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Snuggle Fabric Softener - Blue Sparkle - 2 of 4Snuggle Fabric Softener - Blue Sparkle - 3 of 4Snuggle Fabric Softener - Blue Sparkle - 4 of 4
Snuggle Fabric Softener - Blue Sparkle - 1 of 4

Snuggle Fabric Softener - Blue Sparkle - 66 fl oz

$7.19 ($0.11/fluid ounce)See 1 deal for this item
Size66 fl oz

In Stock

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At a glance

About this item

Highlights

  • Soften, freshen and help protect color with Snuggle® fabric softener that brings cuddly softness and long-lasting, familiar freshness with every use
  • This laundry softener softens fibers in fabric to make them feel soft to the touch and cozy against skin
  • Enjoy the cuddly softness, color protection* and a long-lasting freshness** in every load of laundry. That's the Snuggle Promise™
  • *Snuggle® Liquid Fabric Softener helps protect against color fading. **out of storage
  • Fresh, clean scents of white floral and bright green citrus notes cuddle up to warm, woody notes with soft musk
  • Snuggle® laundry fabric softener helps bring you the familiar comfort of home—wherever you go
  • Using fabric softener can provide softness and freshness while reducing wrinkles and static cling in clothes, towels and sheets
  • Measure and pour into fabric softener liquid dispenser. Do not pour directly on fabrics

Description

Bring the familiar comfort of home with you wherever you go, with Snuggle® Blue Sparkle® Cuddle-Up Fresh™ Liquid Fabric Conditioner. Add softness and a long-lasting, familiar fresh scent to your favorite clothes with laundry softener liquid that softens fibers in fabric to make them feel cozy against your skin. Our Snuggle® Blue Sparkle® scent is a fresh and clean blend of white floral and bright green citrus notes, which cuddle up to warm, woody notes and a soft musk—fusing to create a comforting, long-lasting freshness.* See how Snuggle® Blue Sparkle® liquid fabric softener gives your family's laundry that little extra boost of softness, protection,** and a long-lasting fragrance. That's the Snuggle Promise™.

*out of storage
**Snuggle® Liquid Fabric Softener helps protect against color fading.
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Eye irritant, do not ingest
Product Form: Liquid
Number of uses: 97
TCIN: 94466919
UPC: 072613474523
Item Number (DPCI): 003-07-4071
Origin: Made in the USA
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water; diethyl ester dimethyl ammonium chloride; fragrances; polyquaternium-37; lactic acid; glutaral; colorants; calcium chloride.

Shipping details

Estimated ship dimensions: 11.5 inches length x 7.8 inches width x 3.5 inches height
Estimated ship weight: 4.65 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Additional product information and recommendations

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Guests are saying

Guests appreciate the Snuggle Ultra Blue Sparkle fabric softener for its delightful scent and effectiveness in softening fabrics. Many highlight its long-lasting fragrance that keeps clothes smelling fresh for days without being overpowering. The product is also praised for being gentle on sensitive skin, making it suitable for families. Its concentrated formula allows for more uses per bottle, providing great value. Overall, it enhances the laundry experience with its comforting aroma and softening properties.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1924 reviews
    quality: 4.67 out of 5
    scent: 4.67 out of 5
    value: 4.5 out of 5
    83% would recommend
    36 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 July, 2026Verified purchase

    Snuggle fabric softener

    I dislike how it was delivered to me! The box it was in was completely destroyed! It should have been delivered to my house address and instead was delivered to the local post office! The email I received about this order said it was delivered to my address and it wasn’t!! I’m very upset about this!!
    Kay
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 July, 2026
    originally posted on influenster.com
    Image

    Fabric softener

    I love my snuggly, soft ultra fabric cleaner. The smell is so good. It actually makes room smell really good. You don’t have to just use it on laundry who could use it with other household items?
    StephanieD
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on influenster.com
    Image

    If you want your clothes soft and smell good this is my go to!

    Snuggle brand is AMAZING but the actual blue sparkle softener is the best. The smell is so fresh and clean. I use this on my clothes and i notice it doesnt leave behind any residue or have issues drying. We dont have any reactions on our skin either, i know some softeners ive used in the past had my sons skin break out. Its also so cute, but i get the big package cause we use it so much.
    KimB
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2026Verified purchase

    Great softner

    Ggreat softner
    1 reply from Snuggle Team team - 1 month ago
    Thank you once again for taking the time to express your appreciation for our Snuggle products. Your support means a great deal to us and motivates us to keep striving for excellence. Abe - Advisor
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2026Verified purchase

    Special Times w/friends

    We like to party! Snuggle is the only one for me. Always smelling fresh and so clean!
    1 reply from Snuggle Team team - 2 months ago
    We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    Richard
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Best fragrance ever

    I love snuggle, give my cloths a clean and warm smell ✨the bottle is a perfect size and bring a lot Of liquid, I try other softener and they are not good like snuggle. We love it!
    AngelaP
    Did you find this review helpful?
    3 out of 5 stars
    18 May, 2026
    originally posted on influenster.com
    Image

    Overall, I think Snuggle Blue Sparkle is a great fabric softener if you enjoy long-lasting fresh laundry scents and soft clothes.

    The scent is fresh, clean, and long lasting without being to overpowering. It leaves clothes, towels, and bedding feeling very soft and comfortable after every wash.
    MimiN
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026Verified purchase

    (no review title)

    This fabric softener leaves clothes super soft and smelling clean for days. The scent is comforting and not overwhelming. Works especially well on towels and bedding.
    1 reply from Snuggle Team team - 25 days ago
    Thank you for sharing your experience! 😊 We're delighted to hear that Snuggle leaves your clothes super soft and smelling clean for days. It's wonderful to know that you enjoy the comforting scent and appreciate that it's not overwhelming. We're especially happy to hear that it works so well on towels and bedding. Thank you for choosing Snuggle and for taking the time to share your feedback! Lyka - Adviser
    Marianela
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 May, 2026Verified purchase

    (no review title)

    Great price
    1 reply from Snuggle Team team - 25 days ago
    Thank you for your feedback! 😊 We're delighted to hear that you found Snuggle to be a great value. Providing quality products at an affordable price is important to us, and we're happy to know you're enjoying it. Thank you for choosing Snuggle and for taking the time to share your experience! Lyka - Adviser
    Dolores
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 April, 2026Verified purchase

    Carefully packed & shipped

    Each container was carefully sealed and wrapped in a plastic bag. No spills!
    1 reply from Snuggle Team team - 4 days ago
    It is nice to hear about your experience with the service provided to you. Kindly contact Target customer service line to provide your feedback. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
    Mary
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026Verified purchase

    Better than downy in keeping clothes soft.

    Have always used. Love the scent.
    1 reply from Snuggle Team team - 3 months ago
    Great to hear Snuggle Blue Sparkle continues to be a favorite for you. Thanks for your loyalty. JB - Team Clean Adviser
    Nada
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 April, 2026Verified purchase

    (no review title)

    works great
    1 reply from Snuggle Team team - 3 months ago
    Glad Snuggle Blue Sparkle is working well for you. Thanks for sharing. JB - Team Clean Adviser
    Donna
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on influenster.com
    Image

    Smells Heavenly!!

    I use this fabric softener in my clothes. I love the way it makes my towels and sheets feel softer and makes them smell heavenly. I use it in all my laundry . It’s very affordable and isn’t too strong.
    ReginaM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026Verified purchase

    Favorite

    One of my favorite of all time for so many years.
    1 reply from Snuggle Team team - 4 months ago
    We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! JB - Team Clean Advisor
    Italian
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2026Verified purchase

    perfect

    everything in the whole order was great! thank you
    1 reply from Snuggle Team team - 4 months ago
    We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. Your kind words will be passed on to all the teams involved in creating the product you love. Thank you and have a great day! Jay - Advisor
    Broken Box
    quality: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Leaves clothes soft and smelling fresh

    This softener leaves clothes very soft and smelling fresh. The scent is fresh and not too strong and it lasts for a while after washing. Its great for everyday laundry
    OlenaK
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on influenster.com
    Image

    Excellent product

    It’s amazing. I love how it makes clothes smell at home. And the scent is wonderful. I love using it every time I do laundry. I recommend using it. Your clothes will have a lovely scent
    RomeliaV
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 March, 2026Verified purchase

    Snuggle Liquid Fabric softener

    I just love Snuggle it makes my laundry smell very fresh.
    1 reply from Snuggle Team team - 4 months ago
    We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! Jay - Advisor
    San57
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    (no review title)

    love the smell
    1 reply from Snuggle Team team - 5 months ago
    We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! Jay - Advisor
    Diane
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on influenster.com
    Image

    Have to love the snuggle brand

    I love the snuggle brand! The appearance alone pulls you in because deep down everyone loves a snuggle and seeing a bear just makes you wonder. I love the packaging design, I love it even more since it actually works! Use this on our daily clothes and everything comes out smelling so good!
    MadisonL
    Did you find this review helpful?

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