$28.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-soft toilet paper gently cleans
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14.46 inches length x 24.1 inches width x 7.84 inches height
Estimated ship weight: 7.97 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product use any kind of fragrance?
submitted by HAR - 3 years ago
A: Made from materials from sustainably maintained forests and controlled sources. No mention of any type of fragrance.
submitted byMW - 3 years agoTarget staff supportA: No, it has no fragrance.
submitted byIrisB - 2 years agoA: I never had an issue but yes the last 18 pack that I purchased in January of this year had a bug spray scent to it and I wouldn't have even known had it been for the bad irritation that I had discover
submitted byMike - 1 year ago
Q: I currently have this product - 12 rolls but each roll has 284 sheets per roll. I see the "new versions" have 20 sheets less. WHY??
submitted by JoLu2 - 2 years ago
A: Shrinkflation. They've raised the prices and given you less product.
submitted bysay my name - 2 years agoA: Hello JoLu2 - Great Question! As Target continues to bring innovation, product improvement and operational efficiencies to our up&up® products, sometimes that leads to changes in sizing or counts. We feel confident that the product we are putting on the shelf will meet and exceed our guests expectations -Daniel
submitted byDaniel - 2 years agoTarget staff support
Q: How many square feet are in the package?
submitted by CinBen - 2 years ago
A: Hello CinBen. Thanks for asking. The 18 Roll dimensions are 15.5" length x 10.6" width x 12" height. Have a great day. - Matt
submitted byM - 2 years agoTarget staff supportA: says 862.4 sq ft on package
submitted byjim - 11 months ago
Q: Is this septic safe!!!!!!
submitted by Cindy - 21 days ago
A: Hi Cindy - Thank you for reaching out to us with your query about the Premium Ultra Soft Toilet Paper - 30 Rolls - up&up. Yes, the toilet paper is Septic-Safe. I hope this information was helpful. Happy Shopping! - Josh
submitted byJosh - 20 days agoTarget staff support
Q: Is this 2 ply toilet paper
submitted by Cindy - 21 days ago
A: Hello Cindy - Thank you for your Question! Yes, this is a 2-ply toilet paper roll. Hope this helps! - Eram
submitted byEram - 20 days agoTarget staff support
Q: is this toilet paper as soft as Charmin?
submitted by squeak - 5 months ago
A: Hello squeak- We appreciate your interest in this Premium Ultra Soft Toilet Paper. It is designed to offer a soft and gentle experience, made from materials from sustainably maintained forests and controlled sources but depends upon personal preferences. We know you will enjoy it. – Auria
submitted byAuria - 5 months agoTarget staff support
Q: Are these mega rolls?
submitted by Kenya - 8 months ago
A: Hello Kenya - Great Question! Thank you for your interest in this amazing Tiolet paper! Yes these are mega rolls. The dimensions are 15.5" length x 10.6" width x 12" height. Hope this information helps! – Luke
submitted byLuke - 8 months agoTarget staff support
Q: Are there PFAs is this toilet paper?
submitted by Lindsay - 8 months ago
A: Lindsay - Thank you for your interest in this item. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS . I hope this helps. - Kate
submitted byKate - 8 months agoTarget staff support
Q: What is the cost for 100 count sheets? Thank you.
submitted by Target customer - 1 year ago
A: It is $0.40/100 count. I copied this from the product description, so this should be right.
submitted byIrisB - 8 months ago
Q: Why doesn't the package itself show how many sq. ft. TOTAL are in the package??? The 'Soft & Strong' version DOES state the total square feet on the package! WHAT IS BEING HIDDEN FROM US???
submitted by Careful - 2 years ago
A: Hello - Thanks for reaching out to us about our Premium Ultra Soft Toilet Paper - 18 Mega Rolls. Here are the details you have asked about. The 18 Rolls Bathroom Tissue has 264 2-Ply Sheets Per Roll, the total measurements are 517.4 SQ FT (48 m2) – 3.92 IN x 4 IN (9.9 cm x 10.1 cm). Thank you for pointing out the error, we will work with the internal team to put the correct information on the website. Thanks for being the best part of Target! - Tania
submitted byT - 2 years agoTarget staff support
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Guests are saying
This toilet paper is highly praised for its softness and durability, making it a favorite among guests. Many appreciate its affordability compared to name brands, while also noting its strong performance without leaving lint behind. However, some guests have expressed concerns about recent changes in quality and packaging. Overall, it remains a popular choice for those seeking a reliable and comfortable toilet paper option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3425 reviews
quality: 4.34 out of 5
softness: 4.39 out of 5
thickness: 4.37 out of 5
value: 4.32 out of 5
81% would recommend
447 recommendations
No good
1 out of 5 stars
Thumbs down graphic, would not recommend
Kathy - 3 days ago, Verified purchaser
So rough and uncomfortable. Will not buy again.
Excellent
5 out of 5 stars
Thumbs up graphic, would recommend
Judyb - 4 days ago, Verified purchaser
Equal to, and a little than, Charmin and at a better price.
Not soft anymore!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
MomBun - 5 days ago, Verified purchaser
I’ve been buying these for the past year and they used to be “premium ultra soft” like they’re supposed to be but the last couple packs I’ve purchased have been no good!! Super thin, hard to unravel, and not soft at all! They feel like the “soft and strong” labeled TP and I don’t like those at all. Such a bummer. Now that the price has gone up and quality has gone down, I might have to go back to name brand.
Ultra Soft TP
2 out of 5 stars
Thumbs down graphic, would not recommend
CF - 6 days ago, Verified purchaser
This has been my favorite TP for quite a while, but the last pack I purchased seems different. It flakes even when taking some off the roll leaving pieces on the floor as well as on my body.
TP
1 out of 5 stars
Thumbs down graphic, would not recommend
JB - 13 days ago, Verified purchaser
Worst toilet paper ever. The texture is awful and it does not come off the roll like it’s supposed to. I thought I had bought this particular brand before, but if I did, they’ve changed it and I will not buy again.
Levi these
5 out of 5 stars
Thumbs up graphic, would recommend
Cindy4 - 24 days ago, Verified purchaser
Just wish that it was made it in a bigger jumbo Roll/Extra large jumbo roll. We have four kids. I don’t like to be changing the roll every day or every other day!
My favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
Zaffie - 25 days ago, Verified purchaser
The label describes it very well as premium which is very evident in it’s quality, softness and texture. It also lasts long compared to other brands! It is also unscented since I have very sensitive skin!
FAVORITE TOILET PAPER
5 out of 5 stars
Thumbs up graphic, would recommend
austin girl - 28 days ago, Verified purchaser
During Covid, I discovered our family was VERY particular about toilet paper. Especially when we got random brands in our grocery deliveries. So we decided to do a toilet paper test. We put a 4 pack in each bathroom and we rated them. Charmin and Target Ultra Soft were the final contestants. And I'm too cheap to buy Charmin lol! So Target Ultra Soft is the winner at our house!
The Perfect Budget Compromise
5 out of 5 stars
Thumbs up graphic, would recommend
Glefty - 30 days ago, Verified purchaser
There are few luxuries we have in our basic everyday items, but toilet paper should 100% be one of them. My husband is a die hard “it must be as soft as a pillow” toilet paper user but I’m the off brand queen who could care less. This toilet paper has been the perfect compromise! My husbands hiney and my budget stay well cushioned.
Toilet Paper
5 out of 5 stars
Thumbs up graphic, would recommend
Lego plate - 1 month ago, Verified purchaser
I that doesn't shred when you wipe and you don't need to use alot as compared to regular toilet paper which is also double ply
Smaller rolls
3 out of 5 stars
Thumbs down graphic, would not recommend
Targeteer - 2 months ago, Verified purchaser
These used to be 264 sheets per roll as the specifications still say at the time of this review. However, they are actually 244 sheets per roll - they are now making them smaller and a lesser quality, unfortunately. Not as much of a bargain as they used to be, which is unfortunate. I am not overly happy with some of Target's changes to its store brand products.
Up & Up TP
5 out of 5 stars
Thumbs up graphic, would recommend
Momomonster - 2 months ago, Verified purchaser
It's actuallu better than a name-brand product, and it is reasonably priced!
Highway Robbery
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 2 months ago, Verified purchaser
The size of the rolls has significantly diminished! I'm so annoyed by this because companies and manufacturers are price gouging while reducing the size and quality of products, and there is nothing the consumers can do about it, but just stop purchasing, but because sometimes it's essential items, you have to start shopping around again and deviate from a brand you once loved. So sad and disappointing at Target! Same tissue, same brand noticeably roll size. See photo
Love this toilet tissue
5 out of 5 stars
Thumbs up graphic, would recommend
PKW - 2 months ago, Verified purchaser
Up & Up Ultra Soft Tissue is nice quality that doesn't clog the toilet or septic tank! It's soft enough too! Love these big packs as they last a while!
No picture available!
5 out of 5 stars
Thumbs up graphic, would recommend
Cym - 2 months ago, Verified purchaser
This toilet paper is kinda tick so be careful on the amount you unroll to use. You will clog the toilet 🚽
Shrinkflation
1 out of 5 stars
Thumbs down graphic, would not recommend
Kf - 2 months ago, Verified purchaser
Target changed the size and thought no one would notice! Same price less product and the new size does not feel as high quality. Bottom purchased January 23, top purchased April 4.
TP for the soft connoisseur
5 out of 5 stars
Thumbs up graphic, would recommend
Dilsnick - 2 months ago, Verified purchaser
Super soft and durable
Comparable to top brands
5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 2 months ago, Verified purchaser
We love this toilet paper. It is comparable to top brands. Why pay more when this works just as well?
Not soft anymore
2 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 3 months ago, Verified purchaser
Used to be so soft! What happened? The quality declined and the price increased. I’m disappointed :(
Question WHY was the product sent
1 out of 5 stars
Thumbs up graphic, would recommend
Ultra Soft Toliet Paper - 3 months ago, Verified purchaser
I just have one question WHY was this product shipped when it was totally open. It is as if someone just sliced it opened. Rolls are damaged and in such disarray, I will no longer order from Target. Workers need to take more pride in there job and when they see an item or items damaged DO NOT send that to a customer. I am paying $18 for really damaged product that I can not even use all of it. I should have taken pictures or returned the product but I did not do either but order again from Target NO