EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Premium Ultra Soft Toilet Paper - up&up™

Premium Ultra Soft Toilet Paper - up&up™ - 2 of 3Premium Ultra Soft Toilet Paper - up&up™ - 3 of 3
Premium Ultra Soft Toilet Paper - up&up™ - 1 of 3
$27.49 sale price when purchased online
$28.99 list price
Target Online store #3991

About this item

Highlights

  • Ultra-soft toilet paper gently cleans
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 15.4 inches length x 10.6 inches width x 19.9 inches height
Estimated ship weight: 8.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I currently have this product - 12 rolls but each roll has 284 sheets per roll. I see the "new versions" have 20 sheets less. WHY??

submitted by JoLu2 - 2 years ago
  • A: Shrinkflation. They've raised the prices and given you less product.

    submitted bysay my name - 2 years ago
  • A: Hello JoLu2 - Great Question! As Target continues to bring innovation, product improvement and operational efficiencies to our up&up® products, sometimes that leads to changes in sizing or counts. We feel confident that the product we are putting on the shelf will meet and exceed our guests expectations -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: It is July 2025 as I write this and they've done it again. The latest package has much smaller rolls and a different imprinted pattern on the rolls. Not happy.

    submitted byJB - 18 days ago

Q: Does this product use any kind of fragrance?

submitted by HAR - 3 years ago
  • A: Made from materials from sustainably maintained forests and controlled sources. No mention of any type of fragrance.

    submitted byMW - 3 years ago
    Target staff support
  • A: No, it has no fragrance.

    submitted byIrisB - 3 years ago
  • A: I never had an issue but yes the last 18 pack that I purchased in January of this year had a bug spray scent to it and I wouldn't have even known had it been for the bad irritation that I had discover

    submitted byMike - 1 year ago

Q: Is this septic safe!!!!!!

submitted by Cindy - 2 months ago
  • A: Cindy something I've learned is the majority of TP is septic safe. It's a matter of how quickly it breaks down in the tank. Most ultra toilet paper takes a while to break down= pumping tank more

    submitted bydandelion - 4 days ago
  • A: Hi Cindy - Thank you for reaching out to us with your query about the Premium Ultra Soft Toilet Paper - 30 Rolls - up&up. Yes, the toilet paper is Septic-Safe. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 months ago
    Target staff support

Q: How many square feet are in the package?

submitted by CinBen - 2 years ago
  • A: Hello CinBen. Thanks for asking. The 18 Roll dimensions are 15.5" length x 10.6" width x 12" height. Have a great day. - Matt

    submitted byM - 2 years ago
    Target staff support
  • A: says 862.4 sq ft on package

    submitted byjim - 1 year ago

Q: Is this 2 ply toilet paper

submitted by Cindy - 2 months ago
  • A: Hello Cindy - Thank you for your Question! Yes, this is a 2-ply toilet paper roll. Hope this helps! - Eram

    submitted byEram - 2 months ago
    Target staff support

Q: is this toilet paper as soft as Charmin?

submitted by squeak - 7 months ago
  • A: Hello squeak- We appreciate your interest in this Premium Ultra Soft Toilet Paper. It is designed to offer a soft and gentle experience, made from materials from sustainably maintained forests and controlled sources but depends upon personal preferences. We know you will enjoy it. – Auria

    submitted byAuria - 6 months ago
    Target staff support

Q: Are these mega rolls?

submitted by Kenya - 9 months ago
  • A: Hello Kenya - Great Question! Thank you for your interest in this amazing Tiolet paper! Yes these are mega rolls. The dimensions are 15.5" length x 10.6" width x 12" height. Hope this information helps! – Luke

    submitted byLuke - 9 months ago
    Target staff support

Q: Are there PFAs is this toilet paper?

submitted by Lindsay - 10 months ago
  • A: Lindsay - Thank you for your interest in this item. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS . I hope this helps. - Kate

    submitted byKate - 10 months ago
    Target staff support

Q: What is the cost for 100 count sheets? Thank you.

submitted by Target customer - 1 year ago
  • A: It is $0.40/100 count. I copied this from the product description, so this should be right.

    submitted byIrisB - 10 months ago

Q: Why doesn't the package itself show how many sq. ft. TOTAL are in the package??? The 'Soft & Strong' version DOES state the total square feet on the package! WHAT IS BEING HIDDEN FROM US???

submitted by Careful - 2 years ago
  • A: Hello - Thanks for reaching out to us about our Premium Ultra Soft Toilet Paper - 18 Mega Rolls. Here are the details you have asked about. The 18 Rolls Bathroom Tissue has 264 2-Ply Sheets Per Roll, the total measurements are 517.4 SQ FT (48 m2) – 3.92 IN x 4 IN (9.9 cm x 10.1 cm). Thank you for pointing out the error, we will work with the internal team to put the correct information on the website. Thanks for being the best part of Target! - Tania

    submitted byT - 2 years ago
    Target staff support

Guests also viewed

Soft & Strong Toilet Paper - up&up™

$6.99 - $18.99
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 19691 ratings

Make-A-Size Paper Towels - 150 sheets - up&up™

$4.99 - $23.99
$15 Target GiftCard with $50 household items purchase
4.7 out of 5 stars with 21659 ratings

Premium Ultra Strong Toilet Paper - up&up™

$7.39 - $27.49
Lower price on select items
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 4855 ratings

Angel Soft Toilet Paper

$4.99 - $23.99
$15 Target GiftCard with $50 household items purchase on select items
4.5 out of 5 stars with 12587 ratings

Charmin Ultra Soft Septic-Safe Toilet Paper

$7.99 - $39.99
$15 Target GiftCard with $50 household items purchase on select items
4.6 out of 5 stars with 18031 ratings

Cottonelle Ultra Comfort Toilet Paper

$6.99 - $26.99
$15 Target GiftCard with $50 household items purchase on select items
4.7 out of 5 stars with 6978 ratings

Discover more options

Premium Ultra Strong Toilet Paper - up&up™

$7.39 - $27.49
Lower price on select items
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 4855 ratings

Soft & Strong Toilet Paper - up&up™

$6.99 - $18.99
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 19691 ratings

Angel Soft Toilet Paper

$4.99 - $23.99
$15 Target GiftCard with $50 household items purchase on select items
4.5 out of 5 stars with 12587 ratings

Charmin Ultra Gentle Septic-Safe Toilet Paper

$14.99 - $19.99
$15 Target GiftCard with $50 household items purchase
4.5 out of 5 stars with 2323 ratings

Reel Paper Premium Bamboo Toilet Paper

$5.99 - $26.99
$15 Target GiftCard with $50 household items purchase
4.8 out of 5 stars with 6021 ratings

Charmin Ultra Soft Septic-Safe Toilet Paper

$7.99 - $39.99
$15 Target GiftCard with $50 household items purchase on select items
4.6 out of 5 stars with 18031 ratings

Related Categories

Guests are saying

This toilet paper is highly praised for its softness and durability, making it a favorite among guests. Many appreciate its affordability compared to name brands, while also noting its strong performance without leaving lint behind. However, some guests have expressed concerns about recent changes in quality and packaging. Overall, it remains a popular choice for those seeking a reliable and comfortable toilet paper option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3561 reviews
    quality: 4.17 out of 5
    softness: 4.32 out of 5
    thickness: 4.29 out of 5
    value: 4.19 out of 5
    78% would recommend
    479 recommendations

    What happened??

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    bobscanoli - 20 hours ago, Verified purchaser
    This used to be my go to, but they must have changed something because now it’s the dustiest toilet I’ve ever used. It pills when you use it and leaves pieces all over you. When you break a piece it causes a dust storm of toilet paper. Such poor quality now I will be donating it.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Quality changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mgs - 2 days ago, Verified purchaser
    I’ve used this toilet paper for years because it didn’t leave any lint behind. The last 2 packages I’ve bought not only feel like a completely different paper, not soft, it’s leaving a TON of lint behind. Not sure how the quality changed so drastically.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Flakes apart

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Nikki - 4 days ago, Verified purchaser
    Something’s changed. This toilet paper falls apart. Horrible. Unusable.
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ck - 5 days ago, Verified purchaser
    Soft and doesn’t leave residue.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    What happened to this product?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    dls - 12 days ago, Verified purchaser
    The quality of this product has declined dramatically. Rolls smashed and flaking apart. Sharp pieces of wood stuck inside rolls. What happened to the Quality checks? I think it is time to choose another brand.
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Couldnt get my ath 8

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    karii - 15 days ago
    Left a lot of particles in the air and would always find some toilet paper bits in our underwear. Not purchasing soon
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Hands (bottoms) down, best TP out there!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    UpNorthChica - 15 days ago, Verified purchaser
    By far the softest, thickest, toilet paper for its value! It's the only one I buy!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Would rather pay a little more for Charmin

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Raylanae - 16 days ago, Verified purchaser
    While the quality could've been worse, for the price only being a dollar or so less than the name brand, I'd rather pay the difference. I feel this was more of a dup to the strong charmin vs the soft
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Never Again

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Pretty Chick - 16 days ago, Verified purchaser
    I usually opt for the soft and strong, but it wasn’t available so I picked up this. I would not recommend! Every time I look down at my lady bits and in my underwear there is tissue residue! I thought something was wrong until I realized it was the tissue paper that sheds from regular wiping. Never will I buy this crap again.
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Not same toilet paper once was

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sg - 17 days ago, Verified purchaser
    Dido to all the negative reviews. Quality definitely changed, sheds everywhere, texture not the same. Been buying for years, but cant anymore. Need to look elsewhere
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    So soft!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    soap queen - 19 days ago, Verified purchaser
    It really is the softest toilet paper I have ever used!
    quality: 4 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Disappointed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    llama - 19 days ago, Verified purchaser
    Have been buying for the last 5 years, always forget which one I buy so I had remembered the patten on it. Saw the pattern changed and unfortunately so did the quality… They should call it ultra terrible
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Shedding

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    sylvia125 - 19 days ago, Verified purchaser
    While it is soft, the cotton sheds and flakes off. It will stick to your privates. I am disturbed
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Used to be Good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Very Satisfied Customer - 22 days ago, Verified purchaser
    I used to buy this toilet paper exclusively. It was soft but strong, and cost effective. Something changed with recent purchase; it's not soft or strong, but price is the same. I won't buy this again Might as well go back to Charmin. :(
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Thin

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Jordan - 22 days ago, Verified purchaser
    I feel as this has been changed. Used to be great but the last pack I had was a bit thin and not as great as it used to be
    1 guest found this review helpful. Did you?

    Soft

    5 out of 5 stars
    Daisy - 24 days ago, Verified purchaser
    Best choice between strong and soft
    Did you find this review helpful?

    Used to be good but now sheds powder all over the place

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kristin - 24 days ago, Verified purchaser
    These are incredibly unsafe to use. They are shedding powder all over me when I use it. They are causing an allergic reaction to my family. I will never buy target brand toilet paper again. This is very concerning how it passed quality control.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Leaves tissue pieces behind

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Idkbro - 25 days ago, Verified purchaser
    The top layer crumbles when you wipe with it. Even when I wipe my mouth it leaves dust behind. Especially bad in areas with moisture. So as a woman yeaaa this sucks. It is soft tho, but doesn’t make up for the mess it leaves behind.
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Soft & thick

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jules - 27 days ago, Verified purchaser
    Love that it’s soft and thick so it does not tear easily.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Bad Quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Britney - 28 days ago, Verified purchaser
    I usually buy ultra strong from this brand, but my Target was out so I bought this. Quality is bad and it pills easily.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy