Sponsored
Pura Plus Smart Fragrance Diffuser
$79.99
ColorWhite
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
- Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
- Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
- Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
- Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
Description
Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.
Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.8 inches length x 4.5 inches width x 7.75 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are the scents non toxic and safe to breathe
submitted by Carwm - 8 days ago
A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
submitted byPurascents Team - 5 days agoBrand expert
Q: Do I have to use 2 scents at one time or can I just use one scent?
submitted by Nurserh10 - 13 days ago
A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.
submitted byPurascents Team - 12 days agoBrand expert
Q: Can I use only one vial at a time in this
submitted by Kmk954 - 13 days ago
A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.
submitted byPurascents Team - 12 days agoBrand expert
Q: Is this diffuser dual voltage?
submitted by DrNurseEbs - 28 days ago
A: No, the Pura Plus is not dual-voltage. It is designed for standard 120-volt electrical outlets.
submitted byPurascents Team - 26 days agoBrand expert
Q: Are these considered pet safe?
submitted by Munchkin83h - 3 months ago
A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
submitted byPurascents Team - 3 months agoBrand expert
Q: can you use any oil in the unit or do you have to use Pura brand?
submitted by Candy - 4 months ago
A: Hello! Pura fragrance refills are the only refills compatible with the Pura diffuser.
submitted byPurascents Team - 4 months agoBrand expert
Q: How strong are scents
submitted by Nikki d - 4 months ago
A: Hi Nikki! Each scent has a slightly different intensity, but the great thing is that you can control it in the Pura app. Just choose between low, medium, or high to find the perfect level for you!
submitted byPurascents Team - 4 months agoBrand expert
Q: Can I alternate between the two different scents?
submitted by Q - 5 months ago
A: Yes, you can switch back and forth between the two fragrances all on the Pura app!
submitted byPurascents Team - 5 months agoBrand expert
Q: Does this use a USBC cord to make it wireless
submitted by Gigi - 7 months ago
A: The Pura Plus comes with a USB-C power cord and needs to be plugged in while using.
submitted byPurascents Team - 7 months agoBrand expert
Q: Does the Pura unit come with 2 scent vials
submitted by PWR - 9 months ago
A: Hello! Fragrance refills are not included and will need to be purchased separately.
submitted byPurascents Team - 7 months agoBrand expert
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4.6 out of 5 stars with 106 ratings
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Guests are saying
The Pura Plus diffuser is praised for its sleek design and ability to fill large spaces with delightful fragrances. Guests appreciate the ease of use, including the app for controlling scent intensity and scheduling. While many enjoy the variety of scents, some have experienced issues with noise and scent longevity. Overall, it offers a modern solution for creating a pleasant atmosphere in homes and offices, making it a popular choice for fragrance enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1291 reviews
50% would recommend
4 recommendations
5 out of 5 stars
10 December, 2025
originally posted on Pura Scents
Love this device! Super easy
[This review was collected as part of a promotion.] Love this device! Super easy to use and makes it really convenient to control the scent!
5 out of 5 stars
9 December, 2025
originally posted on Pura Scents
“Scent”sational!
[This review was collected as part of a promotion.] I just got puras for my home and for all of my daughters. I love the fresh smell in my home and it was so easy to set up. I love Winter White!
3 out of 5 stars
9 December, 2025
originally posted on Pura Scents
A LITTLE DISAPPOINTED. . . . . .
[This review was collected as part of a promotion.] I HAVE 3 PURA PLUS DIFFUSERS. ONE UPSTAIRS THAT FRAGRANCES MEDIA ROOM/BEDROOM. I CURRENTLY HAVE COCONUT PALM IN THAT DIFFUSER AND IT WORKS GREAT. I CAN SMELL IT AS SOON AS I OPEN THE DOOR AND START UPSTAIRS. I HAVE 2 PURA PLUS DIFFUSERS IN MY KITCHEN/DINING/LIVING ROOM AREA, WHICH IS ONE LARGE OPEN SPACE ADJOINING ALL THREE ROOMS. I CURRENTLY HAVE COZY CASHMERE IN BOTH OF THESE. I'M RARELY ABLE TO SMELL EITHER ONE, WHICH IS DISAPPOINTING. I KNOW IT'S NOT THE FRAGRANCE BECAUSE I CAN ALMOST ALWAYS SMELL IT IN MY HALLWAY IN MY PURA 4 DIFFUSER. I HAVE ALSO HAD ISSUES WITH THE SECOND FRAGRANCE IN THE PURA PLUS. THE CONCEPT IS AWESOME AND I WOULD RATE IT A 5 IF THE SCENT WERE STRONGER. IF YOU HAVE ANY ADVICE PLEASE LET ME KNOW!
5 out of 5 stars
8 December, 2025
originally posted on Pura Scents
I purchased as gifts to
[This review was collected as part of a promotion.] I purchased as gifts to others and myself. And I'm going to say we will love it!!!
5 out of 5 stars
8 December, 2025
originally posted on Pura Scents
Favorite Diffuser
[This review was collected as part of a promotion.] This is my second one of this exact diffuser that I’ve bought and I love them both!
5 out of 5 stars
7 December, 2025
originally posted on Pura Scents
Great addition to scent my home
[This review was collected as part of a promotion.] I started using the Pura system in my home and I love it so much better than the bath and body works plug ins I used to use. Pura is easy, cost effective and the scents can be customized from subtle to stronger.
5 out of 5 stars
7 December, 2025
originally posted on Pura Scents
Very sleek and smells great.
[This review was collected as part of a promotion.] The two scents I got were White Bergamot and Sugared Lemon were delightful. Setting up the device was quick and pretty easy as well!
5 out of 5 stars
7 December, 2025
originally posted on Pura Scents
Great scent diffuser
[This review was collected as part of a promotion.] I love this thing! I love that I can install two different scents and control it via the app. It's great to have the option to schedule as well.
5 out of 5 stars
6 December, 2025
originally posted on Pura Scents
This is such an amazing
[This review was collected as part of a promotion.] This is such an amazing and convenient little gadget. So minimalist in its design and works on point. Easy to install and even more easy to set up as how you need it to work. I use it for my open space kitchen, dining area and living room space. My ceiling is 12 foot high and I feel this covers pretty much the area. I have it set up as medium settings.
5 out of 5 stars
6 December, 2025
originally posted on Pura Scents
Love
[This review was collected as part of a promotion.] Easy to set up, with endless scent options. There is a scent for everyone! So far haven’t had any issues! I love that you can set up a schedule on the app and you can customize it
5 out of 5 stars
2 December, 2025
originally posted on Pura Scents
Love this set
[This review was collected as part of a promotion.] I love this size Pura diffuser, it makes our house smell amazing!
5 out of 5 stars
2 December, 2025
originally posted on Pura Scents
Pura Plus
[This review was collected as part of a promotion.] I love this so much I bought another for my stairway.
5 out of 5 stars
30 November, 2025
originally posted on Pura Scents
Pura plus
[This review was collected as part of a promotion.] Super easy , super easy, & I love the smells!!
5 out of 5 stars
30 November, 2025
originally posted on Pura Scents
Pura Plus-the best
[This review was collected as part of a promotion.] I love having my Pura Plus in my living room. It scents pure entryway & cozy den so well.
5 out of 5 stars
30 November, 2025
originally posted on Pura Scents
Diffuser review
[This review was collected as part of a promotion.] Love the consistency of the sent. Quieter than most diffusers
5 out of 5 stars
29 November, 2025
originally posted on Pura Scents
Great for large rooms
[This review was collected as part of a promotion.] This diffuser has been great in my large living room and bedroom.
5 out of 5 stars
27 November, 2025
originally posted on Pura Scents
Love my Pura kit! It
[This review was collected as part of a promotion.] Love my Pura kit! It fills my rooms with wonderful scents! Such a great invention!
5 out of 5 stars
27 November, 2025
originally posted on Pura Scents
Amazing!
[This review was collected as part of a promotion.] I love my Pura so much. It’s one of the best I’ve ever had. We have a five bedroom home and I must say decent lasts all day and throughout the house. We surely have two but they definitely do the job.
5 out of 5 stars
27 November, 2025
originally posted on Pura Scents
Love that you get notified
[This review was collected as part of a promotion.] Love that you get notified and can check on the volume from the app. Replacements are expensive but they last a bit longer. The capri scents are delicious. Sometimes the app does not recognize when a scent is refilled.
5 out of 5 stars
26 November, 2025
originally posted on Pura Scents
A great addition to my home
[This review was collected as part of a promotion.] I love my Pura plus and it does a great job making my home smell good!