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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 24.2 inches length x 16.5 inches width x 8.6 inches height
Estimated ship weight: 11.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 3 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 3 years ago
    Target staff support
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 6 months ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 9 months ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 1 year ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 7 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 6 months ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 6 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 7 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 9 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 7 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 9 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 1 year ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 10 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 10 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 1 year ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 10 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 10 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 3 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 3 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

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Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 19898 reviews
    quality: 3.73 out of 5
    softness: 3.69 out of 5
    thickness: 3.64 out of 5
    value: 3.85 out of 5
    67% would recommend
    2047 recommendations

    Don't buy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    - today, Verified purchaser
    Quality has gotten much worse.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    BethJo - today, Verified purchaser
    This continues to be our go-to toilet paper brand. I have been ordering this for over a year and won't go back to Angel Soft.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Just as good as brand name, packaging could be better

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mooly - today, Verified purchaser
    For the price this product is good, can't really tell the difference between it and the actual brand name. Packaging however is too flimzy and rips apart too easily exposing toilet paper even before it gets home to you
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    NEW VERSION SUCKS

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    kwiersma11 - today, Verified purchaser
    The new version of it SUCKS! I thought someone had bought and put different lower quality toilet paper inside the 30 pack and re-sealed the plastic around everything but nope they just decided to change the quality and ruin it.. why’d we “fix” what wasn’t broke.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Disappointed

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Lady driver - 2 days ago, Verified purchaser
    Shipping carton arrived badly damaged again. Sealing tape was coming off. Quality of product was not as good as usual. Have ordered this product many times and quality seems to be declining
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Great tissue

    5 out of 5 stars
    Thumbs up graphic, would recommend
    YoliB - 2 days ago, Verified purchaser
    I discovered Targets Up & Up during the toilet paper shortage in 2020 and liked it so well that I haven’t brought a different brand since. It’s soft, absorbent and it doesn’t tear apart when using. Easy for the little ones to use as well. Absolutely a good investment.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Terrible Quality Change

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CL - 2 days ago, Verified purchaser
    Bought this TP for YEARS. Was the best, not anymore. Terrible quality now, I thought I bought the wrong type and had to double check. I have two 30 packs and will be returning one. Very disappointing, Target.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Great TP!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Christine - 2 days ago, Verified purchaser
    Great toilet paper, price and quality making it worth the buy!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Change in quality -- NOT the same

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Amy - 2 days ago, Verified purchaser
    Change in quality — rougher, thinner, thought I’d made a mistake and purchased the wrong type. Nope, it’s the same, but the quality is noticeably worse. Won’t be buying again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

    Satisfied

    5 out of 5 stars
    Thumbs up graphic, would recommend
    minimin - 3 days ago, Verified purchaser
    Completely satisfied. I'm happy to pay less for 2 ply.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    surprise

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    pearl - 3 days ago, Verified purchaser
    i bought that toilet paper before and love it but on 8/9/25 i bought 30 rolls my mistake, they change it, its no longer 2 ply and soft , its 1 ply with a weird design look like little punch hole and tough, and its abrasive on your skin.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Why the change?!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Julia - 3 days ago, Verified purchaser
    We have used this for years!!! It’s always been the best. Got a new pack yesterday. It’s the absolute WORST. And of course now we are stuck with a 30 pack. 😞
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    What is happening to Target brand products?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mojo - 4 days ago, Verified purchaser
    We used to love this TP, now it’s on par with cheap, scratchy TP. Target must be changing manufacturers or using inferior ingredients because the quality of their products has reduced dramatically. I used to love their glucose tablets, too, but they are no longer edible. So disappointed!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    new version is terrible

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Aliciay - 5 days ago, Verified purchaser
    This used to be a reasonably comfortable to use TP, but this last batch has been terribly rough. I hope this is just a bad batch, but the reviews seem to indicate a change for the worse.
    3 guests found this review helpful. Did you?

    Not For Me!!

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    MeeMee - 5 days ago, Verified purchaser
    NOT STRONG,. Thin and the plys seperate I do NOT recommend!
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Crappy toilet paper

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Missing items - 5 days ago, Verified purchaser
    Terrible! Will never buy this product again. Thin and feels like sand paper.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Recent change is awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ashabcde - 6 days ago
    They must have made a change to this toilet paper because it's no longer soft like it used to be. Now it's rough and like straight up paper. Horrible. Will likely be switching to another brand.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 3 out of 5
    6 guests found this review helpful. Did you?

    Bring Back the Old Version!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    L - 6 days ago, Verified purchaser
    Ever since they changed the packaging to this new periwinkle/ light blue color the quality has gone to down the toilet. Before the reformulation, his *was* my favorite TP due to the affordability and surprisingly decent quality. New product is rough, thin, and doesn’t tear evenly at the perforations because the two pieces of ply do not always match up.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?

    like paper

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Fruityman - 6 days ago, Verified purchaser
    rough not soft anymore
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Great TP

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Missy - 7 days ago, Verified purchaser
    Very soft and strong
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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