EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Seventh Generation Ultra Power Plus Dishwasher Detergent Gel - 65oz

Seventh Generation Ultra Power Plus Dishwasher Detergent Gel - 65oz - image 1 of 4
Seventh Generation Ultra Power Plus Dishwasher Detergent Gel - 65oz - image 2 of 4
Seventh Generation Ultra Power Plus Dishwasher Detergent Gel - 65oz - image 3 of 4
Seventh Generation Ultra Power Plus Dishwasher Detergent Gel - 65oz - image 4 of 4
Seventh Generation Ultra Power Plus Dishwasher Detergent Gel - 65oz - image 1 of 4
$7.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Blasts away stuck-on food and grease with dual action Seventh Generation dishwasher detergent gel formula
  • Features PlantTech™ with 50% more* micro-scrubbing dishwashing detergent enzymes to power through residue
  • Dishwasher liquid gel with 0% synthetic fragrances, dyes, chlorine bleach, or phosphates
  • Liquid detergent gel that leaves dishes sparkling clean, no pre-rinse required
  • Septic safe biodegradable dish soap detergent - USDA Certified Biobased Product 65%
  • Caring today for the next seven generations; try all of our dishwasher detergents and dish soap products

Description

Sometimes you've got to pull out the big guns. Ultra Power Plus Seventh Generation Dish Detergent Liquid Gel tackles the dirty work with our PlantTech™ formula featuring 50% more* micro-scrubbing enzymes. The hardworking enzymes power away stuck-on food and tough stains to leave dishes sparkling clean, no pre-rinse required. This dishwashing detergent liquid has a powerful dual action formula that is made with plant-based ingredients and is free of synthetic fragrances, dyes, phosphates, or chlorine bleach. And it's biodegradable. Clean dishes, clean conscience. For more than 30 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. Our dishwashing liquid gel uses powerful plant-based ingredients like surfactants and enzymes to break down tough residue and lift away food, leaving your dishes sparkling clean. So, how does it all work? The liquid dishwasher detergent enzymes cut through grease and food by breaking down starch and protein-based residue, while the surfactants remove dirt and grease by holding the molecules in suspension, so they can wash away. Yes, even those fussy egg stains. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations. *compared to an equal amount of our original dishwasher detergent gel. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 96%
Scent: Citrus
Health Facts: Artificial Fragrance-Free, Dye-Free, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Bleach-Free
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid Gel
Sustainability Claims: Bio-Based, Plant-Based, Cruelty-Free, Not Tested on Animals, Recyclable
Recommended Surface Application: Glass, Metal, Plastic, Food Preparation Surfaces
Industry or Government Certifications: USDA Certified Biobased Product
Product Results: Dissolves Food
Recommended Product Application: Dishwasher, Dishes, Cookware
Net weight: 65 Ounces
TCIN: 17056186
UPC: 732913229291
Item Number (DPCI): 003-02-0311
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.87 inches length x 3.55 inches width x 10.64 inches height
Estimated ship weight: 4.354 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I am allergic to fragrances. Does this product have a fragrance, or is it fragrance free?

submitted by Lean Queen - 7 months ago
  • A: Thanks for asking! Our Ultra Power Plus Automatic Dishwasher Detergent Gel does have a Fresh Citrus scent, with essential oils & botanical ingredients. The Free & Clear Automatic Dishwasher Detergent Gel has been discontinued, but we do offer a Free & Clear version of the Dishwasher Detergent Powder and the Dishwasher Detergent Packs. The Seventh Generation Dish Detergents contain no chlorine bleach, phosphates or synthetic fragrances. We hope this helps!

    submitted bySeventh Generation - 6 months ago
    Brand expert

Q: how many loads did you get from it?

submitted by sanemom4 - 4 years ago
  • A: It takes about 1 ounce of detergent for a load, so this bottle would give you about 65 loads. Water hardness, how dirty the dishes are, and how many dishes in the dishwasher can all effect how much detergent is needed.

    submitted bySeventh Generation - 4 years ago
    Brand expert
  • A: I have well water, minerals, and prerinse dishes. I use about one half once on the short cycle. It works fine.

    submitted bycccccc - 2 years ago

Q: Does this contain wheat?

submitted by AJMoret - 15 days ago
  • A: Thank you for reaching out. Our Fresh Citrus Dish Detergent Extra Power Plus Liquid Gel does not contain wheat on its ingredients list. We advise you to read the ingredients list found behind each bottle before any purchase. We hope this helps.

    submitted bySeventh Generation - 13 days ago
    Brand expert

Q: Is this gluten free?

submitted by AJMoret - 15 days ago
  • A: Thank you for reaching out. Seventh Generation does not use gluten as an ingredient in any of our products. Our formulas are tested for gluten during the development of the product as well as on the final product after it goes into production. While our products are not certified gluten free, we test to ensure that they meet the levels required to meet the certification standard of the Gluten-Free Certification Organization. While we consider the risk of trace ingredient contamination to be low, it may be possible if the manufacturing facilities use ingredients containing gluten protein. Our manufacturing partners utilize segregation, cleaning & sanitization practices to mitigate the potential risk of trace level contamination. Our products are not intended for consumption, but for cleaning of surfaces and items around the home. The "Gluten Free" indication is offered on the label to allow consumers with severe sensitivity or following a gluten-free lifestyle to choose gluten-free products for their home. We hope this helps.

    submitted bySeventh Generation - 13 days ago
    Brand expert

Q: Is this cruelty free?

submitted by CC - 4 months ago
  • A: Thank you for taking the time to contact us regarding your concerns. I want to reassure you that we have never, and will never use or support animal testing. For more than 30 years, Seventh Generation has been committed to animal rights and we’ve been working to build a future free of animal cruelty.

    submitted bySeventh Generation - 4 months ago
    Brand expert

Q: What ingredient is used to give this it’s citrus scent?

submitted by Billy - 5 months ago
  • A: Thanks for reaching out. We use the following ingredients for the fragrance our our Fresh Citrus Dish Detergent Extra Power Plus Liquid Gel: Citral (plant-derived fragrance), citrus aurantium bergamia (bergamot) fruit oil 8plant-derived fragrance) citrus aurantium dulcis (orange) peel oil (plant-delived fragrance) citrus grandis (grapefruit) peel oil (plant-delived fragrance) lavandula angustifolia (lavender) oil (plan-derived fragrance) - We hope this helps!

    submitted bySeventh Generation - 5 months ago
    Brand expert

Q: Does this contain sodium?

submitted by mmaines - 5 months ago
  • A: Thank you for asking about our Ultra Power Plus Dishwasher Detergent Gel. This product contains: sodium citrate (plant-derived water softener), sodium silicate (mineral-based alkalinity builder) and sodium hydroxide (mineral-based pH adjuster). We hope this helps!

    submitted bySeventh Generation - 5 months ago
    Brand expert

Q: How much would you recommend to use in a countertop mini dishwasher per load? I was using your Powdered Detergent for my infant/toddler daughters bottles and dishes, but can't get it anymore.

submitted by Amelia - 1 year ago
  • A: We would follow the instructions given for recommendations on the amount of the Power+ dish detergent gel given by the mini dishwasher.

    submitted byOnlineTargetShopper - 11 months ago

Q: Is this the ultra power plus? The image is different from the ultra version I am looking for.

submitted by targetquestions123 - 1 year ago
  • A: This is the Seventh Generation Ultra Power Plus Dishwasher Detergent Gel - 65oz, yes.

    submitted byOnlineTargetShopper - 11 months ago

Q: 2x more powerful than what? Is it a stronger de-greaser than the Seventh Generation Lemon one? And is it harsher on glasses? thanks

submitted by Laurel - 4 years ago
  • A: Hi Laurel, our Ultra Power Plus dishwasher gel is formulated with more enzymes to help remove stuck on food and grease, and yet is still gentle to your dishes and the planet. If you have questions about the ingredients in this product, please contact our Customer Care team at 1800-211-4279 or info@seventhgeneration.com

    submitted bySeventh Generation - 4 years ago
    Brand expert
4.4 out of 5 stars with 786 reviews
scent: 4.27 out of 5
cleans effectively: 3.9 out of 5
quality: 3.96 out of 5
value: 3.82 out of 5
71% would recommend
208 recommendations

Not washing well

1 out of 5 stars
Thumbs down graphic, would not recommend
Mom of 5 - 9 days ago, Verified purchaser
Our first time trying this dishwasher soap. My son ran the dishwasher once, some dishes still came out dirty & greasy. So he ran those same dishes a SECOND time, & again some dishes still came out looking dirty & greasy.
1 reply from Seventh Generation team - 8 days ago
We're sorry to hear that our Ultra Power Plus Dishwasher Detergent Gel didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 49369956 so we can address your concerns and enhance your experience.
quality: 1 out of 5
value: 1 out of 5
cleans effectively: 1 out of 5
Did you find this review helpful?

too bad

1 out of 5 stars
Thumbs down graphic, would not recommend
too bad - 11 days ago, Verified purchaser
the worst detergent ever
1 reply from Seventh Generation team - 9 days ago
We're sorry to hear about your experience with our Ultra Power Plus Auto Dish Gel. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 49351478 so we can gather more details and assist you further.
value: 1 out of 5
quality: 1 out of 5
cleans effectively: 1 out of 5
scent: 1 out of 5
1 guest found this review helpful. Did you?

Love it

5 out of 5 stars
Thumbs up graphic, would recommend
Kirstie - 26 days ago, Verified purchaser
The only product we will use for our dishes as it free from chemicals and safe for it only us adults, but our baby that is the most important ! Does a really great job of cleaning!
quality: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
cleans effectively: 5 out of 5
Did you find this review helpful?

Works great

5 out of 5 stars
Thumbs up graphic, would recommend
K123 - 30 days ago, Verified purchaser
I really enjoy this clean detergent. Works well!
quality: 5 out of 5
value: 5 out of 5
cleans effectively: 5 out of 5
scent: 5 out of 5
Did you find this review helpful?

Gets the job fone

4 out of 5 stars
Thumbs up graphic, would recommend
Lolo - 1 month ago, Verified purchaser
It gets the job done with less chemicals than other brands
cleans effectively: 4 out of 5
quality: 4 out of 5
value: 3 out of 5
scent: 4 out of 5
Did you find this review helpful?

Worst I've ever used

1 out of 5 stars
Thumbs down graphic, would not recommend
ashley - 1 month ago, Verified purchaser
One job - wash dishes. Doesn't wash dishes, at all. Worst I've ever used in all the years. Hard no. The thing That makes me really angry as the only reason I tried this is because 7th generation discontinued their 75 oz box of free & clear powder that I've used for over 10 years. Ridiculous. Leaving this company.
1 reply from Seventh Generation team - 29 days ago
We're sorry to hear about your experience with our Ultra Power Plus Auto Dish Gel. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 49136861 so we can gather more details and assist you further.
4 guests found this review helpful. Did you?

Finally no soap taste

5 out of 5 stars
Thumbs up graphic, would recommend
Jkoch - 1 month ago, Verified purchaser
Cleans well and no odor or soap taste left in children’s cups like other brands leave
scent: 5 out of 5
value: 4 out of 5
cleans effectively: 5 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?

Free and clear

5 out of 5 stars
Thumbs up graphic, would recommend
jen - 1 month ago, Verified purchaser
Safe product I use in my home
scent: 5 out of 5
Did you find this review helpful?

Great natural dish detergent

5 out of 5 stars
Thumbs up graphic, would recommend
Zmama - 1 month ago, Verified purchaser
I like a more natural dishwasher detergent and this one works well. Seems to clean well. I’ve purchased this one several times.
quality: 5 out of 5
cleans effectively: 4 out of 5
value: 4 out of 5
scent: 5 out of 5
Did you find this review helpful?

Non-toxic clean

5 out of 5 stars
Thumbs up graphic, would recommend
Nrh44 - 1 month ago, Verified purchaser
Cleans well and non-toxic, it’s the only brand we buy.
scent: 5 out of 5
cleans effectively: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Dirty Still After Two Washes

1 out of 5 stars
Thumbs down graphic, would not recommend
Toddler Mom - 2 months ago
Looking for a clean dish detergent, and unfortunately I have to keep looking. Ran the dishwasher twice and dishes still don’t look clean!
1 reply from Seventh Generation team - 1 month ago
We’re sorry to hear that our Fresh Citrus Dish Detergent Extra Power Plus Liquid Gel didn't clean your dishes, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48997710.
cleans effectively: 1 out of 5
scent: 2 out of 5
value: 2 out of 5
quality: 1 out of 5
5 guests found this review helpful. Did you?

Does not fully clean all dishes

2 out of 5 stars
Thumbs down graphic, would not recommend
midwest123 - 2 months ago, Verified purchaser
This doesn’t fully clean my dishes. Many dishes have to be rewashed again, which is frustrating. Won’t be using this again.
1 reply from Seventh Generation team - 2 months ago
We're sorry to hear about your experience with our Ultra Power Plus Dishwasher Detergent Gel. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48903599 so we can gather more details and assist you further.
scent: 4 out of 5
cleans effectively: 2 out of 5
value: 2 out of 5
quality: 3 out of 5
5 guests found this review helpful. Did you?

Fantastic & SAFER option for family & planet

5 out of 5 stars
Thumbs up graphic, would recommend
K - 2 months ago
Transparency: I was raised to rinse off my dishes before adding them to the dishwasher so there isn’t anything caked/dried for cleanser to power off. I love the green ingredients for my family and the environment. Great win all around.
cleans effectively: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
quality: 5 out of 5
4 guests found this review helpful. Did you?

Works well

5 out of 5 stars
Thumbs up graphic, would recommend
Melissa - 2 months ago, Verified purchaser
Cleans my dishes well and doesn’t leave a taste like the other big brand did. Feel better about using cleaner options in my house and this one actually cleans well too.
scent: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
cleans effectively: 5 out of 5
2 guests found this review helpful. Did you?

Cleans effectively with eco-friendly ingredients and recyclable packaging.

5 out of 5 stars
acorncharm - 3 months ago
originally posted on influenster.com
For me, this detergent has been impressive at cleaning. It can handle tough, stuck-on food without the need for pre-rinsing. I like that it has a plant-based formula and is free of synthetic fragrances. It has a mild, natural scent. I love that the packaging is made from recycled materials and is fully recyclable. It seems like the brand has a commitment to sustainability. In terms of value, it is moderately priced compared to other eco-friendly detergents, though slightly higher than conventional brands. However, for those prioritizing environmental responsibility and non-toxic ingredients, it’s a worthwhile investment. Overall, it balances performance and eco-consciousness well.
1 guest found this review helpful. Did you?

Clean ingredients

4 out of 5 stars
Thumbs up graphic, would recommend
Pnk - 3 months ago, Verified purchaser
Pricy but Clean ingredients
quality: 4 out of 5
cleans effectively: 4 out of 5
scent: 4 out of 5
value: 4 out of 5
Did you find this review helpful?

Horrible dish detergent

1 out of 5 stars
Thumbs down graphic, would not recommend
Mary - 3 months ago, Verified purchaser
Really wanted to like this but it is just horrible. Ran the dishwasher twice and it still did not get dishes fully clean.
1 reply from Seventh Generation team - 3 months ago
We apologize for any inconvenience caused by our Ultra Power Plus Dishwasher Detergent Gel. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48539997 so we can address your concerns promptly.
6 guests found this review helpful. Did you?

Does not clean my dishes

1 out of 5 stars
Thumbs down graphic, would not recommend
Hjane26 - 3 months ago
I've gone back and forth to this detergent, wanting it to work each time. It just does not clean my dishes. I added a picture of one of my coffee cups right after taking it out of the dishwasher. Stains everywhere, and they never come off. Other dishes still have stuck on food bits. I rinse before putting in, but not always 100%. The big brands don't have any trouble getting my dishes clean and they never leave stains. I wanted something less toxic, but this just doesn't work.
1 reply from Seventh Generation team - 3 months ago
We apologize for any inconvenience caused by our Ultra Power Plus Dishwasher Detergent Gel. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48544591 so we can address your concerns promptly.
scent: 3 out of 5
9 guests found this review helpful. Did you?

No smell or film

5 out of 5 stars
Thumbs up graphic, would recommend
Shopgal - 3 months ago, Verified purchaser
Most dishwasher soaps leave a gross smell or film on the dishes. This does not, so I am pleased!
cleans effectively: 5 out of 5
scent: 5 out of 5
quality: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?

Excellent product - very happy

5 out of 5 stars
Thumbs up graphic, would recommend
Lisa - 3 months ago, Verified purchaser
Excellent product - works great - cleans superior
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy