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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Home Plus Smart Fragrance Diffuser White

15 Questions
$67.99 reg $79.99
Sale save $12.00 (15% off)

ColorWhite

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
  • Fragrance sold separately

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: does it take oils that aren't pura?

submitted by bon - 27 days ago
  • A: Great question! The Pura Plus is designed to work exclusively with Pura fragrance vials. We wouldn't recommend using oils or fragrances from other brands, since the diffuser is calibrated specifically for Pura's vials and using anything else could affect performance or potentially damage the device. The good news is Pura offers a huge variety of scents, so there's a lot of room to find fragrances you'll love within the lineup.

    submitted byPurascents Team - 22 days ago
    Brand expert

Q: Do you have to link it to wifi to use it?

submitted by Cici - 5 months ago
  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 6 months ago
  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 6 months ago
  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 7 months ago
  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 8 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 8 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 8 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: Is this diffuser dual voltage?

submitted by DrNurseEbs - 9 months ago
  • A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: Are these considered pet safe?

submitted by Munchkin83h - 11 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 11 months ago
    Brand expert

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Guests are saying

The Pura Home Plus diffuser is highly praised for its ability to fill large spaces with delightful fragrances, making homes feel fresh and inviting. Guests appreciate the ease of setup, the option to control scent intensity and scheduling through an app, and the variety of scents available. Many find it effective in eliminating pet odors and enhancing the overall ambiance of their living spaces. However, some guests noted concerns about scent strength in larger areas and the cost of refills.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1952 reviews
    60% would recommend
    5 recommendations
    5 out of 5 stars
    3 August, 2026
    originally posted on Pura Scents
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    Love it

    [This review was collected as part of a promotion.] Amazing pride and love how it refreshes my girls playroom
    Shannon S.
    Did you find this review helpful?
    1 out of 5 stars
    3 August, 2026

    Terrible Customer Service & Scam

    Ordered a Pura Plus diffuser for free with a 6-month commitment. Couple hours later, I realized that diffuser is not what I am looking for and won't satisfy my needs. I tried to cancel the order with no luck. It allowed me to cancel my subscription which you would think means canceling the order. No, here is the scam part. Pura then charged my card for ~$86 (the full price for the Pura Plus) with literally no way to cancel the order. Next morning, first thing I did was contacting customer service since the order has not been shipped yet. But of course, as you would expect from a SCAM, no way to cancel the order because is has been "processed". After a useless conversation with the customer service agent whose job is try to bs you, and waste of my time, I have to wait till the device is delivered before contacting them again to return it. ABSOLUTE SCAM!! Would give it NEGATIVE STARS if that was an option.
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 August, 2026
    originally posted on Pura Scents
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    Happy Buyers!

    [This review was collected as part of a promotion.] I was looking for something that was safe for dogs, and found Pura. We are definitely happy with this product. It will continue to try new scents.
    Jen R.
    Did you find this review helpful?
    5 out of 5 stars
    3 August, 2026
    originally posted on Pura Scents
    Image

    It’s great

    [This review was collected as part of a promotion.] Great! I love how much more it covered my living room than the regular one
    Trisha L.
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2026
    originally posted on Pura Scents
    Image

    Love my Pura Home Plus!

    [This review was collected as part of a promotion.] I love my Pura Home Plus diffuser! It's so easy to change out the scents and program them for the perfect times. I love the option to adjust the strength of the scent as well. Great purchase!
    Sarah K.
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2026
    originally posted on Pura Scents
    Image

    Great for open concept

    [This review was collected as part of a promotion.] This has been great for a bigger area, our open concept, we always get compliments of how great our house smells.
    areli l.
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2026
    originally posted on Pura Scents
    Image

    First time with the large

    [This review was collected as part of a promotion.] First time with the large infuser. Absolutely love. Easy setup. Quiet. Works great.
    Kristie B.
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on Pura Scents
    Image

    Great diffuser!

    [This review was collected as part of a promotion.] I love this new diffuser, makes my whole bedroom smell amazing
    Samantha B.
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2026
    originally posted on Pura Scents
    Image

    Love my Pura

    [This review was collected as part of a promotion.] My daughter in law introduced me to Pura and scent and the app are amazing
    vickie B.
    Did you find this review helpful?
    5 out of 5 stars
    29 July, 2026
    originally posted on Pura Scents
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    Best Air Freshener

    [This review was collected as part of a promotion.] Love the ability to change my intensity and place a schedule on my scents.
    Morgan B.
    Did you find this review helpful?
    5 out of 5 stars
    29 July, 2026
    originally posted on Pura Scents
    Image

    Very easy to setup. The

    [This review was collected as part of a promotion.] Very easy to setup. The fragrances click right in and I love That you can choose which scent you want and not have to do both as the same time.
    Ashley W.
    Did you find this review helpful?
    5 out of 5 stars
    28 July, 2026
    originally posted on Pura Scents
    Image

    It works!

    [This review was collected as part of a promotion.] It really works! I put it in my great room. And as you walk in you can smell whatever scent you put in.
    Eileen V.
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on Pura Scents
    Image

    Great purchase

    [This review was collected as part of a promotion.] Easy to operate, effective in larger area, nice clean appearance!
    Vickie M.
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on Pura Scents
    Image

    Our 5th Pura!

    [This review was collected as part of a promotion.] We are loving our new Pura Home Plus. This device offers steady and consistent scent for our open-space living room and dining room. This is a perfect item for a larger space in need of some refreshing.
    Lauren C.
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on Pura Scents
    Image

    Best model yet

    [This review was collected as part of a promotion.] This is perfect for a room where you want it to sit in a counter to be displayed. It works just like the other Pura devises with the app. It’s easy to setup and put on a schedule. Overall, I really like this device and ordered one for my living room and one for my bedroom.
    Alexandra C.
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on Pura Scents
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    Home Plus

    [This review was collected as part of a promotion.] Love the different scents I can choose from. I’m enrolled in auto shipment for my scents and I love how easy it is to change your scents or you have the option to set up a list and can get a different scent every shipment.
    Gabby V.
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on Pura Scents
    Image

    5 pet household and you would never know

    [This review was collected as part of a promotion.] We have 4 cats, a dog, and two kids and I always could smell some trace of them (especially the dog) even while actively working to keep my house as clean as possible. I started with one Pura for our main space, and now I have one for almost every room. I love them so much and my house no longer has any sort of dog smell. My kids love being able to pick out the scents for their rooms, and the color that the diffuser glows when it is on. I also love the app! Being able to set a schedule for each diffuser and keep track of subscriptions through the app makes everything so much easier.
    Sydney F.
    Did you find this review helpful?
    2 out of 5 stars
    27 July, 2026
    originally posted on Pura Scents
    Image

    There’s no way this covers

    [This review was collected as part of a promotion.] There’s no way this covers the sq advertised!! The scents smell good, just wish I could smell them without walking near. What scent it does put out doesn’t last.
    Michele H.
    Did you find this review helpful?
    4 out of 5 stars
    27 July, 2026
    originally posted on Pura Scents
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    Wishing for a cordless one

    [This review was collected as part of a promotion.] I enjoyed this device for my open concept and high ceiling space. I only removed a star because I wish it was cordless! Easy to setup as well.
    Terybiell T.
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2026
    originally posted on Pura Scents
    Image

    Love it!

    [This review was collected as part of a promotion.] I love how I can set the intensity and the schedule through an app. Coconut Palm and Hawaiian Rain smell amazing. I'm obsessed!
    Michelle A.
    Did you find this review helpful?

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