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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Home Plus Smart Fragrance Diffuser White

17 Questions
$79.99

ColorWhite

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
  • Fragrance sold separately

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.88 inches length x 6.23 inches width x 6.86 inches height
Estimated ship weight: 1.72 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the Pura Plus Smart Diffuser cordless?

submitted by Irene - 10 days ago
  • A: Great question! The Pura Plus is designed to be used while plugged in, so it's not cordless. It uses a power cord, so you'll want to place it near an outlet on a countertop, shelf, or table. Thanks for asking!

    submitted byPurascents Team - 5 days ago
    Brand expert

Q: What scent smells like a new home

submitted by Reshawn - 21 days ago
  • A: Hi there! For a cozy, "new home" kind of scent, we'd recommend trying Cozy Cashmere or Fresh Linens, both are warm, clean fragrances that give that fresh, put-together feeling. Hope this helps, and enjoy your Pura!

    submitted byPurascents Team - 20 days ago
    Brand expert

Q: does it take oils that aren't pura?

submitted by bon - 2 months ago
  • A: Great question! The Pura Plus is designed to work exclusively with Pura fragrance vials. We wouldn't recommend using oils or fragrances from other brands, since the diffuser is calibrated specifically for Pura's vials and using anything else could affect performance or potentially damage the device. The good news is Pura offers a huge variety of scents, so there's a lot of room to find fragrances you'll love within the lineup.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: Do you have to link it to wifi to use it?

submitted by Cici - 6 months ago
  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 8 months ago
  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 8 months ago
  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 8 months ago
  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 10 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 10 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 10 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 10 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 10 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 10 months ago
    Brand expert

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4.7 out of 5 stars with 2066 reviews
50% would recommend
6 recommendations
5 out of 5 stars
19 September, 2026
originally posted on Pura Scents
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Amazing Diffuser

[This review was collected as part of a promotion.] If you're looking for a diffuser to help make you're large living space smell like a dream, this is the one for you.
Richard K.
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5 out of 5 stars
19 September, 2026
originally posted on Pura Scents
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Pura diffuser

[This review was collected as part of a promotion.] I got the Pura diffuser about a month ago and I have loved every bit of it. It was the best purchase I have done and I even have gotten more for my other rooms.
jennifer p.
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5 out of 5 stars
18 September, 2026
originally posted on Pura Scents
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Hidden in sight

I love this diffuser. I can hide in plain sight , and still enjoy the scents. We get complimented on our house smells. It is easy to use and love the schedule feature.
Erica D.
Did you find this review helpful?
5 out of 5 stars
18 September, 2026
originally posted on Pura Scents
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Attacks orders

Devise is ready get size. Setup was easy once everything connected. Sat in kitchen. Smells great.
Donna E.
Did you find this review helpful?
5 out of 5 stars
18 September, 2026
originally posted on Pura Scents
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Love it!

Love the subtle scent throughout the house. The timer option is amazing.
Essie C.
Did you find this review helpful?
5 out of 5 stars
16 September, 2026
originally posted on Pura Scents
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Great products!

[This review was collected as part of a promotion.] Genuinely my favorite home purchase. Will never not have a pura in my house!!
Jasmine B.
Did you find this review helpful?
5 out of 5 stars
16 September, 2026
originally posted on Pura Scents
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Beat diffuser ever!

I love the diffusers and so many scents to choose from!!
Brittani D.
Did you find this review helpful?
5 out of 5 stars
16 September, 2026
originally posted on Pura Scents
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Pura Home Plus works wonders

I had trouble syncing it up with my phone. However, that may have more to do with our service. So, I activate it manually rather than use the timer. No problem! The website is easy to navigate. The mood in my house improves with each scent!
Carol V.
Did you find this review helpful?
4 out of 5 stars
15 September, 2026
originally posted on Pura Scents
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Love my Pura!

[This review was collected as part of a promotion.] I love that you can turn it on and off when you are home instead of having it run all day! And they Romas are fantastic.
Shonna G.
Did you find this review helpful?
5 out of 5 stars
14 September, 2026
originally posted on Pura Scents
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Smells so fresh!

[This review was collected as part of a promotion.] Love our Pura diffuser! We are currently alternating Capri Blue Volcano & Santorini. The house smells great!
Michele G.
Did you find this review helpful?
5 out of 5 stars
14 September, 2026
originally posted on Pura Scents
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Pura home plus

[This review was collected as part of a promotion.] Love it. Works better than any other diffuser I’ve tried.
Farrah B.
Did you find this review helpful?
3 out of 5 stars
14 September, 2026
originally posted on Pura Scents
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Adore the scent, but like

[This review was collected as part of a promotion.] Adore the scent, but like all of the fragrances I've tried with Pura, they do not last more than about a week.
JAN G.
Did you find this review helpful?
5 out of 5 stars
14 September, 2026
originally posted on Pura Scents
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This gen is awesome

When this can out a few years back, in my opinion was in competition with Glade smart deffuser so I picked glade. Bad decision. The glade smart diffuser was trash and I haven't bought another smart deffuser until now. I bought 3. Home, home plus and mini. I gotta say I love it. This product is more reliable than I thought. Do me a favor, throw your glade product in the trash. Pura is what you need. 🫶
Javier G.
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5 out of 5 stars
13 September, 2026
originally posted on Pura Scents
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LOVE Pura!

[This review was collected as part of a promotion.] I love the 2 Pura products I have purchased. I have one in my entry way and one in my open kitchen/living area. I love that they can be set on a timer so I am not using scent when we are gone from home. Next I need to purchase the one for my car!
Jane E.
Did you find this review helpful?
5 out of 5 stars
12 September, 2026
originally posted on Pura Scents
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Great design- I like having

[This review was collected as part of a promotion.] Great design- I like having the option to use fragrance for daytime and one for night time.
Karen G.
Did you find this review helpful?
5 out of 5 stars
12 September, 2026
originally posted on Pura Scents
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Love it!

[This review was collected as part of a promotion.] Love this scents, its so fresh and light. It so easy to program and change the settings and strength of the scents. I have an open concept and it fills the whole area
Nicole F.
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4 out of 5 stars
11 September, 2026
originally posted on Pura Scents
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Nice product except…

[This review was collected as part of a promotion.] The fan is too loud. The unit is setup in a large room with high ceilings. I suspect the fan has to run at a high speed. Unfortunately it can be heard. It’s not terribly annoying, but it is heard. Next generation needs a better design.
Don B.
Did you find this review helpful?
5 out of 5 stars
11 September, 2026
originally posted on Pura Scents
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Love this!

[This review was collected as part of a promotion.] Been loving this since we got it — my favorite part is that I set it up and forget it and having a newborn, a dog, and the smells of summer activities, etc. . . it's nice waking up to a fresh scent and winding down the evening with the same cleanliness.
Marissa F.
Did you find this review helpful?
4 out of 5 stars
11 September, 2026
originally posted on Pura Scents
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Like it, but wish it covered more area

[This review was collected as part of a promotion.] I like this unit. No surprises, it does what it says it will do and I love the choices of fragrances. For being the larger unit, I thought it would cover more area. I live in a smaller townhouse and thought it would cover most of the space, but ended up buying two smaller ones for the bathrooms. It still works great and I love that I can access it on my phone. Bonus!
Genise S.
Did you find this review helpful?
5 out of 5 stars
10 September, 2026
originally posted on Pura Scents
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Pura Home Plus

Love it! My entire upper level smells wonderful and encompasses the room
Dorine J.
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