Downy Free & Gentle HE Compatible Ultra Liquid Fabric Softener - 140 fl oz
Highly rated
$12.99 ($0.09/fluid ounce)See 1 deal for this item
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Highly rated
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Buy 3 get a $10 gift card on select items
4.8 out of 5 stars with 15578 ratings
$9.99 - $12.99
Buy 3 get a $10 gift card
4.6 out of 5 stars with 188 ratings
$12.99($0.12/fluid ounce)
Buy 3 get a $10 gift card
4.5 out of 5 stars with 412 ratings
$8.49($0.11/fluid ounce)
4.5 out of 5 stars with 240 ratings
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Buy 3 get a $10 gift card
4.2 out of 5 stars with 1026 ratings
Highly rated
See price in cart
Buy 3 get a $10 gift card on select items
4.8 out of 5 stars with 15578 ratings
Highly rated
See price in cart
Buy 3 get a $10 gift card on select items
4.7 out of 5 stars with 3865 ratings
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Highly rated
See price in cart
Buy 3 get a $10 gift card on select items
4.7 out of 5 stars with 3865 ratings
Highly rated
See price in cart
Buy 3 get a $10 gift card on select items
4.8 out of 5 stars with 15578 ratings
$9.99 - $12.99
Buy 3 get a $10 gift card
4.6 out of 5 stars with 188 ratings
Highly rated
$9.99 - $12.99
Buy 3 get a $10 gift card on select items
4.8 out of 5 stars with 1758 ratings
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Guests are saying
This fabric softener is a top choice for guests seeking a gentle, hypoallergenic solution for sensitive skin. It effectively softens laundry while being free from dyes and fragrances, making it ideal for families with allergies or skin sensitivities. The ergonomic design of the bottle and easy-to-use cap enhance the user experience, ensuring that laundry feels fresh and soft without irritation. Many guests appreciate its performance on heavier fabrics and its compatibility with all washing machines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 3865 reviews
quality: 4.64 out of 5
scent: 4.59 out of 5
value: 4.56 out of 5
89% would recommend
309 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2026Verified purchase
(no review title)
If you are extremely allergic and sensitive to smells, try this softener. There is no scent and works great on most fabrics.
1 out of 5 stars
1 March, 2026
originally posted on downy.com
New bottle cap design = new watery product !!!!
With the updated bottle cap design, I've noticed a significant dilution in this product. As a result, I will be switching to a non Proctor and Gamble product when I next purchase fabric softener. I'm old enough to remember when "ultra concentrated" way back when and started putting the product in smaller bottles.
1 reply from Customer Care team - 10 days ago
We're so sorry to hear you had this experience with our Downy Free & Gentle Liquid Fabric Softener. It must upsetting that liquid does not have the consistency you expected. We understand that scent is very subjective, but this is not the type of experience we want you to go through. We have strict quality controls and it’s unusual for a package to leave our plant with less than the proper amount of product in it. Also, the product has been updated to meet the needs of HE users and to improve dispensing into the rinse. We changed the consistency of the product, making it thinner so that it dispenses properly in HE machines. Downy is still safe for use in all washing machines, but will appear thinner and a slightly different color than previous Downy. This is in response to a common complaint that Downy was leaving residue behind in the dispenser and the new product flows easier from the dispenser to the rinse. Please contact us at (800) 688-7638 so we can hear more about this situation and take care of you. Your satisfaction is highly important for us at Downy.
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026Verified purchase
Gentle & Free
I love the fact that it softens my clothes and towels without any scent and doesn’t irritate my skin
5 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026
(no review title)
The best value and quality for sensitive skin.
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase
Great for sensitive skin
I started buying this when I switched over to the Tide free and gentle due to child skin issues and both have worked great to help keep their skin clear.
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026Verified purchase
(no review title)
Love this only buy it from Target
5 out of 5 stars
14 February, 2026Verified purchase
(no review title)
Delivery was fast
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
downey
like unscented softener
5 out of 5 stars
4 February, 2026Verified purchase
(no review title)
Love how soft and fresh it makes the laundry
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026Verified purchase
(no review title)
This fabric softener is perfect for sensitive skin! It leaves clothes feeling soft and comfortable without any strong fragrance or irritation. I love that it’s gentle, dermatologist-tested, and still works really well in HE machines. Everything comes out fresh, cozy, and clean without overpowering scents. A great choice for families and anyone who prefers fragrance-free laundry care!
5 out of 5 stars
1 February, 2026
originally posted on influenster.com
Downy is the GOAT
I ONLY use this fabric softener for me and my children's clothes. I have extremely sensitive skin and this fabric softener passes the softness test and feels clean. I don't ever feel like my clothes have a gross layer of film on them like some fabric softeners. This fits the bill for everything I need! It also leaves my clothes looking fresh and not full of static! The packaging also is nice as it comes in different sizes for different needs. It looks clean and professional!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
not delivered
items were not delivered. I included on address label to deliver to my door. photo taken of delivery is not my door. I can't find items
1 reply from Downy team - 2 months ago
Hello Dear Consumer. We hope you're doing great. We are very sorry to hear that you didn't received your order, we understand how frustrating this can be. You can contact Target at 1-800-440-0680 so they can properly assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
(no review title)
good
2 out of 5 stars
20 January, 2026Verified purchase
(no review title)
To the freezing temperature fabric softener exploded in the box
1 reply from Downy team - 2 months ago
I’m sorry to hear about your experience with the Downy fabric softener. We understand how frustrating it can be when a product does not perform as expected. Please know that this is definitely not something we would expect from our products. We take quality and safety as our top priority, and we appreciate you bringing this to our attention. To assist you further, I recommend reaching out to our service team at (800) 688-7638. They will be able to provide you with more information and help resolve this issue. Thank you for your understanding, and we look forward to assisting you.
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
Great option for sensitivity concerns
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
Unscented softness
This keeps my socks and other cotton clothing soft, without adding any flowery scent.
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
(no review title)
Great softener! Gentle for sensitive skins and makes clothes very soft. 🩵
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026Verified purchase
A must for most of my laundry
Best softener for sensitive skin.
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026
(no review title)
It’s the best!
2 out of 5 stars
9 January, 2026Verified purchase
(no review title)
I was really hopeful for this product, but like another reviewer, experienced issues with it fully dissolving and clogging, causing water to back up in the drawer/slots.
1 reply from Downy team - 2 months ago
Hi Lenny! Thank you for sharing your experience with Downy Free & Gentle. We genuinely appreciate your feedback and understand how disappointing it can be when a product does not meet your expectations. We take quality very seriously and strive to ensure that our products perform effectively. The issue you described, where the product does not fully dissolve and causes clogging, can sometimes occur if the product is stored in extreme conditions or if it is not shaken before use. We recommend following the instructions on the label and shaking the product before use to help ensure optimal performance. To better assist you and understand the specifics of your experience, we would appreciate it if you could contact us directly at 1-800-688-7638. Your insights are valuable to us, and we want to ensure that we address any concerns you may have. Thank you for your understanding, and we look forward to hearing from you soon.