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Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz
$13.99 ($0.61/fluid ounce)
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About this item
Highlights
- Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
- 6X Cleaning Agent: A laundry detergent liquid with a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
- Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
- Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
- Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.
- Washing detergent made with 0% dyes, artificial fragrances, or artificial brighteners.
Description
Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Laundry Detergent, you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With no unnecessary ingredients, EasyDose Power Plus laundry soap has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A Safer Choice EPA certified product, it’s also a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Washing Detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. Furthermore, we believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products including our dryer sheets and stain remover spray, you’re joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Bergamot, Sage, Cedar
Health Facts: Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free, Biodegradable, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 81260459
UPC: 732913449736
Item Number (DPCI): 003-02-1853
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl / decyl glucoside (plant-derived cleaning agent), sodium oleate (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), pectinase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), mannanase enzyme blend (plant-based soil remover), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative), plant-derived fragrances: citrus aurantium dulcis (orange) fruit extract, juniperus virginiana (cedar) oil, citrus aurantium dulcis (orange) peel oil, linalool, pogostemon cablin (patchouli) oil, juniperus mexicana (cedar) oil, isoamyl salicylate, lavandula hybrida (lavandin) oil, citrus aurantium bergamia (bergamot) fruit oil, citrus limon (lemon) peel oil, eucalyptus globulus leaf oil, geraniol, pinene beta, heliotropine, eugenia caryophyllus (clove) leaf oil, pogostemon cablin (patchouli) leaf extract, rosmarinus officinalis (rosemary) leaf oil, citrus aurantifolia (lime) oil, cymbopogon martini (palmarosa) oil, styrax tonkinensis resin extract, cistus ladaniferus resin, bulnesia sarmientoi (guaiacwood) oil, amyris balsamifera bark oil, cananga odorata (ylang ylang) flower oil, cinnamal, coriandrum sativum (coriander) fruit oil, foeniculum vulgare (fennel) oil, illicium verum (anise) fruit/seed oil, vanillin, salvia sclarea (clary sage) oil, gamma-decalactone, pelargonium graveolens (geranium) flower oil, citrus aurantium amara (bitter orange) leaf/twig oil, phenethyl alcohol, 3-hexenol, cistus ladaniferus resin absolute, ferula galbanifula (galbanum) resin oil, gamma-nonalactone, myroxylon pereirae (balsam peru) oil, artemisia pallens (davana) flower oil, dimethyl heptenal, boswellia carterii oil, fucus vesiculous extract.' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. CAUTION: HARMFUL IF SWALLOWED. FIRST AID TREATMENT: For product contents see ingredient list. IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately. If product gets into eyes, flush thoroughly with water., CAUTION: HARMFUL IF SWALLOWED, d-Limonene, linalool, and geraniol are fragrance allergens.Shipping details
Estimated ship dimensions: 8.13 inches length x 3.66 inches width x 2.2 inches height
Estimated ship weight: 1.75 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this have more of the enzymes and surfactants than Easy Dose Free Clear Sensitive Skin? ... Ideally I want the maximum Power Plus stain removal, but fragrance free.
submitted by mit - 1 month ago
A: Thanks for reaching out! We understand how important fragrance-free options are. Please send us an email at unileverconsumercare.usa@unilever.com with your details and reference id-52917139. We’ll make sure to assist you promptly.
submitted bySeventh Generation - 1 month agoBrand expert
Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?
submitted by cr202 - 1 year ago
A: We're sorry to hear about your experience with our Clean Scent Power Plus Laundry Detergent. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48899860 so we can gather more details and assist you further.
submitted bySeventh Generation - 1 year agoBrand expert
Q: Is this safe for fabrics like silk and wool?
submitted by targetfiend - 6 months ago
A: Thank you for reaching out. Our liquid laundry detergents contain enzymes to help break down tough stains on clothes, and are suitable for washing almost any type of fabric, including production wool (Smartwool, Ibex, Icebreaker, etc). We do suggest being cautious when using fine silk or fine/virgin wool, since enzymes can break down the fragile fibers. If you are concerned about the enzymes in the liquid laundry detergent, you can try our Dish Soap to hand-wash your wool garments. The Dish Soap contains many of the same cleaning agents as the laundry detergent, but does not contain the enzymes. We hope this helps!
submitted bySeventh Generation - 6 months agoBrand expert
Q: What is the concentration amount?
submitted by Not very happy - 11 months ago
A: Thank you for asking. Our Power + Easy Dose™ Laundry Detergent has a unique formula powered by 6x enzymes and surfactants goes to work on tough stains and big laundry messes with each and every load. With 99% bio-based ingredients, you get serious cleaning power you can feel good about. Since Easy Dose™ measures the right amount every time, one squeeze is all you need! Less mess, less fuss. We hope this helps!
submitted bySeventh Generation - 10 months agoBrand expert
Q: Is the Easy Dose bottle refillable? Can I refill my Easy Dose bottle with more of the same detergent?
submitted by 66j99 - 1 year ago
A: Thanks for reaching out. Our Power Plus Laundry Detergent is not refillable and the packaging of this product is recyclable - We hope this helps!
submitted bySeventh Generation - 1 year agoBrand expert
Q: Is this detergent septic-safe?
submitted by kiki - 2 years ago
A: Thanks Kiki, for your interest in our Clean Power Plus Laundry detergent. All Seventh Generation Laundry Detergent formulas are safe for both greywater systems and septic systems. We hope you enjoy this as much as we do.
submitted bySeventh Generation - 2 years agoBrand expert
Q: Does this detergent work for HE machines
submitted by B - 3 years ago
A: Thanks for reaching out! Yes. When using our Power Plus laundry detergent in HE washing machines, pour liquid laundry detergent into dispenser - we hope this helps.
submitted bySeventh Generation - 3 years agoBrand expert
Q: Since the easy dose lid is not working, how much is the measurement for a regular load so I can make sure I’m not using too much?
submitted by Mrobin - today
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Guests are saying
The Seventh Generation Easy Dose Ultra Concentrated Laundry Detergent is a favorite among guests for its eco-friendly formulation and delightful scents. Many appreciate its compact packaging, which makes it easy to store and use. The detergent effectively cleans clothes while being gentle on sensitive skin. Guests love the convenience of the easy dose cap, which helps prevent overuse. Overall, it offers great value for money and meets environmental concerns without compromising on performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1705 reviews
cleans effectively: 4.11 out of 5
quality: 3.86 out of 5
scent: 3.65 out of 5
value: 3.7 out of 5
67% would recommend
56 recommendations
2 out of 5 stars
17 November, 2025Verified purchase
(no review title)
Strong cleaning but fades clothes! Like my brand new pjs look 2 years old after one wash! I plan on returning.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
It has the power!
I love this detergent. It gets the stains out and does not leave behind any residue.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
(no review title)
Great laundry detergent. Like that it is cruelty free and works!
4 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Best invention since sliced bread!
Would be five stars but it's a bit pricey, however it lasts a long time. This has cleaned our bath towels so well and they have a softness to them that they haven't had since we bought them. Works amazing! There is no getting. The wrong I'm always hurrying to do chores and this makes things even easier and faster!
5 out of 5 stars
3 November, 2025
originally posted on influenster.com
This detergent is always on my list to purchase.
I have used all the different scents for this detergent and love that little goes a long way. The bottle lasts me for quite some time and it does its job wonderfully.
5 out of 5 stars
28 October, 2025
originally posted on influenster.com
Concentrated on the earth and our needs
Very effective at cleaning! Our home has many individuals with allergies so it is nice that there is very minimal scent . It has a low environmental impact which we love and is a good value for the money . Love the convenient packaging .
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
fresh and clean without being too strong
Love this detergent! 🌿 It smells fresh and clean without being too strong. A little goes a long way, and I like that it’s made with safer, more natural ingredients. My clothes always come out soft and clean
5 out of 5 stars
19 October, 2025
originally posted on influenster.com
I already recommended this brand all product
This is my favourite brand. I love this brand our product because they are not have any chemical violet for money for me good and very effectively our product I am recommend this brand on this product
5 out of 5 stars
13 October, 2025Verified purchase
Great for commerical use
I use this for my weekly pop up cafe. Better than any commercial dish soap.
5 out of 5 stars
3 October, 2025
originally posted on influenster.com
Clean At Last!!! Clean At Last!!!
I was pleasantly surprised by how well this product works! When they say it’s “ULTRA CONCENTRATED”, they truly mean it! The bottle is much smaller than one would imagine considering we are all programmed to expect a cup or more of product to be used in each use but this isn’t like anything else on the market! This product has an easy squeeze measuring cap that doses out exactly how much you need just with a simple squeeze of the bottle! Doing a larger load, give it 2-3 squeezes! The scent is truly like none other I’ve ever smelled either—when I opened the wash machine door (after running our first load with this), the clean aroma filled our home and smelled like FRESH LAUNDRY!!! Not chemical filled and overpowering like alternative options sold by other brands! This laundry detergent is far greater than anything else our family has ever tried… I am soooo glad I took a leap of faith and bought this on a whim! We will forever be faithful to this brand now because of our extremely positive experience thus far! <3
5 out of 5 stars
12 September, 2025
originally posted on influenster.com
Our go-to detergent is the rose-scented one for it
The rose-scented detergent is our go-to choice—it’s my favorite fragrance, often mistaken for perfume, and I love that it’s eco-friendly too.
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2025Verified purchase
Small but Mighty
I absolutely love the whole line from this brand because I know that it will not cause any issues for my skin. I have tried various detergents as quite a few outright cause my skin to hate me. So far, this detergent not only makes my skin happy, but packs quite a punch in the cleaning department. The scent used is not overpowering, and lacks that overly chemical smell that some other brands have. I also appreciate the fact that the bottle itself holds a substantial amount of washes, but takes up way less space. Something that is a big consideration when living in an apartment.
5 out of 5 stars
9 September, 2025
originally posted on influenster.com
Practical packaging, fresh scent, eco-friendly imp
Practical packaging, fresh scent, eco-friendly impact, strong effectiveness and great value for money – truly impressed! Love it, wanna ***
5 out of 5 stars
1 September, 2025
originally posted on seventhgeneration.com
Best laundry detergent, won't use anything else!
Anyone buying the huge detergent jugs is paying for water & wasting the environment. I've been using the ultra-concentrated for a few years now & feel better that I am doing my part for our planet.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 August, 2025Verified purchase
Cap doesnt work, wasteful
Used this for years but now the easy dose caps dont work so you end up using way way more than you’re supposed to. One of the most important features of the product. Buy a different brand.
1 reply from Seventh Generation team - 3 months ago
We're sorry to hear the new cap on our Clean Scent Power Plus Laundry Detergent leaks and pops off as soon as you tighten it and we'd like to get more details for our Quality Team, if you don't mind reaching out to SVG.support@unilever.com. You can share ref ID: 52186974, and the rest of our team will take it from there!
2 out of 5 stars
15 August, 2025
originally posted on seventhgeneration.com
Measured Pouring problem
Have always liked and bought Seven Days laundry detergent. Glad I still had on old bottle before I tried to use this one. Product starts poring out before even straight upside down. One squeeze and it does not stop. Probably my technique is not great, but just poured it into old bottle and will measure into cap as before
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2025
Powerful Cleaning Action
i've been using the seventh generation fresh citrus sent laundry detergent for close to two years now because I love how it smells however, I wish it had the powerful cleaning action and bio enzymes this one has. my clothes and sheets come out super clean and crisp everytime.
5 out of 5 stars
17 July, 2025
originally posted on influenster.com
Works great
The value of this product for the effectiveness that it accomplishes is amazing! It’s clean ingredients and packaging allow us to meet all of our environmental concerns! Minimal scent, but worth the buy!
5 out of 5 stars
9 July, 2025
originally posted on influenster.com
So wonderful for your laundry needs
Seventh generation easy dose ultra concentrated laundry detergent is a great way to do your laundry and feel good about the ingredients being used. It is very environmentally conscious, smells so good, is very affordable and effective, and is packaged in a way that you can see the clear formula. It is a product my family can’t go without.
5 out of 5 stars
22 June, 2025
originally posted on influenster.com
Very effective laundry detergent!
Seventh generation easy dose power is extremely effective. Has a fabulous smell and is environmentally friendly. Nice packaging and a great value for the money.