Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Downy Joyful Liquid Fabric Softener - 93oz - 2 of 4Downy Joyful Liquid Fabric Softener - 93oz - 3 of 4Downy Joyful Liquid Fabric Softener - 93oz - 4 of 4
Downy Joyful Liquid Fabric Softener - 93oz - 1 of 4

Downy Joyful Liquid Fabric Softener - 93oz

$12.99 ($0.14/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • SURROUND YOURSELF IN PREMIUM SOFTNESS & FRESHNESS: Downy fabric softener liquid provides an irresistible softness and freshness with a JOYFUL scent
  • 4X THE SOFTNESS: Downy laundry softener is designed with quadruple the softening ingredients vs. leading liquid detergent alone
  • LONG LASTING FRESHNESS: Downy fabric softener liquid is designed with a luxurious long-lasting scent from wash until wear
  • SAFE ON ALL FABRICS: Downy fabric softener is safe to use on all washable fabrics and machine types
  • ISLAND FRESH SCENT: Downy fabric softener offers a Island Fresh scent with notes of hibiscus and mango for an irresistible laundry experience
  • Includes one 93 fl oz bottle of Downy Ultra Soft Plus Fresh Fabric Softener Liquid in Joyful, Island Hibiscus & Mango Scent

Description

Transform your fabrics with luxurious softness and freshness with Downy Ultra Soft Plus Fresh Fabric Softener Liquid. With 4X the softness* and a scent that lasts for days**, Downy Ultra Soft Plus Fresh softener leaves your laundry feeling as amazing as it smells. Just pour it into your machine's fabric softener dispenser to feel and smell the difference.

Infused with the scent of island hibiscus and mango, you can let the JOYFUL aroma surround you. Worried about your delicate fabrics? Don't be. Downy Ultra Soft Plus Fresh Fabric Softener has no dyes and is safe to use on all types of loads and machines, ensuring that every item, from your cozy sweaters to your delicate linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness.

For the ultimate laundry experience, pair Downy Ultra Soft Plus Fresh Fabric Softener Liquid with your favorite detergent. Our fabric softener serves as the perfect companion, infusing your clothes with a burst of softness and scent.

Elevate your laundry routine to new heights and immerse yourself in a world of unparalleled luxury. Experience the difference that Downy Ultra Soft Plus Fresh Fabric Softener brings to your fabrics and rediscover the joy of soft, fresh, beautifully scented fabrics. Try it today and embrace a new level of softness and freshness that will leave you wanting more.

*Softening ingredients vs leading liquid detergent alone.
**Up to 4 days
Scent: Scented, Floral
Health Facts: Phosphate-Free, Sodium Lauryl Sulfate-Free, Bleach-Free, Sulfate-Free, Paraben-Free, Aluminum-Free, Phthalate-Free
Product Warning: Keep container tightly sealed, seek medical help if product irritates skin, keep out of reach of children
Features: Odor Control, Color Care
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Number of uses: 138
TCIN: 94492455
UPC: 030772193112
Item Number (DPCI): 003-07-4867
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator calcium chloride), ph adjuster (formic acid), fragrances, water.

Allergens & Warnings:

WARNING: Liquid fabric softener can increase fabric flammability. Using more than recommended can increase this effect. Do not use this product: On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth). On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 4.68 inches length x 8.86 inches width x 11.96 inches height
Estimated ship weight: 6.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

Guests are thrilled with the Downy Ultra Soft Plus Fresh Fabric Softener in Joyful Island Hibiscus Mango scent, praising its amazing tropical fragrance and the softness it imparts to laundry. Many appreciate the long-lasting scent that lingers on clothes and the product's ability to reduce static. The thick consistency is noted for its effectiveness, although some guests wish for dryer sheets in the same scent. Overall, it enhances the laundry experience, making it feel luxurious and enjoyable.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 270 reviews
    quality: 4.96 out of 5
    scent: 4.84 out of 5
    value: 4.72 out of 5
    88% would recommend
    26 recommendations
    1 out of 5 stars
    20 July, 2026Verified purchase

    (no review title)

    I’m sure the product is fine yet the way it was shipped is unacceptable
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    Amazing

    This Joyful Downey smells amazing. Just wish it came in dryer sheets too.
    1 reply from Downy team - 4 days ago
    We are so happy to hear you find the Downy Joyful Liquid Fabric Softener to smell amazing! This is precisely the kind of wonderful experience we aim for with all our consumers, ensuring not only 4x softness power but also a delightful scent that elevates your laundry routine. We also truly appreciate your excellent suggestion regarding dryer sheets. Your innovative idea for Downy Joyful dryer sheets will absolutely be shared with our product development team for their careful consideration. Thank you very much for your fantastic feedback and for being such a valued customer.
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 July, 2026Verified purchase

    (no review title)

    I love this so much. it makes everything really soft and smells amazing and comforting. it’s so different from a lot of the usual scents. i really wish i could find this in a larger size though! 😖
    1 reply from Downy team - 18 days ago
    I’m so glad you love the softness and comforting scent! Many of the Downy Comfy Cozy scents come in a variety of sizes, including larger ones. For example, Meadow Rain is available up to 32.2oz in the US and Canada, and Toasted Vanilla also comes in sizes up to 32.2oz. You can use up to 1.5 caps for extra-large loads to get the best experience. If you let me know which scent you’re enjoying, I can share the exact sizes available!
    ACON
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2026Verified purchase

    (no review title)

    Amazing smell!
    Briana
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 May, 2026Verified purchase

    (no review title)

    The smell is amazing and long lasting.
    Angela
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 May, 2026Verified purchase

    (no review title)

    Love the smell
    Denise
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2026Verified purchase

    (no review title)

    perfect sence
    Lolita
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on downy.com
    Image

    Great scent!

    [This review was collected as part of a promotion.] This product smells amazing! It adds something extra whenever you use it. It leaves clothes feeling soft and does not leave any residue. I would recommend this product to others!
    SarahL
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    2 April, 2026Verified purchase

    (no review title)

    Smells so good
    Dajahnae
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on downy.com
    Image

    Love it

    [This review was collected as part of a promotion.] It’s amazing! I love how soft my clothes come out and the scent is to die for! I cannot recommend using downy enough. I feel like it makes washing clothes a luxurious experience. Thanks Influenster!
    MercyM
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    31 March, 2026
    originally posted on downy.com
    Image

    Long lasting freshness

    [This review was collected as part of a promotion.] Downy Ultra soft plus fresh fabric softener liquid in joyful Island Hibiscus & Mango smells like a tropical dream garden. Its easy to dispense and I use it in my old down ball which releases into the wash at the perfect time. Clothes smell fresh for longer.
    WendyMelissaW
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    27 March, 2026
    originally posted on downy.com
    Image

    Very scented but leaves towels soft and fluffy.

    [This review was collected as part of a promotion.] I am a Downy fan so when I saw the opportunity to test out a new scent I jumped on it. I tried the product out on my towels and was happy with how soft and fluffy they felt afterwards. The tropical scent was too overtop for me. The scent was long lasting on the towels and I could even smell it in my washing machine weeks after I used it. I would so recommend to those that are not sensitive to fragrances.
    CrystalC
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 March, 2026
    originally posted on downy.com
    Image

    A Tropical Goodness for Laundry!

    [This review was collected as part of a promotion.] While I did receive Downy Ulta Soft Plus Fresh Fabric Softener Liquid Joyful Island Hibiscus & Mango as a complimentary product my opinions are honest and my own! The packaging of this product are bright and tropical, meeting what the product is trying for and succeeding! I love how the product being a fabric softener, it’s a nicely thick softener, not runny or thin. It dilutes very well and works well into your laundry workings! It absolutely results in positive and well working results! You get your bang for your buck!
    HollyK
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 March, 2026
    originally posted on downy.com
    Image

    Downy Ultra Soft and Fresh

    [This review was collected as part of a promotion.] My family has been using Downy products for years and I was excited to test and review Downy Ultra Soft and Fresh Joyful Island Hibiscus & Mango 4x Soft Fabric Softener. It smells great and the scent is long lasting. It freshens up to 83 medium loads of laundry.. After using it my laundry was super soft and static free. It is perfect for the bedding and the throw blankets.. I will definitely be purchasing more when it runs out.
    BrandyN
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 March, 2026
    originally posted on downy.com
    Image

    Softness + Scent = Laundry Perfection 🌺🥭

    [This review was collected as part of a promotion.] I received the Downy Ultra Soft and Fresh Liquid Fabric Softener -Joyful- Island Hibiscus and Mango Scent for free from Downy & Influenster in exchange for my honest feedback, and I am seriously in love. The scent is absolutely incredible and lasts for days. It literally fills the main floor of our home with the most beautiful tropical aroma. The hibiscus and mango pairing is so fresh, vibrant, and uplifting. It truly makes laundry days more enjoyable. I also love how soft it leaves everything, especially our clothes and towels, but where I notice the biggest difference is our socks. We wear socks without shoes around the house all the time, even outside, and they are usually the hardest to keep soft. This fabric softener changed that, and now our socks feel just as soft and comfy as they did when we first bought them. I rarely ever used fabric softener before Downy sent me this product, but I will be using it from now on after feeling what a difference it makes in the way our clothes feel. This truly is a must-have for any laundry routine, and you will absolutely love this scent! 🩷
    GenE
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    24 March, 2026
    originally posted on downy.com
    Image

    Long lasting tropical scent

    [This review was collected as part of a promotion.] I received the Downy Joyful Liquid Fabric Softener for free from Influenster and Downy in exchange for my honest review. This Downy Fabric Softener has a tropical citrus scent that really stays on any type of fabric once its dry and clean. I love anything that has a mango scent and this smells so nice and fresh. The scent is long lasting and it's joyful just as labeled on the product. I also noticed the softness on the clothes and towels when using this fabric softener. I think the consistency of it (thick and creamy) is what makes the laundry come out soft. It's different from other fabric softeners I've used, so I would say the consistency/texture helps with the freshness and softness.
    RuthR
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on downy.com
    Image

    Great summer scent

    [This review was collected as part of a promotion.] I love this for our towels for pool chairs. Makes you feel like you're in a nice spa. It smells so good and lingers enough to not be overwhelming but you can definitely still smell it. I haven't had any issues with leaking or staining. Leaves the towels nice and soft. Since its for laying out and not the shower im ok with using fabric softener on them. I love the new scents they are adding as I like to change it up a bit. This is the perfect summer scent.
    JustinaA
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on downy.com
    Image

    TLE: Tropical Laundry Energy!

    [This review was collected as part of a promotion.] This scent is a vacation in a bottle! Island Hibiscus & Mango smells heavenly and instantly gives Bahamas vibes. Plus it lingers in the air. It’s strong, so a little goes a long way, which I love. It’s perfect for laundry day and, if you workout, perfect for those sweaty workout clothes. Everything comes out so soft and fresh. The bottle is easy to grip and the cap pours clean with no mess. My only wish is that they made dryer sheets in this scent because I’d buy them immediately!
    QuinG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026Verified purchase

    (no review title)

    First time purchasing this fabric softener and it smells so good! Worth it!!
    Christopher
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on downy.com
    Image

    Tropical freshness in a bottle!

    [This review was collected as part of a promotion.] this is the most heavenly smell you could have on your clothes! it is called joyful for a reason! Don't skip the step of using a fabric softener. just measure according to the load size on the side of the cup and it's go time! We love an extra layer of dressy scents on my clothing cause it gets hot at work!
    JoyJ
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms