Soften, freshen and help protect color with Snuggle® fabric softener that brings cuddly softness and long-lasting, familiar freshness with every use
This laundry softener softens fibers in fabric to make them feel soft to the touch and cozy against skin
Enjoy the cuddly softness, color protection* and a long-lasting freshness** in every load of laundry. That's the Snuggle Promise™
*Snuggle® Liquid Fabric Softener helps protect against color fading. **out of storage
Fresh, clean scents of white floral and bright green citrus notes cuddle up to warm, woody notes with soft musk
Snuggle® laundry fabric softener helps bring you the familiar comfort of home—wherever you go
Using fabric softener can provide softness and freshness while reducing wrinkles and static cling in clothes, towels and sheets
Measure and pour into fabric softener liquid dispenser. Do not pour directly on fabrics
Description
Bring the familiar comfort of home with you wherever you go, with Snuggle® Blue Sparkle® Cuddle-Up Fresh™ Liquid Fabric Conditioner. Add softness and a long-lasting, familiar fresh scent to your favorite clothes with laundry softener liquid that softens fibers in fabric to make them feel cozy against your skin. Our Snuggle® Blue Sparkle® scent is a fresh and clean blend of white floral and bright green citrus notes, which cuddle up to warm, woody notes and a soft musk—fusing to create a comforting, long-lasting freshness.* See how Snuggle® Blue Sparkle® liquid fabric softener gives your family's laundry that little extra boost of softness, protection,** and a long-lasting fragrance. That's the Snuggle Promise™.
*out of storage **Snuggle® Liquid Fabric Softener helps protect against color fading.
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Eye irritant, do not ingest
Product Form: Liquid
Number of uses: 97
TCIN: 94466919
UPC: 072613474523
Item Number (DPCI): 003-07-4071
Origin: Made in the USA
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 11.5 inches length x 7.8 inches width x 3.5 inches height
Estimated ship weight: 4.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests appreciate the delightful scent and effectiveness of this fabric softener, noting its ability to leave clothes feeling soft and smelling fresh for days. Many highlight its gentle formula, which is suitable for sensitive skin, and its concentrated nature, allowing for more uses per bottle. The packaging is also praised for its design and ease of use. Overall, this product enhances the laundry experience with its pleasant aroma and reliable performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
1960 star ratings
4.7 out of 5 stars with 1960 reviews
quality
4.7 out of 5
quality: 4.68 out of 5
scent
4.7 out of 5
scent: 4.69 out of 5
value
4.5 out of 5
value: 4.53 out of 5
82% would recommend
40 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 August, 2026Verified purchase
(no review title)
good
Alicia
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 August, 2026Verified purchase
It smells great to snuggle
Smells great! Keeps clothes smelling fresh. Every time I can smell the scents through the laundry room door.
1 reply from Snuggle Team team - 7 days ago
Hi Natasha! It’s great to hear that the fragrance keeps your clothes smelling fresh and noticeable even beyond the laundry room. We appreciate you sharing that. John - Adviser
Natasha M
scent
5.0 out of 5
scent: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
14 August, 2026Verified purchase
(no review title)
Favorite scent
1 reply from Snuggle Team team - 13 days ago
"Hi Samantha! We’re happy Snuggle Fabric Softener - Blue Sparkle gives your laundry the clean fragrance you enjoy. Your feedback made our day! - Chris, Henkel Adviser"
Did you find this review helpful?
5 out of 5 stars
13 August, 2026
originally posted on influenster.com
Makes a clothes smell good
I love this product and it smells really good and soft. Definitely worth trying if you haven’t yet, I like to use it with the Snuggle fabric sheets
DorotheaA
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
So good!!
Smells so good and keeps clothes nice and soft. I would 10/10 recommend.
1 reply from Snuggle Team team - 22 days ago
We are glad to hear that you are loving our Snuggle products. Your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. Rest assured that we will keep the best quality and performance for our products! We will pass your kind words along to all the teams behind making the product you love. If you have any questions or concerns about the product, please feel free to contact us through this website https://www.henkel.com/contact-us or call us at (800) 258-3425 M-F 9am to 6pm ET. Thank you for the love and support for our product!- Chantal
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2026Verified purchase
Best Fabric softener!!!
Snuggle has the gentlest scent. I order this fabric softener on repeat. It's that good.
1 reply from Snuggle Team team - 26 days ago
Hi Estelle, thank you for being such a devoted fan! We're delighted that the gentle scent keeps you coming back time and time again. Your continued support means a lot to us. Abe - Advisor
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
31 July, 2026Verified purchase
(no review title)
Great smelling
1 reply from Snuggle Team team - 29 days ago
Thank you for your review! 😊 We're so happy to hear that you love the great scent of Snuggle. Knowing that you're enjoying the fragrance makes our day! Thank you for choosing Snuggle and for sharing your feedback with us. 💙 Lyka - Adviser 😊
David J
Did you find this review helpful?
5 out of 5 stars
29 July, 2026
originally posted on influenster.com
Its smell lasts a long time.
In love with this product, its quality is impressive and effective, its result gives perfect durability, its smell I love, the clothes are soft.
JessicaM
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 July, 2026Verified purchase
Snuggle fabric softener
I dislike how it was delivered to me! The box it was in was completely destroyed! It should have been delivered to my house address and instead was delivered to the local post office! The email I received about this order said it was delivered to my address and it wasn’t!! I’m very upset about this!!
1 reply from Snuggle Team team - 1 month ago
We appreciate your support for our Snuggle product and regret to know that your order was not delivered properly. Kindly contact Target customer service line for further assistance with your order. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
Kay
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 July, 2026
originally posted on influenster.com
Fabric softener
I love my snuggly, soft ultra fabric cleaner. The smell is so good. It actually makes room smell really good. You don’t have to just use it on laundry who could use it with other household items?
StephanieD
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5 out of 5 stars
9 June, 2026
originally posted on influenster.com
If you want your clothes soft and smell good this is my go to!
Snuggle brand is AMAZING but the actual blue sparkle softener is the best. The smell is so fresh and clean. I use this on my clothes and i notice it doesnt leave behind any residue or have issues drying. We dont have any reactions on our skin either, i know some softeners ive used in the past had my sons skin break out. Its also so cute, but i get the big package cause we use it so much.
KimB
Did you find this review helpful?
5 out of 5 stars
3 June, 2026Verified purchase
Great softner
Ggreat softner
1 reply from Snuggle Team team - 2 months ago
Thank you once again for taking the time to express your appreciation for our Snuggle products. Your support means a great deal to us and motivates us to keep striving for excellence. Abe - Advisor
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 May, 2026Verified purchase
Special Times w/friends
We like to party! Snuggle is the only one for me. Always smelling fresh and so clean!
1 reply from Snuggle Team team - 3 months ago
We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
Richard
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
23 May, 2026
originally posted on influenster.com
Best fragrance ever
I love snuggle, give my cloths a clean and warm smell ✨the bottle is a perfect size and bring a lot Of liquid, I try other softener and they are not good like snuggle. We love it!
AngelaP
Did you find this review helpful?
3 out of 5 stars
18 May, 2026
originally posted on influenster.com
Overall, I think Snuggle Blue Sparkle is a great fabric softener if you enjoy long-lasting fresh laundry scents and soft clothes.
The scent is fresh, clean, and long lasting without being to overpowering. It leaves clothes, towels, and bedding feeling very soft and comfortable after every wash.
1 reply from Team Clean Adviser team - 1 month ago
We are sorry to hear that the scent of Snuggle SuperFresh Morning Breeze Liquid Fabric Softener felt too strong and that you did not notice the level of softness you expected. We understand how disappointing it can be when a product does not add the benefit you were hoping for. Your feedback is important to us. Please contact our Team Clean experts at consumeraffairsNA@henkel.com so we can learn more and assist you further.
1 reply from Team Clean Adviser team - 1 month ago
Thank you for sharing your experience with Snuggle Blue Sparkle Liquid Fabric Softener. We are delighted to hear that you enjoy its fresh, long-lasting scent and the softness it adds to your clothes, towels, and bedding without feeling too overpowering. We appreciate your thoughtful feedback and support of Snuggle
MimiN
Did you find this review helpful?
5 out of 5 stars
7 May, 2026Verified purchase
(no review title)
This fabric softener leaves clothes super soft and smelling clean for days. The scent is comforting and not overwhelming. Works especially well on towels and bedding.
1 reply from Snuggle Team team - 2 months ago
Thank you for sharing your experience! 😊 We're delighted to hear that Snuggle leaves your clothes super soft and smelling clean for days. It's wonderful to know that you enjoy the comforting scent and appreciate that it's not overwhelming. We're especially happy to hear that it works so well on towels and bedding. Thank you for choosing Snuggle and for taking the time to share your feedback! Lyka - Adviser
Marianela
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 May, 2026Verified purchase
(no review title)
Great price
1 reply from Snuggle Team team - 2 months ago
Thank you for your feedback! 😊 We're delighted to hear that you found Snuggle to be a great value. Providing quality products at an affordable price is important to us, and we're happy to know you're enjoying it. Thank you for choosing Snuggle and for taking the time to share your experience! Lyka - Adviser
Dolores
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 April, 2026Verified purchase
Carefully packed & shipped
Each container was carefully sealed and wrapped in a plastic bag. No spills!
1 reply from Snuggle Team team - 1 month ago
It is nice to hear about your experience with the service provided to you. Kindly contact Target customer service line to provide your feedback. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
Mary
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
26 April, 2026Verified purchase
Better than downy in keeping clothes soft.
Have always used. Love the scent.
1 reply from Snuggle Team team - 4 months ago
Great to hear Snuggle Blue Sparkle continues to be a favorite for you. Thanks for your loyalty. JB - Team Clean Adviser
Nada
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 April, 2026Verified purchase
(no review title)
works great
1 reply from Snuggle Team team - 4 months ago
Glad Snuggle Blue Sparkle is working well for you. Thanks for sharing. JB - Team Clean Adviser
