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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - image 1 of 3
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Soft & Strong Toilet Paper - up&up™ - image 1 of 3
$18.39 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
This item ships in its original packaging, revealing what’s inside. ·Details

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 1 year ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 2 years ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 1 year ago
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 4 months ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 2 years ago
    Target staff support

Q: how many sheets per roll?

submitted by Robin - 1 year ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 1 year ago
    Target staff support
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 1 year ago

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 2 years ago
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 10 months ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 2 years ago
    Target staff support

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 2 years ago
  • A: no it does not shred

    submitted byMJ - 2 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 2 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 5 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 5 years ago

Q: Is their chlorine in up and up soft and strong toilet paper?

submitted by Gen22 - 6 months ago
  • A: Hello - Thank you for contacting us with your inquiry!. Rest assured, our product complies with both state and federal product safety regulations. The pulp utilized undergoes a whitening process known as Elemental Chlorine Free (ECF). This method employs chlorine dioxide for pulp whitening, eliminating the use of elemental chlorine gas and effectively preventing the formation of dioxins and dioxin-like compounds. Further details on ECF can be found in numerous documents available online.. Hope this information helps – Greshma

    submitted byGreshma - 6 months ago
    Target staff support

Q: What is the difference between this 2-ply Soft & Strong tp and the 2-ply Premium version, which costs almost twice as much?

submitted by Casual baker - 9 months ago
  • A: Hi Casual baker - We appreciate your interest in purchasing this Soft & Strong Toilet Paper Mega Rolls. Addressing your inquiry, our Up&Up® 2-ply Premium toilet paper is made with a process that makes a thicker and softer tissue product than the process that is used to produce Up&Up Soft & Strong toilet paper. Thank you so much. Have a great day ahead! - Shilpa

    submitted byShilpa - 8 months ago
    Target staff support

Q: What proportion is recycled? I'm looking for an ecological, ethical choice, comparable to 7thh Generation.

submitted by Hammertime - 2 years ago
  • A: Hello Hammertime - Great Question! Up & Up™ Soft & Strong toilet paper is produced with 100% virgin fiber. Target’s Everspring™ toilet paper is made with 100% recycled fiber. Happy Shopping! - Thanks

    submitted byShima - 2 years ago
    Target staff support

Q: Does this toilet paper contain formaldehyde? Also, I see it's free of "elemental chlorine", does that mean it's totally chlorine free?

submitted by marisa - 2 years ago
  • A: Hello - Thank you for reaching out. The raw materials used to produce this toilet paper do not list formaldehyde as an ingredient. Please note that the product is not tested for the presence of formaldehyde; therefore, we cannot with certainty state whether trace amounts would be detectable. Please be assured that the product is produced in accordance with state and federal product safety regulations. The industry accepted definition of Elemental Chlorine Free means the pulp bleaching or whitening process does not use elemental chlorine, but it may use chlorine derivatives, such as chlorine dioxide. We hope this helps answer your questions. Take care and have a great day! - Alex

    submitted byAlex - 2 years ago
    Target staff support
4.6 out of 5 stars with 17826 reviews
70% would recommend
1616 recommendations
softness: 3.82 out of 5
thickness: 3.75 out of 5
value: 3.98 out of 5
quality: 3.87 out of 5

It's a no for me

3 out of 5 stars
Thumbs down graphic, would not recommend
Mama4 - 2 days ago, Verified purchaser
Nah bro. Go with the Ultra Soft.
thickness: 2 out of 5
softness: 2 out of 5
value: 2 out of 5
quality: 2 out of 5
1 guest found this review helpful. Did you?

Not a comp of Charmin, save your butt

1 out of 5 stars
Thumbs down graphic, would not recommend
kellik - 5 days ago, Verified purchaser
Too thin, not soft, ranking this right there with scott, under angel soft! To be closely priced with charmin to appear comparable it is no where close, save your butt and don't buy it
softness: 1 out of 5
thickness: 1 out of 5
4 guests found this review helpful. Did you?

Not soft, way too thin

2 out of 5 stars
Thumbs down graphic, would not recommend
TwinMommy - 7 days ago, Verified purchaser
Given the great reviews I expected this TP to at least be average. But I can't even give it a mediocre review. Perhaps I'm spoiled by Cottonelle mega rolls. This Up & Up bath tissue is crazy thin, which is why it is smaller in diameter than my Cottonelle rolls, even though it claims to have 380 squares of 2-ply tissue, and my Cottonelle has 296 squares (of gloriously fluffy and soft 2-ply tissue). This stuff also seems mildly scratchy. I will never again trust thousands of 4.5 star reviews again. I bought two packs of 6, and I'll be returning the second unopened pack, because I hate it that much.
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?

Thinner than expected.

2 out of 5 stars
Thumbs down graphic, would not recommend
Jaime - 8 days ago, Verified purchaser
Way too thinner. Good price but didn’t like it.
thickness: 1 out of 5
quality: 3 out of 5
value: 3 out of 5
softness: 4 out of 5
3 guests found this review helpful. Did you?

Worth every penny

5 out of 5 stars
Thumbs up graphic, would recommend
MedelaQueen - 9 days ago, Verified purchaser
BEST BANG FOR YOUR BUCK !!! very soft
thickness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
softness: 5 out of 5
Did you find this review helpful?

Great paper

5 out of 5 stars
Thumbs up graphic, would recommend
M - 16 days ago, Verified purchaser
Great quality. It compares to angel soft or Charming. Just good product
thickness: 5 out of 5
quality: 5 out of 5
softness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Toilet paper

5 out of 5 stars
Thumbs up graphic, would recommend
Angie doll - 16 days ago, Verified purchaser
Love the rolls they are so soft
softness: 5 out of 5
thickness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

T paper

5 out of 5 stars
Thumbs up graphic, would recommend
NeNe - 16 days ago, Verified purchaser
Nice toilet paper, and a decent price
softness: 4 out of 5
thickness: 4 out of 5
1 guest found this review helpful. Did you?

Okay

4 out of 5 stars
Thumbs up graphic, would recommend
- 18 days ago, Verified purchaser
It’s thin but the price is affordable
thickness: 2 out of 5
softness: 4 out of 5
value: 5 out of 5
quality: 4 out of 5
2 guests found this review helpful. Did you?

Not like it used to be

2 out of 5 stars
Thumbs down graphic, would not recommend
Target1122 - 18 days ago, Verified purchaser
I used to love the strong & soft toilet paper but they must have changed the manufacturer. Quality feels cheap and texture is rough. It is technically 2-ply but looks and feels thin like 1-ply. Would not recommend.
quality: 1 out of 5
thickness: 1 out of 5
16 guests found this review helpful. Did you?

Works well

5 out of 5 stars
Taylor - 18 days ago, Verified purchaser
Always works great at a good price!
2 guests found this review helpful. Did you?

Not the same.

3 out of 5 stars
Thumbs up graphic, would recommend
Pumpkinlover - 18 days ago, Verified purchaser
This toilet paper has always been my go to. It used to be in like a greenish bluish packaging and they changed the packaging. I just got home and it’s definitely thinner and rougher not as soft or as thick as it used to be. And when you buy the 30 pack it used to be separately packaged within 5 packages of six rolls. Now when you take out rolls, they’re not protected or covered in plastic when put underneath your cabinet. So you take out individual rules which kind of stinks. I liked the idea of taking out six rolls at a time still in the packaging so you can take one out and close the package up. I understand things change, but don’t advertise it like nothing changed when it did.
quality: 3 out of 5
value: 3 out of 5
softness: 3 out of 5
thickness: 3 out of 5
9 guests found this review helpful. Did you?

Great quality!

5 out of 5 stars
Thumbs up graphic, would recommend
ellie - 20 days ago, Verified purchaser
I need septic safe TP. Most come apart while using! Ack! This Up & Up brand is wonderful! 2 Ply - strong, soft yet sturdy-- Plus septic safe. Great price! I am continually pleased with this Target brand.
quality: 5 out of 5
softness: 5 out of 5
thickness: 4 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Good option

5 out of 5 stars
Thumbs up graphic, would recommend
Sadness - 20 days ago, Verified purchaser
Would buy it again. Its good quality paper.
softness: 5 out of 5
value: 4 out of 5
quality: 5 out of 5
thickness: 5 out of 5
1 guest found this review helpful. Did you?

Our favorite toilet paper

5 out of 5 stars
Thumbs up graphic, would recommend
Kayfines - 20 days ago, Verified purchaser
We’ve stopped using the name brand and only use target brand now.
quality: 5 out of 5
thickness: 5 out of 5
softness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Toilet paper

5 out of 5 stars
Thumbs up graphic, would recommend
May - 21 days ago, Verified purchaser
I love this for my big family. Durable and doesn’t rip. It’s a super great value.
softness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
thickness: 5 out of 5
1 guest found this review helpful. Did you?

Inflation at its finest

2 out of 5 stars
Thumbs down graphic, would not recommend
Millie - 21 days ago, Verified purchaser
I used to love this toilet paper. Recently, they've gotten more expensive but have been made cheaper. I've noticed when the roll gets closer to the end, shavings of toilet paper end up all over my bathroom walls and floor.
softness: 4 out of 5
thickness: 2 out of 5
6 guests found this review helpful. Did you?

Tp is tp

5 out of 5 stars
Thumbs up graphic, would recommend
Beats - 22 days ago, Verified purchaser
To is to Soft and nice to use
quality: 5 out of 5
value: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
1 guest found this review helpful. Did you?

Great value

5 out of 5 stars
Thumbs up graphic, would recommend
Boymom - 22 days ago, Verified purchaser
Great quality for price!
thickness: 5 out of 5
softness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Upandup review

5 out of 5 stars
Thumbs up graphic, would recommend
Steph - 22 days ago, Verified purchaser
It's soft and strong like advertised, stronger than the big name brand and soft. I've been using this TP for 5-6 years and I'm never going back to my old brand. The price is great!
thickness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
softness: 5 out of 5
1 guest found this review helpful. Did you?

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