Sponsored
Snuggle Fabric Softener - Blue Sparkle
$6.99 ($0.11/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Snuggle® liquid fabric softener offers Snuggle® softness and a long-lasting, familiar fresh scent with every use.
- Enjoy softness and lasting freshness* in every load of laundry. That's the Snuggle Promise™.
- *out of storage
- Snuggle® liquid fabric softener helps bring you the familiar comfort of home—wherever you go.
- Just measure and add the liquid laundry softener to your load of laundry to soften fibers in fabric.
- Fresh and clean scents of white floral and bright green citrus notes snuggle up to warm, woody notes with a soft musk.
- Using fabric softener can provide better softness and freshness while reducing wrinkles and static cling in your clothes, towels, and sheets.
- Bottle contains 50% recycled material excluding cap, spout, and labels
Description
Bring the familiar comfort of home with you wherever you go, with Snuggle® Blue Sparkle® Cuddle-Up Fresh™ Liquid Fabric Conditioner. Add Snuggle® softness and a long-lasting, familiar fresh scent to your favorite clothes with laundry softener liquid that softens fibers in fabric to make them feel cozy against your skin. Our Snuggle® Blue Sparkle® scent is a fresh and clean blend of white floral and bright green citrus notes, which snuggle up to warm, woody notes and a soft musk—fusing to create a comforting, long-lasting freshness.* See how Snuggle® Blue Sparkle® liquid fabric softener gives your family's laundry that little extra boost of softness, protection,** and a long-lasting fragrance. That's the Snuggle Promise™.
*out of storage
**Snuggle® Liquid Fabric Softener helps protect against color fading.
(Packaging May Vary)
*out of storage
**Snuggle® Liquid Fabric Softener helps protect against color fading.
(Packaging May Vary)
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Eye irritant, do not ingest
Product Form: Liquid
Number of uses: 97
TCIN: 94466919
UPC: 072613474523
Item Number (DPCI): 003-07-4071
Origin: Made in the USA
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water; diethyl ester dimethyl ammonium chloride; fragrances; polyquaternium-37; lactic acid; glutaral; colorants; calcium chloride.
Shipping details
Estimated ship dimensions: 7.1 inches length x 3.7 inches width x 10.5 inches height
Estimated ship weight: 4.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 1676 reviews
quality: 4.7 out of 5
scent: 4.6 out of 5
value: 4.5 out of 5
81% would recommend
11 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
Snuggle Softness
My laundry full of fragrance and softness.
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025Verified purchase
Snuggle fabric softener
Smells clean and fresh!
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
Love the scent!
I'm allergic to everything! This is the only softener I can use.
5 out of 5 stars
19 November, 2025
originally posted on influenster.com
Scent is great!
Scent is amazing, price not too bad (as far as softners go), lasts a good amount of loads, and my towels have the scent weeks later when pulled out to use! It dissolves well and leaves no markings on the clothes, and the strength is great! It releases scent when the fabrics of an item is moved or disturbed!
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase
Great smell
Smells amazing
1 reply from Snuggle Team team - 19 days ago
We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] Love the smells!!!
1 reply from Snuggle Team team - 19 days ago
We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025
(no review title)
Lasts a long time
1 reply from Snuggle Team team - 21 days ago
We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! Jay - Advisor
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
(no review title)
Have always loved Snuggle, smells so good!
1 reply from Snuggle Team team - 1 month ago
Thank you so much for sharing your wonderful experience with our Snuggle products! Feedback like yours truly inspires us to keep striving for excellence. We'll make sure your kind words reach the teams who work hard to bring these products to life. We’re grateful for your support and hope you continue enjoying our products. Have a fantastic day! Abe – Advisor
5 out of 5 stars
18 October, 2025
originally posted on influenster.com
Best product ever and smells so clean.
The smell is amazing. It stays on your cloths for so long and makes the whole hoise smell so good. Its very affordable. Its always packed in a good sturdy container and its nit bad for the environment. This is an amazing product. I love it and will use it mg whole life. My dauter is 3 and always says mommy my cloths smell so pretty. Thats another reason to use it she loves it lol. Its the smell u imagine when cloths are out on the line just so fresh and smell so good.
1 out of 5 stars
15 October, 2025
originally posted on henkel.com
Corporate Greed
Corporate Greed….Corporate Greed…I Will No longer Purchase This Product Or Any Of Theirs. All Snuggle Bottles, No Matter What Size Used To Have A Spout On Them. The Large Size No Longer Does. I Have Always Bought The Larger Size And Poured Into A Smaller One Because I Am Getting Older And The Large One Is Difficult To Hold. Now Without A Spout You Will Need To Use A Funnel To Pour Into A Smaller Bottle. Then You Would Have To Clean The Funnel. The Smaller Ones With A Spout (that is if they haven’t done away with that too) Are To Dang Expensive. Anyway, They Spent Money To Have The Bottles Retrofitted Because They Will Save Money In The Long Run. I Am Fed Up With These Companies Providing Inferior Products And Cutting Corners To Pad Their Pockets Even More. Good Time For Me To Stop Using Fabric Softener. It Is Extremely Toxic And Bad For Your Health & The Environment, too.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
Corporate Greed
Corporate Greed….Corporate Greed…I Will No longer Purchase This Product Or Any Of Theirs. All Snuggle Bottles, No Matter What Size Used To Have A Spout On Them. The Large Size No Longer Does. I Have Always Bought The Larger Size And Poured Into A Smaller One Because I Am Getting Older And The Large One Is Difficult To Hold. Now Without A Spout You Will Need To Use A Funnel To Pour Into A Smaller Bottle. Then You Would Have To Clean The Funnel. The Smaller Ones With A Spout (that is if they haven’t done away with that too) Are To Dang Expensive. Anyway, They Spent Money To Have The Bottles Retrofitted Because They Will Save Money In The Long Run. I Am Fed Up With These Companies Providing Inferior Products And Cutting Corners To Pad Their Pockets Even More. Good Time For Me To Stop Using Fabric Softener. It Is Extremely Toxic And Bad For Your Health & The Environment, too.
1 reply from Snuggle Team team - 2 months ago
We appreciate your support for our Snuggle product and completely understand the inconvenience you have experienced with the bottle design. Your feedback is very important to us, and we would like to learn more about your experience. Kindly reach out to us through our website www.henkel-northamerica.com/contact-us. Our Team Clean advisers will be able to assist you further. Thank you and have a great day! Jay - Advisor
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Soften
I was very pleased with my order. Target always gives me, but I mean. I did place the order for delivery but it can't. I had to go pick it up. I don't know what happened, but target never fails, they do a great job.
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Snuggly soft!
Great, affordable softener with a lasting scent!
5 out of 5 stars
1 October, 2025
originally posted on influenster.com
Love the smell
I have tried several different kinds of scent beads, but these are by far my favorite. I’m having a hard time finding them in stores right now. I’m hoping this is a temporary situation.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025
Shrinkflation & Inflation
Then 90 fl oz was $6.79 Dec 2024 ($0.07 per oz) 90 fl oz was $7.79 Jan 2025 ($0.09 per oz) 75 fl oz was $7.79 May-August 2025 ($0.10 per oz) Now 93.8 fl oz is $9.19 Sept 2025 ($0.10 per oz) 66 fl oz is $6.99 Jan 2025 ($0.11 per oz) Smh! I honestly think my clothes smell better without this stuff. Not sure if I’ll be wasting my money on it anymore.
5 out of 5 stars
19 September, 2025
originally posted on influenster.com
Fresh Scent that lasts for days
The pleasant scent is enough for me to give it five stars. It leaves my clothes smelling fresh for days. After drying, my clothes are softer especially my jeans and towels. I will continue to use this product.
5 out of 5 stars
25 August, 2025
originally posted on influenster.com
Smells good
This fabric softener works amazing and smells so good! I highly recommend it especially since it’s not very expensive! Doesn’t damage clothes and washes out nice!
1 out of 5 stars
20 July, 2025
originally posted on henkel.com
THE CHANGED SCENT STINKS!
I have used Snuggle Fabric Softener for many years and have received so many compliments because it made my wash smell great and it lasted long. THE NEW SCENT FOR THE ORIGINAL BLUE SPARKLE STINKS TO HIGH HEAVEN - EVEN AFTER A WEEK IR SO, THE SMELLNIS HORRIBLE. IT SMELLS STRONG LIKE A CHEAP PERFUME. Why did they change it???? I won’t even use the rest of my new bottle - the smell is gross. My husband came to me and said, why do our clothes smell so bad? It’s the new Snuggle scent - it stinks! As they say, you shouldn’t try to fix what isn’t broken unless somehow your company has figured out that this scent is cheaper to use than the original. That was my last purchase - smells like all the rest - horrible.
1 out of 5 stars
19 June, 2025
originally posted on henkel.com
Don't like the new Fragrance!!!
I've been using the snuggle blue sparkle for years! So, what happened to the fragrance that I loved? I'm going to finish the bottle that I bought but will search for something else. Don't like the new fragrance at all!!! CHANGE IT BACK!!!
5 out of 5 stars
19 May, 2025
originally posted on henkel.com
Mikedf
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