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Premium Ultra Soft Toilet Paper - up&up™ - 2 of 3Premium Ultra Soft Toilet Paper - up&up™ - 3 of 3
Premium Ultra Soft Toilet Paper - up&up™ - 1 of 3

Premium Ultra Soft Toilet Paper - 30 Rolls - up&up™: No Fragrance Added, Dye-Free, Non-Toxic

$26.99 ($0.37/100 count)
Count30 Rolls

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Ultra-soft toilet paper gently cleans
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 25 inches length x 12.5 inches width x 8 inches height
Estimated ship weight: 8.422 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I currently have this product - 12 rolls but each roll has 284 sheets per roll. I see the "new versions" have 20 sheets less. WHY??

submitted by JoLu2 - 3 years ago

  • A: The latest 2026 packages offer on 244 sheets per roll. We’re paying more for less product!

    submitted byDa Island Girl - 1 month ago

  • A: Hello JoLu2 - Great Question! As Target continues to bring innovation, product improvement and operational efficiencies to our up&up® products, sometimes that leads to changes in sizing or counts. We feel confident that the product we are putting on the shelf will meet and exceed our guests expectations -Daniel

    submitted byDaniel - 3 years ago
    Target staff support

  • A: Yup. These stuff is absolute trash now. I’ve been buying it for years and the last few months it’s like it’s a completely different material too. Each roll is all messed up before I even bring it out of the package.

    submitted byTina - 10 months ago

  • A: It is July 2025 as I write this and they've done it again. The latest package has much smaller rolls and a different imprinted pattern on the rolls. Not happy.

    submitted byJB - 10 months ago

  • A: September 2025 - 244 sheets per roll. 284>264>244. The diameter of the center cardboard tube is also larger on the new rolls, making them seem bigger, but still visibly smaller than the 264 ct. rolls.

    submitted byGeorge - 8 months ago

  • A: I’ve been buying this toilet paper for years and all of a sudden over the last few months they’ve completely changed the material of it. It used to be ultra soft but now it’s ultra terrible! 

    submitted byDoug - 4 months ago

  • A: 10/14/25, been buying this in bulk for years, it is now ULTRA SCRATCHY and TWO disconected PLYS. IS THIS BECAUSE OF THE IGNORAMOUS TARIFFS? They are a pain in the butt and wallet.

    submitted byIn the dark - 7 months ago

  • A: Shrinkflation. They've raised the prices and given you less product.

    submitted bysay my name - 3 years ago

Q: Does this product use any kind of fragrance?

submitted by HAR - 4 years ago

  • A: Made from materials from sustainably maintained forests and controlled sources. No mention of any type of fragrance.

    submitted byMW - 4 years ago
    Target staff support

  • A: No, it has no fragrance.

    submitted byIrisB - 3 years ago

  • A: I never had an issue but yes the last 18 pack that I purchased in January of this year had a bug spray scent to it and I wouldn't have even known had it been for the bad irritation that I had discover

    submitted byMike - 2 years ago

Q: Is normal for this toilet paper to leave debris behind also there's a strange fragrance to it idk if it's supposed to send debris everywhere on your body kind of scared to continue use

submitted by Gennie - 7 months ago

  • A: Yes, it leaves dust and residue everywhere. I want to return it

    submitted byBrian - 3 months ago

  • A: Hello Gennie - Thank you for your Question about Premium Ultra Soft Toilet Paper. Please know the materials are safe for their intended use, and no fragrances are added. We truly appreciate your feedback. I hope this helps - Sam

    submitted bySam - 7 months ago
    Target staff support

Q: Is this septic safe!!!!!!

submitted by Cindy - 1 year ago

  • A: Cindy something I've learned is the majority of TP is septic safe. It's a matter of how quickly it breaks down in the tank. Most ultra toilet paper takes a while to break down= pumping tank more

    submitted bydandelion - 10 months ago

  • A: Hi Cindy - Thank you for reaching out to us with your query about the Premium Ultra Soft Toilet Paper - 30 Rolls - up&up. Yes, the toilet paper is Septic-Safe. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 1 year ago
    Target staff support

Q: What are the exact ingredients in this? Does it contain any additives? I don’t see any direct answers if this contains formaldehyde, dyes, additives or other chemicals?? Or if it’s bleached?

submitted by Mallory - 1 year ago

Q: Are there PFAs is this toilet paper?

submitted by Lindsay - 2 years ago

  • A: Wow! Kate did a really crappy job answering you (pardon the pun)! Supposedly, Target has had a goal to get PFAS out of every up and up product by 2025. However, like you, I would like to hear a definite yes or no from target. Further, as thier toilet paper is white, they no doubt bleach it. I also believe it is made from wood pulp, rather than sugar cane or bamboo, making it less sustainable. Due to their commitment to remove PFAS and the fact that their sandwich bags do not have BPAs, I have high hopes that Target will up their toilet paper game down the road. Especially as a large mainstream company making this commitment would lower prices of environmental and user safe toilet paper everywhere. For more details about PFAS and other toxins in TP check out Mamavation. They have a great article on it!

    submitted byTGD - 9 months ago

  • A: Lindsay - Thank you for your interest in this item. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS . I hope this helps. - Kate

    submitted byKate - 2 years ago
    Target staff support

Q: How many square feet are in the package?

submitted by CinBen - 3 years ago

  • A: Hello CinBen. Thanks for asking. The 18 Roll dimensions are 15.5" length x 10.6" width x 12" height. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support

  • A: says 862.4 sq ft on package

    submitted byjim - 2 years ago

Q: is there choline or formaldehyde in paper

submitted by Not rifht - 3 years ago

  • A: Hello - It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. Hope this helps! - Brenda

    submitted byBrenda - 3 years ago
    Target staff support

  • A: Paper products can come from sustainably maintained forest & "other controlled sources" and still be treated with chlorine and formaldehyde in the manufacturing process. Are these chemicals used?

    submitted bykrh - 4 months ago

Q: What are the health facts of this toilet paper?

submitted by AI Shopping Assistant - 7 months ago

  • A: The toilet paper is non-toxic, dye-free, and has no added fragrance.

    submitted byAI Shopping Assistant - 7 months ago
    Ai generated

Q: What is the environmental impact of this product?

submitted by AI Shopping Assistant - 7 months ago

  • A: The toilet paper is made from materials sourced from sustainably maintained forests and controlled sources.

    submitted byAI Shopping Assistant - 7 months ago
    Ai generated
See all questions (19)

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Guests are saying

This toilet paper has garnered mixed feedback from guests, with many praising its softness and strength, making it a great alternative to more expensive brands. However, several guests have expressed disappointment over a decline in quality, noting issues with lint and residue. Despite these concerns, many appreciate its affordability and value, making it a popular choice for those seeking a reliable bathroom essential.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 6085 reviews
    quality: 3.68 out of 5
    softness: 4.03 out of 5
    thickness: 3.96 out of 5
    value: 3.77 out of 5
    65% would recommend
    607 recommendations
    5 out of 5 stars
    6 May, 2026Verified purchase

    (no review title)

    Favorite toilet paper!
    Shey13
    Did you find this review helpful?
    1 out of 5 stars
    30 April, 2026

    (no review title)

    sheds
    elizabeth
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026Verified purchase

    (no review title)

    Very good for the cost
    NiMarie
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 April, 2026Verified purchase

    (no review title)

    So much lint. Would not recommend.
    Laura
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 April, 2026Verified purchase

    Personal Product

    It’s a product I love!
    SandyB
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 April, 2026Verified purchase

    (no review title)

    The toilet paper ply’s separate leaving coarse back side exposed. Very unhappy with this product. Have bought several time but this package was horrible. Will not buy again
    Colleen
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 April, 2026Verified purchase

    (no review title)

    This TP easily pills and leaves tissue on your skin. It is soft, but not worth the mess—don’t do it!
    Amy
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 April, 2026Verified purchase

    (no review title)

    I like that these are a cheaper dupe for charmin ultra soft personally like the packaging says.
    Immunity 101
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 April, 2026Verified purchase

    Soft but sheds like crazy

    It’s soft but it sheds so bad. I can’t believe I didn’t read the other reviews beforehand
    GueraReal
    quality: 2 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 April, 2026Verified purchase

    Horrible

    So unbelievably bad. Leaves so much behind and flakes off the roll itself
    Erin
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026Verified purchase

    (no review title)

    Really soft tissue. Pretty strong
    Simply Tee
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 April, 2026Verified purchase

    Not Soft

    This toilet paper is just not soft. I didn't expect it to be as soft as name brand, but I swear that it was softer in the past, or perhaps I had bought another up&up version that was softer. I actually went and double checked the package to make sure I hadn't accidentally bought the strong instead of the soft version of this paper. With that said, it doesn't tear easily, it doesn't pill like some store brand toilet papers, and so far despite not being soft at all it doesn't seem to be irritating my skin, which is a problem I've had in the past.
    A Bit Peeved
    quality: 4 out of 5
    softness: 1 out of 5
    thickness: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 March, 2026Verified purchase

    (no review title)

    This toilet paper flakes like crazy, white flakes come off even when ripping a piece off of the roll
    Kat
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 March, 2026

    Do not recommend

    Terrible quality. It just breaks into pieces everywhere leaving you feeling not so clean. Would NOT purchase again
    Kathleen
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 March, 2026Verified purchase

    So bad

    I used to love this toilet paper, but it pills and crumbles constantly leaving fuzz behind when wiping. Definitely not purchasing again. Do better target.
    Msh
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 March, 2026Verified purchase

    (no review title)

    Love this product
    Deahnna
    Did you find this review helpful?
    1 out of 5 stars
    27 March, 2026Verified purchase

    Terrible quality. Falls apart & sheds all over

    Terrible! It’s shedding all over the place and falls apart and leaves a lot of residue. I thought I got this before and didn’t mind it’s but it’s super poor quality this time.
    DJ
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026Verified purchase

    (no review title)

    Always enjoy the luxury of pulling up for my order.
    Dianna
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 March, 2026Verified purchase

    No longer good quality

    The quality has significantly gone down recently, while right out of the package it has fuzzies all over it (see photo) - clearly those don’t go away when you wipe? Very disappointed Target.
    MNTarget shopper
    quality: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    4 March, 2026Verified purchase

    Great toilet paper.

    Great toilet paper.
    judylabrams
    Did you find this review helpful?

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