Sponsored
Soft & Strong Toilet Paper - up&up™
Only at target
$6.99 ($0.31/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 6 rolls
Features: Septic-Safe
TCIN: 76633684
UPC: 013100302288
Item Number (DPCI): 253-06-0323
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 5.33 inches length x 9.9 inches width x 11.87 inches height
Estimated ship weight: 2.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20224 reviews
quality: 3.57 out of 5
softness: 3.51 out of 5
thickness: 3.49 out of 5
value: 3.7 out of 5
63% would recommend
1705 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Target Brand Toulet Paper
Gréât value and quality product. Recommend !
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2025Verified purchase
(no review title)
So thin.
5 out of 5 stars
19 November, 2025Verified purchase
Better than the expensive brands
I always buy this toilet paper. Good price and it doesn’t leave fuzzies! Absorbent and soft!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
I loved
I love them very good quality. I ordered one pocket every two weeks.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
I always get this, Cheap and good.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
TP
Nice quality toilet paper for an even better price. Love all of the up and up brand products!
5 out of 5 stars
19 November, 2025Verified purchase
(no review title)
i love these toilet paper target is the best
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
👍👍
5 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
(no review title)
it gets things clean
1 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
Do not buy
Falls apart on just a pat dry!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
terrible
dislike, clogs up the toilet.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
This is just trash, unusable now! Target is shameless with CHEAP QUALITY changes like this!
Absolute trash TP. They went cheap, and butchered their product. Good luck wiping with this dry, thin junk!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025
THEY CHANGED IT TO TRASH TP.
[This review was collected as part of a promotion.] Worst toilet paper. WAS NOT ALWAYS LIKE THIS. They changed something here...Unless you want toilet paper that just tears very easily, and cannot wipe your bum without disintegrating, avoid this trash product. Fair warning.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Best bulk buy around!
Affordable, quality bulk buy. Essential for life at the best price.
1 out of 5 stars
16 November, 2025Verified purchase
Won't purchase anymore...
After buying this toilet paper for several years I’ll no longer buy it. They definitely changed it, for the worse. Not nearly as strong and much poorer quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025Verified purchase
Terrible
Neither strong or soft. Awful stuff. Don't buy this junk. 1st house brand item I was not pleased with. It's like the little red bear with paper stuck all over its butt.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
Disappointed
Use to be my favorite affordable toilet paper because it was great quality and soft. Now it's rough and thinner. I dont know if I got a bad batch but looking at the reviews it seems im not the only one. I took a picture of the new toilet paper and the old one side by side for comparison. The picture doesn't do it justice.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
(no review title)
I have used this product for quite a while - but the last time I purchased it - the quality has definitely changed. The thickness and softness is different. I had a roll left from a previous package and they are different. I would have given this product 4 stars if I rated the last batches I purchased - but now - this is at best a 2 star product. Now back to a brand products.
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
Good quality toilet paper and good price
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
Great quality
This is my go to brand of paper towels.