home Plus a try and I'm glad I did! It's so easy to use and change scents. One of my favorite features is the abillity to change the diffuser settings from the app on my phone. Although the diffuser scents can be a little more on the pricey side, the convenience and quality of the device and scents make it worth the investment. Pura has been an easy upgrade that makes our home feel welcome and smell fresh.
    Sarah O.
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on Pura Scents
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    Open Floor Plan

    [This review was collected as part of a promotion.] This diffuser is much more effective in an open floor plan than the original. I put that one in a more enclosed area and it is very effective.
    Dominic S.
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on Pura Scents
    Image

    Love my Pura Plus machine

    Enjoying my Pura Plus machine. So far it has done a great job making our den smell great. We don’t run it all the time, but just sporadically. It’s awesome and I can’t wait to try out some other new scents!
    Becky A.
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026
    originally posted on Pura Scents
    Image

    Pura home plus

    [This review was collected as part of a promotion.] It was easy to set up. I am having trouble putting in the second fragrance it changes to the first. It does work well and covers a lot of area
    Rhonda E.
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026
    originally posted on Pura Scents
    Image

    Love love love

    [This review was collected as part of a promotion.] Absolutely love my Pura products! From the diffusers to the scents and how easy to operate. Absolutely ingenious design!
    Brooke M.
    Did you find this review helpful?
    4 out of 5 stars
    11 June, 2026
    originally posted on Pura Scents
    Image

    Pure Bliss

    [This review was collected as part of a promotion.] The perfect addition to our house making it feel more like home. We love either waking up in the morning or coming home after a full day at work to the "retreat-like" smell as you open the front door. Thanks for the good vibes, Pura.
    Thomas S.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 June, 2026
    originally posted on Pura Scents
    Image

    AMAZING!

    [This review was collected as part of a promotion.] I love my Pura Home Plus! Everyone walks into our house and asks us why it always smells so good!
    Mary-Margaret A.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on Pura Scents
    Image

    Love love love

    [This review was collected as part of a promotion.] The way this device emits fragrance is amazing. The whole living room smells incredible.
    Erica B.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Love!

    This is my new favorite thing! I have one of the Pura Home Plus and I also got a plug in one my entryway. Sweet Grace is such a lovely scent! I have also tried the Capri Blue Volcano scent and it is very nice too! These diffusers are so easy to set up and I love being able to control them with the app.
    Amy C.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Highly Recommend - Open Concept Space

    [This review was collected as part of a promotion.] It has been great! Super easy to use app that allows you to easily choose between scents, set up schedules, and turn on your pura before you get home! We use the Pura Home Plus for our open concept living room and love it. Love how luxurious all the scents are!
    Kendyl C.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Pura home plus

    [This review was collected as part of a promotion.] Easy to use and clean lines. Nice addition to Pura’s line.
    Nikki W.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Smells Great!

    [This review was collected as part of a promotion.] Such a great product. I love the timer. I set it to come on before a get home from work and before I go the bed. The aroma are great. My order was on time and perfect. Thanks so much for the order. I love Pura.
    Kimberly A.
    Did you find this review helpful?
    4 out of 5 stars
    9 June, 2026
    originally posted on Pura Scents
    Image

    Would recommend

    [This review was collected as part of a promotion.] Works well, love the scent varieties and that they’re sold at multiple retailers and in stores too
    Taylor S.
    Did you find this review helpful?

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