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Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Scented Free & Gentle Liquid Laundry Detergent 23 Loads - 31 fl oz

53 Questions
$4.99
 

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At a glance

About this item

Highlights

  • Deeper clean that is gentle on skin vs. leading national competitor Free detergent
  • Dermatologist Recommended
  • Free of Dyes and Perfumes
  • Hypoallergenic
  • Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer

Description

Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.*  *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Hypoallergenic, Dye-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 23
TCIN: 95267453
UPC: 030772244654
Item Number (DPCI): 003-08-5005
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cleaning agents (c10-16 alketh, sodium c10-16 alkylbenzenesulfonate, sodium lauryl sulfate), cleaning aids (polyethyleneimines alkoxylated), suds reducer (sodium salts of c12-18 fatty acids), solvent (propylene glycol), water softener (sodium citrate), cleaning agent (c10-16 alkyldimethylamine oxide), solvents (alcohol, sodium cumenesulfonate), cleaning aids (peg propylene glycol terephthalic acid polymer, tetrasodium glutamate diacetate), stabilizer and/or process aid (calcium and/or sodium formate), enzymes (subtilisin, amylase enzyme, cellulase enzyme, mannanase enzyme), quality preserver (benzisothiazolinone).

Shipping details

Estimated ship dimensions: 3.54 inches length x 6.15 inches width x 8.808 inches height
Estimated ship weight: 2.278 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Your Tide Free and Clear HE says it is now 84 fl. oz. and it does 64 loads. I used to purchase 92 fl. oz. and it also said 64 poads. Is the product now somehow stronger?

submitted by SJ - 3 years ago

  • A: With all of our liquid detergents, there was a change to the formula to make it more concentrated. This means that while there are fewer liquid oz in the package, you will still get the same number of cleaning loads.

    submitted byTide - 3 years ago
    Brand expert

  • A: Tide's answer about the number of loads for the 84 oz. container is completely misleading. See details. Line 5 of measuring cup for full load = 4 oz. That's 21 loads/ 84 oz. container.

    submitted bySammy34 - 2 years ago

Q: Is the 156 fluid ounces HE also? it is not on the top of the container did they just forget to put it there. I would like to know if it is also High Efficiency the 156 fluid ounce?

submitted by RiRi001 - 7 years ago

  • A: The Tide Free and Gentle HE will have an HE logo or symbol on the front of the package. This particular listing is for the HE Free and Gentle. If you have any questions please call us at (800) 879-8433.

    submitted byTide - 6 years ago
    Brand expert

  • A: I bought the 154 oz. It came with the HE logo on the bottle.

    submitted byKelen - 7 years ago

  • A: I called my local store and asked them to verify whether the 154 oz version (DPCI: 003-08-0159) is in fact High Efficiency (HE). They verified that it is HE. The person I spoke with said the HE logo is on the bottle — admittedly, I haven't yet purchased so I'm verifying this second hand.

    submitted byNick - 7 years ago

Q: What is the new equivalent of the Free hygienic clean products?

submitted by Glad i used gift cards - 1 month ago

  • A: Hello! Great question! We're excited to let you know that the Free hygienic clean line has been reimagined as Free & Gentle Odor Refresh! This new formula continues to deliver the gentle, hypoallergenic cleaning you loved, now with enhanced odor-fighting power. If you have any other questions, please call us at 1-800-725-3296. Thank you for reaching out!

    submitted byP&G - 1 month ago
    Brand expert

Q: I have a traditional (non-HE) machine. I know I'll need to use a bit more since trad uses more water than HE. How much detergent do I need to use for S, M, L and XL loads?

submitted by Old School - 3 months ago

  • A: For your traditional (non-HE) machine, you’ll generally use a bit more detergent since these machines use more water. Here’s a quick guide for Tide detergents: - Small/Medium loads: Fill the measuring cap to the fill line (usually bar 1 or line 1). - Large loads: Fill the cap to about bar 3 or line 2. - Extra Large (XL) loads or heavily soiled: Use two capfuls or fill to bar 5. Make sure to add the detergent after your machine fills with water and before adding clothes. Also, always check the specific product label for exact dosing. Hope this helps your laundry come out great!

    submitted byP&G - 3 months ago
    Brand expert

Q: How effective is it with hard water?

submitted by El paso - 3 months ago

  • A: Tide Free & Gentle Liquid is designed to provide a deep and robust clean in all water temperatures and hardnesses, so it works effectively even with hard water. It’s also free of dyes and perfumes, making it gentle on sensitive skin.

    submitted byP&G - 3 months ago
    Brand expert

Q: The bottle I received today does not have HE on the bottle anywhere (as pictured in the app on the front of the bottle). Is this still formulated for HE machines?

submitted by Jenna W - 3 months ago

  • A: Hello! Tide Free & Gentle is available in both HE (High Efficiency) and Non-HE versions. Even if your bottle doesn't have the HE label on the front, it may still be formulated for HE machines. The Free & Gentle line is designed for sensitive skin, safe on colors, and works well in HE washers. If you want to be sure, check the back label for any HE indications or usage instructions. Thanks for choosing Tide!

    submitted byP&G - 3 months ago
    Brand expert

Q: can i safely use this in a regular non he washer

submitted by carolyn - 4 months ago

  • A: Hi Carolyn! Thank you for your question! You can safely use Tide Free Liquid Laundry Detergent HE in a regular (non-HE) washing machine. Please know that HE detergents are formulated to be compatible with both high-efficiency (HE) and traditional washing machines. This means you can use HE detergent in a regular washer without any issues. If you have any more questions about using Tide products or need further assistance, feel free to contact us at (800) 879-8433.

    submitted byP&G - 4 months ago
    Brand expert

Q: Is this safe for dark and graphic t-shirts? I’ve heard someones shirts faded after using this product. Does cellulase eat the cotton under the print causing it to crack quicker?

submitted by Ben - 4 months ago

  • A: Hi there Ben! Great question. Our product is safe for use on dark and graphic t-shirts. The cellulase used in our formula has no bad effects on cotton fibers and was endorsed by an external institute as being safe to clothing. Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 4 months ago
    Brand expert

Q: What is the directions? ie amounts for small, medium, large loads in standard washing machine.

submitted by Terri - 5 months ago

  • A: Hey there! Great question. Our Tide Free & Gentle Unscented HE Liquid Laundry Detergent has the instructions located below the top section of the back label of the bottle. All size loads measured with the internal lines in the dosing cap: - Medium Loads "below bar 1" - Large Loads "below bar 3" - he Full Loads "below bar 1" - In Deep Fill Water Setting "use more" Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 5 months ago
    Brand expert

Q: What is the ph of this product? The item we are washing has a fireproof layer & so the detergent used needs to be before a specific ph. Your product was recommended, but clearly there are several variations.

submitted by MJovan - 6 months ago

  • A: Hi there! Excellent question. We apologize, but we cannot share the pH levels of our detergents. Please feel free to contact us at (800) 879-8433 so we can take care of you. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 5 months ago
    Brand expert
See all questions (53)

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Guests are saying

Tide Free and Gentle Liquid Laundry Detergent is a popular choice among guests seeking a powerful yet gentle cleaning solution for sensitive skin. Many appreciate its effectiveness in removing stains while being free of dyes and fragrances. The detergent is noted for leaving clothes feeling soft and fresh without any irritating residues. Guests also highlight its suitability for families with allergies or skin sensitivities, making it a reliable option for everyday laundry needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 5965 reviews
    cleans effectively: 4.68 out of 5
    quality: 4.56 out of 5
    scent: 4.6 out of 5
    value: 4.44 out of 5
    83% would recommend
    468 recommendations
    5 out of 5 stars
    11 November, 2026Verified purchase

    My go-to

    Love that it’s free of unnecessary dyes and gentle enough to use on my kids clothes. Been using this for over 7 years and won’t change any time soon.
    TargetShopper34
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 November, 2026Verified purchase

    (no review title)

    Works great for my kids who have eczema.
    dogmomluv
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 November, 2026Verified purchase

    (no review title)

    I've been using it for a few years now. My husband has sensitive skin, so I tried looking for a more gentler soap. I don't know if it helps comprared to using the regular kind. I still use it and i'm okay with it so far, no scent.
    Karina
    Did you find this review helpful?
    1 out of 5 stars
    7 November, 2026Verified purchase

    (no review title)

    I have been scratching for weeks thinking I have a food allergy come to realize it’s this detergent!
    Kendall
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 November, 2026Verified purchase

    Great for sensitive skin

    Fantastic for sensitive skin. My daughter is a redhead and I have found many products aggrevate her skin but not this free and gentle tide. IIt is all my family uses now
    Target Shopper
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 October, 2026Verified purchase

    (no review title)

    tide changed the ingredients. they added PEG propylene glycol terephthalic acid polymer which is for synthetic fibers. it leaves a film on all of your clothing and is meant to not wash out. it is an ingredient that is a well-documented trigger for contact dermatitis. also, an additive that specifically leaves a residue is completely against what they are selling "100% free of residue".
    Chelle
    From Tide team
    Thank you for sharing your detailed feedback! We are truly sorry to hear about the film you have noticed on your clothing and the skin concerns you mentioned, we understand how important it is to feel comfortable in the fabrics you wear every day. Please know that safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. We would love to gather more details about your experience and the ingredients you have questions about so we can share them with our team, so please contact our Tide team directly at 1 800 879 8433 and we will be glad to assist you further. If you are experiencing ongoing skin discomfort, please speak with a healthcare professional. We truly appreciate you letting us know.
    10 days ago
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2026Verified purchase

    (no review title)

    Can’t go back to scented now Once I made the switch this is the only detergent I use! Gets my laundry clean & has no scent!
    JackS
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2026Verified purchase

    (no review title)

    Good quality paper towels
    Michelle
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 October, 2026

    Made my akin itch all over!!

    Gave me a rush and made my skin itchy!!!
    pumait
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    Clean Clothes and Protected Skin

    The smell, or supposed to be lack thereof, isn't the best but you barely notice it. We put essential oils on our dryer balls and it makes the clothes smell subtle but amazing. This Tide cleans things but doesn't irritate our skin. With toddlers around, we definitely notice these things. Clothes actually look and feel clean, as opposed to other detergents we've tried. We just bought another thing of it.
    Lizzyboo
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on tide.com
    Image

    Fresh and Clean with Tide Free & Clear

    [This review was collected as part of a promotion.] I have been a user of Tide for years including the Free & Clear brand for years simply because I found myself having increased allergy issues when I used the scented ones. Not only is it free of scents and dyes but it does a great job at cleaning my close. The packaging keeps it easiest to handle from one place to another and with clean clothes, the drying process is even better. This item is worth the value.
    JamieR
    From Customer Care team
    Tackling tough dirt without dyes or perfumes that trigger allergies brings such relief. We are glad Tide Free & Gentle keeps your clothes spotless and easy to handle. If one of the ones you used that caused an adverse event was a Tide product, please contact us at (800) 879-8433, we are here for you.
    9 days ago
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    Removed fish oil smell

    I left a fish oil capsule in a pocket and washed and dried a whole load with it. This is what finally removed the smell from my clothes!
    Lmaloy
    From Tide team
    Hello! Thank you for your great review! We are so happy to hear that our Tide Scented Free & Gentle Liquid Laundry Detergent has been such a positive experience for you! Thank you for choosing Tide! Have a nice day!
    13 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2026Verified purchase

    It works, but it has too many chemicals

    Definitely fragrance free, leaves my clothes soft since i don’t use fabric softener. However it has too many chemicals. I usually use mollys suds with a couple of white zote flakes, decided to give this a try. It works and cleans clothes, doesn’t leave them smelling musty, but again, it just has too many chemicals in it.
    Bellissima
    From Tide team
    Hello there! We sincerely appreciate your feedback and thank you for sharing your thoughts with our team. We are pleased that our unscented option provided a gentle touch and fresh results for your garments without extra conditioning additives, yet we fully understand your preference for simpler ingredient lists with fewer synthetic components. Your peace of mind matters greatly to us, so please contact us for further assistance at (800) 879-8433 so that our team can address your concerns.
    27 days ago
    cleans effectively: 5 out of 5
    quality: 3 out of 5
    scent: 5 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    15 October, 2026Verified purchase

    (no review title)

    Arrived damaged
    Spooky Sally
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2026Verified purchase

    (no review title)

    love this soap
    No
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on influenster.com
    Image

    Good for sensitive skin

    My husband has sensitive skin and after trying multiple brands of unscented detergent we found what works! I love that this detergent gives the same results as regular tide but with less ingredients and it kind to sensitive skin! I always keep this stocked in my laundry pantry!
    PreetiK
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 October, 2026Verified purchase

    (no review title)

    Suggested to use by allergists. Very nice.
    Daisymandi
    From Tide team
    Hello Daisy!! Thank you so much for your amazing feedback! That is wonderful to hear! We are so pleased you are enjoying and finding excellent product for a sensitive skins in our Tide Laundry detergent Free and Gentle. We put a lot of care into crafting products that enhance your laundry experience. Your feedback truly brightens our day! Have an amazing day!
    17 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 October, 2026Verified purchase

    Poor packaging = spilled detergent everywhere

    Bottles poorly wrapped up and spilled everywhere in the box
    JH
    From Tide team
    Hello there! We are sorry to hear about the issues with the packaging of your recent order. It sounds very frustrating to receive damaged goods with product spillage. We certainly do not want you to experience such a messy and wasteful situation, and we work diligently to ensure our packaging protects the product during transit. We want to make things right for you please contact us at (800) 879-8433.
    1 month ago
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 October, 2026Verified purchase

    Liquid Tide

    Good value, good product.
    Mk
    From Tide team
    Thank you for your review of Tide Free and Gentle Liquid Laundry Detergent. We're glad you think it's a good product that does its job well. Tide Free and Gentle is formulated to deliver effective cleaning while being gentle on sensitive skin.
    16 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 October, 2026Verified purchase

    Tide in a box.

    I don't exactly want to clean the mess up but, I guess I have no choice.
    Margaret
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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