Target New ArrivalsBack to SchoolCollegeHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free - 2 of 4Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free - 3 of 4Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free - 4 of 4
Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free - 1 of 4

Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free

9 Questions
$13.99 ($0.61/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • 6X Cleaning Agent: A laundry detergent liquid with a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
  • Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.
  • Washing detergent made with 0% dyes, artificial fragrances, or artificial brighteners.

Description

Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Laundry Detergent, you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With no unnecessary ingredients, EasyDose Power Plus laundry soap has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A Safer Choice EPA certified product, it’s also a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Washing Detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. Furthermore, we believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products including our dryer sheets and stain remover spray, you’re joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Bergamot, Sage, Cedar
Health Facts: Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Product Form: Liquid
Formulation: Concentrated, High Efficiency (HE)
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Number of uses: 66
TCIN: 81260459
UPC: 732913449736
Item Number (DPCI): 003-02-1853
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), pectinase enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), plant-derived fragrances: citrus aurantium dulcis (orange) fruit extract, juniperus virginiana (cedar) oil, citrus aurantium dulcis (orange) peel oil, linalool, pogostemon cablin (patchouli) oil, juniperus mexicana (cedar) oil, isoamyl salicylate, lavandula hybrida (lavandin) oil, beta pinene, citrus aurantium bergamia (bergamot) fruit oil, citrus limon (lemon) peel oil, eucalyptus globulus leaf oil, geraniol, heliotropine, eugenia caryophyllus (clove) leaf oil, pogostemon cablin (patchouli) leaf extract, rosmarinus officinalis (rosemary) leaf oil, citrus aurantifolia (lime) oil, cymbopogon martini (palmarosa) oil, styrax tonkinensis resin extract, cistus ladaniferus resin, bulnesia sarmientoi wood oil, amyris balsamifera bark oil, cananga odorata (ylang ylang) flower oil, cinnamal, coriandrum sativum (coriander) fruit oil, foeniculum vulgare (fennel) oil, illicium verum (anise) fruit/seed oil, vanillin, salvia sclarea (clary sage) oil, gamma-decalactone, pelargonium graveolens (geranium) flower oil, citrus aurantium amara (bitter orange) leaf/twig oil, phenethyl alcohol, 3-hexenol, cistus ladaniferus resin absolute, ferula galbanifula (galbanum) resin oil, gamma-nonalactone, myroxylon pereirae (balsam peru) oil, artemisia pallens (davana) flower oil, dimethyl heptenal, boswellia carterii oil, laminaria digitata extract.

Shipping details

Estimated ship dimensions: 2.43 inches length x 3.71 inches width x 8.07 inches height
Estimated ship weight: 1.71 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this have more of the enzymes and surfactants than Easy Dose Free Clear Sensitive Skin? ... Ideally I want the maximum Power Plus stain removal, but fragrance free.

submitted by mit - 10 months ago

  • A: Thanks for reaching out! We understand how important fragrance-free options are. Please send us an email at unileverconsumercare.usa@unilever.com with your details and reference id-52917139. We’ll make sure to assist you promptly.

    submitted bySeventh Generation - 10 months ago
    Brand expert

Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?

submitted by cs202 - 2 years ago

  • A: We're sorry to hear about your experience with our Clean Scent Power Plus Laundry Detergent. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48899860 so we can gather more details and assist you further.

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: What do users say the fresh scent smells like?

submitted by Julie B - 4 months ago

  • A: Hi Julie B, we appreciate your query about fragrance of Seventh Generation Power+Clean Ultra Concentrated Laundry Detergent. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54775009), so we can address your concerns promptly.

    submitted bySeventh Generation - 4 months ago
    Brand expert

Q: Since the easy dose lid is not working, how much is the measurement for a regular load so I can make sure I’m not using too much?

submitted by Mrobin - 9 months ago

  • A: Hi Mrobin, thank you for reaching out. We're sorry to hear that the easy‑dose lid isn’t working for you, we understand how frustrating that can be. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (53287753), so we can address your concerns promptly.

    submitted bySeventh Generation - 5 months ago
    Brand expert

Q: Is this safe for fabrics like silk and wool?

submitted by targetfiend - 1 year ago

  • A: Thank you for reaching out. Our liquid laundry detergents contain enzymes to help break down tough stains on clothes, and are suitable for washing almost any type of fabric, including production wool (Smartwool, Ibex, Icebreaker, etc). We do suggest being cautious when using fine silk or fine/virgin wool, since enzymes can break down the fragile fibers. If you are concerned about the enzymes in the liquid laundry detergent, you can try our Dish Soap to hand-wash your wool garments. The Dish Soap contains many of the same cleaning agents as the laundry detergent, but does not contain the enzymes. We hope this helps!

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: What is the concentration amount?

submitted by Not very happy - 2 years ago

  • A: Thank you for asking. Our Power + Easy Dose™ Laundry Detergent has a unique formula powered by 6x enzymes and surfactants goes to work on tough stains and big laundry messes with each and every load. With 99% bio-based ingredients, you get serious cleaning power you can feel good about. Since Easy Dose™ measures the right amount every time, one squeeze is all you need! Less mess, less fuss. We hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Is the Easy Dose bottle refillable? Can I refill my Easy Dose bottle with more of the same detergent?

submitted by 66j99 - 2 years ago

  • A: Thanks for reaching out. Our Power Plus Laundry Detergent is not refillable and the packaging of this product is recyclable - We hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Is this detergent septic-safe?

submitted by kiki - 3 years ago

  • A: Thanks Kiki, for your interest in our Clean Power Plus Laundry detergent. All Seventh Generation Laundry Detergent formulas are safe for both greywater systems and septic systems. We hope you enjoy this as much as we do.

    submitted bySeventh Generation - 3 years ago
    Brand expert

Q: Does this detergent work for HE machines

submitted by B - 4 years ago

  • A: Thanks for reaching out! Yes. When using our Power Plus laundry detergent in HE washing machines, pour liquid laundry detergent into dispenser - we hope this helps.

    submitted bySeventh Generation - 4 years ago
    Brand expert
See all questions (9)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

The Seventh Generation EasyDose Ultra Concentrated Laundry Detergent has garnered mixed feedback from guests, primarily due to its innovative packaging and dispensing mechanism. While many appreciate its eco-friendly formula and effective cleaning power, the new cap design has caused frustration for some, leading to concerns about over-dispensing. Guests enjoy the pleasant scents and the product's suitability for sensitive skin, making it a popular choice for families. Overall, it offers a compact and efficient laundry solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1768 reviews
    cleans effectively: 4.19 out of 5
    quality: 3.8 out of 5
    scent: 3.77 out of 5
    value: 3.68 out of 5
    61% would recommend
    68 recommendations
    1 out of 5 stars
    8 August, 2026
    originally posted on seventhgeneration.com
    Image

    Green cap doesn’t work

    I have used this product for many years. I recently bought a new bottle. . They changed the cap. It used to be white and the dosing worked great. Then they changed the cap to green and it is a disaster. No matter how hard I squeeze, only a few drops dribble out. It is unusable! What were they thinking? I won’t buy another bottle with a green cap. What a shame.
    Did you find this review helpful?
    1 out of 5 stars
    7 August, 2026
    originally posted on seventhgeneration.com
    Image

    Bad dispenser!

    The detergent is great! The dispensing is awful. Inconsistent amount dispensed, especially at the very beginning and very end of the bottle.
    maggieo
    Did you find this review helpful?
    2 out of 5 stars
    5 August, 2026
    originally posted on seventhgeneration.com
    Image

    New cap dispenser design is awful

    This review is for the new cap dispenser design. I have been purchasing this laundry detergent for the past 4-5 years and it's been great. The new cap dispenser design is awful! It isn't accurate and then spurts detergent all over the cap making it sticky and wasting the product.
    FLFfam
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 August, 2026Verified purchase

    Changed packaging/doesnt work

    They changed the packaging and now the detergent doesn’t come out well! Change it back!!
    1 reply from Seventh Generation team - 10 days ago
    Hi, We're disappointed to hear that our product Seventh Generation EasyDose Power+ Clean Scent Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55714769 so we can better understand your experience and work to improve.
    cjp6428
    cleans effectively: 3 out of 5
    quality: 1 out of 5
    scent: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 July, 2026Verified purchase

    Great Scent, But Caused a Rash

    I really liked the scent, but unfortunately it caused a severe itchy rash on my arms. I wore a jacket that had been washed with this detergent, and within a short time I broke out anywhere the fabric touched my skin. While the fragrance was nice, I won’t be using it again due to the skin reaction.
    1 reply from Seventh Generation team - 12 days ago
    Hi Jamie, We’re sorry to hear about your experience with Seventh Generation EasyDose Power+ Clean Scent Laundry Detergent. Your safety and satisfaction are our top priorities. Please contact our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID# 55687150 so we can address this matter promptly.
    cleans effectively: 4 out of 5
    quality: 1 out of 5
    scent: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    29 July, 2026
    originally posted on seventhgeneration.com
    Image

    New cap doesn’t work

    Have used for years. The cap has changed and it doesn’t work . The old cap was much better
    S101
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    28 July, 2026Verified purchase

    I really hate the green cap

    I love this detergent but I just wish I had kept the white cap from my old bottle. The green cap frustrated me greatly today. It did not dispense at all and then started to leak. Please bring back the white caps!!!
    1 reply from Seventh Generation team - 18 days ago
    Hi Veronica, we're sorry to hear about the experience you had with the new green cap of Seventh Generation EasyDose Power+ Clean Scent Laundry Detergent. We understand how frustrating it must have been when the cap did not dispense properly and then began leaking. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (55639677), so we can address your concerns promptly.
    cleans effectively: 5 out of 5
    quality: 3 out of 5
    scent: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    24 July, 2026
    originally posted on seventhgeneration.com
    Image

    New bottle is a bad design—not accurate dosing

    I have used this detergent for years and love it, however the most recent two bottles have a different design for the dosing mechanism. Even though I follow the instructions, it does not dose correctly and puts in too much detergent. I am going through the bottles much faster now. There is no way I am getting 66 loads. Last night when my son helped with laundry he squeezed the bottle and the detergent kept coming and coming. It didn’t stop until I grabbed the bottle from him and we probably had four or five loads worth of soap in there. He was used to the old style bottle. Sometimes I also can’t get any soap at all out of the bottle and have to tip it around a few times to get the mechanism to let soap out. The new mechanism does not work well and I wish you would switch it back to the previous bottle which worked great!
    AHan
    Did you find this review helpful?
    4 out of 5 stars
    19 July, 2026Verified purchase

    Scent isnt my jam

    Smells a lot like patchouli and that is not the clean scent I was prepared for!!
    Momof2
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 2 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    6 July, 2026Verified purchase

    Frustrating dispenser

    It seems like the packaging was changed a few months ago, making it much harder to squeeze the right amount of detergent out. I love this stuff but it’s so irritating that I won’t be buying it again. Change it back please!!
    1 reply from Seventh Generation team - 1 month ago
    Hi, We're disappointed to hear that our product Seventh Generation EasyDose Power+ Clean Scent Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55388902 so we can better understand your experience and work to improve.
    CBW
    cleans effectively: 5 out of 5
    quality: 2 out of 5
    scent: 5 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    20 June, 2026
    originally posted on seventhgeneration.com
    Image

    Great product, but need refill for it

    I’ve been using this Easydose ultra concentrated laundry detergent for a few months now, and I really like it. The Sensitive Skin version is properly free of irritants, which is extremely important to me. I had been using your less concentrated form for years, but I never could see the alleged measuring marks inside the cap, so I had to guess at how much to use. Then I found out about your Easydose option, and knew it was the answer. Sure enough, it works great. So why only four stars from me? That’s because there isn’t a refill bottle available, so I feel like I’m using an awful lot of plastic, and that’s no good. So please make a refill for this product so I don’t have to go back to guessing with the other.
    Sue916
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2026Verified purchase

    (no review title)

    I've been using this detergent by Seventh Generation for a few years. I've continued using this product because it works. I like the clean that takes place when I launder my things with this detergent. I'm not big on extra scents in the products I use, and this one fits that requirement perfectly for me. I like that this manageable, not over sized bottle, can be used multiple times before I need to buy another.
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    scent: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on influenster.com
    Image

    Easy Dose bottle

    We love how simple this laundry detergent is to use- my kids can help so much more now! The Easy Dose bottle prevents over pouring and really, a little goes a long way. Clean, fresh, lavender scented laundry that's easy to do.
    freckles1078
    Did you find this review helpful?
    1 out of 5 stars
    1 June, 2026
    originally posted on seventhgeneration.com
    Image

    Please revert to the old style dispenser lid

    While I like the lavender scent, the newly designed dispensing lid is terrible. The prior (white) one worked flawlessly; the new (green) one squirts out about a 1/4 teaspoon at a time. How many quarter teaspoons do I need? I dunno. The white lid was one squirt and done. I am wildly disappointed, and I see from reading the other comments that I am not alone. Please revert to a package design that WORKS.
    magcc
    9 guests found this review helpful. Did you?
    3 out of 5 stars
    27 May, 2026
    originally posted on seventhgeneration.com
    Image

    Fix the ca, detergent is great

    What is wring with the cap. It does not self measure and I’ve wasted so much product. Love the detergent but the bottle measuring system is way off. What a disappointment.
    Lolo and Dix
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    19 May, 2026Verified purchase

    Packaging fail - green cap wont dispense

    The green cap will not dispense, I use these often and the white caps haven’t been an issue
    1 reply from Seventh Generation team - 3 months ago
    Hi, We're disappointed to hear that our productSeventh Generation Power+Clean Ultra Concentrated Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54958531 so we can better understand your experience and work to improve.
    REVIEWER
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    12 May, 2026Verified purchase

    The cap does not measure correctly!

    I had the same issue with the cap as the other people, the green lid dispenses waaay more than it's supposed to!! I ended up using a measuring cap from a liquid medicine bottle to measure every time I use the detergent to make sure I'm putting in the right amount. I'm not sure how the made it past quality assurance… please fix this seventh generation!!
    1 reply from Seventh Generation team - 3 months ago
    Hi Amanda, thank you for sharing your feedback. We're sorry to hear about your experience with the cap, that must be frustrating and inconvenient to manage each time you use it. We understand how important it is to have packaging that dispenses the right amount reliably. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54918352), so we can address your concerns promptly.
    Amanda
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    scent: 1 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    11 May, 2026
    originally posted on seventhgeneration.com
    Image

    New Cap doesn’t work

    I have been using this detergent for years. However the new green dispensing caps do not work. I have to squeeze air from the bottle to get the caps to dispense the amount required for a clean load. Otherwise, it dispenses a very small amount. Love the product, hate the new cap design.
    Product reviews
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026
    originally posted on influenster.com
    Image

    Love that my kids can use it

    I absolutely love this laundry detergent. It's great for my 10 year olds to be able to do their laundry and not use too much detergent. The scent is nice and not overpowering. It cleans our clothes well and the smell is nice. The packaging is great as well and has been my new go to for a few months now!
    KaylaL
    Did you find this review helpful?
    3 out of 5 stars
    26 April, 2026Verified purchase

    (no review title)

    The top of the bottle where it measures how much goes into the “squeeze” did not work. Otherwise I usually like this product
    1 reply from Seventh Generation team - 4 months ago
    Hi KJ, we’re glad to hear you usually enjoy the Seventh Generation Power+Clean Ultra Concentrated Laundry Detergent, but we’re sorry to hear the measuring top didn’t work properly. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54774381), so we can address your concerns promptly.
    KJ
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms