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Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 2 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 3 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 4 of 4
Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 1 of 4

Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz

$13.99 ($0.61/fluid ounce)

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
  • Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
  • Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin

Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Unscented
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free, Hypoallergenic
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free, Biodegradable, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 76158733
UPC: 732913447053
Item Number (DPCI): 003-02-0582
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent).

Shipping details

Estimated ship dimensions: 2.16 inches length x 3.58 inches width x 8.16 inches height
Estimated ship weight: 1.71 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this contain 1,4 DIOXANE in any form?

submitted by Kalikara - 2 years ago
  • A: I’m curious why you don’t say “no “?

    submitted bycam - 9 months ago
  • A: Thanks for asking about our EasyDose Ultra Concentrated Free & Clear Laundry Detergent! Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps.

    submitted bySeventh Generation - 10 months ago
    Brand expert

Q: Does this detergent produce the same amount of suds as extra laundry detergent? Can I add water to the concentrate when I initially put it in the soap dish?

submitted by careyanna - 4 years ago
  • A: Having used this laundry soap, I can tell you it works great and creates the same amount of suds as a traditional laundry detergent. The only difference is that you use a lot less of this detergent because it's much more concentrated (contains less water in the bottle). Instead of adding water to the concentrate when putting it in the soap dish in your machine, simply put less detergent in. When the small amount you use mixes with the water in the machine, it will create suds and clean clothes that way. Said differently, so you simply need to use less, which is great!

    submitted byTarget Shopper - 4 years ago
  • A: Hi there- Our laundry detergents are low-sudsing. That being said, water temperature definitely affects the amount of sudsing in your laundry. When using Seventh Generation laundry products, higher temperatures will result in increased sudsing. When using the Ultra Concentrated detergent, the automated dosing mechanism in the cap will dispense the proper amount of detergent (2 teaspoons) for a small-medium load. There is no need to dilute the formula.

    submitted bySeventh Generation - 4 years ago
    Brand expert

Q: What is the environmental impact of this detergent?

submitted by AI Shopping Assistant - 4 days ago
  • A: It uses 60% less plastic, 50% less water, and is made from 100% post-consumer recycled content.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What type of stains does this detergent target?

submitted by AI Shopping Assistant - 4 days ago
  • A: The advanced-enzyme formula effectively fights even the most stubborn stains.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: How does the EasyDose Auto-Dosing Technology work?

submitted by AI Shopping Assistant - 4 days ago
  • A: Simply flip the bottle and give a firm squeeze to dispense the right amount of detergent.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What makes this detergent suitable for sensitive skin?

submitted by AI Shopping Assistant - 4 days ago
  • A: It is hypoallergenic and formulated without dyes, synthetic fragrances, or artificial brighteners.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: Is this product cruelty-free and biodegradable?

submitted by AI Shopping Assistant - 4 days ago
  • A: Yes, it is cruelty-free, biodegradable, and not tested on animals.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: can you use with cold water

submitted by purex mountain breeze - 1 month ago
  • A: Thanks for your interest in our EasyDose Ultra Concentrated Laundry Detergent. Our laundry detergents are effective in cold, warm, and hot water washes. We suggest washing in cold water because it saves energy. We hope this helps!

    submitted bySeventh Generation - 1 month ago
    Brand expert

Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?

submitted by cr202 - 1 year ago
  • A: We’re sorry to hear this, the quality of our Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48873169.

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Where is the detergent made? From what I can see on the label it says USA or imported

submitted by rubik - 1 year ago
  • A: Thank you for asking. Unless otherwise stated specifically on the label, all of our products sold in the U.S. are manufactured in the United States.

    submitted bySeventh Generation - 1 year ago
    Brand expert

Related Categories

4.5 out of 5 stars with 1923 reviews
cleans effectively: 4.33 out of 5
quality: 4.15 out of 5
scent: 4.35 out of 5
value: 3.99 out of 5
77% would recommend
209 recommendations

Easy dose?

1 out of 5 stars
Thumbs down graphic, would not recommend
Katherine - 13 days ago, Verified purchaser
Easy dose doesn’t work.
Did you find this review helpful?

Clean At Last!!! Clean At Last!!!

5 out of 5 stars
angelinac222_5931 - 14 days ago
originally posted on influenster.com
Image
I was pleasantly surprised by how well this product works! When they say it’s “ULTRA CONCENTRATED”, they truly mean it! The bottle is much smaller than one would imagine considering we are all programmed to expect a cup or more of product to be used in each use but this isn’t like anything else on the market! This product has an easy squeeze measuring cap that doses out exactly how much you need just with a simple squeeze of the bottle! Doing a larger load, give it 2-3 squeezes! The scent is truly like none other I’ve ever smelled either—when I opened the wash machine door (after running our first load with this), the clean aroma filled our home and smelled like FRESH LAUNDRY!!! Not chemical filled and overpowering like alternative options sold by other brands! This laundry detergent is far greater than anything else our family has ever tried… I am soooo glad I took a leap of faith and bought this on a whim! We will forever be faithful to this brand now because of our extremely positive experience thus far! <3
1 guest found this review helpful. Did you?

Scent-Free & Easy

5 out of 5 stars
Thumbs up graphic, would recommend
SeoulLover84 - 15 days ago, Verified purchaser
I love the convenience of the bottle auto-dispensing the right amount for a single laundry load. There is almost no scent, so I don't have to worry about being overwhelmed by the fragrance after laundry day and I've never had a skin reaction to this detergent, even after years of using it. The size of the bottle due to being a concentrated formula is perfect if you don't have in-unit or in-home laundry and need to bring it with you to a laundry room or laundromat. If used properly, a bottle should last you a long time. (I'm a single person and it lasts me most of a year)
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Easy dose doesn't work

1 out of 5 stars
Thumbs down graphic, would not recommend
Mochi - 1 month ago, Verified purchaser
I followed the instructions to firmly squeeze the bottle but it does not stop by itself! Detergent keeps coming out and very wasteful. This is more like 20-30 loads per bottle and not worth the price. Also does not clean my clothes as well as the standard Seventh Generation laundry detergent that I’ve been using for years.
cleans effectively: 2 out of 5
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Our go-to detergent is the rose-scented one for it

5 out of 5 stars
vyomas2_4035 - 1 month ago
originally posted on influenster.com
Image
The rose-scented detergent is our go-to choice—it’s my favorite fragrance, often mistaken for perfume, and I love that it’s eco-friendly too.
Did you find this review helpful?

Practical packaging, fresh scent, eco-friendly imp

5 out of 5 stars
mariamg154_8318 - 1 month ago
originally posted on influenster.com
Image
Practical packaging, fresh scent, eco-friendly impact, strong effectiveness and great value for money – truly impressed! Love it, wanna ***
Did you find this review helpful?

Best laundry detergent, won't use anything else!

5 out of 5 stars
IndigoNat - 2 months ago
originally posted on seventhgeneration.com
Image
Anyone buying the huge detergent jugs is paying for water & wasting the environment. I've been using the ultra-concentrated for a few years now & feel better that I am doing my part for our planet.
1 guest found this review helpful. Did you?

Works well!

5 out of 5 stars
Thumbs up graphic, would recommend
mpata - 2 months ago, Verified purchaser
One of the more truly natural Seventh Generation products. Few ingredients and actually works, unlike a lot of natural detergents. A little pricey for the amount of detergent, but you don't need much and it seems to last a while.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Love this detergent!

5 out of 5 stars
Thumbs up graphic, would recommend
Emily D - 2 months ago, Verified purchaser
Great detergent! We started using this for my daughter who struggles with eczema but now we use it for the whole family! One bottle lasts a long while and much less waste that the big jugs!
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Measured Pouring problem

2 out of 5 stars
sirius - 2 months ago
originally posted on seventhgeneration.com
Image
Have always liked and bought Seven Days laundry detergent. Glad I still had on old bottle before I tried to use this one. Product starts poring out before even straight upside down. One squeeze and it does not stop. Probably my technique is not great, but just poured it into old bottle and will measure into cap as before
3 guests found this review helpful. Did you?

Works well

5 out of 5 stars
Thumbs up graphic, would recommend
Spber - 2 months ago, Verified purchaser
We have been using this with our son since he was born. It works well and you get a lot.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Waste of money

1 out of 5 stars
Thumbs down graphic, would not recommend
Meemeee - 3 months ago, Verified purchaser
I didn't like this at all. One squirt was nowhere near enough... try 9-10. But then too many causes a buildup of residue. I don't think this soap is it
1 reply from Seventh Generation team - 2 months ago
We apologize for any inconvenience caused by our Free & Clear Ultra-Concentrated Laundry Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 52013975 so we can address your concerns promptly.
cleans effectively: 1 out of 5
quality: 1 out of 5
scent: 4 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?

Quality product for the cost

5 out of 5 stars
Thumbs up graphic, would recommend
LR - 3 months ago, Verified purchaser
Cleans efficiently and a little goes a long way
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Bleaches your colored clothes

2 out of 5 stars
Thumbs down graphic, would not recommend
Krystal - 3 months ago, Verified purchaser
BLEACHES Your Clothes I wish they advertised that it has bleach and is only for white clothes It ruined all of my colored clothes by leaving huge bleach stains all over rendering them unwearable!
1 reply from Seventh Generation team - 3 months ago
We're sorry to hear about your experience with our Detergent Liquid Ultra Concentrate Free+Clear. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 51952715 so we can gather more details and assist you further.
2 guests found this review helpful. Did you?

Works great

5 out of 5 stars
brookew8291_5072 - 3 months ago
originally posted on influenster.com
Image
The value of this product for the effectiveness that it accomplishes is amazing! It’s clean ingredients and packaging allow us to meet all of our environmental concerns! Minimal scent, but worth the buy!
1 guest found this review helpful. Did you?

So wonderful for your laundry needs

5 out of 5 stars
- 3 months ago
originally posted on influenster.com
Image
Seventh generation easy dose ultra concentrated laundry detergent is a great way to do your laundry and feel good about the ingredients being used. It is very environmentally conscious, smells so good, is very affordable and effective, and is packaged in a way that you can see the clear formula. It is a product my family can’t go without.
1 guest found this review helpful. Did you?

Convenient and environmentally conscieous

4 out of 5 stars
FLgina - 4 months ago, Verified purchaser
Super convenient size and use. More environmentally conscious than big liquid bottles. Not sure that it cleans as well as some other detergents but for other reasons will continue to use.
cleans effectively: 3 out of 5
quality: 4 out of 5
scent: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Very effective laundry detergent!

5 out of 5 stars
justineb95_3557 - 4 months ago
originally posted on influenster.com
Image
Seventh generation easy dose power is extremely effective. Has a fabulous smell and is environmentally friendly. Nice packaging and a great value for the money.
Did you find this review helpful?

Great product

5 out of 5 stars
brookew8291_5072 - 4 months ago
originally posted on influenster.com
Image
The compact packing and clean ingredients make this laundry detergent so worth it! The scent is clean and the value for the quantity is overall good!
Did you find this review helpful?

Clean neutral works really well

5 out of 5 stars
Thumbs up graphic, would recommend
Sarah W - 4 months ago, Verified purchaser
My favorite laundry detergent
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
Did you find this review helpful?

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