$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
- Liquid laundry detergent that is free of dyes, fragrances & artificial brighteners
- Don’t just take our word for it, our HE detergent liquid is a USDA Certified Biobased Product 97%
- Our washing detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and it’s septic safe
- Our detergent liquid is hypoallergenic and made for sensitive skin
- Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)
Description
Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap is made with plant-based ingredients and is a USDA Certified Biobased 97%. Fragrance free, this liquid laundry detergent is hypoallergenic and made for sensitive skin. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the surrounding environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Unscented
Health Facts: No Fragrance Added, Artificial Fragrance-Free, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Hypoallergenic, Dye-Free
Product Warning: Flush immediately if product enters eyes, drink water if product is swallowed, keep out of reach of children
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based, Biodegradable, Recyclable, Not Tested on Animals, Bio-Based, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 90 fl oz (US)
Number of uses: 60
TCIN: 84215092
UPC: 732913450633
Item Number (DPCI): 003-02-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, laureth-6 (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium lauryl sulfate (plant-derived cleaning agent), sodium chloride (mineral-based viscosity modifier), sodium oleate (plant-derived anti-foaming agent), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative)
Allergens & Warnings:
STORE BOTTLE OUT OF REACH OF CHILDREN. SEPTIC SAFE., KEEP OUT OF REACH OF CHILDREN. If product gets into eyes, flush thoroughly with water. If swallowed, drink plenty of water.Shipping details
Estimated ship dimensions: 7.4 inches length x 4.8 inches width x 11 inches height
Estimated ship weight: 6.493 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 888 reviews
cleans effectively: 4.31 out of 5
quality: 3.51 out of 5
scent: 4.27 out of 5
value: 3.65 out of 5
49% would recommend
206 recommendations
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Libby - 4 days ago, Verified purchaser
Great product - clothes feel very clean and does not break out my skin
Perfect for sensitive skin
5 out of 5 stars
yanelizc3_3592 - 4 days ago
originally posted on influenster.com

The best detergent for sensitive skin and works perfect for all the family. The ingredients are so clean and do not have scent. The price is very fair for the ounces that they came.
Better Alternative detergent
4 out of 5 stars
jamied152_7838 - 5 days ago
originally posted on influenster.com

Detergent works well wish it wasn’t packaged in plastic, but it is an overall better option than your typical detergent. It has a nice scent and works well.
Very gentle for sensitive skin
4 out of 5 stars
ariellehanna_693 - 5 days ago
originally posted on influenster.com

Very helpful for those of us with sensitive skin. There isn’t a strong scent, which is good, but definitely something to keep in mind. Overall, I like this and will continue to use due to how gentle it is..
It does its job!
5 out of 5 stars
ajadec11_4169 - 10 days ago
originally posted on influenster.com

We use this detergent during hunting season (if you know, you know) and it works really well! Most of the time, I prefer a scented detergent but this is good if you want something clean and free of all of that!!
Great for sensitive skin
4 out of 5 stars
whimsicalzombie_8855 - 11 days ago
originally posted on influenster.com

If you have sensitive skin this really is the best product you can use. I used other major brands and sometimes it would make me itchy just with the residue that it would leave on my clothing. I noticed that stop happening altogether with Seventh Generation laundry soap.
Please make all your products in Citrus!
5 out of 5 stars
Casey40 - 11 days ago
originally posted on seventhgeneration.com
By far my favorite detergent and the best scent. I’m a little sensitive to smells but don’t like a totally fragrance-free detergent. This one smells fresh, not fake and flowery. Works well. Wish it weren’t so hard to find. Please make all your products in Citrus and distribute more widely!
Go to clean and affordable detergent.
5 out of 5 stars
summerp109_8476 - 11 days ago
originally posted on influenster.com

This is my go to laundry detergent when I want to make sure my clothes get clean, but also don’t have a soapy or scent filled residue. I know it will be gentle and not contain harmful chemicals! And it has kept to a fair price!
Safe for your skin!!
4 out of 5 stars
teeng24_5523 - 13 days ago
originally posted on influenster.com

I started using Seventh Generation Free & Clear Liquid Detergent because I wanted a safer, more natural option for my laundry—not necessarily because of sensitive skin, but just to avoid unnecessary chemicals and fragrances. This detergent really delivers. It cleans just as well as the big-name brands, but without all the extra additives I don’t want in my home. I like that it’s free of dyes and perfumes, and it’s made with plant-based ingredients. It gives me peace of mind knowing I’m making a healthier choice for myself and the environment. Plus, it’s tough on stains and works well in both cold and warm washes. If you’re trying to make a small, meaningful switch toward cleaner living, this detergent is a great place to start.
Cap spills EVERYWHERE!
2 out of 5 stars
greenjeans - 22 days ago
originally posted on seventhgeneration.com
The new cap design is horrendous! The product pours all over the place, which is incredibly wasteful annd incredibly frustrating. I also miss cardboard bottle with plastic insert. It was much more efficient when it came to space and a lot easier to dispose of. Seventh generation has been one of our family’s core brands for decades. I am saddened by how products are evolving and will likely have to switch brands.
1 reply from Seventh Generation Consumer Services team - 18 days ago
Thank you for sharing your feedback with us. We’re sorry to hear this, the quality of our Free and Clear Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 51210454.
Who designed this new cap?
2 out of 5 stars
janetski - 29 days ago
originally posted on seventhgeneration.com
Been using this for years. I may stop using and find something else due to the new cap design, which is the worst, most poorly designed cap I have ever seen. Leaks and leaves a mess everywhere. Wastes the product. I've decanted the new bottle into the old bottle twice now, which is a hassle and leaves a mess just doing that.
Does not irritate skin!
5 out of 5 stars
melissak519_5589 - 1 month ago
originally posted on influenster.com

Great product. Clothes are clean, but it does not irritate my skin! I like that there is no scent, as I get migraines easily. Clean ingredients and about the same price as competing detergents.
Laundry preferred
5 out of 5 stars
Thumbs up graphic, would recommend
Nanna Kitty - 1 month ago, Verified purchaser
It does a great job even with stains & leaves that great clean smell. I buy the biggest container for more value.
This detergent has been a total game-changer for u
5 out of 5 stars
russssh_pk_3765 - 1 month ago
originally posted on influenster.com

This detergent has been a total game-changer for us. Both my husband and I have really sensitive skin — anything too strong or heavily fragranced triggers allergic reactions. I personally break out in hives if I use the wrong product, so finding something that actually works without irritation felt impossible… untill this. This detergent is fragrance-free, gentle, and still manages to get clothes clean — no residue, no rashes, no hives. It doesn’t have that “fresh scent” people usually want, but honestly, I’d take clean and safe over perfumed discomfort any day. Definitely sticking with this brand.
Seventh Generation Laundry.
5 out of 5 stars
nataliek324_630 - 2 months ago
originally posted on influenster.com

Seventh Generation has always been my favourite laundry soap to use at home. It does a great job beating stains and it's natural.
Worth it
5 out of 5 stars
Thumbs up graphic, would recommend
MissNikki - 2 months ago, Verified purchaser
I have a child with ezema and he cant have anything that would irritate his skin. This is the best for people with skin issues
Overall, recommend!
4 out of 5 stars
Thumbs up graphic, would recommend
Pepper - 2 months ago, Verified purchaser
Clean, simple, and safe ingredients. Wish they can change back to the old bottle for the bigger size.
Purchase this frequently
5 out of 5 stars
Thumbs up graphic, would recommend
Caroline - 3 months ago, Verified purchaser
My favorite clean detergent!
Great Product
5 out of 5 stars
maria06 - 3 months ago
originally posted on seventhgeneration.com
It's a wonderful product for my sensitive skin that clean clothes well.
Good detergent
4 out of 5 stars
Thumbs up graphic, would recommend
Tjaa123 - 3 months ago, Verified purchaser
Great detergent overall for sensitive skin and “cleaner” ingredients. However just like other reviewers have mentioned, the cap is a big no. I’ve gotten to the point where I stopped using the cap and just pour the thing in and eyeball because it’s pointless to even try getting the cap off.