Sponsored
Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent
$12.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Deeper clean that is gentle on skin vs. leading national competitor Free detergent
- Dermatologist Recommended
- Free of Dyes and Perfumes
- Hypoallergenic
- Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free, Hypoallergenic
Product Warning: Keep container tightly sealed, keep out of eyes, flush immediately if product enters eyes, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, All-Temperature Detergent, Color Care
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13054882
UPC: 030772121436
Item Number (DPCI): 003-08-0592
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes,rinse well with water for 15 minutesShipping details
Estimated ship dimensions: 4.33 inches length x 7.28 inches width x 11.38 inches height
Estimated ship weight: 5.94 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Your Tide Free and Clear HE says it is now 84 fl. oz. and it does 64 loads. I used to purchase 92 fl. oz. and it also said 64 poads. Is the product now somehow stronger?
submitted by SJ - 2 years ago
A: Tide's answer about the number of loads for the 84 oz. container is completely misleading. See details. Line 5 of measuring cup for full load = 4 oz. That's 21 loads/ 84 oz. container.
submitted bysam34 - 1 year agoA: While the volume of the Tide Free and Clear HE detergent has been reduced from 92 fl. oz. to 84 fl. oz., the formula has been updated to maintain the same cleaning power per load. This means the detergent is more concentrated, so you’ll need less liquid per load to achieve the same level of cleaning as before. Essentially, the product is stronger and more efficient, allowing you to still get 64 loads from the smaller volume
submitted byRobert - 1 year agoA: With all of our liquid detergents, there was a change to the formula to make it more concentrated. This means that while there are fewer liquid oz in the package, you will still get the same number of cleaning loads.
submitted byTide - 2 years agoBrand expert
Q: Is the 156 fluid ounces HE also? it is not on the top of the container did they just forget to put it there. I would like to know if it is also High Efficiency the 156 fluid ounce?
submitted by RiRi001 - 6 years ago
A: The Tide Free and Gentle HE will have an HE logo or symbol on the front of the package. This particular listing is for the HE Free and Gentle. If you have any questions please call us at (800) 879-8433.
submitted byTide - 5 years agoBrand expertA: I called my local store and asked them to verify whether the 154 oz version (DPCI: 003-08-0159) is in fact High Efficiency (HE). They verified that it is HE. The person I spoke with said the HE logo is on the bottle — admittedly, I haven't yet purchased so I'm verifying this second hand.
submitted byNick - 6 years agoA: I bought the 154 oz. It came with the HE logo on the bottle.
submitted byKelen - 6 years ago
Q: can this be used in a cold water wash?
submitted by A - 6 months ago
A: Yes, you can use cold water when using this detergent.
submitted byP&G - 6 months agoBrand expert
Q: What are the dimensions of the 105 oz container?
submitted by JJ Sweet - 7 months ago
A: Estimated ship dimensions: 9.5 inches length x 5 inches width x 11.1 inches height.
submitted byP&G - 7 months agoBrand expert
Q: Is this for sweaters or delicate clothes that say gentle wash?
submitted by MS - 11 months ago
A: Our detergents are safe for fabrics when used as directed. Be sure to follow the care label on the detergent.
submitted byP&G - 11 months agoBrand expert
Q: Is this free of phosphates and chlorine?
submitted by pixiedust - 1 year ago
A: All of our laundry detergents around the world are phosphate free and have been since January 2016. It also does not contain chlorine, but you should always review the ingredients that you can find under "label info" in the listing.
submitted byP&G - 1 year agoBrand expert
Q: What is the concentration for this detergent? We have an HE washer that auto-dispenses, so would need to know whether this is 2x, 3x, 4x, 5x or 6x. Thank you.
submitted by MC - 1 year ago
A: We recommend dosing to bar 5 for a full load in an HE machine to get the best-in-class laundry experience that Tide strives to deliver.
submitted byTide - 1 year agoBrand expert
Q: It ok to use it with silk?
submitted by Robert - 1 year ago
A: We recommend following the instructions on the garment label. That will indicate whether it is a washable wool/silk or not.
submitted byP&G - 1 year agoBrand expert
Q: Can the Tide Free & gentle be used effectively in a cold wash & rinse ???
submitted by Mary - 1 year ago
A: All of our detergents are designed to wash in cold water conditions effectively!
submitted byP&G - 1 year agoBrand expert
Q: Does the detergent contain optical brighteners?
submitted by Sam - 1 year ago
A: Please visit smartlabel for a complete list of ingredients and their purpose.
submitted byP&G - 1 year agoBrand expert
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4.6 out of 5 stars with 3395 reviews
cleans effectively: 4.56 out of 5
quality: 4.36 out of 5
scent: 4.47 out of 5
value: 4.29 out of 5
80% would recommend
198 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
(no review title)
This detergent has handled baby and toddler life so well lol! It's gotten out messes that I wasn't sure it would, and has never caused a reaction on my skin or my kids skin, amd we all have sensitive skin that reacts to other detergent.
5 out of 5 stars
20 November, 2025Verified purchase
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Always excellent
5 out of 5 stars
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17 November, 2025Verified purchase
(no review title)
Great for sensitive skin/eczema, adult, children, infants 👍🏼
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Cleans so well.
Of all the detergent this, one does the best job. Gentle in skin, tough on stains. I don’t need fabric softener.
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase
(no review title)
I like that this does not have any scent and is gentle on my family's skin.
3 out of 5 stars
9 November, 2025Verified purchase
Misleading description of item
2nd time to order this product. It specifically says it has 15 extra loads on the description and in the picture. The first time I purchased it I didn’t think much about it but upon the purchasing it the description was the same extra 15 loads, but when I picked up my order yet again I didn’t think much not get the product as described. If this item isn’t available please fix it online it is very misleading and I would have purchased the larger size. Feel like I was duped not once but twice only got the 100 loads not the 115 that is clearly in the picture and the description
1 reply from Tide team - 13 days ago
It sounds like you may have some feedback for Target about their website, Connie. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
(no review title)
Only detergent I don't have an allergic reaction to. It doesn't smell as good as other detergents but that's the point. It doesn't get all stains out but does a pretty good job.
1 out of 5 stars
2 November, 2025Verified purchase
(no review title)
Didn’t get-got smaller size
1 reply from Tide team - 20 days ago
We're sorry to hear you didn't receive what you expected, John. For questions or issues with your order, please reach out to Target directly at 1-800-440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Beat detergent for sensitive skin
This doesn't cause skin irritation and is unscented
5 out of 5 stars
29 October, 2025Verified purchase
(no review title)
Gentle on skin
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
(no review title)
It does the job. It's soap!
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
great
great
5 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
(no review title)
Best laundry soap for your buck, even better when Target has deals!
3 out of 5 stars
20 October, 2025Verified purchase
Not gentle enough in liquid form
This is their gentle line for sensitive skin, but it contains sodium lauryl sulfate (SLS). That’s a surfactant that irritates skin, especially acne-prone skin. That’s why I can’t use the liquid version. At least the pods version has sodium laureth sulfate (SLES), which may still irritate the skin like SLS, but it’s a more gentler and milder version. If you suffer from acne, especially body acne, buy sulfate free, or at least SLS free. The powder version doesn’t have SLS
1 reply from Tide team - 1 month ago
Thanks for reaching out. We appreciate your concern, however, we do test all of our products to ensure that all of the ingredients are safe to use when used as directed. If you're noticing any irritation, we would recommend you discontinue use of this product. You can also find all of our ingredients on Smart Label or give us a call If you have further concerns (800) 879-8433
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
free and gentle
If you have sensitive skin, Tide Free & Gentile is for you. No perfume and nothing harsh. Still cleans great.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
Great for sensitive skin
My family has sensitive skin- we love this formula!
5 out of 5 stars
12 October, 2025Verified purchase
Tide free & gentle
Tide is the best by far.
1 out of 5 stars
9 October, 2025
originally posted on tide.com
Formula change wrecked my husband's skin!
I just bought a new (largest available) bottle of free and gentle and within just a few days of using it my husband's skin is destroyed! He has eczema and we have always trusted tide free and gentle. It has never caused problems until now. After doing a little research I found out that you changed the formula and added an ingredient that is causing problems for eczema sufferers all over. Please bring the old formula back!
1 reply from Customer Care team - 1 month ago
Thank you for bringing this to our attention, and we hope you're husband is feeling much better. Our team is committed to performing rigorous safety tests and research to ensure our products are safe for use. We're sorry to hear that your husband's skin reacted after using our Tide Free & Gentle. If you have not done so, we recommend discontinuing use. You're safety is our highest priority, and we'd like to learn more. Please give us a call at (800) 879-8433.
5 out of 5 stars
6 October, 2025
originally posted on influenster.com
Scent free and cleans great
Environmentally conscious container for liquid detergent. Scent free and cleans great! Cheaper than the other brands and works just as well or better.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
Great for baby laundry
Seems to do the trick! We’re using this for all household laundry as we have a new baby, and we haven’t had any skin reactions. It’s hard not to miss detergent scents a bit, but alas. Very glad they make this in large sizes to minimize trips to the store