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Seventh Generation Fabric Softener - Lavender - 90 fl oz
$12.49 ($0.14/fluid ounce)
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At a glance
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About this item
Highlights
- Seventh Generation Fabric Softener leaves clothes fresh and soft
- Softens & reduces static cling without the use of animal-derived ingredients
- Our gentle formula is free of dyes and synthetic fragrances
- One bottle of our fabric softener delivers 90 loads of fresh, soft laundry
- Our biodegradable formula is septic safe and designed to be used in standard and HE (high efficiency) machines
- Caring today for the next seven generations - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)
Description
Seventh Generation Lavender and Blue Eucalyptus Fabric Softener leaves your clothes soft and fresh. Our concentrated formula uses a plant-based softener to reduce static cling and soften your clothes. Our fabric conditioner is free from animal derived ingredients, dyes and synthetic fragrances. We never test our products on animals and our products are certified cruelty free by the Leaping Bunny Organization. For the best results, use in combination with Seventh Generation laundry detergent. At Seventh Generation we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap and fabric softener products, you're joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Lavender
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Fluoride-Free, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Hypoallergenic
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, drink water if product is swallowed
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Cruelty-Free, Biodegradable, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Surfaces Not Recommended: Leather
Net weight: 90 fl oz (US)
Number of uses: 90
TCIN: 17184383
UPC: 732913229482
Item Number (DPCI): 003-02-0280
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, dihydrogenated palmoylethyl hydroxyethylmonium methosulfate (plant-based softener), propylene glycol (plant-derived processing aid), citric acid (plant-derived ph adjuster), calcium chloride (mineral-based viscosity modifier), sodium benzoate (synthetic preservative), plant-derived fragrances: citrus aurantium amara (bitter orange) leaf/twig oil, citrus aurantium dulcis (orange) peel oil, eucalyptus citriodora leaf extract, hexyl acetate, juniperus mexicana (cedar) oil, lavandula hybrida (lavandin) oil, pogostemon cablin (patchouli) oil, raspberry ketone, vanillin, lavandula oil/extract, linalyl acetate, linalool, citrus aurantium peel oil, limonene and camphor are fragrance allergens.
Shipping details
Estimated ship dimensions: 4.68 inches length x 7.28 inches width x 11.17 inches height
Estimated ship weight: 6.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 648 ratings
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$12.99 - $19.99
Lower price on select items
4.5 out of 5 stars with 648 ratings
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4.5 out of 5 stars with 717 reviews
cleans effectively: 4.28 out of 5
quality: 4.21 out of 5
scent: 4.12 out of 5
value: 4.13 out of 5
78% would recommend
123 recommendations
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Sensitive skin look no further
My family has sensitive skin free and clear is our go to. This product makes our clothes feel soft. They have better ingredients compared to other brands.
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
Cuts static and makes clothes soft
I purchased this in hopes to stop using toxic dryer sheets for static. It definitely works! No static and no more dryer sheets. Fragrance is from essential oils and is not overpowering at all!
2 out of 5 stars
16 October, 2025
originally posted on seventhgeneration.com
Too thick!!
Way to thick, had to mix 50/50 with water just to use up what I had. Not recommended at all for front loaders, would not even dispense in my softener dispenser. Had to clean out with vinegar.
5 out of 5 stars
10 September, 2025
originally posted on influenster.com
Sensitive skin friendly
As someone who has developed sensitive skin, finding a product like this has become important. I like that it does not baby any dyes or fragrances.
5 out of 5 stars
12 August, 2025
originally posted on seventhgeneration.com
Great Product
Finally received the softener without it being so thick you could not pour from the product bottle. TY
5 out of 5 stars
6 August, 2025Verified purchase
Eco friendly and works great
The softness and smell of the clothes is great
5 out of 5 stars
2 August, 2025
originally posted on influenster.com
Super clean and fresh finish!
Wow, loved this! Will continue to buy it and clean my clothes with it. I love how eco friendly it is. I can totally tell once my clothes come out and feel so good when on my body.
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
A truly clean fabric softener
I do not want harmful chemicals and scents on my body. I Love this brand. It leaves clothes soft with a clean scent that does not affect my sensitive sense of smell or my asthma.
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025Verified purchase
Always earth conscious
Seventh Generation softener leaves clothes smelling fresh and soft. Great quality for a great value.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase
Not pleased
The bottle didnt feel full. I did not like how my laundry smelled after.
1 reply from Seventh Generation team - 4 months ago
Thank you for sharing your feedback with us. We’re sorry to hear this, the quality of our Lavender Fabric Softener is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 51506717.
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
Lightly fragrant fabric softener
I absolutely love this fabric softener and feel safe washing my clothes with it. I have sensitivity to fragrance and this softner is my skin approved!
1 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2025Verified purchase
Lisa
It was the way it arrived, it was so banged up it wouldn't even stand up. My orders always come in much better shape, and also the hair co!or boxes were in rough shape very Ddisappointing
1 reply from Seventh Generation team - 5 months ago
We're so sorry for any confusion and inconvenience! We recommend reaching out to Target's Customer Service Team directly for assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2025Verified purchase
Best brand!
The smell is pleasant & not over powering.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2025Verified purchase
Pass on it.
It left grease like splotches all over the clothing.
1 reply from Seventh Generation team - 6 months ago
We’re sorry to hear our Fabric Care Liquid Lavender stains your clothes, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email consumer.services@unilever.com with the ref id: 50829738.
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2025Verified purchase
Love the lavendar fragrance.
Lovely and long lasting lavender smell. Love for my sheets/linens and towels. Not overwhelming, fresh and clean. I also use in conjunction with the laundry soap from seventh generation for my kids clothing/towels/bedding. My son has severe eczema and can tolerate this light fragrance exceptionally well.
5 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2025Verified purchase
Great fabric softener!
Love it. Gets the job done and no harsh chemicals.
1 out of 5 stars
7 March, 2025
originally posted on seventhgeneration.com
Disappointed
I bought this a few weeks go, my second purchase, and suddenly the entire contents coagulated. Even adding water didn’t help.
3 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2025Verified purchase
I got a different lid design
Love the scent but the bottle image is not what I received. I did online pickup. The bottle I received has 2 lids. I'm hoping the one I received is an older model & that the lid has been redesigned. The bottle I received does not allow for much liquid to go back inside the bottle as other traditional bottles. I don't like this. It's not a deal breaker but I thought I was getting what was pictured.
1 reply from Seventh Generation team - 9 months ago
Thanks for bringing this to our attention! We're so sorry for any confusion - this listing was posted incorrectly, and we've shared the error with our team to be updated. We recommend reaching out to Target's Customer Service for assistance with your order.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Great softener
It doesn’t clog up the dispenser in my washing machine
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2024
No toxins!
I love this softener. It doesn’t contain any toxins and is so gentle that I can use it for the entire family! I even use it on my newborns clothes. Leaves a light calming smell.