$11.89 ($0.51/fluid ounce) reg $13.99
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$11.89($0.51/fluid ounce)
reg $13.99 Sale
4.6 out of 5 stars with 1723 ratings
$11.89($0.51/fluid ounce)
reg $13.99 Sale
4.5 out of 5 stars with 1838 ratings
$11.04 - $16.99
reg $12.99 - $19.99 Sale
4.3 out of 5 stars with 1063 ratings
$11.89($0.38/ounce)
reg $13.99 Sale
4.6 out of 5 stars with 4650 ratings
Frequently bought together
$11.89($0.51/fluid ounce)
reg $13.99 Sale
4.6 out of 5 stars with 1723 ratings
$11.89($0.51/fluid ounce)
reg $13.99 Sale
4.5 out of 5 stars with 1838 ratings
$11.04 - $16.99
reg $12.99 - $19.99 Sale
4.3 out of 5 stars with 1063 ratings
$3.22 - $6.79
reg $3.79 - $7.99 Sale
4.7 out of 5 stars with 3312 ratings
Related Categories
4.5 out of 5 stars with 1957 reviews
cleans effectively: 4.36 out of 5
quality: 4.18 out of 5
scent: 4.38 out of 5
value: 4.03 out of 5
77% would recommend
213 recommendations
5 out of 5 stars
3 February, 2026
originally posted on influenster.com

Pleasant scent, clean ingredients, smaller footpri
This ultra concentrated laundry detergent does a fantastic job cleaning my clothing and leaves a pleasant, faint scent which I prefer. It comes in a smaller bottle and takes up less space in my laundry room. I've repurchased this detergent many times and will continue to do so.
5 out of 5 stars
Thumbs up graphic, would recommend
31 January, 2026Verified purchase
(no review title)
Gets any stains that my two year old makes out.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
We love it
We like the ingredients and the bottle makes using the right amount easy. I like that it’s unscented. Great product. We just bought a couple more.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com

I like it
I did try this product when it first came out and I really love the concept of the bottle, I like the size of it and I feel like it makes your clothes smell really good and I feel like the proportions are pretty good!
4 out of 5 stars
11 January, 2026
originally posted on influenster.com

Easy dosing cap!
I love the easy dose version of this laundry detergent! I prefer the sheets now, but when this was being used it was nice and didn’t make a huge mess.
3 out of 5 stars
2 January, 2026Verified purchase
Pluses and minuses
I really enjoyed the idea and convenience of this, and it should work fine for a regular person's laundry. However, my partner works in a kitchen and we noticed with time that this wasn't getting his clothes clean enough (they started to smell stronger than they used to). Oh well.
4 out of 5 stars
22 December, 2025
originally posted on influenster.com

Concentrated and smells good
This stuff is super concentrated and doesn’t take much at all. A little goes a long way. It’s cleans and freshens clothes and has a long lasting effect.
4 out of 5 stars
21 December, 2025
originally posted on influenster.com

Seventh generation
It smells good .effective cleans our clothes really good .its great for sensitive skins like my baby scents are not strong just enough.good product
5 out of 5 stars
8 December, 2025Verified purchase
(no review title)
Love the unscented.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
(no review title)
Environmental friendly. Est to use.
2 out of 5 stars
9 November, 2025Verified purchase
Not so easy dose
Easy dose squeeze doesn’t work at all. The product is very liquidy so it just pours into the washer without even squeezing it at all. Can’t speak to the effectiveness of its cleaning yet as this is my first use. It would be nice if they put the dose amount needed on the bottle if you have to measure it yourself. I did wade through the q&a section to find this info. But it is hard to hand measure as it’s so thin in consistency
5 out of 5 stars
3 November, 2025
originally posted on influenster.com

This detergent is always on my list to purchase.
I have used all the different scents for this detergent and love that little goes a long way. The bottle lasts me for quite some time and it does its job wonderfully.
5 out of 5 stars
28 October, 2025
originally posted on influenster.com

Concentrated on the earth and our needs
Very effective at cleaning! Our home has many individuals with allergies so it is nice that there is very minimal scent . It has a low environmental impact which we love and is a good value for the money . Love the convenient packaging .
5 out of 5 stars
23 October, 2025
originally posted on influenster.com

fresh and clean without being too strong
Love this detergent! 🌿 It smells fresh and clean without being too strong. A little goes a long way, and I like that it’s made with safer, more natural ingredients. My clothes always come out soft and clean
5 out of 5 stars
19 October, 2025
originally posted on influenster.com

I already recommended this brand all product
This is my favourite brand. I love this brand our product because they are not have any chemical violet for money for me good and very effectively our product I am recommend this brand on this product
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
Easy dose?
Easy dose doesn’t work.
5 out of 5 stars
3 October, 2025
originally posted on influenster.com

Clean At Last!!! Clean At Last!!!
I was pleasantly surprised by how well this product works! When they say it’s “ULTRA CONCENTRATED”, they truly mean it! The bottle is much smaller than one would imagine considering we are all programmed to expect a cup or more of product to be used in each use but this isn’t like anything else on the market! This product has an easy squeeze measuring cap that doses out exactly how much you need just with a simple squeeze of the bottle! Doing a larger load, give it 2-3 squeezes! The scent is truly like none other I’ve ever smelled either—when I opened the wash machine door (after running our first load with this), the clean aroma filled our home and smelled like FRESH LAUNDRY!!! Not chemical filled and overpowering like alternative options sold by other brands! This laundry detergent is far greater than anything else our family has ever tried… I am soooo glad I took a leap of faith and bought this on a whim! We will forever be faithful to this brand now because of our extremely positive experience thus far! <3
5 out of 5 stars
Thumbs up graphic, would recommend
2 October, 2025Verified purchase
Scent-Free & Easy
I love the convenience of the bottle auto-dispensing the right amount for a single laundry load. There is almost no scent, so I don't have to worry about being overwhelmed by the fragrance after laundry day and I've never had a skin reaction to this detergent, even after years of using it. The size of the bottle due to being a concentrated formula is perfect if you don't have in-unit or in-home laundry and need to bring it with you to a laundry room or laundromat. If used properly, a bottle should last you a long time. (I'm a single person and it lasts me most of a year)
1 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Easy dose doesn't work
I followed the instructions to firmly squeeze the bottle but it does not stop by itself! Detergent keeps coming out and very wasteful. This is more like 20-30 loads per bottle and not worth the price. Also does not clean my clothes as well as the standard Seventh Generation laundry detergent that I’ve been using for years.
5 out of 5 stars
12 September, 2025
originally posted on influenster.com

Our go-to detergent is the rose-scented one for it
The rose-scented detergent is our go-to choice—it’s my favorite fragrance, often mistaken for perfume, and I love that it’s eco-friendly too.