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Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4

Soft & Strong Toilet Paper - up&up™

$18.99 ($0.17/100 count)

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 25.25 inches length x 14.25 inches width x 8.5 inches height
Estimated ship weight: 9.855 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 3 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 3 years ago
    Target staff support
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 11 months ago
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 1 year ago
  • A: If you're looking for separate packs Kroger carries them as a bulk but wrapped in 6 packs

    submitted byTKS - 10 days ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 10 months ago
  • A: 1203.3 sq ft (Ignore my screen name. It was from a previous review I did, and I don't know how to change it)

    submitted byWasted my time - 1 month ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 9 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 9 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 10 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 1 year ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 10 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 1 year ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 1 year ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 1 year ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 1 year ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 1 year ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 1 year ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 1 year ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 3 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 3 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLisa - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 7 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Related Categories

Guests are saying

The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 20193 reviews
    quality: 3.57 out of 5
    softness: 3.51 out of 5
    thickness: 3.49 out of 5
    value: 3.7 out of 5
    63% would recommend
    1702 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 November, 2025Verified purchase

    This is just trash, unusable now! Target is shameless with CHEAP QUALITY changes like this!

    Absolute trash TP. They went cheap, and butchered their product. Good luck wiping with this dry, thin junk!
    hdestiny
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 November, 2025

    THEY CHANGED IT TO TRASH TP.

    [This review was collected as part of a promotion.] Worst toilet paper. WAS NOT ALWAYS LIKE THIS. They changed something here...Unless you want toilet paper that just tears very easily, and cannot wipe your bum without disintegrating, avoid this trash product. Fair warning.
    AntiScalper
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 November, 2025Verified purchase

    Poor Quality

    I don’t know why, but Target decided to change how they make their toilet paper. It shreds with every wipe, and breaks apart easily. It used to not be like this. I’m very disappointed.
    Disappointes
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 November, 2025Verified purchase

    Toilet Paper

    Quality toilet paper.
    DSampson
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 November, 2025Verified purchase

    A+

    Nice and soft!
    Kimmysego
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 November, 2025Verified purchase

    Best bulk buy around!

    Affordable, quality bulk buy. Essential for life at the best price.
    Colorado mom
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    16 November, 2025Verified purchase

    Won't purchase anymore...

    After buying this toilet paper for several years I’ll no longer buy it. They definitely changed it, for the worse. Not nearly as strong and much poorer quality.
    Kristina
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 November, 2025Verified purchase

    Terrible

    Neither strong or soft. Awful stuff. Don't buy this junk. 1st house brand item I was not pleased with. It's like the little red bear with paper stuck all over its butt.
    Jodie
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    15 November, 2025Verified purchase

    ...for the money

    not the best, but it gets the job done.
    Gina
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 November, 2025Verified purchase

    Disappointed

    Use to be my favorite affordable toilet paper because it was great quality and soft. Now it's rough and thinner. I dont know if I got a bad batch but looking at the reviews it seems im not the only one. I took a picture of the new toilet paper and the old one side by side for comparison. The picture doesn't do it justice.
    Niecey
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 November, 2025Verified purchase

    (no review title)

    I have used this product for quite a while - but the last time I purchased it - the quality has definitely changed. The thickness and softness is different. I had a roll left from a previous package and they are different. I would have given this product 4 stars if I rated the last batches I purchased - but now - this is at best a 2 star product. Now back to a brand products.
    Sue
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2025Verified purchase

    (no review title)

    Good quality toilet paper and good price
    Aaliyah
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2025Verified purchase

    Great quality

    This is my go to brand of paper towels.
    nyctarget
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 November, 2025Verified purchase

    (no review title)

    Just not good. Do not get tricked into buying this. It falls apart while you are using it and you need triple the amount of a normal toilet paper. Normally you can buy a target brand and receive a comparable item But not this time.
    Shannon
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 November, 2025Verified purchase

    (no review title)

    love target brand
    diane
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 November, 2025Verified purchase

    Lost its strength. 

    This was my favorite, until this last purchase. It is no longer strong at all. It shreds and tears very easily. Something must have changed in the making of this TP. What happened? On the hunt again for better, less expensive item.
    Samantha
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    12 November, 2025

    Neither soft nor strong.

    Not very soft, not very strong, but at least it isn't thin.
    Haleyzur
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 November, 2025Verified purchase

    Best Toliet Paper

    [This review was collected as part of a promotion.] I was pleasantly surprised by how soft and strong this toilet paper is! It feels comfortable to use and doesn’t fall apart like some other brands. The rolls are tightly packed, so they last a while, and the texture is smooth without being too thin. Definitely something I’ll keep buying for my home.
    Monica
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2025Verified purchase

    Not as good as it used to be

    This has been my go-to toilet paper for years. The quality has declined significantly and is not as sturdy as it once was.
    Reh
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2025Verified purchase

    New change sucks

    This is terrible now. They changed the toilet paper. It’s thin and slightly see through and MUCH rougher. Before it was great. Same price though. Horrible and cheap product.
    Sheela
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

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