Downy April Fresh HE Compatible Liquid Fabric Softener - 44 fl oz
$4.99 ($0.11/fluid ounce)See 1 deal for this item
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$15 Target GiftCard with $50 household items purchase
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Guests are saying
Guests appreciate the Downy fabric softener for its long-lasting fragrance and effective softening properties. Many highlight its ability to make clothes feel soft and smell fresh, making laundry day a more enjoyable experience. The convenient packaging and easy pour design are also frequently mentioned as beneficial features. While some guests noted issues with packaging and scent strength, the overall consensus is that this product is a staple for maintaining garment quality and freshness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 18280 reviews
quality: 4.82 out of 5
scent: 4.83 out of 5
value: 4.7 out of 5
95% would recommend
675 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
(no review title)
good product
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
(no review title)
I love the scent!!
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
Must buy.
I like the smell and also how soft it leave your clothes. It very good with the heavy loads too.
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase
Smells so good!
Smells so good
5 out of 5 stars
14 August, 2026Verified purchase
(no review title)
Great smell works great for the price
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
Best smelling fabric softener!!!
5 out of 5 stars
10 August, 2026
(no review title)
Smells great! Leaves clothes smelling good and soft for many days
5 out of 5 stars
10 August, 2026Verified purchase
(no review title)
Loved the scent!
1 out of 5 stars
10 August, 2026
originally posted on downy.com
Turned my white towels blue
Turned my white towels blue. And my shirts have blue splotches.
1 reply from Customer Care team - 3 days ago
Hello Dear Consumer. Thanks for taking the time to leave your review. We’re sorry you’re not getting the experience you were expecting from Downy. Please know that we have many quality checks in place to make sure your product is in great condition for you and perform as expected. We’d like to look into this so please give us a call at (800) 688-7638.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026
(no review title)
Great scent and leaves clothes soft and fresh. Good value for the price and lasts a long time.
5 out of 5 stars
7 August, 2026Verified purchase
(no review title)
Best softner for clothes!
5 out of 5 stars
6 August, 2026
originally posted on influenster.com

CLEAN
Leaves clothes feeling soft and comfortable. Helps reduce static cling. Makes clothes smell fresh for a long time.can help reduce wrinkles and make ironing easier.
5 out of 5 stars
6 August, 2026Verified purchase
(no review title)
The smell
4 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2026Verified purchase
(no review title)
someone in the shipping department got lazy and did not tape the tops. one of my bottles leaked. Not a lot but enough to make a mess.
1 reply from Downy team - 3 days ago
Hi Carolloo! We are very sorry to hear that one of your Downy Soft and Fresh Liquid Fabric Softener bottles leaked during shipping, creating a mess. We understand your frustration and sincerely apologize for this impact on the quality of your delivery. Please contact Downy at 1-800-688-7638 for assistance with this issue.
5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2026Verified purchase
(no review title)
very nice
1 reply from Downy team - 10 days ago
Hi! We’re really glad to hear that you find the Downy Soft & Fresh Fabric Softener in the April Fresh scent to be very nice. That classic scent and extra softness are exactly what we hoped this fabric softener would bring to your laundry, so it means a lot to us to know it’s working well in your routine. Thank you for sharing your review; we truly appreciate you and wish you all the best.
5 out of 5 stars
23 July, 2026
originally posted on influenster.com

Amazing smell amazing feeling
If I had to use one laundry fabric softener forever! I would choose this one! It makes my clothes smell soooo so clean and so soft, I buy it every other week
1 reply from Customer Care team - 12 days ago
Hey Breanna! What a truly passionate declaration of loyalty for Downy Cool Cotton Scented Liquid Fabric Softener! We are absolutely thrilled to hear it stands out as your ultimate choice among fabric softeners. It’s wonderful that your clothes consistently emerge smelling incredibly clean and feeling exceptionally soft, making it a regular purchase for you. This feedback vividly illustrates Downy Cool Cotton’s commitment to delivering superior fabric care and an irresistible, enduring freshness. May every wash continue to bring you such supreme satisfaction!
5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2026Verified purchase
(no review title)
The product is excellent help make clothes smell good and be wrinkle free. also help maintain the quality of your garment.
1 reply from Downy team - 16 days ago
Hi Rhonda! It is fantastic to learn that you find this product so effective. We are truly pleased that it helps your clothes smell pleasant and emerge without wrinkles, and that it also contributes to preserving the quality of your garments. Thank you very much for sharing your positive feedback.
5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2026Verified purchase
(no review title)
It was in good condition
5 out of 5 stars
22 July, 2026
originally posted on influenster.com

Long lasting fragrance and softness
Downy is the way to go especially if you want a long lasting fragrance. I love to wash bedding with this downy liquid laundry softener. Makes for very cozy clothes and bedding.
1 reply from Customer Care team - 16 days ago
Hello Tabatha!! That is wonderful feedback! We are so pleased to hear you find Downy April Fresh the way to go, especially for its long-lasting fragrance. It is fantastic that you love to wash bedding with our liquid laundry softener, making for very cozy clothes and bedding. We put a lot of care into crafting products that enhance your laundry experience Your feedback truly brightens our day! Have an amazing day!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2026Verified purchase
smashed and miss the cup
broken and look like use don't have the cup less than half bottle