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Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4

Soft & Strong Toilet Paper - up&up™

$18.99 ($0.17/100 count)

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 24.2 inches length x 16.5 inches width x 8.6 inches height
Estimated ship weight: 11.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 3 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 3 years ago
    Target staff support
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 8 months ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 9 months ago
  • A: 1203.3 sq ft (Ignore my screen name. It was from a previous review I did, and I don't know how to change it)

    submitted byWasted my time - 20 days ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 8 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 8 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 9 months ago
    Target staff support

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 1 year ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 11 months ago

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 11 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 9 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 11 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 1 year ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 1 year ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 1 year ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 1 year ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 1 year ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 1 year ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 3 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 3 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLisa - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 7 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Related Categories

Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 19930 reviews
    quality: 3.58 out of 5
    softness: 3.52 out of 5
    thickness: 3.51 out of 5
    value: 3.71 out of 5
    63% would recommend
    1655 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    !!!

    Will continue to repurchase this again and again
    Bsmith3434
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    Best TP ever

    Love love up & up TP!!! Doesn’t leave any dust behind. Great quality.
    Mom of 2
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    (no review title)

    Great value and comparable to name brands. Love that it's septic safe as well.
    Janis
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 October, 2025Verified purchase

    Terrible toilet paper

    This is the absolute worst toilet paper ever! It crumbles so bad. It's hard to use because it breaks apart and crumbles so bad. I wish I could give 0 stars.
    Unhappy
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 October, 2025Verified purchase

    NOT STRONG

    NOT STRONG
    Best cup
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 October, 2025Verified purchase

    Better than name brand!

    This is my go to toilet paper better than the name brands; it's two ply so it absorbs moisture and it doesn't leave pieces behind so it does a great job cleaning and drying at the same time.
    Sera S
    quality: 5 out of 5
    softness: 3 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2025Verified purchase

    Love it!

    Great price and quality! My go to toilet tissue!
    Dawn
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 October, 2025Verified purchase

    no longer soft

    Bummed they changed from "soft" to skin-ripping toilet paper!
    Bob
    softness: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2025Verified purchase

    No longer strong, and less soft

    Echoing other folks realizing a drop in quality. This will definitely be my last pack, regretting buying the big one.
    Smart Frugal Demanding
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 October, 2025Verified purchase

    Cheep quality

    Definitely not the same quality as before, I have purchased this many times, and the latest purchase is thin and not nearly as strong .
    foxy lady
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    16 October, 2025Verified purchase

    (no review title)

    Good product, plenty of softness
    Shanna
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2025Verified purchase

    (no review title)

    Great value and great product
    Martha
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2025Verified purchase

    Decent overall

    A little hard to start the roll, end up ripping a few squares. Sometimes feels thin
    JD
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    14 October, 2025Verified purchase

    Quality seems to have changed

    We've used this toilet paper for a while and have always been very happy with it.... until the most recent package. We have never had an issue with "lint" but this time we do... and we don't like it. Won't be purchasing this any more.
    Beezy
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 October, 2025Verified purchase

    Not soft

    This brand is bang for the buck but not for soft. This is rough toilet paper all the way around. Soft is not the right word for this, it almost feels like paper. Sam’s member mark house band is way softer than this.
    Emily
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    14 October, 2025Verified purchase

    (no review title)

    Some of the best toilet paper ever
    Dwight
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2025Verified purchase

    (no review title)

    Feels like Charmin TP On a budget! Super soft.
    Irene
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 October, 2025Verified purchase

    Up and up toilet paper

    Very good toilet paper. Doesn't rip but not to thick so it doesn't clog the toilet. Great price for 30 rolls to!
    anonymous
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs up graphic, would recommend
    13 October, 2025Verified purchase

    Dont cheap out

    This is basically family dollar cheap tissue just re branded into target and bigger. Spend more for better quality. For a restaurant or some cheap establishment this make sense, but don’t cheap out on this stuff if you can afford not to.
    Gaeshex
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 October, 2025Verified purchase

    Best toilet paper

    Thick but not too thick. Soft but doesn't fall apart. No lint left behind. Amazing price.
    HPmom
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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