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Sponsored

Premium Ultra Soft Toilet Paper - up&up™

Premium Ultra Soft Toilet Paper - up&up™ - 2 of 4Premium Ultra Soft Toilet Paper - up&up™ - 3 of 4Premium Ultra Soft Toilet Paper - up&up™ - 4 of 4
Premium Ultra Soft Toilet Paper - up&up™ - 1 of 4
$28.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-soft toilet paper gently cleans
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 264
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 15.4 inches length x 10.6 inches width x 19.9 inches height
Estimated ship weight: 7.2973 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this product use any kind of fragrance?

submitted by HAR - 3 years ago
  • A: I never had an issue but yes the last 18 pack that I purchased in January of this year had a bug spray scent to it and I wouldn't have even known had it been for the bad irritation that I had discover

    submitted byMike - 1 year ago
  • A: Made from materials from sustainably maintained forests and controlled sources. No mention of any type of fragrance.

    submitted byMW - 3 years ago
    Target staff support
  • A: No, it has no fragrance.

    submitted byIrisB - 2 years ago

Q: I currently have this product - 12 rolls but each roll has 284 sheets per roll. I see the "new versions" have 20 sheets less. WHY??

submitted by JoLu2 - 2 years ago
  • A: Shrinkflation. They've raised the prices and given you less product.

    submitted bysay my name - 1 year ago
  • A: Hello JoLu2 - Great Question! As Target continues to bring innovation, product improvement and operational efficiencies to our up&up® products, sometimes that leads to changes in sizing or counts. We feel confident that the product we are putting on the shelf will meet and exceed our guests expectations -Daniel

    submitted byDaniel - 1 year ago
    Target staff support

Q: How many square feet are in the package?

submitted by CinBen - 2 years ago
  • A: says 862.4 sq ft on package

    submitted byjim - 8 months ago
  • A: Hello CinBen. Thanks for asking. The 18 Roll dimensions are 15.5" length x 10.6" width x 12" height. Have a great day. - Matt

    submitted byM - 2 years ago
    Target staff support

Q: is this toilet paper as soft as Charmin?

submitted by squeak - 2 months ago
  • A: Hello squeak- We appreciate your interest in this Premium Ultra Soft Toilet Paper. It is designed to offer a soft and gentle experience, made from materials from sustainably maintained forests and controlled sources but depends upon personal preferences. We know you will enjoy it. – Auria

    submitted byAuria - 2 months ago
    Target staff support

Q: Are these mega rolls?

submitted by Kenya - 5 months ago
  • A: Hello Kenya - Great Question! Thank you for your interest in this amazing Tiolet paper! Yes these are mega rolls. The dimensions are 15.5" length x 10.6" width x 12" height. Hope this information helps! – Luke

    submitted byLuke - 5 months ago
    Target staff support

Q: Are there PFAs is this toilet paper?

submitted by Lindsay - 5 months ago
  • A: Lindsay - Thank you for your interest in this item. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS . I hope this helps. - Kate

    submitted byKate - 5 months ago
    Target staff support

Q: What is the cost for 100 count sheets? Thank you.

submitted by Target customer - 1 year ago
  • A: It is $0.40/100 count. I copied this from the product description, so this should be right.

    submitted byIrisB - 5 months ago

Q: Why doesn't the package itself show how many sq. ft. TOTAL are in the package??? The 'Soft & Strong' version DOES state the total square feet on the package! WHAT IS BEING HIDDEN FROM US???

submitted by Careful - 2 years ago
  • A: Hello - Thanks for reaching out to us about our Premium Ultra Soft Toilet Paper - 18 Mega Rolls. Here are the details you have asked about. The 18 Rolls Bathroom Tissue has 264 2-Ply Sheets Per Roll, the total measurements are 517.4 SQ FT (48 m2) – 3.92 IN x 4 IN (9.9 cm x 10.1 cm). Thank you for pointing out the error, we will work with the internal team to put the correct information on the website. Thanks for being the best part of Target! - Tania

    submitted byT - 2 years ago
    Target staff support

Q: is there choline or formaldehyde in paper

submitted by Not rifht - 2 years ago
  • A: Hello - It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. Hope this helps! - Brenda

    submitted byBrenda - 2 years ago
    Target staff support

Q: Does the premium ultra soft toilet paper leave lint on the user?

submitted by Jayws - 3 years ago
  • A: Hello Jayws - No, this product should not leave lint on the user. We hope this information was helpful Thank you - Mechelle

    submitted byMechelle - 3 years ago
    Target staff support
4.7 out of 5 stars with 3078 reviews
quality: 4.46 out of 5
softness: 4.5 out of 5
thickness: 4.47 out of 5
value: 4.44 out of 5
84% would recommend
342 recommendations

Best toilet paper

5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 10 days ago, Verified purchaser
Love this toilet paper. Very soft and high quality.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Good stuff

5 out of 5 stars
Thumbs up graphic, would recommend
Mommy12 - 13 days ago, Verified purchaser
If you want to save money but get a premium toilet paper, get this. We have tried so many brands, and because one of my kids has really sensitive skin, they all don't work for us. This is similar to the ultra soft name brand that begins with the letter C. It doesn't cause skin irritation, and it's not thin or one ply. Really soft and does the job. Septic Safe.
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Soft is Better

5 out of 5 stars
Thumbs up graphic, would recommend
Mamalovey - 13 days ago, Verified purchaser
Not sure this is premium but it is soft.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Declining Quality :(

3 out of 5 stars
Thumbs down graphic, would not recommend
Dafina - 16 days ago, Verified purchaser
Quality is declining. I switched to this brand during Covid because of supply issues, and was so so happy that I’ve remained a dedicated customer for 4 years now. Unfortunately the quality of this product is declining. It’s rougher than it was, and weirdly thicker. I’ll still buy it occasionally but I’ve mostly switched back to Charmin.
quality: 3 out of 5
softness: 3 out of 5
thickness: 4 out of 5
value: 3 out of 5
Did you find this review helpful?

Best toilet paper

5 out of 5 stars
Thumbs up graphic, would recommend
Lady b - 19 days ago, Verified purchaser
I used to be a diehard Charmin user, but since covid it lost it quality. I started trying different brands and this one is the best. I will never go back to Charmin. I even have my mother using this now.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Pleasantly surprised

5 out of 5 stars
Thumbs up graphic, would recommend
Lilybee - 28 days ago, Verified purchaser
A popular 3-ply toilet paper I have used for years has diminished in quality. I’ve tried several other brands with no luck. I bought this brand and am truly satisfied. The toilet paper is soft enough yet strong; no visible lint, and it tears along perforation as it should. It’s gentle to use. Please preserve the integrity of this toilet paper.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?

Love!

5 out of 5 stars
Thumbs up graphic, would recommend
Lolo - 30 days ago, Verified purchaser
We absolutely love this toilet paper! I’m very picky when it comes to quality and used to swear by Charmin, but this brand has completely won me over. It’s soft, durable, and doesn’t break easily. I’ve already repurchased multiple times and will continue to do so!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Soft999

5 out of 5 stars
Thumbs up graphic, would recommend
Florence Ng - 1 month ago, Verified purchaser
This product is comfortably soft and strong which is what I am looking for.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Personal hygiene

3 out of 5 stars
Thumbs down graphic, would not recommend
Mcb - 1 month ago, Verified purchaser
The softness is great, but the excessive thickness is a problem when flushing.
quality: 3 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 4 out of 5
Did you find this review helpful?

Only brand we use

5 out of 5 stars
Thumbs up graphic, would recommend
Shaeoxford - 1 month ago, Verified purchaser
My favorite toilet paper. It’s durable, soft, lasts a long time.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Good price

5 out of 5 stars
Thumbs up graphic, would recommend
Mattie - 2 months ago, Verified purchaser
I always get these! Good price and soft.
quality: 5 out of 5
softness: 5 out of 5
thickness: 4 out of 5
value: 5 out of 5
Did you find this review helpful?

BEST TOILET PAPER

5 out of 5 stars
Thumbs up graphic, would recommend
Bethamyt - 2 months ago, Verified purchaser
So soft! Our go to! Buy it!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Bathroom tissue

5 out of 5 stars
Thumbs up graphic, would recommend
Jackrocks - 2 months ago, Verified purchaser
This toilet paper is the best
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Best toliet paper

5 out of 5 stars
Thumbs up graphic, would recommend
alexxxisbenita - 2 months ago, Verified purchaser
I absolutely love this product! Was using charm in ultra soft. This gives me the exact some feeling and better usage honestly!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Great option

5 out of 5 stars
Thumbs up graphic, would recommend
Targetfan88 - 2 months ago, Verified purchaser
Affordable and strong. Doesn't leave lint behind. Comparable to name brands at a much better price point.
softness: 4 out of 5
thickness: 5 out of 5
1 guest found this review helpful. Did you?

Product Review

5 out of 5 stars
Thumbs up graphic, would recommend
Gwen - 2 months ago, Verified purchaser
I love the Ultra soft toilet paper.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Buy it

4 out of 5 stars
Thumbs up graphic, would recommend
Layy - 3 months ago, Verified purchaser
The tissue is very soft and slightly thick. it’s worth the price.
quality: 4 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Packaging is always torn, because target refuses to ship it in a box. properly

1 out of 5 stars
Thumbs down graphic, would not recommend
MDMD - 3 months ago, Verified purchaser
Packaging has repeatedly been delivered with multiple tears. And Target expects me to return them? Without boxes? So I have to personally take the package back with toilet rolls falling out of it in order to get a refund.
value: 1 out of 5
quality: 1 out of 5
6 guests found this review helpful. Did you?

Not good chairman is better

3 out of 5 stars
Thumbs down graphic, would not recommend
Tissue - 3 months ago, Verified purchaser
My dad got this toilet paper along with charmin. I don't really like it because it is kinda rough, and it breaks apart
softness: 1 out of 5
thickness: 2 out of 5
6 guests found this review helpful. Did you?

Not buying anymore

2 out of 5 stars
Thumbs down graphic, would not recommend
MyPigmentedLife - 3 months ago, Verified purchaser
The price went up and the quality went down. How sad. Won’t be buying this product anymore.
softness: 1 out of 5
value: 3 out of 5
thickness: 1 out of 5
quality: 1 out of 5
7 guests found this review helpful. Did you?

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