Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz
Only at target
$12.99 ($0.15/fluid ounce)
Size84 fl oz
In Stock
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About this item
Additional product information and recommendations
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- $12.99($0.15/fluid ounce)4.5 out of 5 stars with 2210 ratings
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Guests are saying
This laundry detergent is a favorite among guests for its gentle yet effective cleaning power, especially for sensitive skin. Many appreciate its light lavender scent, which is pleasant without being overpowering. It works well in cold water and is free from harsh chemicals, making it a safe choice for families. However, some guests have noted inconsistencies in scent and formula, which may affect their experience. Overall, it is a reliable option for those seeking a balance of cleanliness and a mild fragrance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 881 reviews
cleans effectively: 4.58 out of 5
quality: 4.5 out of 5
scent: 4.43 out of 5
value: 4.24 out of 5
79% would recommend
129 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2026Verified purchase
(no review title)
Perfect for sensitive skin
5 out of 5 stars
3 June, 2026Verified purchase
(no review title)
It is lightly fragrance without the dyes.
5 out of 5 stars
Thumbs up graphic, would recommend
21 May, 2026Verified purchase
Tide believer
Works great on stains and sensitive skin and the smell is fantastic
5 out of 5 stars
23 April, 2026Verified purchase
(no review title)
Only detergent we use. Great for sensitive skin and a nice light smell
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2026Verified purchase
Winner
Not too shabby. Cleans well and the scent won't knock you off your feet like some others.
5 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2026Verified purchase
GREAT STUFF!!!
BEST STUFF!!! It’s gentle on colored clothes and just the right amount of scent/lavender!!!
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
Loved by large family
It works great and has an amazing smell. It does not irritate our sensitive skin at all.
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase
bright and fresh
This is the best detergent.I've used it for years & years. it gets my clothes clean and I love how my clothes smell fresh.
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
Love this detergent-good for cold water washing
I love this laundry detergent! Target has been the only place I can find it unfortunately!
5 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026Verified purchase
(no review title)
Love the scent of this laundry detergent as well as the cleaning effectiveness!!! The low cost also is an amazing advantage that everyone should take advantage of!!!!
5 out of 5 stars
13 February, 2026Verified purchase
(no review title)
Love this detergent
5 out of 5 stars
Thumbs up graphic, would recommend
8 February, 2026Verified purchase
(no review title)
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
(no review title)
My favorite for a scent with sensitive skin. Scent is not overpowering but a fresh light scent.
1 out of 5 stars
18 January, 2026
originally posted on tide.com
Not lavender scented
I really wish I could use this product, but it does not smell like lavender. It's got an artificial candy smell, not a lavender smell. I just have to use unscented Tide. I'd like to use the unscented Tide purclean, but it makes too much foam! Hope you guys can make this in a natural lavender scent, or unscented one day. I had to return this because it wasn't actually lavender scented like it says it is. It was not a one-off thing either, they all smell like candy and not lavender.
1 reply from Customer Care team - 5 months ago
Thank you for sharing your feedback regarding Tide Zero Soft Lavender. We genuinely appreciate your input and understand how disappointing it can be when a product does not meet your expectations, especially when it comes to scent. Tide Zero is designed to be gentle and safe for your family, meeting the EPA Safer Choice standard. However, we recognize that scent preferences can vary widely among consumers. While Tide Zero Soft Lavender is intended to have a soft lavender scent, we understand that some users may perceive it differently, as you mentioned. If you are looking for an unscented option, we recommend trying Tide Free & Gentle Liquid, which is formulated without dyes or perfumes. Additionally, if you prefer detergent pods, Tide PODS Free & Gentle may be a suitable alternative for you. We take quality very seriously and want to ensure that our products meet your expectations. If you have further concerns or would like to discuss this matter in more detail, please do not hesitate to reach out to us at (800) 879-8433. Your satisfaction is important to us, and we are here to help. Thank you again for your feedback, and we hope to provide you with a product that meets your needs in the future.
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
(no review title)
wonderful product. cleans and smells great
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026Verified purchase
(no review title)
My new favorite detergent! I love the scent!
5 out of 5 stars
10 January, 2026Verified purchase
(no review title)
We love this laundry detergent as it smells good but not strong.
5 out of 5 stars
10 January, 2026Verified purchase
(no review title)
Great!! Good For Us Eczema skin folk!!
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase
My favorite Detergent
This is the only one I use in my household. I love that it cleans very well without the harsh chemicals, fake dyes, or harsh smell. You get the best of both worlds with this detergent
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase
The Best
Works excellent with cold water; very concentrated; no phosphates so better for environment