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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Plus Smart Fragrance Diffuser White

$79.99
ColorWhite
  • Black
  • White

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 2 months ago

  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 2 months ago

  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 2 months ago

  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: Is this diffuser dual voltage?

submitted by DrNurseEbs - 2 months ago

  • A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: Are these considered pet safe?

submitted by Munchkin83h - 5 months ago

  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: can you use any oil in the unit or do you have to use Pura brand?

submitted by Candy - 6 months ago

  • A: Hello! Pura fragrance refills are the only refills compatible with the Pura diffuser.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: How strong are scents

submitted by Nikki d - 6 months ago

  • A: Hi Nikki! Each scent has a slightly different intensity, but the great thing is that you can control it in the Pura app. Just choose between low, medium, or high to find the perfect level for you!

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Can I alternate between the two different scents?

submitted by Q - 6 months ago

  • A: Yes, you can switch back and forth between the two fragrances all on the Pura app!

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Does this use a USBC cord to make it wireless

submitted by Gigi - 9 months ago

  • A: The Pura Plus comes with a USB-C power cord and needs to be plugged in while using.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: Does the Pura unit come with 2 scent vials

submitted by PWR - 10 months ago

  • A: Hello! Fragrance refills are not included and will need to be purchased separately.

    submitted byPurascents Team - 9 months ago
    Brand expert
See all questions (12)

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Guests are saying

The Pura Plus diffuser is praised for its sleek design and ability to fill large spaces with delightful fragrances. Guests appreciate the ease of use, including the app for controlling scent intensity and scheduling. While many enjoy the variety of scents, some have experienced issues with noise and scent longevity. Overall, it offers a modern solution for creating a pleasant atmosphere in homes and offices, making it a popular choice for fragrance enthusiasts.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1574 reviews
    50% would recommend
    4 recommendations
    5 out of 5 stars
    25 January, 2026
    originally posted on Pura Scents
    Image

    We absolutely love our Pura

    [This review was collected as part of a promotion.] We absolutely love our Pura Plus! I love how easy the app is to use and program.
    Nichole L.
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on Pura Scents
    Image

    Long lasting.

    [This review was collected as part of a promotion.] Easy to use. Soft to strong scents choices. Long lasting.
    Sue M.
    Did you find this review helpful?
    4 out of 5 stars
    24 January, 2026
    originally posted on Pura Scents
    Image

    Recommend

    [This review was collected as part of a promotion.] Its quiet. And inconspicuous. Fits most places. I did expect a bit more in regards to it filling a larger room. I dont feel like it pushes the aroma throughout the room. But definietly noticable near the diffuser .
    Donavon B.
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on Pura Scents
    Image

    I’m so in love with

    [This review was collected as part of a promotion.] I’m so in love with this Pura!!! It is so easy to use and keeps my house smelling so nice! I absolutely recommend it 100%!
    Gracie H.
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Pura Scents
    Image

    Great for entryway

    [This review was collected as part of a promotion.] We have a 2 story entry, and the normal Pura’s never seemed to be able to fill the area. Even at low intensity, we’re able to smell it from upstairs or down.
    Chris F.
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Pura Scents
    Image

    Excellent addition

    [This review was collected as part of a promotion.] Easy to set up, pleasant smell, and love that I can control times/schedules from my phone!
    Malia W.
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Pura Scents
    Image

    Pura for the win!

    [This review was collected as part of a promotion.] I am absolutely in love. I got one after visiting a friend's house and it is perfect. You can smell it across my 1,700sqft home, but it isn't overpowering!
    Jordan P.
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Pura Scents
    Image

    Having the Pura Mini, Pura

    [This review was collected as part of a promotion.] Having the Pura Mini, Pura 4 and Pura Plus, I think the best value is with the Plus. Best scent distribution.
    Bradley R.
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Pura Scents
    Image

    Takes out all of the guess work

    [This review was collected as part of a promotion.] I love how convenient it is and how I can set it up on the app. I can set different timers so that it goes on different days whatever time I want and I love that I can put in two different sense so if I want a certain scent in the morning. I can use that in a different one in the evening. You can also use each one to have it go back-and-forth kind of make a blend, but I’ve not done that.
    Dorene R.
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Pura Scents
    Image

    I can smell this throughout

    [This review was collected as part of a promotion.] I can smell this throughout my entire house. I love it!
    Sara B.
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on Pura Scents
    Image

    Love this diffuser! Perfect for

    [This review was collected as part of a promotion.] Love this diffuser! Perfect for a large space or open concept.
    Bridgette F.
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on Pura Scents
    Image

    Love my new Pura!

    [This review was collected as part of a promotion.] Love the ease of controlling from my phone. I have only tried a few scents, but have not been disappointed so far.
    Robyn C.
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on Pura Scents
    Image

    Love the flexibility of switching

    [This review was collected as part of a promotion.] Love the flexibility of switching fragrances. And setting a schedule. It is small, and blends in well in our home
    Deirdre L.
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on Pura Scents
    Image

    Love it!

    [This review was collected as part of a promotion.] This was such a great gift and so easy to operate. There was a small hiccup in my order and it was fixed promptly. I got one myself and can’t say enough good things about my experience.
    Riley S.
    Did you find this review helpful?
    2 out of 5 stars
    20 January, 2026
    originally posted on Pura Scents
    Image

    Puts out a good amount

    [This review was collected as part of a promotion.] Puts out a good amount of scent that travels. I don’t like that either a schedule needs to be created or device left on in order to scent. It would nice to have an auto on off option to be left operating throughout the day.
    Jesus C.
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Pura Scents
    Image

    The diffuser is the perfect

    [This review was collected as part of a promotion.] The diffuser is the perfect size and fills the room with the great Pura scents.
    Andrew S.
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Pura Scents
    Image

    Pura plus

    [This review was collected as part of a promotion.] wonderful produce. use in livingroom of house with 2 dogs.
    Crystal R.
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Pura Scents
    Image

    Easy to Use, Works Great!

    [This review was collected as part of a promotion.] I have a couple of smaller Pura devices, but I bought the Pura Plus for my great room and it works perfectly for the larger space! I have 20ft ceilings and the scent fills the room easily and quickly.
    Belinda P.
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Pura Scents
    Image

    Great home fragrance device

    [This review was collected as part of a promotion.] I’m enjoying my Pura plus. I love that I can alternate automatically the fragrances. You will never become nose blind since the smells alternate every 15 minutes. I love that I can program the time I want the Pura on and the intensity of each individual scent. I really love that I can turn the Pura on if I’m not home. I love that if I have plans to have a friend over after I leave work, I can turn the Pura on from work, so my house smells nice when I got home. It is a fun device and useful.
    Alis C.
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Pura Scents
    Image

    Smells so good

    [This review was collected as part of a promotion.] I love this diffuser. Everyone who comes over asked me what the smell is.
    April L.
    Did you find this review helpful?

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