Sponsored
Downy Ultra Soft + Calm Lavender & Vanilla Beans Liquid Fabric Softener
$12.99 ($0.14/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- SURROUND YOURSELF IN PREMIUM SOFTNESS & FRESHNESS: Downy fabric softener liquid provides an irresistible softness and freshness with a CALM scent
- 4X THE SOFTNESS: Downy laundry softener is designed with quadruple the softening ingredients vs. leading liquid detergent alone
- LONG LASTING FRESHNESS: Downy fabric softener liquid is designed with a luxurious long-lasting scent from wash until wear
- SAFE ON ALL FABRICS: Downy fabric softener is safe to use on all washable fabrics and machine types
- LAVENDER SCENT: Downy fabric softener offers a lavender scent with notes of freesia, vanilla, and musk for an irresistible laundry experience
- Includes one 93 fl oz bottle of Downy Ultra Soft Plus Fresh Fabric Softener Liquid in Calm, Lavender and Vanilla Bean Scent
Description
Transform your fabrics with luxurious softness and freshness with Downy Ultra Soft Plus Fresh Fabric Softener Liquid. With 4X the softness* and a scent that lasts for days**, Downy Ultra Soft Plus Fresh softener leaves your laundry feeling as amazing as it smells. Just pour it into your machine's fabric softener dispenser to feel and smell the difference.
Infused with the scent of lavender and vanilla bean, you can let the CALM aroma surround you. Worried about your delicate fabrics? Don't be. Downy Ultra Soft Plus Fresh Fabric Softener has no dyes and is safe to use on all types of loads and machines, ensuring that every item, from your cozy sweaters to your delicate linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness.
For the ultimate laundry experience, pair Downy Ultra Soft Plus Fresh Fabric Softener Liquid with your favorite detergent. Our fabric softener serves as the perfect companion, infusing your clothes with a burst of softness and scent.
Elevate your laundry routine to new heights and immerse yourself in a world of unparalleled luxury. Experience the difference that Downy Ultra Soft Plus Fresh Fabric Softener brings to your fabrics and rediscover the joy of soft, fresh, beautifully scented fabrics. Try it today and embrace a new level of softness and freshness that will leave you wanting more.
*Softening ingredients vs leading liquid detergent alone.
**Up to 4 days
Infused with the scent of lavender and vanilla bean, you can let the CALM aroma surround you. Worried about your delicate fabrics? Don't be. Downy Ultra Soft Plus Fresh Fabric Softener has no dyes and is safe to use on all types of loads and machines, ensuring that every item, from your cozy sweaters to your delicate linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness.
For the ultimate laundry experience, pair Downy Ultra Soft Plus Fresh Fabric Softener Liquid with your favorite detergent. Our fabric softener serves as the perfect companion, infusing your clothes with a burst of softness and scent.
Elevate your laundry routine to new heights and immerse yourself in a world of unparalleled luxury. Experience the difference that Downy Ultra Soft Plus Fresh Fabric Softener brings to your fabrics and rediscover the joy of soft, fresh, beautifully scented fabrics. Try it today and embrace a new level of softness and freshness that will leave you wanting more.
*Softening ingredients vs leading liquid detergent alone.
**Up to 4 days
Scent: Vanilla, Scented, Lavender
Health Facts: Phosphate-Free, Sodium Lauryl Sulfate-Free, Bleach-Free, Sulfate-Free, Paraben-Free, Aluminum-Free, Phthalate-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Color Care
Formulation: High Efficiency (HE), Concentrated
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Number of uses: 138
TCIN: 91290877
UPC: 030772154076
Item Number (DPCI): 003-07-4914
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), fragrances, water.
Shipping details
Estimated ship dimensions: 4.6 inches length x 8.86 inches width x 11.96 inches height
Estimated ship weight: 6.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the calming lavender and vanilla scent of this fabric softener, noting its effectiveness in keeping clothes soft and fresh. Many highlight the long-lasting fragrance that enhances their laundry experience, making it a favorite for bedding and towels. The easy-to-use packaging and value for money are also frequently mentioned. However, some guests have expressed concerns about skin irritation and changes in scent, which may affect their future purchases.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1055 reviews
87% would recommend
86 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
Terrific product
My clothes smell so nice and are very soft.
5 out of 5 stars
11 December, 2025Verified purchase
(no review title)
Great to order online and smells amazing
5 out of 5 stars
11 December, 2025
originally posted on influenster.com
Reliable and yummy smelling
Makes laundry smell good and so soft. Helps when used in combo with unscented detergent or no perfumed detergent. Does not leave clothes stiff or a residue
5 out of 5 stars
10 December, 2025
originally posted on influenster.com
Hands down the best softener!
This downy calm softener is the only softener I use in my laundry! It smells incredible. And it’s so soft! You can still smell it days after the wash. It last so long. This is by far the best scent I have found. And it’s a great price!
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025Verified purchase
(no review title)
Like
5 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2025
(no review title)
JIMMY JIMMY JIMMY AS ALWAYS GREAT JOB9
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
Amazing scent
The scent is very nice. Not to dominant, soft and clean scent.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
(no review title)
like the way it smells and makes my clothes nice and soft
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
Worth every penny
Scent lasts for days! Love this!
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
Absolutely love the way my laundry smells when using this. I’ve gotten compliments from several people!
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
(no review title)
Great on my skin !!
5 out of 5 stars
15 November, 2025
originally posted on influenster.com
Very great smelling and leaves clothes soft
Up to 83 medium loads , scent lavender and vanilla very soothing and calming hence the name . This adds fragrance and helps reduce the static of clothes . Concentrated so use less per load , a bit pricy but definitely worth it . Comes in a plastic bottle with handle .
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
Laundry staple
Love the smell and my clothes feel soft!
5 out of 5 stars
14 November, 2025Verified purchase
(no review title)
Love the smell! Scent is long lasting
5 out of 5 stars
11 November, 2025Verified purchase
(no review title)
Smells great
5 out of 5 stars
11 November, 2025
originally posted on influenster.com
Fresh fragrant scent
Smells like a field of lavender. Friends comment on how good my laundry smells. My clothes are softer and smell cleaner. No more stale well water clothes.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
best scent! I can't get enough of the downy calm scent. I look forward to doing my laundry and love how soft it makes my clothes feel.
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
(no review title)
Love the smell
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
(no review title)
This is one of my favorite products
5 out of 5 stars
5 November, 2025
originally posted on influenster.com
Smells AMAZING
The best smelling softener ever!!! Scent is long lasting, and the packaging is easy to use. It is on the more expensive side of softeners. But it does the job and leaves clothes feeling soft.