Seventh Generation Liquid Laundry Detergent - Free & Clear - 135 fl oz
$18.99 ($0.14/fluid ounce)
Size135 fl oz
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
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Guests are saying
This laundry detergent is praised for its effectiveness in cleaning clothes, especially for sensitive skin, and its eco-friendly ingredients. Many guests appreciate its gentle formula that avoids harsh chemicals, making it suitable for families with allergies. However, concerns have been raised about the recent changes in packaging and formula, which have led to issues with spills and skin reactions. Overall, it remains a popular choice for those seeking a safer laundry option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1172 reviews
cleans effectively: 4.33 out of 5
quality: 3.7 out of 5
scent: 4.27 out of 5
value: 3.78 out of 5
54% would recommend
253 recommendations
5 out of 5 stars
26 June, 2026Verified purchase
(no review title)
Works for me with my sensitive skin and well delivered by Target!
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2026Verified purchase
(no review title)
Scent free and cleans beautifully
5 out of 5 stars
Thumbs up graphic, would recommend
20 June, 2026Verified purchase
Great price
Price good
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2026Verified purchase
Damaged during delivery
2 laundry bottles crushed during delivery and when I just tried to use it discovered damage!
1 reply from Seventh Generation team - 4 days ago
Hi Sad, We’re sorry to hear that you received a damaged product. This is not the experience we want our consumers to have. We would like to request you to please contact Target customer service team for your problem.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 June, 2026
Has a scent not fragrance free
Claims fragrance free but smells like mint very odd and annoying I do not like fragrance in laundry detergents
1 reply from Seventh Generation team - 12 days ago
Hi, We're disappointed to hear that our product Seventh Generation Detergent Liquid Free + Clear didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55184543 so we can better understand your experience and work to improve.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2026Verified purchase
Not actually sensitive skin safe
I bought this for my undergarments specifically because I have sensitive skin and easily get itchy/dermatitis. I had previously been using Tide free & clear and worked fine, but I wanted to give this a try. For months it regularly gave me severe dermatitis despite being labeled “hypoallergenic”. I learned that because it is a plant based detergent, it contains preservatives like Methylisothiazolinone (MIT) and Benzisothiazolinone (BIT) which are known to cause severe dermatitis! I find the “dermatologist” approved rating to be so misleading. I have since switched my detergent.
1 reply from Seventh Generation team - 18 days ago
Hi there, we're truly sorry to hear about the issue you've experienced with Seventh Generation Liquid Laundry Detergent. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55148833 we’ll make sure to assist you promptly.
2 out of 5 stars
3 June, 2026Verified purchase
(no review title)
Leaves an awful smell on all of our clothes.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2026Verified purchase
(no review title)
This detergent is one of the best on the market.
5 out of 5 stars
12 May, 2026Verified purchase
(no review title)
Clean product
1 out of 5 stars
7 May, 2026
(no review title)
My wife had a bad allergic reaction to this detergent. Would not recommend for sensitive skin or babies.
1 reply from Seventh Generation team - 2 months ago
Hi Nathan, we’re very sorry to hear about your wife’s reaction with Seventh Generation Detergent Liquid Free + Clear that sounds really concerning and upsetting. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54862506), so we can address your concerns promptly.
1 out of 5 stars
3 May, 2026
(no review title)
Sad They changed their formula. It’s Not Clean ingredients anymore.
1 reply from Seventh Generation team - 2 months ago
Hi Sabrina, We're disappointed to hear that our product Seventh Generation Detergent Liquid Free + Clear didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54809511 so we can better understand your experience and work to improve.
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
Good, clean detergent!
Love the new jugs. Doesn’t spill and cleans clothes great! No harsh scent. Removed stains well.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2026Verified purchase
(no review title)
I love this detergent for my sensitive skin.
1 out of 5 stars
26 March, 2026Verified purchase
(no review title)
This is the second time I have ordered this product first time it was not in the box second time tonight they said it had been delivered I've been out twice and I don't see it anywhere
1 reply from Seventh Generation team - 3 months ago
Hi Nikki, We're truly sorry to hear you didn't receive the product, Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54485329 we’ll make sure to assist you promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
Great soap
as we get older my husband and I seem to not handle harsh and haven't scented detergents and soaps. Have not gotten any rash since using this product. and clothes seems to get really clean. love the feel of my sheets after washing.
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
I hope Target continues to carry this product Love that it's unscented, too.
I've tried other plant based laundry soaps but this one still works the best in my city water (softened with water softener).
2 out of 5 stars
Thumbs down graphic, would not recommend
20 March, 2026
Ruined Material
I thought this was working great. I assumed that since I was buying cheaper clothes brands for my kids (Cat & Jack), that the material didn't hold up over time. Well I used Molly Suds and there was a significant difference. I realized Seventh Generation was fading colors and creating a stiffness in some material.
1 out of 5 stars
8 March, 2026Verified purchase
(no review title)
Did not get any stains out.
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase
(no review title)
Very gently on my son’s skin, and no break outs.
5 out of 5 stars
25 February, 2026Verified purchase
(no review title)
I love this safe and effective laundry detergent.