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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Plus Smart Fragrance Diffuser White

$79.99
ColorWhite
  • White

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
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At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How long is the cord?

submitted by CCJ - 1 month ago

  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 1 month ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 2 months ago

  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 2 months ago

  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 1 month ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 3 months ago

  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 3 months ago

  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 3 months ago

  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: Is this diffuser dual voltage?

submitted by DrNurseEbs - 4 months ago

  • A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: Are these considered pet safe?

submitted by Munchkin83h - 7 months ago

  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: can you use any oil in the unit or do you have to use Pura brand?

submitted by Candy - 7 months ago

  • A: Hello! Pura fragrance refills are the only refills compatible with the Pura diffuser.

    submitted byPurascents Team - 7 months ago
    Brand expert

Q: How strong are scents

submitted by Nikki d - 7 months ago

  • A: Hi Nikki! Each scent has a slightly different intensity, but the great thing is that you can control it in the Pura app. Just choose between low, medium, or high to find the perfect level for you!

    submitted byPurascents Team - 7 months ago
    Brand expert
See all questions (13)

Additional product information and recommendations

Guests are saying

The Pura Plus diffuser is praised for its sleek design and ability to fill large spaces with delightful fragrances. Guests appreciate the ease of use, including the app for controlling scent intensity and scheduling. While many enjoy the variety of scents, some have experienced issues with noise and scent longevity. Overall, it offers a modern solution for creating a pleasant atmosphere in homes and offices, making it a popular choice for fragrance enthusiasts.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1671 reviews
    60% would recommend
    5 recommendations
    5 out of 5 stars
    12 March, 2026
    originally posted on Pura Scents
    Image

    Love it!

    [This review was collected as part of a promotion.] Love that we’re able to control it from our phone and customize our scents!! Customization was very important to me! My dad is very big on health right now and he loves that it nothing is made with harsh chemicals. The strength of the scents are amazing. Was worried it’d be alittle too light given that it is a very open house. But it actually fills our space quite well and the scents last a long time!!!! Can smell them throughout the entire house!!! We get complements on it all the time! The quality is amazing.
    Mersadees B.
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on Pura Scents
    Image

    I have only had the

    [This review was collected as part of a promotion.] I have only had the smaller outlet plug up until this point so I thought I would try this one for my open living room/kitchen space. It really does make such a huge difference in scent. I only need to use it on subtle or sometimes i'll bump it up to medium if I am having a group of people over but subtle really does it.
    Jessica S.
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on Pura Scents
    Image

    This is perfect for my

    [This review was collected as part of a promotion.] This is perfect for my downstairs! I had the wall plug in but this deff covers more space
    Jackelyn H.
    Did you find this review helpful?
    3 out of 5 stars
    8 March, 2026
    originally posted on Pura Scents
    Image

    Too expensive!

    [This review was collected as part of a promotion.] Refills are just so expensive. The unit works great.
    Ken P.
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on Pura Scents
    Image

    The Pura device is good

    [This review was collected as part of a promotion.] The Pura device is good quality and user friendly. The app makes it easy to set up the strength of the scents and timing for use. Very satisfied with this product.
    Janis W.
    Did you find this review helpful?
    2 out of 5 stars
    7 March, 2026
    originally posted on Pura Scents
    Image

    Scent Not Powerful

    [This review was collected as part of a promotion.] I was hoping to fill the room with fragrance, but unless I’m standing right next to the machine, the scent is undetectable.
    Michelle B.
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on Pura Scents
    Image

    Pura Licious!

    [This review was collected as part of a promotion.] I found out about this amazing product when I was in Sanibel FL in January. The store keeper uses the Tommy Bahama fragrance and the store smelled divine! Love it!
    Nikolett A.
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on Pura Scents
    Image

    Great throw

    [This review was collected as part of a promotion.] Love my Pura plus. Fills a large room with fragrance
    Tiara C.
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on Pura Scents
    Image

    Love my Pura Plus!

    [This review was collected as part of a promotion.] It fully scented our big living room! It’s so nice to walk in and have a fragrance surround you-in a great way!
    Deanna P.
    Did you find this review helpful?
    4 out of 5 stars
    28 February, 2026
    originally posted on Pura Scents
    Image

    Small & discreet enough but

    [This review was collected as part of a promotion.] Small & discreet enough but provides a no e punch when brand new.
    Veronica U.
    Did you find this review helpful?
    2 out of 5 stars
    28 February, 2026
    originally posted on Pura Scents
    Image

    Not working

    [This review was collected as part of a promotion.] It broke and did not connect to the wifi after one use.
    Leslie J.
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on Pura Scents
    Image

    Love it!

    [This review was collected as part of a promotion.] Love tht we’re getting healthier options on the market.
    taylor t.
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on Pura Scents
    Image

    Sleek and Powerful

    [This review was collected as part of a promotion.] I love my Pura Plus! It fits beautifully into my decor and provides that signature "Pura Performance" that keeps me in the Pura family. As an added benefit, I enjoy being able to operate my Pura Plus from either the unit itself or the Pura app.
    Tia R.
    Did you find this review helpful?
    2 out of 5 stars
    26 February, 2026
    originally posted on Pura Scents
    Image

    Not ready for the big time

    [This review was collected as part of a promotion.] Nothing but connectivity issues and no one answers my emails.
    Justin M.
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on Pura Scents
    Image

    We love the scent and

    [This review was collected as part of a promotion.] We love the scent and it’s really nice to have the app to schedule times and the intensity of the scent.
    AJ G.
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on Pura Scents
    Image

    I loved how convenient this

    [This review was collected as part of a promotion.] I loved how convenient this kit was to set up, the instructions were clear and I was able to get it up and running within minutes! I also love that it doesn’t distract from my living room space
    Yahaira P.
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on Pura Scents
    Image

    Best Device for Larger Spaces!

    [This review was collected as part of a promotion.] The scent really fills the room unlike the smaller plug in module. I find the smaller plug in best for the bathroom and the pura plus is best for every other room--it really maximizes the scents and allows you to fully emjoy the scents purchased.
    Alexis E.
    Did you find this review helpful?
    3 out of 5 stars
    23 February, 2026
    originally posted on Pura Scents
    Image

    First One A Bust

    [This review was collected as part of a promotion.] First one didn’t work but I was sent a replacement which works well.
    Marsha B.
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on Pura Scents
    Image

    I have an a frame

    [This review was collected as part of a promotion.] I have an a frame home and this diffuser subtly reaches the entire space.
    Aryn S.
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on Pura Scents
    Image

    Game Changer

    [This review was collected as part of a promotion.] I couldn’t be more thrilled for my switch to the Pura scent diffuser. I love the ease of using the app. Setting the timer making edits and the general usage is just so easy. It has taken some work to find my favorite scente but that’s part of the fun. in the past, I was a faithful wall plug-in user and I’m already finding that the scent last longer and it is much less messy. I couldn’t recommend it enough!
    Vanessa S.
    Did you find this review helpful?

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