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Snuggle Fabric Softener - Blue Sparkle - 2 of 4Snuggle Fabric Softener - Blue Sparkle - 3 of 4Snuggle Fabric Softener - Blue Sparkle - 4 of 4
Snuggle Fabric Softener - Blue Sparkle - 1 of 4

Snuggle Fabric Softener - Blue Sparkle - 66 fl oz

$6.11 reg $7.19
$1.08 off
($0.09/fluid ounce)
 
Size66 fl oz

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Soften, freshen and help protect color with Snuggle® fabric softener that brings cuddly softness and long-lasting, familiar freshness with every use
  • This laundry softener softens fibers in fabric to make them feel soft to the touch and cozy against skin
  • Enjoy the cuddly softness, color protection* and a long-lasting freshness** in every load of laundry. That's the Snuggle Promise™
  • *Snuggle® Liquid Fabric Softener helps protect against color fading. **out of storage
  • Fresh, clean scents of white floral and bright green citrus notes cuddle up to warm, woody notes with soft musk
  • Snuggle® laundry fabric softener helps bring you the familiar comfort of home—wherever you go
  • Using fabric softener can provide softness and freshness while reducing wrinkles and static cling in clothes, towels and sheets
  • Measure and pour into fabric softener liquid dispenser. Do not pour directly on fabrics

Description

Bring the familiar comfort of home with you wherever you go, with Snuggle® Blue Sparkle® Cuddle-Up Fresh™ Liquid Fabric Conditioner. Add softness and a long-lasting, familiar fresh scent to your favorite clothes with laundry softener liquid that softens fibers in fabric to make them feel cozy against your skin. Our Snuggle® Blue Sparkle® scent is a fresh and clean blend of white floral and bright green citrus notes, which cuddle up to warm, woody notes and a soft musk—fusing to create a comforting, long-lasting freshness.* See how Snuggle® Blue Sparkle® liquid fabric softener gives your family's laundry that little extra boost of softness, protection,** and a long-lasting fragrance. That's the Snuggle Promise™.

*out of storage
**Snuggle® Liquid Fabric Softener helps protect against color fading.
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Eye irritant, do not ingest
Product Form: Liquid
Number of uses: 97
TCIN: 94466919
UPC: 072613474523
Item Number (DPCI): 003-07-4071
Origin: Made in the USA
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water; diethyl ester dimethyl ammonium chloride; fragrances; polyquaternium-37; lactic acid; glutaral; colorants; calcium chloride.

Shipping details

Estimated ship dimensions: 11.5 inches length x 7.8 inches width x 3.5 inches height
Estimated ship weight: 4.65 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

Guests appreciate the Snuggle Blue Sparkle fabric softener for its delightful scent and effectiveness in softening clothes. Many highlight how it leaves laundry smelling fresh for days without being overpowering. The product is praised for its affordability and ease of use, making it a staple in many households. Guests also enjoy its gentle formula, which is suitable for sensitive skin, ensuring a pleasant laundry experience for the entire family.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2002 reviews
    quality: 4.72 out of 5
    scent: 4.73 out of 5
    value: 4.49 out of 5
    84% would recommend
    45 recommendations
    5 out of 5 stars
    20 October, 2026Verified purchase

    (no review title)

    My local Target doesn’t carry this in the store unfortunately so I have to have it shipped.
    Jacalyn
    From Snuggle Team team
    Hi Jacalyn, we understand how inconvenient it can be when the product is not available in your local store. Please contact Target directly for help with availability or shipping options. - Lyka, Henkel Advisor
    10 days ago
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2026Verified purchase

    (no review title)

    Smells clean and fresh. Light scent that lasts!
    Krystal
    From Snuggle Team team
    "Hi Krystal, we are glad this product made a positive impression. We are glad you enjoyed the fresh fragrance. - Chris, Henkel Adviser"
    12 days ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 October, 2026Verified purchase

    Brie

    Like these kinds of stuff like softens lights life a lil more
    Brie
    From Snuggle Team team
    Hi Brie, We appreciate you highlighting this about your experience. We appreciate having you in the Snuggle family. Abe, Advisor
    18 days ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on influenster.com
    Image

    Best scent ever

    This scent is so great I had to have it everywhere and now I even started pouring a splash under my garbage bags and it made such a difference in my home and attitude towards laundry!
    BrittanyB
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 September, 2026Verified purchase

    Nice fragrance.

    I like the fragrance and it leaves my laundry smelling great days later. The price could be a little better but overall I really like using this product.
    Colorblue
    From Snuggle Team team
    We’re glad the fragrance lasts for days and that you enjoy using the product. We also appreciate your feedback about the price. Kurt - Henkel Adviser
    24 days ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026Verified purchase

    (no review title)

    Smells amazing! Clothes feel so soft
    Ryan
    From Snuggle Team team
    Hi Ryan, We’re delighted your laundry comes out soft and fresh-smelling. Thank you for choosing Snuggle. - Lyka, Henkel Advisor
    10 days ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 September, 2026Verified purchase

    (no review title)

    I love how the clothes smell; the scent lasts a long time. I recommend it.
    Ebelin
    From Snuggle Team team
    "Hi Ebelin, we are glad this product made a positive impression. We are glad you enjoyed the long-lasting fragrance. - Chris, Henkel Adviser"
    4 days ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    26 August, 2026Verified purchase

    (no review title)

    good
    Alicia
    From Snuggle Team team
    Hi Alicia! It’s great to hear that you’re enjoying this Snuggle product and the qualities that stood out to you. We appreciate you taking the time to share your experience. John - Adviser
    1 month ago
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2026Verified purchase

    It smells great to snuggle

    Smells great! Keeps clothes smelling fresh. Every time I can smell the scents through the laundry room door.
    Natasha M
    From Snuggle Team team
    Hi Natasha! It’s great to hear that the fragrance keeps your clothes smelling fresh and noticeable even beyond the laundry room. We appreciate you sharing that. John - Adviser
    2 months ago
    scent: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2026Verified purchase

    (no review title)

    Favorite scent
    From Snuggle Team team
    "Hi Samantha! We’re happy Snuggle Fabric Softener - Blue Sparkle gives your laundry the clean fragrance you enjoy. Your feedback made our day! - Chris, Henkel Adviser"
    2 months ago
    Did you find this review helpful?
    5 out of 5 stars
    13 August, 2026
    originally posted on influenster.com
    Image

    Makes a clothes smell good

    I love this product and it smells really good and soft. Definitely worth trying if you haven’t yet, I like to use it with the Snuggle fabric sheets
    DorotheaA
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    So good!!

    Smells so good and keeps clothes nice and soft. I would 10/10 recommend.
    From Snuggle Team team
    We are glad to hear that you are loving our Snuggle products. Your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. Rest assured that we will keep the best quality and performance for our products! We will pass your kind words along to all the teams behind making the product you love. If you have any questions or concerns about the product, please feel free to contact us through this website https://www.henkel.com/contact-us or call us at (800) 258-3425 M-F 9am to 6pm ET. Thank you for the love and support for our product!- Chantal
    3 months ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 August, 2026Verified purchase

    Best Fabric softener!!!

    Snuggle has the gentlest scent. I order this fabric softener on repeat. It's that good.
    From Snuggle Team team
    Hi Estelle, thank you for being such a devoted fan! We're delighted that the gentle scent keeps you coming back time and time again. Your continued support means a lot to us. Abe - Advisor
    3 months ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026Verified purchase

    (no review title)

    Great smelling
    David J
    From Snuggle Team team
    Thank you for your review! 😊 We're so happy to hear that you love the great scent of Snuggle. Knowing that you're enjoying the fragrance makes our day! Thank you for choosing Snuggle and for sharing your feedback with us. 💙 Lyka - Adviser 😊
    3 months ago
    Did you find this review helpful?
    5 out of 5 stars
    29 July, 2026
    originally posted on influenster.com
    Image

    Its smell lasts a long time.

    In love with this product, its quality is impressive and effective, its result gives perfect durability, its smell I love, the clothes are soft.
    JessicaM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 July, 2026Verified purchase

    Snuggle fabric softener

    I dislike how it was delivered to me! The box it was in was completely destroyed! It should have been delivered to my house address and instead was delivered to the local post office! The email I received about this order said it was delivered to my address and it wasn’t!! I’m very upset about this!!
    Kay
    From Snuggle Team team
    We appreciate your support for our Snuggle product and regret to know that your order was not delivered properly. Kindly contact Target customer service line for further assistance with your order. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
    3 months ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 July, 2026
    originally posted on influenster.com
    Image

    Fabric softener

    I love my snuggly, soft ultra fabric cleaner. The smell is so good. It actually makes room smell really good. You don’t have to just use it on laundry who could use it with other household items?
    StephanieD
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on influenster.com
    Image

    If you want your clothes soft and smell good this is my go to!

    Snuggle brand is AMAZING but the actual blue sparkle softener is the best. The smell is so fresh and clean. I use this on my clothes and i notice it doesnt leave behind any residue or have issues drying. We dont have any reactions on our skin either, i know some softeners ive used in the past had my sons skin break out. Its also so cute, but i get the big package cause we use it so much.
    KimB
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2026Verified purchase

    Great softner

    Ggreat softner
    From Snuggle Team team
    Thank you once again for taking the time to express your appreciation for our Snuggle products. Your support means a great deal to us and motivates us to keep striving for excellence. Abe - Advisor
    4 months ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2026Verified purchase

    Special Times w/friends

    We like to party! Snuggle is the only one for me. Always smelling fresh and so clean!
    Richard
    From Snuggle Team team
    We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    5 months ago
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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