Seventh Generation Liquid Laundry Detergent - Free & Clear - 135 fl oz
$18.99 ($0.14/fluid ounce)See 1 deal for this item
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$15 Target GiftCard with $50 household items purchase
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Guests are saying
This laundry detergent is praised for its effectiveness, especially for sensitive skin, and is appreciated for being eco-friendly and free from harsh chemicals. Many guests highlight its ability to clean well without leaving a strong scent, making it suitable for families. However, concerns about the new bottle design and cap causing leaks and messes have been frequently mentioned, impacting the overall experience for some users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1219 reviews
cleans effectively: 4.32 out of 5
quality: 3.69 out of 5
scent: 4.26 out of 5
value: 3.77 out of 5
54% would recommend
255 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2026Verified purchase
Target pick-up checkout person
The product is fine. The pick-up checkout person at Target on July 23, 12:30pm, 1200 N. Larrabee St, was very impatient, she dropped her handheld computer on counter in frustration of me (customer).
1 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2026Verified purchase
Detergent impossible to remove from laundry
This detergent is impossible to wash out of laundry. I followed the directions on the correct amount of detergent to use and all of my clothes come out still sudsy. Even multiple cycles after with water ONLY aren’t enough to get rid of the suds. Absolutely maddening
1 reply from Seventh Generation team - 1 month ago
Hi there, We're sorry to hear that the Seventh Generation Liquid Laundry Detergent left excessive suds on your laundry, even when used as directed, and that repeated rinse cycles did not resolve the issue. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55342139 we’ll make sure to assist you promptly.
5 out of 5 stars
26 June, 2026Verified purchase
(no review title)
Works for me with my sensitive skin and well delivered by Target!
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2026Verified purchase
(no review title)
Scent free and cleans beautifully
5 out of 5 stars
Thumbs up graphic, would recommend
20 June, 2026Verified purchase
Great price
Price good
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2026Verified purchase
Damaged during delivery
2 laundry bottles crushed during delivery and when I just tried to use it discovered damage!
1 reply from Seventh Generation team - 2 months ago
Hi Sad, We’re sorry to hear that you received a damaged product. This is not the experience we want our consumers to have. We would like to request you to please contact Target customer service team for your problem.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 June, 2026
Has a scent not fragrance free
Claims fragrance free but smells like mint very odd and annoying I do not like fragrance in laundry detergents
1 reply from Seventh Generation team - 2 months ago
Hi, We're disappointed to hear that our product Seventh Generation Detergent Liquid Free + Clear didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55184543 so we can better understand your experience and work to improve.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2026Verified purchase
Not actually sensitive skin safe
I bought this for my undergarments specifically because I have sensitive skin and easily get itchy/dermatitis. I had previously been using Tide free & clear and worked fine, but I wanted to give this a try. For months it regularly gave me severe dermatitis despite being labeled “hypoallergenic”. I learned that because it is a plant based detergent, it contains preservatives like Methylisothiazolinone (MIT) and Benzisothiazolinone (BIT) which are known to cause severe dermatitis! I find the “dermatologist” approved rating to be so misleading. I have since switched my detergent.
1 reply from Seventh Generation team - 2 months ago
Hi there, we're truly sorry to hear about the issue you've experienced with Seventh Generation Liquid Laundry Detergent. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55148833 we’ll make sure to assist you promptly.
2 out of 5 stars
3 June, 2026Verified purchase
(no review title)
Leaves an awful smell on all of our clothes.
1 reply from Seventh Generation team - 2 months ago
Hi Skylar, we’re sorry to hear that the Seventh Generation Liquid Laundry Detergent left an unpleasant smell on your clothes. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55094036 we’ll make sure to assist you promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2026Verified purchase
(no review title)
This detergent is one of the best on the market.
5 out of 5 stars
12 May, 2026Verified purchase
(no review title)
Clean product
1 out of 5 stars
7 May, 2026
(no review title)
My wife had a bad allergic reaction to this detergent. Would not recommend for sensitive skin or babies.
1 reply from Seventh Generation team - 3 months ago
Hi Nathan, we’re very sorry to hear about your wife’s reaction with Seventh Generation Detergent Liquid Free + Clear that sounds really concerning and upsetting. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54862506), so we can address your concerns promptly.
1 out of 5 stars
3 May, 2026
(no review title)
Sad They changed their formula. It’s Not Clean ingredients anymore.
1 reply from Seventh Generation team - 3 months ago
Hi Sabrina, We're disappointed to hear that our product Seventh Generation Detergent Liquid Free + Clear didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54809511 so we can better understand your experience and work to improve.
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
Good, clean detergent!
Love the new jugs. Doesn’t spill and cleans clothes great! No harsh scent. Removed stains well.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2026Verified purchase
(no review title)
I love this detergent for my sensitive skin.
1 out of 5 stars
26 March, 2026Verified purchase
(no review title)
This is the second time I have ordered this product first time it was not in the box second time tonight they said it had been delivered I've been out twice and I don't see it anywhere
1 reply from Seventh Generation team - 5 months ago
Hi Nikki, We're truly sorry to hear you didn't receive the product, Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54485329 we’ll make sure to assist you promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
Great soap
as we get older my husband and I seem to not handle harsh and haven't scented detergents and soaps. Have not gotten any rash since using this product. and clothes seems to get really clean. love the feel of my sheets after washing.
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
I hope Target continues to carry this product Love that it's unscented, too.
I've tried other plant based laundry soaps but this one still works the best in my city water (softened with water softener).
2 out of 5 stars
Thumbs down graphic, would not recommend
20 March, 2026
Ruined Material
I thought this was working great. I assumed that since I was buying cheaper clothes brands for my kids (Cat & Jack), that the material didn't hold up over time. Well I used Molly Suds and there was a significant difference. I realized Seventh Generation was fading colors and creating a stiffness in some material.
1 out of 5 stars
8 March, 2026Verified purchase
(no review title)
Did not get any stains out.