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Downy Fabric Softener April Fresh HE Liquid Downy Softener
$12.99 ($0.09/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Fresh
Health Facts: Bleach-Free, Phosphate-Free, Phthalate-Free, Paraben-Free, Sodium Lauryl Sulfate-Free, Sulfate-Free, Aluminum-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Color Care, Odor Control
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 140 fl oz (US)
Number of uses: 190
TCIN: 82823990
UPC: 030772100516
Item Number (DPCI): 003-07-0016
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water' '
Allergens & Warnings:
NOT A DETERGENT: Use fabric softener in addition to your usual detergent., Using more than recommended can increase this effect., ● On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth)., ● On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., DO NOT USE THIS PRODUCT:, WARNING: Liquid fabric softener can increase fabric flammability., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 6.09 inches length x 9.27 inches width x 10.58 inches height
Estimated ship weight: 9.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 686 ratings
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Guests are saying
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 14213 reviews
quality: 4.81 out of 5
scent: 4.8 out of 5
value: 4.65 out of 5
96% would recommend
518 recommendations
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Smell fantastic all day long
I am a Downy girl!! There's nothing better than smelling great all day and having people tell you how good you smell! My blankets, sheets, towels, and quilts smell absolutely fabulous. The cost is minimal for the freshness and you can use as much or as little as you like. I do not use anything else
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Great smelling softener.
I love this smell. After each use your clothes will be softer and smell so good. It’s inexpensive and can be bought online and in stores. It’s also so easy to use with each load of clothes.
1 out of 5 stars
7 October, 2025Verified purchase
Downy
When I received it the cup was smashed and the red part u push for detergent was pushed in! Very unhappy!
1 reply from Downy team - 17 days ago
We're sorry to hear this happened, Tina. For assistance with your order, please contact Target by giving them a call at 1-800-440-0680. They will be happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Downy review
Great product -my favorite
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2025Verified purchase
Downey
Love the value and the smell is amazing
1 out of 5 stars
2 October, 2025
originally posted on downy.com
Product is ok
Why are your customers having to go a safari for instructions!
1 reply from Customer Care team - 21 days ago
We're sorry to hear this. For assistance, please reach out to Sam's Club at 1-888-746-7726.
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Smells so good and reduces static too.
I love the classic scent of downy. It creates a barrier on the fabric to reduce static. You get a lot of loads for the bottle size. Refill packages in earth friendly bags would be nice.
5 out of 5 stars
23 September, 2025
originally posted on influenster.com
My go to fab
Downy is my go to product for freshness you can't ever go wrong with the brand leaves clothes feeling soft and smelling soo good day all pair it with you favorite detergent for washing and you can't fail
5 out of 5 stars
22 September, 2025
originally posted on influenster.com
IT SMELLS SOOOO GOOD BUYYYY
THIS STUFF I AMAZING AND MAKES YOUR CLOTHES SMELL SO GOOD AND BRAND NEWN. IT REMOVES ALL THE ODOR AND ITS JUST AMAZING. THE PACAGING IS SOOO CUTEEE AND ITS ACTUALLY A REASONABLE PRICE!! AND IT DOESNT HARM THE ENVIRONEMNT.
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025Verified purchase
Downy saves the day.
Great service and care. package neatly wrapped up. Arrived safely. thank you.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
The best
I love downy it’s all I use
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Buy it regularly
Love the smell of fresh
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Downy
Love the smell of downy but dislike that the bottles are getting smaller which means less in bottle but higher price
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Helps clothes feel soft !
I absolutly love the smell ! Helps the clothes feel like a nice warm blanket ! So soft feeling .
5 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2025Verified purchase
feeling great again
make America great again and smell better people use Downy
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Love, love, love
Love it use it all the time
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Downy
Love this. Live the smell and the way it leave my clothes.
5 out of 5 stars
3 August, 2025
originally posted on downy.com
This product is like no other
I have sensitive skin and discovered years ago that Downy is the fabric softener for me. Downy does not irritate my skin and I've used it exclusively for over 20 years. I love the smell of Downy. On occasion, I am asked what detergent or fabric softener I use and I proudly advise it's the fabric softener you're smelling and it's Downy! Grateful for this product!
2 out of 5 stars
21 July, 2025Verified purchase
What a mess with shipping
Target sucks at shipping this along with other products busted and they refused to refund me. This is NOT the first time.
1 reply from Downy team - 3 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025
Downy
Extra soft for my clothes.