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Pura Plus Smart Fragrance Diffuser
$79.99
ColorWhite
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
- Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
- Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
- Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
- Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
Description
Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.
Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are these considered pet safe?
submitted by Munchkin83h - 2 months ago
A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
submitted byPurascents Team - 2 months agoBrand expert
Q: can you use any oil in the unit or do you have to use Pura brand?
submitted by Candy - 2 months ago
A: Hello! Pura fragrance refills are the only refills compatible with the Pura diffuser.
submitted byPurascents Team - 2 months agoBrand expert
Q: How strong are scents
submitted by Nikki d - 3 months ago
A: Hi Nikki! Each scent has a slightly different intensity, but the great thing is that you can control it in the Pura app. Just choose between low, medium, or high to find the perfect level for you!
submitted byPurascents Team - 2 months agoBrand expert
Q: Can I alternate between the two different scents?
submitted by Q - 3 months ago
A: Yes, you can switch back and forth between the two fragrances all on the Pura app!
submitted byPurascents Team - 3 months agoBrand expert
Q: Does this use a USBC cord to make it wireless
submitted by Gigi - 6 months ago
A: The Pura Plus comes with a USB-C power cord and needs to be plugged in while using.
submitted byPurascents Team - 6 months agoBrand expert
Q: Does the Pura unit come with 2 scent vials
submitted by PWR - 7 months ago
A: Hello! Fragrance refills are not included and will need to be purchased separately.
submitted byPurascents Team - 6 months agoBrand expert
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Guests are saying
The Pura Plus diffuser is praised for its sleek design and ability to fill large spaces with delightful fragrances. Guests appreciate the ease of use, including the app for controlling scent intensity and scheduling. While many enjoy the variety of scents, some have experienced issues with noise and scent longevity. Overall, it offers a modern solution for creating a pleasant atmosphere in homes and offices, making it a popular choice for fragrance enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1163 reviews
50% would recommend
4 recommendations
5 out of 5 stars
23 October, 2025
originally posted on Pura Scents
Great Product
[This review was collected as part of a promotion.] I love having the option to control this on my phone
5 out of 5 stars
23 October, 2025
originally posted on Pura Scents
Easy to use, and great
[This review was collected as part of a promotion.] Easy to use, and great sent options. Good room coverage.
5 out of 5 stars
22 October, 2025
originally posted on Pura Scents
Excellent for our larger living
[This review was collected as part of a promotion.] Excellent for our larger living area/kitchen space
5 out of 5 stars
21 October, 2025
originally posted on Pura Scents
Sweet Scent
[This review was collected as part of a promotion.] Scent is strong, sweet and smells great. I definitely recommend it.
5 out of 5 stars
21 October, 2025
originally posted on Pura Scents
Great refresh!
[This review was collected as part of a promotion.] Love having my Pura go on automatically at set times/days to brighten the mood in the mornings or help wind down in the evenings! Looking forward to adding more scents for the upcoming holidays!
5 out of 5 stars
21 October, 2025
originally posted on Pura Scents
Perfect clean smells
[This review was collected as part of a promotion.] My scents stopped smelling as well as they did originally after about 10 days
1 out of 5 stars
20 October, 2025
originally posted on Pura Scents
Its not really worth it.
Its not really worth it. I barely can smell the fragrance.
5 out of 5 stars
20 October, 2025
originally posted on Pura Scents
Great purchase
[This review was collected as part of a promotion.] I wasn’t sure whether this would be strong enough for my airy condo but it is! Only minor annoyance is a slight noise while in use, but it’s not a dealbreaker.
5 out of 5 stars
18 October, 2025
originally posted on Pura Scents
Finally
[This review was collected as part of a promotion.] I waited so long for this size diffuser and it works great!!!! Now I have one in my bathroom and my main room!
2 out of 5 stars
18 October, 2025
originally posted on Pura Scents
Does not hold enough scent
[This review was collected as part of a promotion.] Machine works fine but the vials of scent are so small that they run out of scent in less than a week. That makes it a very expensive air freshener. Disappointing!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
Avoid Pura – Disappointing Products and Poor Quality Control
I’ve had a terrible experience with Pura — both the Pura Plus and the Pura Car. The hardware is unreliable, the app is buggy, and the fragrance vials often arrive defective or inconsistent in scent quality. Between constant connection issues, random device errors, and poor customer support, the whole system has been more frustrating than it’s worth. I really wanted to like the idea of Pura, but after multiple bad experiences, I can’t recommend it. Save your money and avoid the headaches.
5 out of 5 stars
14 October, 2025
originally posted on Pura Scents
Love it!!
[This review was collected as part of a promotion.] The fragrance is not over powering but makes my open living room smell great.
5 out of 5 stars
13 October, 2025
originally posted on Pura Scents
I absolutely LOVE the Pura plus
[This review was collected as part of a promotion.] I bought this for my daughter. Her ceilings are high and she said this made a huge difference! I have 3 pura plus! They are amazing 👏
5 out of 5 stars
13 October, 2025
originally posted on Pura Scents
Love it
[This review was collected as part of a promotion.] This pure is great for a larger area highly recommend.
4 out of 5 stars
13 October, 2025
originally posted on Pura Scents
Enjoying the flexibility
[This review was collected as part of a promotion.] I really like the flexibility of scheduling the scents as I want them diffused. There are 3 different settings for 2 different fragrances. I am able to “save” mine fragrance bottles so that they aren’t being used while I’m not home. I do have a picky nose, LOL, so I haven’t found the “perfect” fragrance yet. But I’m not giving up! 😂
5 out of 5 stars
13 October, 2025
originally posted on Pura Scents
Super convenient to start from
[This review was collected as part of a promotion.] Super convenient to start from my phone. Does a good job of making the house smell nice
1 out of 5 stars
5 October, 2025
originally posted on Pura Scents
Pura plus
[This review was collected as part of a promotion.] The Pura plus does not put out more fragrance than the smaller puras. It also leaves a colored residue all over the top of the diffuser that u have to clean almost every day.
1 out of 5 stars
7 September, 2025
Too many for incentives reviews
I really wanted to buy it but every review was part of the promotion. So annoying . Can we get some independent just not for some incentives honest review please
5 out of 5 stars
2 September, 2025
originally posted on Pura Scents
LOVE
[This review was collected as part of a promotion.] Waited forever to get one and wish I would have done it so much sooner! It is the perfect treat to keep my house smelling fresh and not stagnant. I would buy agian and again
4 out of 5 stars
2 September, 2025
originally posted on Pura Scents
easy to use, better than other diffusers
[This review was collected as part of a promotion.] i really like that this is electronic scent diffuser. i like it better than essential oil ones because i dont need to change water and add drops. Also i like that you can control it from your phone. the only thing is that the lowest setting (subtle) scent is still a bit too strong for me.