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Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent
$19.99 ($0.15/fluid ounce)
In Stock
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About this item
Highlights
- Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
- THis liquid detergent is free of dyes, synthetic fragrances & artificial brighteners
- Don’t just take our word for it, our washing detergent is a USDA Certified Biobased Product 97%
- Our laundry detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and its septic safe
- The Fresh Lavender scent in our detergent liquid is derived from 100% essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals
- Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)
Description
Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or synthetic fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. The Fresh Lavender scent is derived from 100% essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Lavender
Health Facts: Contains Naturally Derived Ingredients, Artificial Fragrance-Free, Phosphate-Free, Animal By-Product-Free, Dye-Free
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Biodegradable, Recyclable, Bio-Based, Not Tested on Animals, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 135 fl oz (US)
Number of uses: 90
TCIN: 84215098
UPC: 732913450640
Item Number (DPCI): 003-02-4674
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water / eau, laureth-6 (plant-derived cleaning agent plantes), sodium lauryl sulfate (plant-derived cleaning agent sodium citrate (plant-derived water softener sodium oleate (plant-derived anti-foaming agent sodium chloride (mineral-based viscosity modifier protease enzyme blend (plant-based soil remover, calcium chloride (mineral-based enzyme stabilizer amylase enzyme blend (plant-based soil remover, mannanase enzyme blend / (plant-based soil remover citric acid (plant-derived ph adjuster benzisothiazolinone (synthetic preservative methylisothiazolinone (synthetic preservative plant-derived fragrances : acacia (mimosa) extract, citronellol, lavandula angustifolia (lavender) oil, mentha viridis (spearmint) leaf oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil.' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If product gets in eyes, flush thoroughly with water. If swallowed, drink plenty of water. , Citronellol and linalool are fragrance allergens.Shipping details
Estimated ship dimensions: 5.78 inches length x 8.46 inches width x 11.25 inches height
Estimated ship weight: 9.66 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 656 reviews
cleans effectively: 4.39 out of 5
quality: 4.05 out of 5
scent: 4.35 out of 5
value: 3.86 out of 5
65% would recommend
98 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
(no review title)
nice fragrance..not over powering
5 out of 5 stars
24 October, 2025
originally posted on influenster.com
Very clean
Love how there is only clean ingredients. Very clean and effective..great value ..fresh linen scent.. free and clear great for sensitive skin.easu to pour.
5 out of 5 stars
19 October, 2025
originally posted on influenster.com
Great for delicate and gentle clothing
I really like seventh generation products because they are eco-friendly and because they have a bio enzyme powder that fight stains. This liquid detergent really does get my laundry clean.. I use it according to the packaging and I never seem to have any issues with my laundry. Sometimes I have clothing that I don’t want to have any sense to it. This is especially true for specific whites and gentle, delicate clothing. So I use this product on those items and it seems to work extremely well.
5 out of 5 stars
8 October, 2025
Lawndry soap
I love the way this smells, good product and a good price.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Seventh Generation laundry detergent
Not tested on Animals. Environmentally friendly.
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Works for sensitive skin
Of the many “ free & clear “ products I’ve tried, this one really does the job without irritating my skin! I’ve found only 3 products I can use, this one is definitely more cost effective.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025Verified purchase
Love this detergent. Delivery is always fast and easy
Great detergent. Best value around.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Love Seventh Generation products!
Seventh Generation Fresh Lavender Laundry Detergent is a top choice. The lavender scent is fresh, not overpowering, and the formula effectively cleans clothes. I appreciate that it's plant-based and safe for sensitive skin.
1 out of 5 stars
2 September, 2025Verified purchase
Does NOT clean at all
This detergent does NOT clean at all. It also does not smell good. I have also noticed allergic reaction itching since switching to SG. Unfortunately, we will no longer be purchasing SG detergents or softners.
1 reply from Seventh Generation team - 2 months ago
We're sorry to hear about your experience with our Fresh Lavender Laundry Detergent Soap. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 52422227 so we can gather more details and assist you further.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase
Effective & Great for sensitive skin
I have very sensitive skin and this is my tried and true go-to. The scent is light and refreshing, and the quantity lasts a long time! I can also say it is effective in getting out cat pee smell, which is no easy feat.
5 out of 5 stars
16 August, 2025
originally posted on influenster.com
Great Product
Great Product. Used to wash baby clothes. Not harmful to skin. No scent. A little goes a long way. Can use with HE washers. Septic safe. Regular user
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025Verified purchase
Solid alternative
I appreciate that it is a clean alternative to traditional detergents. However my only complaint is that it doesn’t leave a lavender smell as one would hope. But overall it gets the job done.
5 out of 5 stars
1 August, 2025
originally posted on influenster.com
My default laundry detergent
Ever since I had to switch to laundry detergent for sensitive skin due to my sensitivities to certain fragrances, I had started using 7th Generation and it's normally what I always use if it's available. I've tried a couple of the scented ones but I feel like the smell fades too fast so I just stick to the free and clear which works just as well.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
Effective
Been our go too for years. Cleans well and smells great.
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
So good for those with sensitive skin!
Seventh Generation Free and Clear Laundry Detergent is a skin friendly product that keeps my clothing clean. It is green and environmentally safe, and very affordable. We keep it on hand for everyone in the house that has laundry detergent, allergies
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2025Verified purchase
Good detergent/ Bad bottle design
I have used this detergent for a long time and plan to continue. It works well for me and importantly, is cruelty free. It is lightly fragranced ( non- chemically) and much better for the environment than other detergents. HOWEVER, I am so glad I read reviews a couple years ago or so, when the company designed new packaging. The new pour top (green) on the bottle is terrible! It leaks no matter what you do and they need to go back to the previous design. Others warned us with their reviews, so I was proactive enough to save my last bottle with the old cap. And every single time now I go thru the trouble of transferring the new bottle’s contents into the old bottle. PLEASE GO BACK TO YOUR PREVIOUS PACKAGING, SEVENTH GENERATION!
5 out of 5 stars
29 June, 2025
originally posted on influenster.com
Excelente
Excellent product, very good, of very good quality and effectiveness. It is 100% recommended for its effectiveness and excellent workmanship. No one can stop using it. I sincerely recommend it to everyone who reads this text.
5 out of 5 stars
28 June, 2025
originally posted on seventhgeneration.com
Great detergent, bad cap
Solid product, though the bottle update was a mistake and I have been pouring it into the same old bottle for quite a while now. We used this for cloth diapering, so well tested. I will be seriously bummed and will go brand shopping if they discontinue it.
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
Great
Great product has a subtle scent and does not break out my skin
4 out of 5 stars
9 June, 2025
originally posted on influenster.com
Very gentle for sensitive skin
Very helpful for those of us with sensitive skin. There isn’t a strong scent, which is good, but definitely something to keep in mind. Overall, I like this and will continue to use due to how gentle it is..