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Seventh Generation Liquid Laundry Detergent 60 Loads - Fresh Scent - 90oz: Phosphate-Free, Animal By-Product-Free - 2 of 4Seventh Generation Liquid Laundry Detergent 60 Loads - Fresh Scent - 90oz: Phosphate-Free, Animal By-Product-Free - 3 of 4Seventh Generation Liquid Laundry Detergent 60 Loads - Fresh Scent - 90oz: Phosphate-Free, Animal By-Product-Free - 4 of 4
Seventh Generation Liquid Laundry Detergent 60 Loads - Fresh Scent - 90oz: Phosphate-Free, Animal By-Product-Free - 1 of 4

Seventh Generation Liquid Laundry Detergent 60 Loads - Fresh Scent - 90oz: Phosphate-Free, Animal By-Product-Free

$13.99

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At a glance

About this item

Highlights

  • Seventh Generation Laundry Detergent features biobased power and cleans deep to remove tough sweat & body odors
  • Fresh Scent made from 100% essential oils & botanical ingredients leaves fabrics clean & smelling fresh
  • Don’t just take our word for it, our washing detergent is USDA Certified Biobased Product 97%
  • Biobased Power cleans deep to target & lift away tough stains like chocolate, dirt & grass
  • Laundry detergent designed to work in HE and standard machines, is powerful in all washing temperatures, and is septic safe
  • Laundry detergent delivers 60 medium loads of powerful cleaning in a 90 oz bottle
  • Laundry soap is Leaping Bunny Certified and made by a founding B Corp committed to sustainability
  • Caring today for the next seven generations with Seventh Generation liquid laundry detergent

Description

Seventh Generation Laundry Detergent is tough on stains and made from plant-based ingredients. With no dyes, artificial brighteners or artifical fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. Enjoy a refreshing burst of clean, airy freshness with the essence of a crisp, dewy morning, even after clothes dry. The biobased power cleans deep to wash away sweat, pet and body odors. For more than 35 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations.
Scent: Fresh
Health Facts: Phosphate-Free, Animal By-Product-Free, Contains Naturally Derived Ingredients
Product Warning: Drink water if product is swallowed, keep out of reach of children, flush immediately if product enters eyes
Product Form: Liquid
Formulation: High Efficiency (HE)
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Number of uses: 60
TCIN: 94870529
UPC: 732913453290
Item Number (DPCI): 003-02-0438
Origin: Made in the USA
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium lauryl sulfate (plant-derived cleaning agent), sodium chloride (mineral-based viscosity modifier), sodium oleate (plant-derived anti-foaming agent), sodium sulfate (mineral-based processing aid), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent). mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative). methylisothiazolinone (synthetic preservative), plant-derived fragrances: 2.6-dimethyl-7-octen-2-ol, aldehyde iso c-11, ambrofix, citrus aurantium amara (bitter orange) leaf/twig oil, citrus aurantium bergamia (bergamot) fruit oil, citrus aurantium dulcis (orange) peel oil, clonal, cymbopogon citratus (lemongrass) leaf oil, ethyl 2-methylbutyrate, eucalyptus globulus leaf oil, eugenol, ferula galbanifula (galbanum) resin oil, gamma-undecalactone, hexenyl acetate. juniperus virginiana (cedar) oil, lauraldehyde, lavandula hybrida (lavandin) oil, mentha arvensis (mint) leaf/stem oil, pelargonium graveolens (geranium) flower oil, undecylenal.

Allergens & Warnings:

NOT TESTED ON ANIMALS, KEEP OUT OF REACH OF CHILDREN. If product gets into eyes, flush thoroughly with water. If swallowed. drink plenty of water. Do not put cap in dryer. Store bottle out of reach of children., Limonene, citrus aurantium bergamia peel oil, citrus aurantium peel oil, linalyl acetate, eucalyptus globulus oil, lavandula oil/extract, linalool, lemongrass oil, citral, eugenol, and pelargonium graveolens flower oil are fragrance allergens.

Shipping details

Estimated ship dimensions: 4.711 inches length x 7.283 inches width x 11.21 inches height
Estimated ship weight: 6.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How do I use the top? It makes no sense.

submitted by m - 2 months ago

  • A: Hi M, we’re sorry to hear that you’re having trouble to use the Seventh Generation Fresh Scent Laundry Detergent. We understand how disappointing that must have been. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54764963), so we can address your concerns promptly.

    submitted bySeventh Generation - 2 months ago
    Brand expert
See all questions (1)

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Guests are saying

This laundry detergent is praised for its effective cleaning power and pleasant scent, making it a favorite among guests. Many appreciate its plant-based ingredients and bio enzyme formula, which tackle stains while being gentle on sensitive skin. The packaging is designed for easy pouring and storage, and the detergent is suitable for various washing conditions. Overall, it offers a great balance of performance and eco-friendliness, making it a reliable choice for everyday laundry needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 553 reviews
    cleans effectively: 4.82 out of 5
    quality: 4.64 out of 5
    scent: 4.08 out of 5
    value: 4.3 out of 5
    66% would recommend
    15 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 July, 2026Verified purchase

    Bad smell

    Smells HORRIBLE
    1 reply from Seventh Generation team - 3 days ago
    Hi Rachel, we're sorry to hear that you were disappointed with the scent of the product. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
    scent: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 July, 2026Verified purchase

    Smells so terrible

    I like this detergent in other scents but the “fresh scent” smells horrible. It’s sickeningly sweet and so strong. I quite literally am just going to have to toss the rest because the smell makes me nauseous.
    Dylan
    cleans effectively: 5 out of 5
    quality: 3 out of 5
    scent: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026
    originally posted on influenster.com
    Image

    Good quality

    [This review was collected as part of a promotion.] Amazing product, dose is perfect, very consistent, take good care of my fabric, the foaming is good and the lingering is amazing. …………………………………
    DawoonahP
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    1 July, 2026Verified purchase

    Laundry Detergent Order

    I just received my package, clearly it had been dropped and two of my bottles of the detergent were cracked, when I went online to fix an issue I was only given the option to return the item which is too messy to do. My laundry detergent was in the heavy plastic bags that they were originally packed in. The last order I got from Target was perfect, can’t win them all I guess.
    1 reply from Seventh Generation team - 2 days ago
    Hi Nancy, we’re sorry to hear your experience with the order that arrive damaged. We recommend reaching out to Target Customer Service Team directly, they'll be best equipped to assist you and make things right.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on influenster.com
    Image

    Loving how wonderful my laundry has smelled lately!!!

    [This review was collected as part of a promotion.] The Fresh Scent liquid detergent from Seventh Generation is to thank! It is a mild scent, which I appreciate as it doesn't interfere with my fragrance obsession. That isn't even the best thing about it. That's reserved for the fact that its 97% Biobased and free of dyes and artificial fragrances. Plus, my clothes are looking fabulously clean!!
    PhilipC
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 June, 2026Verified purchase

    Good

    Good
    Michele
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
    Image

    Smells good, looks good

    [This review was collected as part of a promotion.] This smells really good, its not an overpowering scent that would make it like a headache smelling and using it. The lid comes off so you can measure how much you wanna use in the cup, or just pour with the spout into the part. Its clear detergent and an easy to carry bottle
    TaylorA
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 June, 2026Verified purchase

    Search is over

    Finally I found an effective non toxic laundry detergent that cleans well and makes clothes smell fresh and clean. It doesn’t smell perfume like to me. I feel that it smells like a very well balanced, aromatherapeutic type fragrance that lingers long enough on my laundry to make them smell clean and it doesn’t leave any musty odor. In my opinion, this works better than other seventh generation laundry detergent I’ve tried in the past. I hope they will keep making this and expand the range with the same natural fragrance.
    Naturalistica
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2026Verified purchase

    Best clean detergent scent EVER!!!

    FINALLY A CLEAN LAUNDRY DETERGENT THAT SMELLS SO GOOD! I have waited years for a laundry detergent fragranced with essential oils only that actually smelled good! I don’t like lavender, and that has been my only option until now! It smells so good, and I feel good about using it for my family’s safety! Yay!!!! Please never discontinue this scent! I’d love it in a fabric softener too!!!
    scent: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    10 June, 2026
    originally posted on influenster.com
    Image

    Works great but not fresh scented

    [This review was collected as part of a promotion.] 7th generation is one of my favorite cleaning brands because of its effectiveness and clean and eco-friendly ingredients. This detergent cleans pretty well but I was surprised by the scent - it claimed to be fresh scent but to me it smells quite sweet. I had to double check the label and make sure I got the right scent. I'm not a big fan of it.
    SherryG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 June, 2026Verified purchase

    I've missed having my clothes smell fresh ever since I left Gain and Tide. This is an amazing scent! Please don't ever change it lol

    Smells so good and it lasts!
    Desi
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    6 June, 2026Verified purchase

    Not a Fan

    I ordered this detergent, it was labeled to be a new product so I happily decided to give it a try, but once I opened it, I did not consider the fragrance to be "fresh scent", i totally dislike the smell, it's not what I expected. The fragrance is strong, so strong once you open the cap, after drying and wearing the clothes, it can be smelled.
    1 reply from Seventh Generation team - 30 days ago
    Hi Jessica, We’re sorry to hear that the Seventh Generation Liquid Laundry Detergent's fragrance was stronger than expected and didn’t match the “fresh scent” described. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55135867 we’ll make sure to assist you promptly.
    Jessica
    cleans effectively: 3 out of 5
    quality: 3 out of 5
    scent: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase

    Favorite Detergent

    I have tried numerous brands of eco friendly detergent and this is by far my favorite scent EVER! My clothes came out clean, stain free, and smelling amazing. I recently ordered a popular online eco friendly brand and didn’t end up liking it, so I decided to try the seventh generation fresh scent and it’s seriously my favorite detergent that I have ever tried ! I would one hundred percent recommend!
    Lena
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Skepticism turned to a believer

    [This review was collected as part of a promotion.] I am picky about laundry detergent since have sensitive skin and have used a major retailers gentle cleaner since 2020, when my personal washing increased so was skeptical of trying anything in this category. I was blown away about the end result of this product, which performed equally good and is better for the environment. The packaging was similar and the bottle I had poured evenly without any leaks. Very satisfied and will be making the switch.
    NoraQ
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 May, 2026Verified purchase

    (no review title)

    Don’t let the paid reviews fool you- this smells so bad it gave me a migraine!
    1 reply from Seventh Generation team - 2 months ago
    Hi Victoria, we’re sorry to hear about your experience with Seventh Generation Fresh Scent Laundry Detergent and understand that scent preferences can be very personal. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
    Victoria
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Cleans very well

    [This review was collected as part of a promotion.] Cleans very well, I just don’t love the scent and how strong it is. Love that it has bio-enzyme power that fights stains. Good value for how much you get.
    ShelbyH
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Bio based detergent

    [This review was collected as part of a promotion.] I love that this detergent is made with better ingredients and bio based. It gets the stains out of my toddlers clothes which is a feat, also our clothes feel and smell clean after a load without adding any softeners, dryer sheets etc. The scent is not very strong at all. If you are sensitive to scents this would be a great option.
    KatieN
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 May, 2026Verified purchase

    I had to review it

    It actually makes my clothes look and feel clean. Plus I love the scent!
    Kia
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Clean detergent with bio enzyme to fight stains

    [This review was collected as part of a promotion.] I used the Seventh generation fresh scent laundry detergent with bio based deep clean power and liked the whole experience. This 2.6 l laundry bottle goes for almost 60 loads and provides good, clean and freshly laundered clothes. It removes the grimes, dust and stains from the clothes, though it doesn't really remove the deep stains. I had to work it a little bit initially before putting it in the laundry machine, but in the end it cleaned out really well. I was expecting the smell to be a little stronger, the smell could be a notch higher. It comes in a 100% recycled bottle. The bottle looks neat and the label is eye catchy. The spout works perfectly fine and dispenses the needed amount of detergent - I love that the handle has little dots for us to hold it ergonomically and not let it slip from our hands.
    ShubhangiS
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
    Image

    Effective clean

    [This review was collected as part of a promotion.] Cleans clothes well and I like the big size to be able to do 60 loads and last me a while. The new scent is interesting, very clean and fresh and natural.
    RimaP
    Did you find this review helpful?

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