Snuggle Fabric Softener - Blue Sparkle - 66 fl oz
$7.19 ($0.11/fluid ounce)
Size66 fl oz
In Stock
Eligible for registries and wish lists
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About this item
Additional product information and recommendations
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- $8.49($0.11/fluid ounce)4.7 out of 5 stars with 309 ratings
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- Bestseller$4.99 - $33.49$5 Target GiftCard with 2 paper towels & toilet paper on select items4.7 out of 5 stars with 30312 ratings
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- $8.49($0.11/fluid ounce)4.7 out of 5 stars with 309 ratings
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Guests are saying
Guests appreciate the delightful fragrance and softness that this fabric softener provides, making laundry feel luxurious and fresh. Many highlight its long-lasting scent that lingers on clothes, towels, and bedding for days. The product is praised for being gentle on sensitive skin and effective in reducing static. While some guests mention the price could be better, the overall consensus is that this fabric softener is a reliable choice for enhancing laundry experiences.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1997 reviews
quality: 4.72 out of 5
scent: 4.73 out of 5
value: 4.49 out of 5
84% would recommend
45 recommendations
5 out of 5 stars
20 October, 2026Verified purchase
(no review title)
My local Target doesn’t carry this in the store unfortunately so I have to have it shipped.
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2026Verified purchase
(no review title)
Smells clean and fresh. Light scent that lasts!
From Snuggle Team team
"Hi Krystal, we are glad this product made a positive impression. We are glad you enjoyed the fresh fragrance. - Chris, Henkel Adviser"
3 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2026Verified purchase
Brie
Like these kinds of stuff like softens lights life a lil more
From Snuggle Team team
Hi Brie, We appreciate you highlighting this about your experience. We appreciate having you in the Snuggle family. Abe, Advisor
9 days ago
5 out of 5 stars
8 October, 2026
originally posted on influenster.com
Best scent ever
This scent is so great I had to have it everywhere and now I even started pouring a splash under my garbage bags and it made such a difference in my home and attitude towards laundry!
5 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2026Verified purchase
Nice fragrance.
I like the fragrance and it leaves my laundry smelling great days later. The price could be a little better but overall I really like using this product.
From Snuggle Team team
We’re glad the fragrance lasts for days and that you enjoy using the product. We also appreciate your feedback about the price. Kurt - Henkel Adviser
15 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2026Verified purchase
(no review title)
Smells amazing! Clothes feel so soft
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2026Verified purchase
(no review title)
I love how the clothes smell; the scent lasts a long time. I recommend it.
5 out of 5 stars
Thumbs down graphic, would not recommend
26 August, 2026Verified purchase
(no review title)
good
From Snuggle Team team
Hi Alicia! It’s great to hear that you’re enjoying this Snuggle product and the qualities that stood out to you. We appreciate you taking the time to share your experience. John - Adviser
24 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2026Verified purchase
It smells great to snuggle
Smells great! Keeps clothes smelling fresh. Every time I can smell the scents through the laundry room door.
From Snuggle Team team
Hi Natasha! It’s great to hear that the fragrance keeps your clothes smelling fresh and noticeable even beyond the laundry room. We appreciate you sharing that. John - Adviser
2 months ago
5 out of 5 stars
14 August, 2026Verified purchase
(no review title)
Favorite scent
From Snuggle Team team
"Hi Samantha! We’re happy Snuggle Fabric Softener - Blue Sparkle gives your laundry the clean fragrance you enjoy. Your feedback made our day! - Chris, Henkel Adviser"
2 months ago
5 out of 5 stars
13 August, 2026
originally posted on influenster.com
Makes a clothes smell good
I love this product and it smells really good and soft. Definitely worth trying if you haven’t yet, I like to use it with the Snuggle fabric sheets
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
So good!!
Smells so good and keeps clothes nice and soft. I would 10/10 recommend.
From Snuggle Team team
We are glad to hear that you are loving our Snuggle products. Your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. Rest assured that we will keep the best quality and performance for our products! We will pass your kind words along to all the teams behind making the product you love. If you have any questions or concerns about the product, please feel free to contact us through this website https://www.henkel.com/contact-us or call us at (800) 258-3425 M-F 9am to 6pm ET. Thank you for the love and support for our product!- Chantal
2 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2026Verified purchase
Best Fabric softener!!!
Snuggle has the gentlest scent. I order this fabric softener on repeat. It's that good.
From Snuggle Team team
Hi Estelle, thank you for being such a devoted fan! We're delighted that the gentle scent keeps you coming back time and time again. Your continued support means a lot to us. Abe - Advisor
3 months ago
5 out of 5 stars
31 July, 2026Verified purchase
(no review title)
Great smelling
From Snuggle Team team
Thank you for your review! 😊 We're so happy to hear that you love the great scent of Snuggle. Knowing that you're enjoying the fragrance makes our day! Thank you for choosing Snuggle and for sharing your feedback with us. 💙 Lyka - Adviser 😊
3 months ago
5 out of 5 stars
29 July, 2026
originally posted on influenster.com
Its smell lasts a long time.
In love with this product, its quality is impressive and effective, its result gives perfect durability, its smell I love, the clothes are soft.
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2026Verified purchase
Snuggle fabric softener
I dislike how it was delivered to me! The box it was in was completely destroyed! It should have been delivered to my house address and instead was delivered to the local post office! The email I received about this order said it was delivered to my address and it wasn’t!! I’m very upset about this!!
From Snuggle Team team
We appreciate your support for our Snuggle product and regret to know that your order was not delivered properly. Kindly contact Target customer service line for further assistance with your order. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
3 months ago
5 out of 5 stars
4 July, 2026
originally posted on influenster.com
Fabric softener
I love my snuggly, soft ultra fabric cleaner. The smell is so good. It actually makes room smell really good. You don’t have to just use it on laundry who could use it with other household items?
5 out of 5 stars
9 June, 2026
originally posted on influenster.com
If you want your clothes soft and smell good this is my go to!
Snuggle brand is AMAZING but the actual blue sparkle softener is the best. The smell is so fresh and clean. I use this on my clothes and i notice it doesnt leave behind any residue or have issues drying. We dont have any reactions on our skin either, i know some softeners ive used in the past had my sons skin break out. Its also so cute, but i get the big package cause we use it so much.
5 out of 5 stars
3 June, 2026Verified purchase
Great softner
Ggreat softner
From Snuggle Team team
Thank you once again for taking the time to express your appreciation for our Snuggle products. Your support means a great deal to us and motivates us to keep striving for excellence. Abe - Advisor
4 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2026Verified purchase
Special Times w/friends
We like to party! Snuggle is the only one for me. Always smelling fresh and so clean!
From Snuggle Team team
We appreciate your love and support for our Snuggle product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 months ago