Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz
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$12.99 ($0.15/fluid ounce)
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4.7 out of 5 stars with 576 reviews
cleans effectively: 4.61 out of 5
quality: 4.58 out of 5
scent: 4.49 out of 5
value: 4.38 out of 5
84% would recommend
89 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2026Verified purchase
Pleasant scent
My favorite everyday detergent
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2026Verified purchase
Leaking
The container is leaking from the bottom
From Tide team
Hello there! We are sorry to hear about the issues with the packaging of your recent order. It sounds very frustrating to receive damaged goods with product spillage. We certainly do not want you to experience such a messy and wasteful situation, and we work diligently to ensure our packaging protects the product during transit. We want to make things right for you please contact us at (800) 879-8433.
9 days ago
5 out of 5 stars
13 October, 2026
originally posted on tide.com
Alka
I’m extremely disappointed that Tide Zero Soft Lavender has been discontinued One of the best laundry liquid detergent please make it again or let me know substitute please
5 out of 5 stars
13 October, 2026
originally posted on tide.com
Cleans well and leaves clothes smelling fresh with a pleasant lavender scent
[This review was collected as part of a promotion.] I liked the fresh lavender scent and it left my laundry smelling clean and fresh. It cleaning my clothes well and was easy to use. The scent was pleasant without being too overwhelming making it a nice option for every day laundry.
5 out of 5 stars
13 October, 2026
originally posted on tide.com
Gentle but still leaves laundry smelling good!
[This review was collected as part of a promotion.] I was very excited to try Tide’s Fresh and Gentle detergent in White Lavender. I prefer detergent that doesn’t have unnecessary things added, but I still like my laundry to have a nice scent when it’s cleaned. This detergent has no added dyes and the scent is derm tested. The lavender scent is lovely - very light and floral with a hint of lavender. It worked great on my laundry and left a gentle scent behind. I like knowing it’s easier on my family’s skin too. I didn’t feel any residue left behind or irritation.
5 out of 5 stars
12 October, 2026
originally posted on tide.com
Freshness and cleanliness 🧼
[This review was collected as part of a promotion.] I love this Tide detergent because it leaves clothes with a fresh and pleasant lavender smell, it also helps to remove dirt and leaves clothes clean and with a feeling of freshness. It is an excellent option to keep your clothes clean and fragrant in every wash.
5 out of 5 stars
12 October, 2026
originally posted on tide.com
Gentle and effective
[This review was collected as part of a promotion.] I love how gentle this detergent smells! The lavender scent is fresh and relaxing without being too strong. I leaves my clothes smelling clean and fresh. The gentle formula makes it a great choice for everyday laundry.
5 out of 5 stars
12 October, 2026
originally posted on tide.com
Fresh , clean clothes with a gentle lavender scent
[This review was collected as part of a promotion.] I love the Tide Fresh .It has a nice consistency works well with my laundry ,and create a good amount of suds . The lavender scent is pleasant and fresh without being too overpowering.
5 out of 5 stars
12 October, 2026
originally posted on tide.com
Lavender-Scented Detergent for the Whole Family
[This review was collected as part of a promotion.] Tide Fresh & Gentle Lavender Liquid Detergent cleans clothes well and leaves them smelling fresh with a pleasant lavender scent. I also appreciate that it’s made without added dyes and it designed to be gentle on sensitive skin. A great choice for everyday laundry and the whole family’s clothes!
5 out of 5 stars
12 October, 2026
originally posted on tide.com
The product removes stains effectively, provides good cleaning performance, create plenty of foam, and is easy to use.
[This review was collected as part of a promotion.] This product works well on stains and provides effective cleaning with a sample process. It produces a good amount of foam, making it easy to apply and helping remove dirt efficiently. Overall, I’m happy with its performance and the cleaning results.
5 out of 5 stars
11 October, 2026
originally posted on tide.com
Love scent
[This review was collected as part of a promotion.] This tide detergent smells amazing, and I love how well it rinses the clothes, the bottle is very nice and just a small amount is enough to get everything thoroughly clean
5 out of 5 stars
11 October, 2026
originally posted on tide.com
Great for sensitive skin!
[This review was collected as part of a promotion.] I have always loved Tide products, and this is no different! This Tide Fresh & Gentle liquid detergent has a nice, light white lavender scent, which almost smelled a little like cotton candy to me. It has no added dyes and no heavy perfumes, so it's perfect for those with sensitivities. It's a concentrated formula, so you don't need to use a lot to get your laundry clean. It comes in a standard Tide bottle with a well-designed cap, and it's easy to measure and pour into your washer. Overall a great product!
5 out of 5 stars
11 October, 2026
originally posted on tide.com
Perfect for dry, sensitive winter skin
[This review was collected as part of a promotion.] This Tide Fresh & Gentle white lavender scent has a light pleasant scent that does not seem to bother those in my family with fragrance sensitivities. And the dye-free formula leaves my laundry clean with no added skin irritants. It is especially important to me, once the forced hot air turns on, to minimize anything that may irritate already dry and sensitive winter skin. This is a good choice for my family, with a cleaning power that meets my expectations of a Tide product, and with no added skin irritant, I can be confident in choosing this laundry detergent for my family.
5 out of 5 stars
11 October, 2026
originally posted on tide.com
Tide Fresh & Gentle leaves clothes smelling fresh and clean with a soft, delicate lavender scent! 💜✨
[This review was collected as part of a promotion.] I love Tide Fresh & Gentle with White Lavender scent! The fragrance is soft, fresh, and delicate, perfect for anyone who loves clean-smelling laundry without an overpowering scent. It's designed to be gentle on clothes and skin, making it a great addition to any laundry routine.
5 out of 5 stars
11 October, 2026
originally posted on tide.com
Very pleasant scent
[This review was collected as part of a promotion.] Received complimentary from Tide in exchange for my honest review This detergent smells so good! Such a pleasant lavender note mixed with some citrus and apple It’s dye and chemical free, great for my sensitive skin I especially like to wash my towels and sheets with it, they smell so fresh after!
5 out of 5 stars
10 October, 2026
originally posted on tide.com
Subtle scent
[This review was collected as part of a promotion.] It’s nice to have a gentle clothes detergent with a subtle scent . I’m usually not a fan of lavender, but this one smells really nice. It doesn’t leave much of a scent on your clothes which is also good. It seems the dissolve right away once mixed with water therefore leaving no residue marks on your clothes.
5 out of 5 stars
10 October, 2026
originally posted on tide.com
Keeping clothes clean and fresh
[This review was collected as part of a promotion.] I love the fresh lavender scent of this tide detergent! It cleans clothes effectively, leaves them smelling fresh and provides reliable cleaning power for everyday laundry. The packaging is convenient and easy to use.
5 out of 5 stars
10 October, 2026
originally posted on tide.com
Nature inspired clean, fresh scent
[This review was collected as part of a promotion.] Juicy, crisp, fresh fruit with light floral notes of Lilly and Violet blend enticingly into a very appealing fragrance. This dermatologist tested scent is so good! No added dyes or heavy perfumes. The nature inspired fragrance is exactly the airy, slightly aquatic (like morning dew) fruity floral fragrance I enjoy on laundry. Cleans beautifully leaving a light, irresistible scent
5 out of 5 stars
10 October, 2026
originally posted on tide.com
Gentle on Skin with a Fresh Lavender Scent
[This review was collected as part of a promotion.] Tide Fresh & Gentle Lavender Liquid Detergent has a pleasant lavender scent and cleans clothes effectively. The formula is designed for sensitive skin, with no added dyes. The bottle is easy to handle, and the liquid is convenient to measure for each load. It lathers well during washing and leaves fabrics feeling clean and fresh.
5 out of 5 stars
9 October, 2026
originally posted on tide.com
This Tide liquid detergent smells amazing!
[This review was collected as part of a promotion.] Loving the scent!! It’s so cozy and calming. Great performance and dispensing, super easy to use by the way. Love the colors of the bottle also, very eye catching.