$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Fresh
Health Facts: Bleach-Free, Phosphate-Free, Phthalate-Free, Paraben-Free, Sulfate-Free, Sodium Lauryl Sulfate-Free, Aluminum-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Color Care, Odor Control
Formulation: Concentrated, High Efficiency
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 140 fl oz (US)
Number of uses: 190
TCIN: 82823990
UPC: 030772100516
Item Number (DPCI): 003-07-0016
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water.
Shipping details
Estimated ship dimensions: 6.09 inches length x 9.27 inches width x 10.58 inches height
Estimated ship weight: 9.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 13928 reviews
quality: 4.84 out of 5
scent: 4.81 out of 5
value: 4.67 out of 5
96% would recommend
577 recommendations
What a mess with shipping
2 out of 5 stars
Boomchicaboom - 8 days ago, Verified purchaser
Target sucks at shipping this along with other products busted and they refused to refund me. This is NOT the first time.
1 reply from Downy team - 7 days ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Downy
5 out of 5 stars
Thumbs up graphic, would recommend
Linda M - 10 days ago
Extra soft for my clothes.
Laundry Smells & Feels Amazing!
5 out of 5 stars
mia100_6644 - 15 days ago
originally posted on influenster.com
Ultra Downy Fabric Softener Liquid in the April Fresh scent is an absolute staple for my laundry. The scent is simply delightful . it leaves my clothes smelling wonderfully clean and fresh, a scent that lasts. But beyond the scent, the real magic is how soft and fluffy it makes my laundry feel. Towels, sheets, clothes—they all come out feeling luxurious, not stiff or rough. It also helps reduce static cling, which is a lifesaver for certain fabrics. With 140 fl oz providing up to 190 loads, it's a great value that ensures my clothes always smell and feel nice. This is a great size bottle and the size we normally get; this last month we had to get the larger bottle as this size wasn't available. It works great in our laundry. I absolutely love it!.
Downy April Fresh Softner
5 out of 5 stars
Thumbs up graphic, would recommend
Cactus - 23 days ago, Verified purchaser
My absolute favorite scent.
Smells amazing and leaves clothes super soft
5 out of 5 stars
kerenf7_8462 - 25 days ago
originally posted on influenster.com
This fabric softener always leaves my clothes incredibly soft and the April fresh scent lasts a long while after they’re washed. I usually end up getting compliments on the smell, it’s a soft and warm scent. Not to mention how affordable it is, it’s my go to when buying fabric conditioners.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
PurpleDaisy - 25 days ago, Verified purchaser
Downey fabric softener is the only brand I use. I’ve tried many other brands, but nothing compares to Downey. My towels and clothes are soft, fresh and smell so nice.
Softner
5 out of 5 stars
Thumbs up graphic, would recommend
Mary - 29 days ago, Verified purchaser
Been using for years.
Broken in the top
1 out of 5 stars
Thumbs up graphic, would recommend
Is stinking - 1 month ago, Verified purchaser
Is liquid or broken in the top
1 reply from Downy team - 29 days ago
We're sorry to hear this bottle is broken. So we can learn more and best assist you, could you please give us a call when you have a moment? You can reach us at (800) 688-7638.
close
5 out of 5 stars
Thumbs up graphic, would recommend
1 - 1 month ago, Verified purchaser
I love this I always use it in my clothes
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Rk - 1 month ago, Verified purchaser
Perfect size perfect timing
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Shan - 2 months ago, Verified purchaser
It smells wonderful and fresh I love the way it smell
Downey?
1 out of 5 stars
Thumbs down graphic, would not recommend
Jennifer - 2 months ago, Verified purchaser
Zero scent and didn't dissolve and had to rerinse my clothes
1 reply from Downy team - 2 months ago
We're so very sorry to hear about this, Jennifer. When using the right amount of fabric softener for your load size, and when using it as directed, we wouldn't expect you to have this kind of experience. We always want you to have an amazing laundry day, so we'd love to connect about this some more and help. Please call us at (800) 688-7638.
Fresh
5 out of 5 stars
Thumbs up graphic, would recommend
Penguin - 2 months ago, Verified purchaser
Downey April fresh not only makes my clothes soft but also is my favorite for the fresh fragrance.
Fresh smell
5 out of 5 stars
Thumbs up graphic, would recommend
Andy - 2 months ago, Verified purchaser
I like the smell of this and how soft it makes the clothes. Really happy that it doesn’t have crap febreeze in it.
Great
5 out of 5 stars
hanp6_6486 - 2 months ago
originally posted on influenster.com
Its awesome item. And it works for my laundry. Scent is very perfect. Very reasonable price and perfect structure . I love this one so much. Wonderful product
April Fresh Clothes
5 out of 5 stars
Thumbs up graphic, would recommend
Jezzika79 - 2 months ago, Verified purchaser
Makes my clothes super soft. They small fresh and clean.
Mother
5 out of 5 stars
Thumbs up graphic, would recommend
Kat - 3 months ago, Verified purchaser
Lovely scent good deal but 2 get one free
Downy So Fresh
5 out of 5 stars
nemog2_2564 - 3 months ago
originally posted on influenster.com
I love this Downy April Fresh softener! It makes clothes feel super soft and smell amazing Just a small amount does the job, and it really helps with static and wrinkles too. Definitely a laundry essential for me Gets the job done and never had any skin issues. I would highly recommend Downy to anyone looking for a fabric softener that consistently does the job and goes above and beyond. Downy is definitely a must-have in my laundry routine
It's the best
5 out of 5 stars
karinajenniferb_3470 - 3 months ago
originally posted on influenster.com
I love its aroma, it leaves clothes with a pleasant smell, I recommend it, it is soft like a mother's love, try it You won't regret it I love its fragrance and presentation.
Softness that it leaves my clothes
5 out of 5 stars
Thumbs up graphic, would recommend
Twinsmom - 3 months ago, Verified purchaser
I like the softness that it leaves my clothes.