Sponsored
Downy Fabric Softener April Fresh HE Liquid Downy Softener
$4.99 ($0.11/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Scented, Fresh
Health Facts: Phosphate-Free, Sodium Lauryl Sulfate-Free, Bleach-Free, Sulfate-Free, Paraben-Free, Aluminum-Free, Phthalate-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Color Care
Formulation: High Efficiency (HE), Concentrated
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 44 fl oz (US)
Number of uses: 60
TCIN: 89044157
UPC: 030772100332
Item Number (DPCI): 003-07-4668
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water' '
Allergens & Warnings:
Using more than recommended can increase this effect., ● On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth)., ● On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., DO NOT USE THIS PRODUCT:, WARNING: Liquid fabric softener can increase fabric flammability., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 3.58 inches length x 4.92 inches width x 11.17 inches height
Estimated ship weight: 3.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this laundry detergent like do I have to use another detergent for washing the clothes then add this or is this just fine by itself
submitted by Jolene - 3 years ago
A: Q no no me que era lo que me faltaba para que me lo mando de una vez por que no no lo mando en la escuela escuela las las 322²²Q 2222222²²3
submitted by2233 - 1 year agoA: Hey there, Jolene. Our April Fresh is a fabric conditioner that's to be used in addition to your preferred laundry detergent. If you have further questions, give us a call at (800) 688-7638.
submitted byDowny - 3 years agoBrand expert
Q: What is "2 in 1" reference to? Is it like 2-in-1 shampoo, where it's shampoo and conditioner?... So in this case, detergent and softener?
submitted by XTOC6 - 4 months ago
A: Great question! The 2-in-1 stands for soft and fresh.
submitted byP&G - 4 months agoBrand expert
Q: How do you use this container? I am confused with the two different spouts or pouring options.
submitted by Grammy4Elsa - 5 months ago
A: You can use either or, depending on how you prefer to use it. You can set the container on a shelf and press down on the dispensing mechanism for ease of use, or you can pick it up and pour some out.
submitted byP&G - 5 months agoBrand expert
Q: Is this still safe to use without using laundry detergent?
submitted by Ariella - 3 years ago
A: For best results, we recommend using Downy with laundry detergent, as this with give your garments the most optimal clean. If you have other questions, feel free to give us a call at (800) 688-7638.
submitted byDowny - 3 years agoBrand expert
Q: can I use this for a hand wash item
submitted by Unhappy - 4 years ago
A: You can use fabric conditioner when hand washing laundry.
submitted byDowny - 4 years agoBrand expert
Q: ARE THESE DOWNIES MADE FOR (HE) MACHINES?
submitted by Jennie - 5 years ago
A: Great question, Jennie! All of our softeners are safe to use in both HE and non-HE machines. If you have any other questions, you can call us at: (800) 688-7638 anytime! - The Downy Team
submitted byDowny - 5 years agoBrand expert
Q: I'm just learning how to do laundry and I don't quite remember how to add this product to the wash please help me
submitted by Newton - 6 years ago
A: We're here to help! If your machine has a dispenser, shake the bottle well before using, measure out enough liquid in the cap, and then add the liquid to your dispenser according to the machine's instructions. If you don't have a dispenser, shake the bottle well, measure out the liquid in the cap, and then add it to the final rinse cycle, remembering to push the clothes aside to avoid pouring it directly on them.
submitted byDowny - 6 years agoBrand expert
Q: how to best use this product
submitted by Newton - 6 years ago
A: That will depend on if your machine has a dispenser or not. Always shake the bottle well before using, regardless. If your machine has a dispenser, measure the liquid out using the cap and pour the liquid into the dispenser according to the machine's instructions. If your machine doesn't have a dispenser, measure the liquid in the cap and add the liquid to the final rinse cycle, pushing away the clothes to avoid pouring it directly onto your laundry.
submitted byDowny - 6 years agoBrand expert
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Guests are saying
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 14670 reviews
quality: 4.82 out of 5
scent: 4.83 out of 5
value: 4.68 out of 5
96% would recommend
615 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
(no review title)
Love it
5 out of 5 stars
29 December, 2025
originally posted on influenster.com
Verygood
The fragrant fabric softener permeates every fiber of the fabric after each wash and dry cycle. My whole family loves this fabric softener brand; its scent is always gentle and there are many scents to choose from. It's always a good and safe product.
5 out of 5 stars
27 December, 2025Verified purchase
Very DISSAPPOINTED in the delivery
This review is on the poor delivery of this order of mine. This package was delivered today and all I received was a text or email that it was delivered. They did not tell me where and once I found it IT WAS VERY HEAVY and VERY HARD TO BRING TO MY APARTMENT. Why could this not have been delivered to my door? Jay from the chat customer service was very kind and understanding. I would give him a full 5 stars but the delivery person who did a POOR job with this delivery gets a zero rating. I am an older adult with a bad shoulder and knee and this experience has added more physical pain then I care to deal with. I told Jay after today's experience with this VERY HEAVY box it may very well be my last. I have one more smaller order coming so after that this very well may be the end of my Target shopping all together. This all could have been avoided. I understand these are independent contractors you have making these deliveries however they do represent Target and deliveries like the one I received today certainly does NOT represent Target well at all.
5 out of 5 stars
26 December, 2025Verified purchase
(no review title)
The promo was insane! I hope still have it!
5 out of 5 stars
25 December, 2025Verified purchase
(no review title)
This product has always been great one great product
5 out of 5 stars
Thumbs down graphic, would not recommend
23 December, 2025Verified purchase
(no review title)
my mom used Downy and our clothes always smelled fresh. I use Downy because my clothes feel soft and smell good
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025Verified purchase
Smells good
Makes my laundry soft, and smell good!
5 out of 5 stars
19 December, 2025
originally posted on influenster.com
light clean scent
A fan favorite for a reason. Clothes come out noticeably softer with a long‑lasting, clean scent. Reviewers consistently praise how well it reduces static and keeps laundry feeling fresh.
1 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
(no review title)
The downy was cracked and leaking
1 reply from Downy team - 12 days ago
Hi Judy! Thank you for taking the time to leave a review, I'm really sorry to hear about your experience with Downy. We take product quality seriously, and I appreciate you bringing this to our attention. We’d like to look into this so please give us a call at (800) 688-7638
5 out of 5 stars
16 December, 2025
originally posted on influenster.com
Lasting scent
Leaves clothes smelling absolutely amazing and soft. Even after wearing clothes all day, the scent lingers. It’s like another layer of added fragrance when I walk out the door.
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
(no review title)
great value and smells good, keeps clothes soft and fresh
4 out of 5 stars
13 December, 2025Verified purchase
(no review title)
Love this product
5 out of 5 stars
13 December, 2025Verified purchase
(no review title)
Smells great!
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
(no review title)
I love using D
5 out of 5 stars
12 December, 2025
originally posted on influenster.com
Gentle Scent, Soft cloths
I like the affordability of this product, especially when purchased from a big box store. It was a larger, yet easily designed container that worked well in storing away. The scent is great, even for the fussiest of scent requirements. Downy's April Fresh Fabric Softner will leave your clothes and bedding with a lovely softness. Don't hesitate on picking this up! It will be a great addition to your laundry routine.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
(no review title)
The Best
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
Falak
good site for online shopping
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Smells amazing
Downy has always been my go-to fabric softener, and the April Fresh scent is still one of the best. It leaves clothes smelling clean, soft, and fresh without being overpowering. The scent lasts for days after washing, even when the laundry has been stored in drawers or closets. This large 120-load bottle is a great value; a little goes a long way, and the consistency makes it easy to measure without spills. It works perfectly in both standard and high-efficiency machines and helps reduce static cling, especially on towels and bedding. I’ve noticed that fabrics stay softer and last longer compared to using detergent alone. It also helps reduce wrinkles, making clothes easier to fold and wear straight from the dryer. Overall, this is a dependable and effective fabric softener with a timeless scent. It delivers great value, consistent results, and that familiar Downy freshness that keeps laundry feeling like new.
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
Love The Scent!
Downy products are a favorite of mines. Any and everything "downy!"
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025
(no review title)
Smells so good!!! It’s my fav fabric softener