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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 24.2 inches length x 16.5 inches width x 8.6 inches height
Estimated ship weight: 11.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 3 years ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 7 months ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 3 years ago
    Target staff support

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 1 year ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 9 months ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 8 months ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 7 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 7 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 8 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 10 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 8 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 10 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 1 year ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byDenise - 10 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byDenise - 10 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 1 year ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byDenise - 10 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byDenise - 10 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 3 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 3 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 7 years ago

Related Categories

Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 20185 reviews
    quality: 3.7 out of 5
    softness: 3.67 out of 5
    thickness: 3.62 out of 5
    value: 3.82 out of 5
    67% would recommend
    2102 recommendations

    Pass on this toilet paper.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Shopper - today, Verified purchaser
    This used to be good but changed recently!! Very upsetting bc now it sucks!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Rips easily and leaves mess

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Elizabeth - 2 days ago, Verified purchaser
    Worst toilet paper I’ve ever gotten.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Unsatisfied

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Emily B - 3 days ago, Verified purchaser
    Even though it is 2 ply each one is very thin. This toilet paper used to be very good and it's obviously made by a new manufacturer but still call it by the same name
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    NO stars! Product changed!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Linda - 4 days ago
    Wow. I have bought this toilet paper for years. What happened!? The quality has tanked! Going from a soft but sturdy paper to a stiff scratchy trash! We HATE it and I'm stuck with a large package. It's like the cheap paper in a dirty gas station toilet, you know, one on that lonely highway but you have to use it. No receipt and threw away the outer wrap or I would return it. It is now JUNK!! Loosely rolled, less on roll, tube mashed flat and paper like the texture of tree bark. No more Target TP for us.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Great TP at a fantastic price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    StPaulRed - 4 days ago, Verified purchaser
    We were Ch***in users for so many years. Finally tried this brand and will be staying with it!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Toliet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jane - 5 days ago, Verified purchaser
    I was happy with the toilet paper
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Wish it was a little more thicker

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Sue - 5 days ago, Verified purchaser
    Quality and Price and shipping availability
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Quality changed for the worse

    2 out of 5 stars
    Raina - 5 days ago
    They changed their quality! Used this product for years and now it’s paper thin and rough. And they charge more for it! Quality down price up😡
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Definitely not true to its name

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Lizzaurie - 5 days ago, Verified purchaser
    Buying this for years but since they changed the “formula” for lack of a better way to say it, it is not even a little soft and rolls up when used. It’s definitely not the same as it used to be.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Thank you

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Danille Reevis - 6 days ago, Verified purchaser
    Very helpful and handy we stay on the reservation and it's hard going shopping out of town lots of here have no ride and this really helps thank you very much have a blessed day
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Might be strong but definately not soft!

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Girlmom2 - 6 days ago, Verified purchaser
    It works but definitely not soft as the name implies. Even my kids asked what was wrong with the new toilet paper lol Will be switching back to the ultra soft target brand. Worth the extra money.
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Not a fan

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    YLeib - 7 days ago, Verified purchaser
    This is very reasonable price wise but you get what you pay for. Each ply is very thin and the 2 plies are not joined at all. Every time you pull it off they come apart and rip at different places. I’m not someone that complains. I’m just disappointed. Target usually has great products.
    quality: 2 out of 5
    softness: 4 out of 5
    thickness: 2 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?

    TP

    4 out of 5 stars
    Thumbs up graphic, would recommend
    trainerjill - 8 days ago, Verified purchaser
    it's toilet paper. in bulk. what more do you need to know?
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    High quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Diamond - 9 days ago, Verified purchaser
    Best price in town !!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Packaging issues

    1 out of 5 stars
    Michelle - 9 days ago, Verified purchaser
    The center of many of the rolls cannot be used on my toilet paper roll dispenser. They are either missing the cardboard center, or too crushed to fit the metal roller through. Will not buy again.
    quality: 2 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    better then other out there

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cheap - 9 days ago, Verified purchaser
    does the job, the up up brand is good
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Awful - don't waste your money

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cindy - 10 days ago, Verified purchaser
    Awful excuse for “soft snd strong” as it’s now more like tissue paper and there is nothing soft about it. Used to be my go to but will NOT be buying this again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    12 guests found this review helpful. Did you?

    Do not buy all the good reviews are old for

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Julia - 10 days ago, Verified purchaser
    Target should not allow the older reviews to be seen after they changed the formula. I have bought this toilet paper for at least 10 years and it was good quality good price. Now it feels like public bathroom paper towels. It has zero absorption doesn’t work do not buy!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    12 guests found this review helpful. Did you?

    Changed Quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kris - 10 days ago, Verified purchaser
    Quality change. Been using this TP for YEARS and the last pack I purchased has felt rough and thin. I've noticed similar reviews in the other target TP packs. Will have to change what I purchase :(
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    14 guests found this review helpful. Did you?

    Quality changed, buyer beware

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    DaveLa391 - 10 days ago, Verified purchaser
    We’ve been buying this for years but quality just took a major nose dive. Just as bad as the cheapest pack at a dollar store now stay far away, more like sand paper now.
    quality: 1 out of 5
    softness: 1 out of 5
    value: 1 out of 5
    10 guests found this review helpful. Did you?

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