About this item
At a glance
- Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
- Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
- Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle.
- Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
- Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.
- Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent
Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Fresh Lavender scent!
At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Q: How much does the easy dose dispense?
A: 0.35 fl oz per dose, totaling 66 total doses per 23.1 fl oz bottle.submitted byTarget Shopper - 2 years ago
A: Hi there - 1 Squeeze of our EasyDose Laundry Detergent should equal .35 fl oz/ 10.3 ml (or 2 tsp)submitted bySeventh Generation - 2 years agoBrand expert
Q: Is this laundry detergent with lavender good for very sensitive skin?
A: Hi there - Although everyone is different and the Lavender Laundry Detergent may work well for you, we typically recommend our Free & Clear products for anyone with sensitivities. These products are hypoallergenic, free of dyes, fragrances, optical brighteners, and chlorine. They work hard and get the job done, but are easy on both you and the environment. You can find out more about Free & Clear products at www.seventhgeneration.com/Free-and-Clear.submitted bySeventh Generation - 2 years agoBrand expert
Q: Is this Detergent free and clear of optical brighteners?
A: Seventh Generation Easydose Ultra Concentrated Laundry Detergent does not contain any Optical Brighteners, none of our Laundry Detergents have optical brighteners.submitted bySeventh Generation - 3 years agoBrand expert
Q: Can this detergent be used on delicates?
A: All of our Laundry Detergents use enzymes. These can be too strong for some delicate materials. We suggest checking the garment for recommendations for use with or without enzymes. You can use our Dish Liquid for handwashing delicates, this does not have any enzymes in it.submitted bySeventh Generation - 3 years agoBrand expert
Q: Hi is this drain field / septic safe?
A: Yes, our EasyDose Ultra Concentrated Laundry Detergent is septic safe. All of our products are septic safe, this will not do any harm to your system. Feel free to contact our Customer Care team with any additional questions.submitted bySeventh Generation - 3 years agoBrand expert
Q: can this be used for high efficiency washing machines?
A: Absolutely!! This can be used in any type of machine. We have designed this to be as easy as possible, simply follow the directions for dosing on the back of the bottle. Please reach out to our team if you have any further questions. email@example.com or 800-211-4279submitted bySeventh Generation - 3 years agoBrand expert
Q: Is the bottle refillable?
A: Hi there, unfortunately the EasyDose bottle is not refillable at this time.submitted bySeventh Generation - 3 years agoBrand expert