$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- SURROUND YOURSELF IN PREMIUM SOFTNESS & SCENT Experience irresistible softness with a CALM scent
- 4X THE SOFTNESS: Designed with quadruple the softening ingredients vs. leading liquid detergent alone
- SOFTER, BETTER: Improved formula gives you more softening ingredients vs previous formula (Downy Infusions) and leading liquid detergent alone
- SAFE ON ALL FABRICS: Safe to use on all types of loads and machines
- PAIR WITH DETERGENT: Downy softener is a great companion to your favorite detergent adding more scent and softness
Description
Transform your fabrics with luxurious softness and soothing scent with Downy Ultra Soft Fabric Softener Liquid. With 4X the softness* and a scent that lasts for days**, Downy Ultra Soft leaves your laundry feeling as amazing as it smells. Just pour it into your machine’s fabric softener dispenser to feel and smell the difference.
Infused with the scent of lavender and vanilla bean, you can let the CALM aroma surround you with any of your fabrics. Worried about your delicate fabrics? Don't be. Downy Ultra Soft has no dyes and is safe to use on all types of loads and machines, ensuring that every item, from your cozy sweaters to your delicate linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness.
For the ultimate laundry experience, pair Downy Ultra Soft Fabric Softener Liquid with your favorite detergent. Our fabric softener serves as the perfect companion, infusing your clothes with a burst of softness and scent.
Elevate your laundry routine to new heights and immerse yourself in a world of unparalleled luxury. Experience the difference that Downy Ultra Soft brings to your fabrics and rediscover the joy of soft, beautifully scented fabrics. Try it today and embrace a new level of softness and scent that will leave you wanting more.
Infused with the scent of lavender and vanilla bean, you can let the CALM aroma surround you with any of your fabrics. Worried about your delicate fabrics? Don't be. Downy Ultra Soft has no dyes and is safe to use on all types of loads and machines, ensuring that every item, from your cozy sweaters to your delicate linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness.
For the ultimate laundry experience, pair Downy Ultra Soft Fabric Softener Liquid with your favorite detergent. Our fabric softener serves as the perfect companion, infusing your clothes with a burst of softness and scent.
Elevate your laundry routine to new heights and immerse yourself in a world of unparalleled luxury. Experience the difference that Downy Ultra Soft brings to your fabrics and rediscover the joy of soft, beautifully scented fabrics. Try it today and embrace a new level of softness and scent that will leave you wanting more.
Scent: Vanilla, Lavender
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Product Form: Liquid
Number of uses: 57
TCIN: 91290894
UPC: 030772153925
Item Number (DPCI): 003-07-1298
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), fragrances, water.
Allergens & Warnings:
WARNING: Liquid fabric softener can increase fabric flammability. Using more than recommended can increase this effect. Do not use this product: On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth). On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 3.051 inches length x 5.394 inches width x 11.154 inches height
Estimated ship weight: 2.513 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this considered safe for cats? How concentrated is the lavender?
submitted by sar - 4 months ago
A: Thank you for your question. Our Downy products are put through rigorous safety tests to ensure they are safe when used as directed.
submitted byP&G - 4 months agoBrand expert
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Summary of reviews
Guests are delighted with the Downy Infusions Liquid Fabric Softener, particularly praising its calming lavender and vanilla scent that lingers on clothes without being overpowering. The product effectively softens fabrics, making laundry feel luxurious and fresh. The attractive packaging adds to its appeal, and many guests appreciate its ease of use. While some guests noted concerns about the scent's strength and potential fabric damage, the overall experience remains positive, making it a popular choice for enhancing laundry routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 438 reviews
80% would recommend
41 recommendations
Incredible deal
5 out of 5 stars
Thumbs up graphic, would recommend
Queenbaby38 - 3 days ago, Verified purchaser
Smell is amazing and such a great deal!
Downey
5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 7 days ago, Verified purchaser
Love this softener! Works great, love the scent
Downy Did It Again...
5 out of 5 stars
Thumbs up graphic, would recommend
ChaChi Monkey - 15 days ago, Verified purchaser
Downey has a phenomenal new product. I’ve been using Downey for over 4 decades. I’ve seen this on the shelves. Finally bought it 3mnths ago.Im a huge fan. It’s wonderful and the scent lasts so long. My clothes are soft and it’s still delicate with that Downy classic feel.
Leaves your clothes fragrant and fresh!
5 out of 5 stars
nehar42_2967 - 15 days ago
originally posted on influenster.com

Use this to add onto the freshness and fragrance of newly washed clothes! The packaging is easy to use with a plastic cup that can help measure the amount you want to add. I generally use half cup and it’s more than enough for the whole load.
AMAZING!!!!
5 out of 5 stars
Byrdmama - 16 days ago
originally posted on downy.com
This stuff smells SO GOOD! It doesn’t have an overpowering scent (which I like) but makes everything you wash with it super soft and smell great. They need to make this into a wax melt!!!
Keeps Laundry Soft and Smelling Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Smiley - 1 month ago, Verified purchaser
Love the fresh, calming scent!! It pairs well with the Downy Calm scent boosters and the Downy Calm dryer sheets to help the scent last longer on your laundry.
Recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Sunflower - 1 month ago, Verified purchaser
Smells great Smells great
Always satisfied!!
5 out of 5 stars
Thumbs up graphic, would recommend
Packed with Care - 1 month ago, Verified purchaser
I love the way Target packs all of my orders. This Downy fabric softener smells so fresh and clean. It is easy and convenient to order. My son is in college so I always order supplies for him. Thank you Target!
order barcode issues
5 out of 5 stars
Thumbs up graphic, would recommend
review downy - 1 month ago, Verified purchaser
If I use a laptop to place an order and a cell mobile phone when I pick it up, there is a discrepancy in finding the bar code for the order. I sometimes forget this and the identification on the phone causes issues with the order pickup personnel. I think you should work on coordinating the code basis for orders placed using different devices.
Brought my fowels back to life.
5 out of 5 stars
Thumbs up graphic, would recommend
Ts - 2 months ago, Verified purchaser
With regular detergent my bath towels have been feeling crunchy. Now they feel brand new and super soft.
Soft and gentle
5 out of 5 stars
shereikar1_3355 - 2 months ago
originally posted on influenster.com

I love the design on the bottle and and it’s very much inviting and eye catching so it give a nice feeling to give it a try and see how well I try it on my clothes and it smell amazing too I just can’t get over how good it smell It didn’t give me any affect effect like itch my skin or cause my skin to be red it work well for me The price was decent and it’s worth it so I can’t complain about that at all It does serve a long time I didnt have to use a lot for it because it does have a strong aroma which give your clothes that nice and clean smell I do recommend others to give it a try
Leaves clothes feeling soft and smelling great!
5 out of 5 stars
jacquelines352_0 - 2 months ago
originally posted on influenster.com

I love the smell of this product. It pairs well with the Downy Calm infusions scent beads to leave a wonderful long lasting smell on your clothing that isnt too overpowering. It also leaves my clothes feeling noticeably softer than they would be without the softener!
Love the smell
5 out of 5 stars
Thumbs up graphic, would recommend
Ri - 2 months ago, Verified purchaser
My fav! I have been using it for years!
Downy vanilla fabric softner
5 out of 5 stars
Thumbs up graphic, would recommend
Febreze plug in - 3 months ago, Verified purchaser
The smell is great make my clothes smell fresh
Downy
5 out of 5 stars
Thumbs up graphic, would recommend
Carson - 3 months ago, Verified purchaser
Super soft clothes that smell amazing!
No to the new formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
KristaLynn - 3 months ago, Verified purchaser
Highly disappointed with the new formula. I placed my usual order as a drive up order but when I got home I realize the bottle looked completely different. At first I thought it was the wrong product but then I searched the website and it was the only one. I shrugged it off and I have used it a few times. I kept smelling this apple cider vinegar smell and I cannot figure out where the heck it was coming from but it was driving me crazy and I hated it. Just today I went back on the target site to look at the product again and saw that they mentioned a formula change. Bad move! Very bad move! I will not be purchasing this again!
1 reply from Downy team - 3 months ago
We're sorry to hear this! Our product go through many quality checks to ensure that they reach you in perfect condition every time, so we're sorry that wasn't your experience this time. However, we would like to share that this is the same product, but new package, new name! Our new labels have been updated to change our dosing instruction and directions on these bottles. You should still be receiving the same great scent you've come to know and love, and if that's not the case, we ask that you give us a call so we can learn more, and help where we can: (800) 688-7638
Softener
5 out of 5 stars
Thumbs up graphic, would recommend
Julia - 3 months ago, Verified purchaser
Love the smell, freshness...
TERRIBLE SCENT
1 out of 5 stars
Thumbs down graphic, would not recommend
Louise - 3 months ago
This scent is absolutely horrible. Such a strong unnatural scent. Tossing rest of bottle! Shocked to read to many good reviews commenting on scent. It smells nothing like lavender or vanilla. Just gross and STRONG
1 reply from Downy team - 3 months ago
We’re sorry to hear you're not enjoying the scent of our Fabric Softener, Louise! Please know we thoroughly test our products to ensure they meet your standards and ours. We’d like to learn more about your experience to share with our Quality Team. When you have a moment, please give us a call at (800) 688-7638
Downy Calm Lavender & Vanilla Bean Liquid
5 out of 5 stars
Thumbs up graphic, would recommend
Baji1980 - 4 months ago, Verified purchaser
Love this scent and how it makes my clothes smell.
Nice and fresh scent!
5 out of 5 stars
Thumbs up graphic, would recommend
Jojo65 - 4 months ago, Verified purchaser
Haven’t tried this scent on my laundry before. But it’s really a nice scent on my clothes.