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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 4 months ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 7 months ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 1 year ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 5 months ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 4 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 4 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 5 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 7 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 5 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 7 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 10 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 8 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 8 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 10 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 8 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 8 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 3 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 3 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Related Categories

Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 19366 reviews
    quality: 3.81 out of 5
    softness: 3.76 out of 5
    thickness: 3.7 out of 5
    value: 3.92 out of 5
    70% would recommend
    1912 recommendations

    Why change it up :(

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Chely - 3 days ago, Verified purchaser
    It was my favorite and something changed because this last pack was definitely not soft and strong!
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    AWFUL! Target changed quality of tpulet paper

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    PJ - 3 days ago, Verified purchaser
    I just bought two packages of this toilet paper. I buy only this brand since COVID and really liking it. I go out of my way to go to Target to buy their toilet paper. Well, today's toilet paper is awful. It's not the same. It feels thin and like paper. Not the usual soft and fluffy. I am returning the unopened package of toilet paper and will be on my search for better toilet paper. Target made a change once before. It was noticeable but not enough for me to stop buying until today. One word for target. Do better!!! Stop trying to cheap out on your customers or you will lose some.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Family likes

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Elle - 4 days ago, Verified purchaser
    It’s the only kind I can use. Got my whole family on it. Haha people come to my house and ask what kind it is. Actually really good quality
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Ouch

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    K5 - 4 days ago, Verified purchaser
    I use to buy this and really liked it for its softness and being strong. HOWEVER I don’t know want happened to its softness! It’s like using sandpaper!
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Good quality, better price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Target shopper - 4 days ago, Verified purchaser
    Just as good as pricier versions, no lint. Save money!
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    .

    5 out of 5 stars
    Thumbs up graphic, would recommend
    No - 5 days ago, Verified purchaser
    Everything is good thank you very much
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Gets the job done!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    None - 6 days ago, Verified purchaser
    Good ptice, good quality. I always buy this brand
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Not cheap

    3 out of 5 stars
    Ellen - 6 days ago, Verified purchaser
    This is nice and sofy, but gets used up much too fast,
    Did you find this review helpful?

    Soft & Strong Toilet Paper

    4 out of 5 stars
    Thumbs up graphic, would recommend
    K - 6 days ago, Verified purchaser
    I recently tried this toilet paper and was pleasantly surprised! It tears easily, which makes it super convenient to use, and I found that I didn't need to use a lot at once. It gets the job done effectively without feeling wasteful. Overall, a great choice for everyday use!
    quality: 4 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Effective paper towels

    5 out of 5 stars
    Thumbs up graphic, would recommend
    alynn - 7 days ago, Verified purchaser
    These paper towels are super efficient and just as effective as other name brands. Been using for years and very happy with them.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Bathroom tissue

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kay - 7 days ago, Verified purchaser
    It's a good price but could be a little thicker
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Tp

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cris - 8 days ago, Verified purchaser
    I like this product it's affordable and good quality.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kvw - 8 days ago, Verified purchaser
    Awesome, wiped great, no rips and soft
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    up&up™ Soft & Strong Toilet Paper.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Maspqa Shopper 113 - 8 days ago, Verified purchaser
    Doesn't flake like other expensive T.P.'s. Does the job and at a great price.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Cleanliness

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Brena - 8 days ago, Verified purchaser
    Like that it's In between soft and strong. No lint.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Perfect

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jessica - 8 days ago, Verified purchaser
    I’ve been buying this toilet paper for years. Tried many others but always come back to this one!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Pass on this

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lg - 9 days ago, Verified purchaser
    Not great. Felt like one ply. Tears easily
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Product Changed, DO NOT BUY!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kimberly Ann - 9 days ago, Verified purchaser
    As of June 2025, this tp has changed drastically! It is now like paper! It is hard and scratchy. I haven’t purchased any other tp for years but I will NEVER purchase again!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Great Toilet Paper.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Excellent Decaf - 9 days ago, Verified purchaser
    Good, durable toilet paper. Lasts a good while. Highly recommend for the best value.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Stolen

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Nana - 10 days ago, Verified purchaser
    Item was delivered to apt lobby, left at unmanned front desk, and stolen.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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