Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent 52 Loads - 73 fl oz
$12.99 ($0.18/fluid ounce)See 1 deal for this item
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Guests are saying
This laundry detergent is designed for those with sensitive skin, offering a powerful clean without harsh fragrances or dyes. Guests appreciate its effectiveness in removing tough odors and stains, making it ideal for active families and individuals with allergies. The unscented formula is gentle yet efficient, ensuring clothes come out clean and fresh. Many guests have found it to be a reliable choice for their laundry needs, especially for delicate fabrics and baby clothes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 408 reviews
cleans effectively: 4.48 out of 5
quality: 4.35 out of 5
scent: 4.14 out of 5
value: 4.16 out of 5
74% would recommend
31 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
1 September, 2026Verified purchase
HIVES
Bought this to replace my favorite free and clear that Tide has discontinued with Target collab. My 23 year old son, who has had no detergent issues, suddenly develops hives every time he wore clothes or used bath towel after being washed in this detergent. Changed to free and clear tide tiles and no issues. Clearly an issue with the odor refresh. Trying to get through bottle but now noticing my face feels very sensitive after sleeping. Possibly reaction on my pillow?? Switching to tiles for all laundry now which we love
1 reply from Tide team - 8 days ago
Hello Laura, We’re very sorry to hear that your son developed hives and that you’re experiencing facial sensitivity after using this detergent. We understand how concerning that must be, especially after having no prior detergent issues. We’re glad Tide Free & Gentle Tiles are working better for your family. Please discontinue use of the detergent. Although the product is formulated for sensitive skin and evaluated for safety when used as directed, individual reactions can still occur. This is not the experience we want for you. Please contact us at (800) 879-8433 so we can learn more about your experience and assist you further.
5 out of 5 stars
17 August, 2026Verified purchase
(no review title)
Cleans well, smells fresh without the scent that overpowers.
5 out of 5 stars
17 August, 2026Verified purchase
(no review title)
Very good and when i wash my clothes and it smell good and do not itch my skin.
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2026Verified purchase
(no review title)
Great detergent, works well with no irritation.
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2026Verified purchase
(no review title)
I like that it doesn’t have an overpowering chemical smell. It’s gentle on the skin and I haven’t had any problems. It does well deodorizing, but if you want your clothes to smell good this might not be for you.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
(no review title)
One of the best performing detergents I've used!
1 reply from Tide team - 15 days ago
Hi there! That's fantastic to hear! We're thrilled that you consider Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid to be one of the best performing detergents you have used. We pride ourselves on creating powerful cleaning products that are also gentle, and your feedback truly affirms that! Thank you for your wonderful review!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
(no review title)
I prefer free and gentle Tide due to migraines (scents trigger them). Works great on stains.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2026Verified purchase
NOT free and gentle, made me itch all night
After many years I went back to Tide for their hygenic clean line because after marriage I needed a fragrance free detergent that took the smells out of guys' workout clothes. It worked AND didn't give me the usual Tide skin reactions. Then Tide stupidly discontinued that one. This was my replacement, and after washing bedsheets it made me itch all night. Tide/Proctor-Gamble you've forever lost this customer.
5 out of 5 stars
4 August, 2026Verified purchase
(no review title)
Cleans well with no additives
1 reply from Tide team - 28 days ago
Hello Mike! Thank you so much for your wonderful and kind comments! We are thrilled to hear you enjoy our Tide Free and Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent. Your positive experience means a lot to us and inspire us to keep bringing high quality products to our consumers! Have a nice day!
1 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2026Verified purchase
Damaged bottle sent by store personnel.
That I was sent a detergent bottle with a hole/cut at the bottom. So that made the liquid spill out at the bottom. Make my bottle not be full. I know the bottles are never full to the top but I can tell it spilled out enough and also looking at the bottle the way it is sucked in. I’m to far from the store.
2 out of 5 stars
20 July, 2026Verified purchase
(no review title)
Very disappointed on package shipment. When package arrived, bottom of box was soaked with detergent that leaked..detergent was in separate plastic bag, detergent all through bag and box. Other items in box were wrapped but covered ..
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2026Verified purchase
(no review title)
Work great and easy on sensitive skin.
1 out of 5 stars
8 July, 2026Verified purchase
Poor customer service late delivery no one cares or com
Poor customer service. Late delivery no communication
5 out of 5 stars
25 June, 2026
originally posted on tide.com
Best detergent ever
It’s the only detergent I use. Anything else breaks me out. I hope Tide doesn’t screw up and discontinue it!
1 reply from Customer Care team - 2 months ago
Hello Dear Consumer. Your review means the world to us here at Tide. Knowing that we are the only detergent you can trust for your skin is the highest compliment we could ever receive, and we are truly honored by your loyalty. We hear you loud and clear, and we want to assure you that feedback from our dedicated fans is incredibly important when we make decisions. We will absolutely be sharing your passionate comment with our team. It’s for loyal customers like you that we strive to keep making the products you love. Thank you for putting your trust in Tide. We are so grateful to have you in the family.
5 out of 5 stars
12 June, 2026
originally posted on tide.com
Please keep making this!
I love this detergent. I have very sensitive skin and I love that this is gentle and fragrance free while still eliminating odors. It’s perfect for all my clothes, especially sweaty workout clothes. Please never discontinue this!!
3 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2026Verified purchase
Makes clothes smell weird
Clothes smell odd when I use it and it doesn't get rid of stains as well as the normal tide detergent honestly
1 reply from Tide team - 3 months ago
We're really sorry to hear you had this experience with our Tide Free & Gentle Unscented Liquid Laundry Detergent, Max. It must upsetting that the product did not perform as expected. We understand scent is very subjective, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. All our laundry detergents effectively clean by penetrating fabrics to loosen and suspend dirt in water, preventing redepositing. Powders are best for outdoor or clay stains, while liquids or single-dose units work well on greasy or oily stains. For optimal results, follow fabric care labels, use the hottest safe water, sort clothes by color and fabric type, pre-treat stains, avoid overloading the washer, and use the correct detergent amount based on load size, soil level, and water hardness. Gentle cycles should only be used when recommended. Tough or dried-in stains, such as blood or grease on cotton, are harder to remove because they become dehydrated, less soluble, or set by heat and air exposure. Heavily soiled loads diminish cleaning effectiveness, so longer cycles and the highest safe temperatures are advised. Some stains may remain permanent despite best efforts. To remove odors, rewash clothes in the hottest safe water with the right detergent and fabric softener, using bleach if safe. Regularly clean your washing machine to prevent buildup. Prevent odors by promptly removing clothes after washing, airing out the washer door, avoiding overloads, using proper detergent amounts, and drying clothes completely before storing. Pre-treat stains briefly and avoid humid areas when line-drying. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2026Verified purchase
My Go-To Detergent for Tough Odors
This has become my go-to laundry detergent and is one of the few products that consistently removes tough odors from our laundry. It does a great job getting the smell out of work clothes, especially heavily worn socks after long days on the job. I also use it to wash my dog's blankets and bed, and it helps remove that lingering dog smell without leaving behind a strong fragrance. Since it's unscented, it's a great option for anyone who is sensitive to fragrances but still wants their laundry to smell clean and fresh. The detergent cleans well, rinses out easily, and works great in my HE washer. I've repurchased it multiple times and always keep a bottle on hand. If you're looking for an effective unscented detergent that can handle stubborn odors, I highly recommend it.
5 out of 5 stars
13 May, 2026Verified purchase
(no review title)
Is rated as the best performing liquid detergent you can buy, and has lived up to that! Never have stains or smells in any clothes after washing, and leaves no scent behind
5 out of 5 stars
Thumbs up graphic, would recommend
7 May, 2026Verified purchase
New Staple In My Home
This is one of the best laundry detergents out there.. It works incredibly well. My husband and kids get very dirty and smelly and I’ve been impressed at the stains and odors this detergent removes. It’s so nice to have such a well performing free & clear option!! Please never discontinue this product.
5 out of 5 stars
5 May, 2026Verified purchase
(no review title)
I love Tide