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Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz

Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 2 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 3 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 4 of 4
Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 1 of 4
$12.59 sale price when purchased online
$13.99 list price
Target Online store #3991

About this item

Highlights

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
  • Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
  • Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin

Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Unscented
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free, Hypoallergenic
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Biodegradable, Cruelty-Free, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 76158733
UPC: 732913447053
Item Number (DPCI): 003-02-0582
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent)

Allergens & Warnings:

CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK PANEL., Avoid contact with eyes. FIRST AID TREATMENT: For product contents see ingredient list. CONTACT WITH EYES: Flush with water for at least 15 minutes and consult a physician. IF SWALLOWED: Drink plenty of water and call a Poison Control Center or physician immediately., KEEP OUT OF REACH OF CHILDREN. CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED.

Shipping details

Estimated ship dimensions: 8.5 inches length x 3.5 inches width x 2 inches height
Estimated ship weight: 1.74 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this contain 1,4 DIOXANE in any form?

submitted by Kalikara - 1 year ago
  • A: I’m curious why you don’t say “no “?

    submitted bycam - 25 days ago
  • A: Thanks for asking about our EasyDose Ultra Concentrated Free & Clear Laundry Detergent! Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps.

    submitted bySeventh Generation - 2 months ago
    Brand expert

Q: Does this detergent produce the same amount of suds as extra laundry detergent? Can I add water to the concentrate when I initially put it in the soap dish?

submitted by careyanna - 4 years ago
  • A: Having used this laundry soap, I can tell you it works great and creates the same amount of suds as a traditional laundry detergent. The only difference is that you use a lot less of this detergent because it's much more concentrated (contains less water in the bottle). Instead of adding water to the concentrate when putting it in the soap dish in your machine, simply put less detergent in. When the small amount you use mixes with the water in the machine, it will create suds and clean clothes that way. Said differently, so you simply need to use less, which is great!

    submitted byTarget Shopper - 4 years ago
  • A: Hi there- Our laundry detergents are low-sudsing. That being said, water temperature definitely affects the amount of sudsing in your laundry. When using Seventh Generation laundry products, higher temperatures will result in increased sudsing. When using the Ultra Concentrated detergent, the automated dosing mechanism in the cap will dispense the proper amount of detergent (2 teaspoons) for a small-medium load. There is no need to dilute the formula.

    submitted bySeventh Generation - 4 years ago
    Brand expert

Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?

submitted by cr202 - 5 months ago
  • A: We’re sorry to hear this, the quality of our Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48873169.

    submitted bySeventh Generation - 5 months ago
    Brand expert

Q: Where is the detergent made? From what I can see on the label it says USA or imported

submitted by rubik - 7 months ago
  • A: Thank you for asking. Unless otherwise stated specifically on the label, all of our products sold in the U.S. are manufactured in the United States.

    submitted bySeventh Generation - 7 months ago
    Brand expert

Q: What ingredients aren't listed? Why are they omitted?

submitted by Kalikara - 1 year ago
  • A: Thanks for reaching out. Unilever products are in compliance with New York Environmental Conservation Law Article 37-0117 (ECL 37), a new state law that went into effect beginning January 1, 2023, to regulate maximum levels of 1,4-dioxane in certain personal care, beauty, and home care products. Seventh Generation products are compliant with New York’s new law - we hope this helps!

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Does this contain any 1,4 dioxane- a known carcinogen?

submitted by Kalikara - 1 year ago
  • A: Thanks for reaching out. Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps!

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Will you explain what each ingredient is linked to as far as human health, marine life, and the environment?

submitted by Kalikara - 1 year ago
  • A: Thanks for reaching out. Seventh Generation takes great care in its ingredients and our Easy Dose is EPA safer choice certified and 98% certified USDA biobased. Please see the safety data sheet found on our website for the ingredient information on our product. https://seventhgeneration.imagerelay.com/share/c18b0eade9f748e2bfe94327482a986b. We hope this helps!

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Was the SLS (sodium laurel sulfate) or SLES tested on animals?

submitted by Kalikara - 1 year ago
  • A: Thank you for taking the time to contact us regarding your concerns. I want to reassure you that we have never, and will never use or support animal testing. For more than 30 years, Seventh Generation has been committed to animal rights and we’ve been working to build a future free of animal cruelty. Our cleaning and products proudly feature the international Leaping Bunny logo to increase consumer awareness of our choice to produce products without any animal testing, ever - we hope this helps!

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Does this contain any surfactants?

submitted by Kalikara - 1 year ago
  • A: Thanks for reaching out. Seventh Generation’s EasyDose Ultra Concentrated Free & Clear Laundry Detergent, has a unique formula powered by 6x enzymes and surfactants goes to work on tough stains and big laundry messes with each and every load - we hope this helps!

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Does this contain any polycarboxylates? (they replaced phosphates, but are nonbiodegradeable and contribute to global warming; extremely damaging to environment- marine life, algae blooms, low oxygen

submitted by Kalikara - 1 year ago
  • A: Thanks for asking! Seventh Generation uses several other substances to replace phosphates. Citrates, gluconates, and carbonates are natural substances that serve many of the same functions as phosphates. They cost more than phosphates, but we think our lakes and streams are worth it - we hope this helps!

    submitted bySeventh Generation - 3 months ago
    Brand expert
4.5 out of 5 stars with 1844 reviews
cleans effectively: 4.36 out of 5
quality: 4.17 out of 5
scent: 4.33 out of 5
value: 3.98 out of 5
60% would recommend
120 recommendations

Great soap! Trust the easy dose!

5 out of 5 stars
Thumbs up graphic, would recommend
Hillaffe - 7 days ago, Verified purchaser
Excellent free and clear laundry soap! Works really well on regular loads and the smelly ones (thank you enzyme boost)! I know it cleans the laundry because there is no bad smells! The smart dose does work, too!!!! You just have to trust and it will stop!
cleans effectively: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Great product

5 out of 5 stars
Shox - 16 days ago
originally posted on seventhgeneration.com
Wow this product blew me away, it smells so good , it leaves fabrics feeling so soft, smelling good and extra clean. Since I started using it my home has an extra freshness and to top it all its affordable.
Did you find this review helpful?

My go to

5 out of 5 stars
Thumbs up graphic, would recommend
SO cute and fun - 1 month ago, Verified purchaser
I love that it is for sensitive skin with no fragrance.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Hidden gem

5 out of 5 stars
Thumbs up graphic, would recommend
Edlie - 1 month ago, Verified purchaser
First bought this to take on vacation (I hate packing dirty clothes and coming home to laundry) because of the size of the bottle. It worked so well I now use it all the time. Super concentrated, mistake-proof and comes either scented or unscented.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Soectacular

5 out of 5 stars
Thumbs up graphic, would recommend
Tobiewahn - 1 month ago, Verified purchaser
We have used this laundry detergent for some years. I'm very happy with how well it cleans. Additionally, it's a very high quality product made from good ingredients.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Easy No!

1 out of 5 stars
Thumbs down graphic, would not recommend
Espo - 1 month ago, Verified purchaser
Easy dose doesn’t work.. I did a ‘firm squeeze’ & it wouldn’t stop coming out! I tried a light squeeze and it also didn’t stop, no idea what an actually size is for this. Don’t recommend - stay away!
1 reply from Seventh Generation team - 1 month ago
We're sorry to hear the new cap on our EasyDose Ultra Concentrated Free & Clear Laundry Detergent leaks and pops off as soon as you tighten it and we'd like to get more details for our Quality Team, if you don't mind reaching out to SVG.support@unilever.com. You can share ref ID: 49780502, and the rest of our team will take it from there!
cleans effectively: 3 out of 5
quality: 1 out of 5
scent: 3 out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?

66 loads is a joke.. never again.

2 out of 5 stars
Thumbs down graphic, would not recommend
A Lee - 2 months ago, Verified purchaser
I did a handful of loads of laundry, and the bottle is half empty. I squeeze the bottle as directed (one squeeze), but it is clearly releasing too much detergent since I'm sure I won't make it anywhere close to 66 loads. I wish there was an alternative measurement. The clothes don't feel particularly soapy; there's no way to tell what's the right amount of soap to use. The price per load at this point is way too high. Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent is a disappointing waste of money.
1 reply from Seventh Generation team - 2 months ago
We're sorry to hear about your experience with our Free + Clear Detergent Liquid Ultra Concentrate. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 49716538 so we can gather more details and assist you further.
cleans effectively: 1 out of 5
quality: 2 out of 5
scent: 5 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Less loads than promised

2 out of 5 stars
Thumbs down graphic, would not recommend
AMO - 2 months ago, Verified purchaser
The actual detergent works well but we noticed we were going through it quite quickly so we started keeping track. We realized that the auto dispenser was putting out different amounts so the dispenser was faulty. Even so! The most loads we got out of a bottle was 52 which is far less than the 64 promised. So if you are doing cost comparison I would factor that in.
1 reply from Seventh Generation team - 2 months ago
Thanks for reaching out! While we're happy to hear you like the performance of our Free & Clear Laundry Detergent, we're sorry to hear you had this experience, and we'd like to get more details for our Quality Team, if you don't mind reaching out to SVG.support@unilever.com. You can share ref ID: 49541037, and the rest of our team will take it from there!
cleans effectively: 4 out of 5
quality: 3 out of 5
value: 2 out of 5
scent: 5 out of 5
2 guests found this review helpful. Did you?

Easy

5 out of 5 stars
Thumbs up graphic, would recommend
S - 3 months ago, Verified purchaser
Love this bottle design. Takes up less space, one handed pour/ dispense.
scent: 5 out of 5
cleans effectively: 5 out of 5
value: 3 out of 5
quality: 5 out of 5
Did you find this review helpful?

EASYDOSE doesn't work

1 out of 5 stars
Thumbs down graphic, would not recommend
Seventh Generation Fan - 3 months ago, Verified purchaser
I even read the directions several times and watched this youtube: https://www.youtube.com/watch?v=31Xq8aFiUoo Faulty product.
1 reply from Seventh Generation team - 3 months ago
We're disappointed to hear that you were unsatisfied with our Ultra Concentrated Free & Clear Laundry Detergent. Please reach out to our Consumer Services team at SVG.support@unilever.com. with your contact details and the ref id: 49302958 so we can better understand your experience and work to improve our products.
quality: 1 out of 5
value: 1 out of 5
cleans effectively: 2 out of 5
3 guests found this review helpful. Did you?

New favorite detergent

5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 3 months ago, Verified purchaser
I recently started becoming more sensitive to fragrances in laundry detergent, not sure why but the scent of various detergents regularly gave me a headache. I decided it was time to try an unscented detergent, even though I felt like my clothes would just smell musty after without added fragrance. A little bit of this detergent goes a long way, it cleans better than any other detergent I've tried and when I smelled my clothes after washing they smelled good but without a scent? Not sure how to explain it but I can just describe it as fresh. I thought I would miss having some scent to my clean laundry but I don't at all, I now have fresh clean laundry without the headache inducing fragrance. I also love not having to lug around a heavy jug of detergent.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Easydose Laundry Detergent!

4 out of 5 stars
marryngo90 - 4 months ago
originally posted on influenster.com
I love the thoughtful design of this detergent's packaging—compact and easy to carry, which is ideal for my trips to the laundry room. The rose scent is light and pleasant, not overwhelming, and one squirt truly does the job for a regular load as promised. Since I’m sensitive to harsh chemicals, I’m grateful this detergent causes no allergic reactions. I’d recommend it to anyone looking for a gentle, health-conscious option that’s also friendly for those with mobility challenge.
2 guests found this review helpful. Did you?

Caused allergic reaction

1 out of 5 stars
Thumbs down graphic, would not recommend
Bee - 4 months ago
I have very sensitive skin and bought this on family recommendation, thinking it would be safe. It was not safe to be used with my particular food allergies. I did not initially google ingredients, now I know to, but assumed this was safe. After multiple unexplainable skin reactions, and having full body hives / itching I googled each ingredient. The natural plant “enzyme blends” listed in the detergent for cleaning power come from multiple things I am allergic to. Most notably banana (for which I have an epi pen- very serious reaction when I eat it). Beware and google ingredients if you have fruit/veggie food allergies!!!! Make sure the enzymes in this are not present in things you are allergic to. In addition to that, the easy dose cap never worked. And I’m not sure the cleaning power was there, things never seemed clean and stains lingered. I love a clean/green product as much as the next person, but be careful if you’ve got plant/fruit/veggie allergies!!!!
1 reply from Seventh Generation team - 4 months ago
Thank you for sharing your feedback with us! We're sorry to hear about your experience with our Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent. Your safety and satisfaction are our top priorities. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID# 49059458 so we can address this matter promptly.
cleans effectively: 2 out of 5
scent: 1 out of 5
quality: 1 out of 5
value: 3 out of 5
6 guests found this review helpful. Did you?

Cap dosage does not work

1 out of 5 stars
Thumbs down graphic, would not recommend
Lw - 4 months ago, Verified purchaser
The cap does not properly measure the dose, the detergent never stops coming out and it’s hard to use a reasonable amount.
1 reply from Seventh Generation team - 4 months ago
We’re sorry to hear the EasyDose of our Ultra Concentrated Free & Clear Laundry Detergent didn't work as expected, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48940230.
scent: 2 out of 5
cleans effectively: 2 out of 5
value: 1 out of 5
quality: 2 out of 5
3 guests found this review helpful. Did you?

Terrible Smell

1 out of 5 stars
Thumbs down graphic, would not recommend
StephB24 - 4 months ago, Verified purchaser
The cap has worked fine for us, but the smell is awful. All of the clothes come out of the dryer smelling like potatoes.
value: 1 out of 5
scent: 1 out of 5
cleans effectively: 1 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?

Pmiham467$

3 out of 5 stars
Thumbs down graphic, would not recommend
Samantha - 5 months ago
Cleaning power is poor. Like the dose design as it worked well. Appreciated co condensed detergent, smaller packaging.
1 reply from Seventh Generation team - 4 months ago
Thank you for sharing your experience with us! While we're glad to hear you liked the design, we’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48892219.
Did you find this review helpful?

Poor bottle design

2 out of 5 stars
Sis89 - 5 months ago
originally posted on seventhgeneration.com
I've been a long-time 7th Gen customer, and decided to try this product because of the smaller packaging. However, the bottle design is horrible. There's no way to "squeeze" out any amount because when I tilt the bottle, it just pours out. I have no way of knowing how much I'm using, AND it makes a huge mess--just like the larger bottles. So disappointing.
1 reply from SeventhGeneration's Consumer Services team - 5 months ago
Thanks for being a loyal consumer. We're very sorry to hear that you didn't like the bottle of our EasyDose Ultra Concentrated Fresh Lavender Scent Laundry Detergent, and that it was difficult to use it as well. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48841764 so we can gather more details and assist you further.
7 guests found this review helpful. Did you?

Easy dose did not work

2 out of 5 stars
Thumbs down graphic, would not recommend
AKnoxRoseFan - 5 months ago, Verified purchaser
The easy dose cap didn't work, detergent just kept coming out and didn't stop.
1 reply from Seventh Generation team - 5 months ago
We're sorry to hear about your disappointment with the cap of our Easy Dose Ultra Concentrated Free & Clear Laundry Detergent. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48744539 so we can gather more information and assist you in resolving this matter.
scent: 1 out of 5
cleans effectively: 3 out of 5
value: 1 out of 5
quality: 2 out of 5
2 guests found this review helpful. Did you?

EasyDose cap does not function properly

2 out of 5 stars
NotSoEasyDose - 5 months ago
originally posted on seventhgeneration.com
The easy dose cap does not work as advertised. The bottle says “squeeze drinks into dispenser or washer until liquid stop”. However the liquid does not stop if I keep squeezing. Whatever mechanism that’s meant to stop the liquid does not work. Liquid also comes out as soon as I turn it upside down even if I don’t squeeze. This makes it hard to put in a consistent amount of detergent. I plan to return it.
1 reply from Seventh Generation Consumer Services team - 5 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48646180.
4 guests found this review helpful. Did you?

Love the easy dose cap!

5 out of 5 stars
Thumbs up graphic, would recommend
B2022 - 6 months ago, Verified purchaser
So simple to get the right amount of detergent with the easy dose cap-- nice to know I'm not gunking up my machine with too much soap
cleans effectively: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
1 guest found this review helpful. Did you?

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