$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Biodegradable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14 inches length x 9.4 inches width x 8.4 inches height
Estimated ship weight: 4.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 1743 reviews
quality: 4.47 out of 5
softness: 3.92 out of 5
thickness: 4.33 out of 5
value: 4.1 out of 5
83% would recommend
755 recommendations
Great quality and soft
4 out of 5 stars
Thumbs up graphic, would recommend
karajayhawk - 19 hours ago, Verified purchaser
I bought this because it was sustainable (bamboo) and was surprised at how soft and thick it is. This is our go-to TP now! I would give it 5 stars if it were more affordable.
Quality and texture changed?
3 out of 5 stars
StarStreamLight - 1 day ago, Verified purchaser
Texture and quality seem very different with most recent box. Love the original but this last box is paper thin, doesn’t tear well, and doesn’t have the same texture. Won’t buy again if it stays like this.
Family approved and ZERO PLASTIC!
5 out of 5 stars
Thumbs up graphic, would recommend
E - 2 days ago, Verified purchaser
I LOVE the cardboard/tissue paper packaging! ZERO PLASTIC!
Favorite eco-friendly brand
5 out of 5 stars
Thumbs up graphic, would recommend
cchamps - 2 days ago, Verified purchaser
I’ve tried several bamboo toilet paper products, and this is my favorite. The texture is perfect, and I appreciate that it’s not wrapped in plastic.
Changed Quality? If so reduce price.
3 out of 5 stars
Thumbs up graphic, would recommend
Mk - 2 days ago, Verified purchaser
Is it just me or has this gotten thinner? My go to and suddenly my new box has a completely different feel to it. Seems lower quality.
Great alternative
4 out of 5 stars
lalaB - 3 days ago, Verified purchaser
We went from super plush TP to this because it doesn’t have all the chemicals in it. It’s not the fluffy feel I typically like for TP but it’s not paper thin and has a nice texture. I actually prefer it for my kids, I don’t worry they’re leaving pieces of TP stuck to their bums like the soft kind would do. Pricing is good as is the packaging - love the sleekness of the black & gray.
Not the same as it used to be
1 out of 5 stars
Amanda - 4 days ago, Verified purchaser
Used to love this product but they’ve changed it and now it falls apart when you use it. It’s gross
Soft and clean
5 out of 5 stars
Thumbs up graphic, would recommend
Shopgal - 5 days ago, Verified purchaser
Love the feel of this toilet paper on my bottom. Makes for a cleaner wipe.
Really good stuff!!
4 out of 5 stars
Thumbs up graphic, would recommend
Momof2 - 6 days ago, Verified purchaser
I like it very much but I am frustrated with the price increasing over the past year and the shrinkage of the quantity of sheets per roll.
Happy with this
5 out of 5 stars
Thumbs up graphic, would recommend
RC - 7 days ago
I’m happy to have a more sustainable option for toilet paper. The paper itself is soft enough and definitely strong.
Love this product!
5 out of 5 stars
Thumbs up graphic, would recommend
Tara - 9 days ago, Verified purchaser
Love this non toxic product! It's great quality and more affordable than most bamboo paper on the market! I would highly recommend!
USED to be my go to, never will buy again
1 out of 5 stars
Thumbs down graphic, would not recommend
Vron - 12 days ago, Verified purchaser
I used to LOVE this toilet paper until I bought some recently to stock up like I normally would and to my horror they completely changed the toilet paper. The new one feels like gas station toilet paper. This is so aggravating because the original was perfect. The new version has two flimsy layers that disintegrate the moment you wipe. WHY
Buy it!
5 out of 5 stars
Thumbs up graphic, would recommend
KJS - 13 days ago, Verified purchaser
Really pleased since making the switch from regular toilet paper. Cleans much better and is super strong.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 15 days ago, Verified purchaser
This was the first time i bought this TP, and I am pleasantly surprised. I think this will replace my Charmin Ultra Strong. My only critique is that I wish they weren't individually wrapped in paper. Id be ok with them being unwrapped inside the outer wrapping, much like other TP. Im glad they dont use plastic, but we could also save that little extra paper :)
So much softer than the "crap" brand.
5 out of 5 stars
Thumbs up graphic, would recommend
RennieZ - 15 days ago, Verified purchaser
Your family won't know you changed to bamboo toilet paper unless you tell them. Buy Reel products through Target; they are much more expensive on the Reel website.
Changed for the worst...
2 out of 5 stars
Thumbs down graphic, would not recommend
cbonds - 16 days ago, Verified purchaser
I’m extremely disappointed that the quality of this TP has changed. It was so perfect before with grip that made me feel clean. Now sadly it’s just as bad as all the other popular brands. Please switch it back!!
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Rach - 17 days ago, Verified purchaser
I wish it would have more paper in the rolls but everything else is great
Good, but mostly for the non toxic factor
4 out of 5 stars
Thumbs up graphic, would recommend
AmandaW - 18 days ago, Verified purchaser
I love that this is non toxic, and it’s quite a thick toilet paper which could be a good or a bad thing. My plumbing can handle it, but it certainly wouldn’t have done well in my last house with old plumbing. Rolls go quick too.
Sustainable
5 out of 5 stars
Thumbs up graphic, would recommend
Mary B - 19 days ago, Verified purchaser
Great product, love that it is made from bamboo.
Best TP!
5 out of 5 stars
Thumbs up graphic, would recommend
Heather G - 19 days ago, Verified purchaser
Everything you could dream of in TP! For now on this will be my go to TP!