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Downy Inspired Fabric Softener - Rosewater Aloe - 111 fl oz
$12.99 ($0.12/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- PLANT BASED: Downy Nature Inspired Fabric Softener Liquid is a 70% plant-based fabric softener liquid
- ROSEWATER AND ALOE: Downy Fabric Softener Rosewater and Aloe scent is a flowery, garden-fresh scent with hints of crisp fruit and fresh green foliage
- FREE OF DYES: Downy Nature Inspired Fabric Softener liquid is free of dyes and gentle on skin, making it a gentle laundry softener solution for your clothes
- 3X THE SOFTNESS: Designed with triple the softening ingredients vs. leading liquid detergent alone, Downy SOFT Fabric Softener Liquid is a great companion to your favorite detergent adding more scent and softness
- EASY TO USE: Just measure fabric softener liquid and pour into fabric softener drawer
- COMPATIBLE WITH ALL MACHINES: Downy fabric softener is compatible with all washing machines, including HE washing machines
Description
Transform your fabrics with the softness and soothing scent of Downy Nature Inspired SOFT Fabric Softener Liquid in Rosewater and Aloe scent. Downy Nature Inspired fabric softener is a 70% plant-based liquid fabric softener. It conditions fibers to make clothes softer and fresher with every wash.
Let the Rosewater and Aloe scent envelope you with a flowery, garden-fresh scent with hints of crisp fruit and fresh green foliage. It's free of dyes and gentle on skin, and is a USDA-certified 7-% bio-based product, making it gentle and safe for your family.
It's easy to use-simply measure and pour into fabric softener drawer to get your preferred level of scented softness. Worried about your delicate fabrics? Don't be. Downy SOFT fabric softener liquid is safe to use on all types of loads and machines, ensuring that every item, from your sweaters to your linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness. For the ultimate laundry experience, pair Downy SOFT fabric softener liquid with your favorite detergent. Downy Nature Inspired SOFT Fabric Softener Liquid in Rosewater and Aloe scent is the must-have, plant-based addition to laundry day.
Let the Rosewater and Aloe scent envelope you with a flowery, garden-fresh scent with hints of crisp fruit and fresh green foliage. It's free of dyes and gentle on skin, and is a USDA-certified 7-% bio-based product, making it gentle and safe for your family.
It's easy to use-simply measure and pour into fabric softener drawer to get your preferred level of scented softness. Worried about your delicate fabrics? Don't be. Downy SOFT fabric softener liquid is safe to use on all types of loads and machines, ensuring that every item, from your sweaters to your linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness. For the ultimate laundry experience, pair Downy SOFT fabric softener liquid with your favorite detergent. Downy Nature Inspired SOFT Fabric Softener Liquid in Rosewater and Aloe scent is the must-have, plant-based addition to laundry day.
Scent: Scented, Aloe, Rose
Health Facts: Phosphate-Free, Sodium Lauryl Sulfate-Free, Bleach-Free, Sulfate-Free, Paraben-Free, Aluminum-Free, Phthalate-Free, Dye-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Odor Control, Color Care
Formulation: High Efficiency (HE), Concentrated
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 111 fl oz (US)
Number of uses: 150
TCIN: 89034276
UPC: 030772100424
Item Number (DPCI): 003-07-5631
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.41 inches length x 8.86 inches width x 11.57 inches height
Estimated ship weight: 7.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does Downy test on animals? I should have asked this sooner. I just realized I haven’t seen ether PETA's "Beauty Without Bunnies" or Leaping Bunny, that certify companies meet their cruelty-free standards. Thanks!
submitted by Tiffany - 6 months ago
A: We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete.
submitted byP&G - 6 months agoBrand expert
Q: Any bht bha in this product
submitted by Dawna - 6 months ago
A: For a complete list of ingredients, please copy the UPC/barcode under "specifications," and insert that into smartlabel. It'll give you a complete list of ingredients, and it'll tell you what they're used for.
submitted byP&G - 6 months agoBrand expert
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Guests are saying
Guests appreciate the softness and pleasant scent of this fabric softener, often highlighting its unique and light fragrance that enhances laundry without being overpowering. Many have noted that a little goes a long way, making it a cost-effective choice. However, some guests have expressed concerns about the product being underfilled and the quality control issues. Overall, it remains a favorite for those seeking a gentle yet effective fabric softener.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 358 reviews
quality: 4.36 out of 5
scent: 4.28 out of 5
value: 3.72 out of 5
74% would recommend
51 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
(no review title)
This containers are not full your missing the a good 6 loads worth of softener. Otherwise softens well and smells amazing
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
LOVE LOVE LOVE
The best smelling fabric softener ever!!! I stopped using softener for years bc i couldn’t stand the sent of all the generic ones but this one blew me away 100000/10!!!
5 out of 5 stars
24 November, 2025Verified purchase
(no review title)
I like 💖💯
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
(no review title)
Bottles are crushed because Target throws all items in one box.
1 reply from Downy team - 22 days ago
We're sorry to hear this, Donna. For assistance please reach out to Target at 1-800-440-0680.
5 out of 5 stars
13 November, 2025Verified purchase
(no review title)
The best
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
(no review title)
leaves your clothes smelling great
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
(no review title)
I love the way this product smells.
5 out of 5 stars
8 October, 2025Verified purchase
Satisfactory
Happy with my order everytime
2 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
hit or miss on occasion and not sure why therefore I am buying the old fashioned calm by downy
Downy rosewater softner
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2025Verified purchase
No Longer Need Unscented!
I typically use unscented softener and detergent because of my sensitive skin. After trying this softener, it is our new favorite! It smells nice and fresh & safe enough for sensitive skin. Win win!
5 out of 5 stars
Thumbs up graphic, would recommend
2 October, 2025
Best of the best
I’ve used this fabric softener for the last 5 years. I’ve tried a few different ones here and there but always come back to this one. I absolutely LOVE the smell and how it leaves my clothes feeling soft. It does not leave a bad film in my washer and has never left any stains on my clothes like some fabric softeners do. I have yet to find another fabric softener that I love as much as this one
3 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025Verified purchase
Downy Rosewater and Aloe Fabric Softener
It works good but it doesn’t smell like roses. I was disappointed.
1 reply from Downy team - 3 months ago
We're sorry to hear you're not a fan of the scent, Dianna, and we understand that scent is a personal preference. We appreciate your feedback and want to learn more, so please give us a call when you can at 1-800-688-7638, M-F 9am-6pm EST.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
Smell good
It’s smell so good. Love to know it 70% bio based
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Get It
Does as advertised! New obsession. The scent is lovely, and washed items come out soft even without dryer sheets. A must have splurge.
2 out of 5 stars
3 July, 2025Verified purchase
Smells Amazing, but the bottle was only 75% full
The scent is refreshing and delightful. However, when I picked up the softener from Target, the bottle was only 75% full, and that is a high estimate. The customer service representative said I could switch it out for another, but when I went to the softener section ALL the bottles were the same amount. This is unacceptable knowing how expensive product costs have increased. Target please do better to your hard-working and loyal customers.
1 reply from Downy team - 5 months ago
Thanks for taking the time to share your experience! We assure you we thoroughly test our products to ensure they reach you in the best condition. Our team is sorry to hear your bottle is not as full as you’d expect. The bottle may not appear to be full as space is left for the product to help with pouring. Without some “air space” at the top, pouring the liquid would be very messy, likely causing spilling over the pour spout. Nonetheless, we’d like to gather some details for our Quality Team. When you have a moment, please give us a call at (800) 688-7638
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
Small amounts equal soft
I love the light scent and the soft feeling it imparts. This is my go-to softener. I love that it is at least somewhat biodegradable. Over time, I need to add less and less. Also, no one is having any skin sensitivity to this product which is AWESOME.
3 out of 5 stars
8 April, 2025Verified purchase
Its ok
Do not like the scent
1 reply from Downy team - 8 months ago
Thanks for taking the time to share this with us. We're always here to help, so we'd be happy to help you find a scent you'll love. If you'd like some assistance or have any questions, give us a call at (800) 688-7638.
2 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2025Verified purchase
Paying for air
As usual and like everyone else, received only 3/4 of liquid; and a big dent.
1 reply from Downy team - 8 months ago
We're disappointed to hear this. After the extensive quality tests these bottle undergo, this isn't the result we expect. The bottle may not appear to be full as space is left for product to help with pouring. Without some “air space” at the top, pouring the liquid would be very messy, likely causing spilling over the pour spout. So we can learn more and gather some product information, could you please give us a call when you have a chance? (800) 688-7638
2 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2025Verified purchase
Pass
This item comes 3/4 full all the time and the smell is soft and light
1 reply from Downy team - 9 months ago
There's nothing more important to us than ensuring you get the amount of product indicated on the package. In fact, it's filled by weight and not volume to ensure this, so we'd like to connect about this and help. We can be reached at (800) 688-7638.
5 out of 5 stars
Thumbs up graphic, would recommend
13 March, 2025Verified purchase
Fabric softner
Great product I would buy it again