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Sponsored

Seventh Generation Fabric Softener - Lavender - 90 fl oz

Seventh Generation Fabric Softener - Lavender - 90 fl oz - image 1 of 4
Seventh Generation Fabric Softener - Lavender - 90 fl oz - image 2 of 4
Seventh Generation Fabric Softener - Lavender - 90 fl oz - image 3 of 4
Seventh Generation Fabric Softener - Lavender - 90 fl oz - image 4 of 4
Seventh Generation Fabric Softener - Lavender - 90 fl oz - image 1 of 4
$11.49 when purchased online

About this item

Highlights

  • Seventh Generation Fabric Softener leaves clothes fresh and soft
  • Softens & reduces static cling without the use of animal-derived ingredients
  • Our gentle formula is free of dyes and synthetic fragrances
  • One bottle of our fabric softener delivers 90 loads of fresh, soft laundry
  • Our biodegradable formula is septic safe and designed to be used in standard and HE (high efficiency) machines
  • Caring today for the next seven generations

Description

Seventh Generation Lavender and Blue Eucalyptus Fabric Softener leaves your clothes soft and fresh. Our concentrated formula uses a plant-based softener to reduce static cling and soften your clothes. Our fabric conditioner is free from animal derived ingredients, dyes and synthetic fragrances. We never test our products on animals and our products are certified cruelty free by the Leaping Bunny Organization. For the best results, use in combination with Seventh Generation laundry detergent. At Seventh Generation we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap and fabric softener products, you're joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Lavender
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Fluoride-Free, Phosphate-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free, Hypoallergenic
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Formulation: High Efficiency
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Biodegradable, Cruelty-Free, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Surfaces Not Recommended: Leather
Net weight: 90 fl oz (US)
Number of uses: 90
TCIN: 17184383
UPC: 732913229482
Item Number (DPCI): 003-02-0280
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, dihydrogenated palmoylethyl hydroxyethylmonium methosulfate (plant-based softener), propylene glycol (plant-derived processing aid), calcium chloride (mineral-based viscosity modifier), sodium carbonate (mineral-based ph adjuster), citrus aurantium amara (bitter orange) flower extract (plant-derived fragrance), citrus aurantium dulcis (orange) peel oil (plant-derived fragrance), eucalyptus globulus leaf oil (plant-derived fragrance), hexyl acetate (plant-derived fragrance), juniperus mexicana (cedar) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), raspberry ketone (plant-derived fragrance), vanillin (plant-derived fragrance), methylisothiazolinone (synthetic preservative), linalool and d-limonene are components of these fragrance ingredients.

Shipping details

Estimated ship dimensions: 7.3228 inches length x 4.5669 inches width x 10.6299 inches height
Estimated ship weight: 6.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.5 out of 5 stars with 567 reviews
76% would recommend
110 recommendations
quality: 4.24 out of 5
value: 4.14 out of 5
cleans effectively: 4.32 out of 5
scent: 4.07 out of 5

It's okay

3 out of 5 stars
Thumbs down graphic, would not recommend
mh910 - 20 days ago, Verified purchaser
I wanted to like this because of the company and scent, but it didn’t make anything I washed feel any softer. With my towels, it actually made them feel less soft. But I do love the scent, and the more friendly products.
value: 5 out of 5
quality: 3 out of 5
cleans effectively: 3 out of 5
scent: 5 out of 5
1 guest found this review helpful. Did you?

Oily spots

1 out of 5 stars
kpt64 - 1 month ago
originally posted on seventhgeneration.com
This fabric softener doesbnot smell like lavender, but that’s not a big problem. What IS a problem is the oil spots it leaves on my clothes. I had to rewash one shirt four times to get the spots out.
1 reply from Seventh Generation Consumer Services team - 1 month ago
We're so sorry to hear our Liquid Fabric Softener -Fresh Lavender Scent left oil spots. The quality of our products are very important to us, and we'd like to ask a few questions - could you please email our team at SVG.support@unilever.com, and share ref ID: 47132410. We'll be waiting for your email!
3 guests found this review helpful. Did you?

BRING BACK OLD PACKAGING

2 out of 5 stars
Thumbs down graphic, would not recommend
Mary K - 1 month ago, Verified purchaser
Love the softener HATE the packaging! Why change a good thing? I liked clear lid better, was able to tell soap and softener apart.
cleans effectively: 5 out of 5
scent: 5 out of 5
value: 3 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

My Favorite Sustainable Fabric Softener

5 out of 5 stars
Thumbs up graphic, would recommend
Grace - 2 months ago
My favorite fabric softener! The lavender scent is lovely and not too strong. This is my personal go to when recommending a fabric softener that is a more sustainable choice: 100% recycled plastic bottle, 84% bio based content, dye-free, option for fragrance-free scent, etc., as well as being a B-Corp. Seventh Generation has set the bar for maximizing their recycled content, by showing it can be done without a noticeable change in durability for the consumer. I hope more companies increase their recycled content. *Note: Yes, I understand that every time plastic is recycled it is down-cycled.
scent: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
cleans effectively: 5 out of 5
1 guest found this review helpful. Did you?

(no review title)

1 out of 5 stars
Willie - 2 months ago
originally posted on seventhgeneration.com
I bought a case of free & clear liquid fabric softener. It’s coming out like cottage cheese. It keeps clogging up my dispenser. I tried adding water to the bottle but it didn’t work
1 reply from Seventh Generation Consumer Services team - 2 months ago
Hi there - we're so sorry to hear about the texture of our Fabric Softener. Could you please email our team at SVG.support@unilever.com and provide ref ID:46899065, so we can ask some questions?
3 guests found this review helpful. Did you?

Best fabric softener

5 out of 5 stars
Thumbs up graphic, would recommend
Boy mom - 3 months ago, Verified purchaser
Love the smell and helps eliminate static cling with all types of clothes.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Bring back the old cap

4 out of 5 stars
Mars - 3 months ago, Verified purchaser
Agree with others that the new green cap creates a big mess. Please bring back the old design with the white cap. Don’t fix what wasn’t broken.
cleans effectively: 4 out of 5
value: 3 out of 5
quality: 3 out of 5
scent: 4 out of 5
3 guests found this review helpful. Did you?

Love the Product...Except the New Green Lid

4 out of 5 stars
Thumbs up graphic, would recommend
Lady K - 4 months ago, Verified purchaser
I have been buying this liquid fabric softener since Seventh Generation started making it. I prefer a liquid, and I’m trying to be mindful of the products that come into contact with my skin. The only reason I knocked down a star…the lid. Please bring back the clear lid. The new green lids are super messy, especially for someone whose mood changes when things aren’t clean. My family would thank you!
scent: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
cleans effectively: 5 out of 5
4 guests found this review helpful. Did you?

Must try

5 out of 5 stars
Thumbs up graphic, would recommend
Rojas - 4 months ago, Verified purchaser
This is a great fabric softener.
cleans effectively: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Hate the new cap!

2 out of 5 stars
Stacey - 6 months ago, Verified purchaser
I've been getting this softener for a long time and I liked the old clear plastic cup/cap. The new green wider cap sucks and is constantly leaking. Bring back the old design!
6 guests found this review helpful. Did you?

Ugh, it stinks!

2 out of 5 stars
Thumbs down graphic, would not recommend
jenniebeme - 7 months ago, Verified purchaser
It does a fine job as a fabric softener, and I like that this brand is plant-based, but I can't stand the way this product smells. The lavender scent is so strong and overpowering. If I bought this product again, I would go with the free and clear option.
scent: 1 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?

Fabric Softener

5 out of 5 stars
Thumbs up graphic, would recommend
Jay Jay - 8 months ago, Verified purchaser
Great product to use for softening your clothes in the washing machine
quality: 5 out of 5
value: 5 out of 5
cleans effectively: 4 out of 5
scent: 5 out of 5
1 guest found this review helpful. Did you?

Yes

5 out of 5 stars
Thumbs up graphic, would recommend
mbt - 8 months ago, Verified purchaser
I like this because my clothes smell fresh and it doesn’t clog/create buildup in the little spout it goes in like Downy does
cleans effectively: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?

Smells more earthy than some other lavenders

5 out of 5 stars
Amelia - 8 months ago, Verified purchaser
We really like this. I have been using it in our laundry for a few months now as a replacement to others I have used in the past (Downy, Mrs. Meyers). I really enjoy this scent but it's a less sweet lavender if that makes sense. Very nice product.
5 guests found this review helpful. Did you?

New bottle design looks like detergent bottle

3 out of 5 stars
Thumbs down graphic, would not recommend
Target Shopper - 8 months ago
Could easily be mistaken for detergent bottle, keep your old bottle if you still have it. Have used this for too long looking to research other cleaner options for sensitive skin but augh. Nice lighter fragrance but doesn’t last long or really have that detectable fresh / clean scent. Time to switch to something else.
scent: 2 out of 5
cleans effectively: 3 out of 5
quality: 3 out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?

Makes everything so soft!

5 out of 5 stars
southernbelle03 - 9 months ago
originally posted on influenster.com
I LOVE this! LOVE! Like if you want a new laundry detergent and fabric softner, pick this. %100 will be satisfied! It majes anything and everything so soft. I can tell a difference when i use downy or snuggle and then this. It just so much softer. It smells so good! I cant get enough of this scent and the softness my stuff is!
3 guests found this review helpful. Did you?

Love the scent

4 out of 5 stars
Joanna 13 - 9 months ago
originally posted on seventhgeneration.com
I love the lavender scented fabric softener. The only issue is there haven’t been any pour spouts in the last five bottles that I have purchased.
1 guest found this review helpful. Did you?

Leaves oil stains

1 out of 5 stars
Thumbs down graphic, would not recommend
Lucky0832 - 10 months ago, Verified purchaser
This smells so good and is “cleaner” than most softeners, but almost every time I use it, it leaves several oily looking stains on clothes. I won’t use it anymore, it has ruined way too many clothes.
scent: 5 out of 5
value: 1 out of 5
cleans effectively: 1 out of 5
quality: 1 out of 5
6 guests found this review helpful. Did you?

Smells horrible

1 out of 5 stars
Thumbs down graphic, would not recommend
secretv2 - 10 months ago
Smells horrible! Made my blankets smell awful. Not good at all!
cleans effectively: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Clean dry clothes smell weird and gross

1 out of 5 stars
Thumbs down graphic, would not recommend
Kptasz - 10 months ago, Verified purchaser
I’ve been trying to figure out why my clean dry clothes smell awful and this is fabric softener is the reason. I love the smell of it going in but after my clothes sit in the closet for a week or so they stink so bad!
1 reply from Seventh Generation team - 10 months ago
Thanks for reaching out! While we're happy to hear you loved the smell of our Lavender Fabric softener, we're sorry to hear the smell changed after a week - we've shared your feedback with our team.
cleans effectively: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
4 guests found this review helpful. Did you?

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