$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 6 rolls
Features: Septic-Safe
TCIN: 76633684
UPC: 013100302288
Item Number (DPCI): 253-06-0323
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 5.27 inches length x 10.05 inches width x 11.92 inches height
Estimated ship weight: 2.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 19366 reviews
quality: 3.81 out of 5
softness: 3.76 out of 5
thickness: 3.7 out of 5
value: 3.92 out of 5
70% would recommend
1912 recommendations
Why change it up :(
1 out of 5 stars
Thumbs down graphic, would not recommend
Chely - 3 days ago, Verified purchaser
It was my favorite and something changed because this last pack was definitely not soft and strong!
AWFUL! Target changed quality of tpulet paper
1 out of 5 stars
Thumbs down graphic, would not recommend
PJ - 3 days ago, Verified purchaser
I just bought two packages of this toilet paper. I buy only this brand since COVID and really liking it. I go out of my way to go to Target to buy their toilet paper. Well, today's toilet paper is awful. It's not the same. It feels thin and like paper. Not the usual soft and fluffy. I am returning the unopened package of toilet paper and will be on my search for better toilet paper. Target made a change once before. It was noticeable but not enough for me to stop buying until today. One word for target. Do better!!! Stop trying to cheap out on your customers or you will lose some.
Family likes
5 out of 5 stars
Thumbs up graphic, would recommend
Elle - 4 days ago, Verified purchaser
It’s the only kind I can use. Got my whole family on it. Haha people come to my house and ask what kind it is. Actually really good quality
Ouch
2 out of 5 stars
Thumbs down graphic, would not recommend
K5 - 4 days ago, Verified purchaser
I use to buy this and really liked it for its softness and being strong. HOWEVER I don’t know want happened to its softness! It’s like using sandpaper!
Good quality, better price
5 out of 5 stars
Thumbs up graphic, would recommend
Target shopper - 4 days ago, Verified purchaser
Just as good as pricier versions, no lint. Save money!
.
5 out of 5 stars
Thumbs up graphic, would recommend
No - 6 days ago, Verified purchaser
Everything is good thank you very much
Gets the job done!
5 out of 5 stars
Thumbs up graphic, would recommend
None - 6 days ago, Verified purchaser
Good ptice, good quality. I always buy this brand
Not cheap
3 out of 5 stars
Ellen - 6 days ago, Verified purchaser
This is nice and sofy, but gets used up much too fast,
Soft & Strong Toilet Paper
4 out of 5 stars
Thumbs up graphic, would recommend
K - 7 days ago, Verified purchaser
I recently tried this toilet paper and was pleasantly surprised! It tears easily, which makes it super convenient to use, and I found that I didn't need to use a lot at once. It gets the job done effectively without feeling wasteful. Overall, a great choice for everyday use!
Effective paper towels
5 out of 5 stars
Thumbs up graphic, would recommend
alynn - 7 days ago, Verified purchaser
These paper towels are super efficient and just as effective as other name brands. Been using for years and very happy with them.
Bathroom tissue
5 out of 5 stars
Thumbs up graphic, would recommend
Kay - 7 days ago, Verified purchaser
It's a good price but could be a little thicker
Tp
5 out of 5 stars
Thumbs up graphic, would recommend
Cris - 8 days ago, Verified purchaser
I like this product it's affordable and good quality.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Kvw - 8 days ago, Verified purchaser
Awesome, wiped great, no rips and soft
up&up™ Soft & Strong Toilet Paper.
5 out of 5 stars
Thumbs up graphic, would recommend
Maspqa Shopper 113 - 8 days ago, Verified purchaser
Doesn't flake like other expensive T.P.'s. Does the job and at a great price.
Cleanliness
5 out of 5 stars
Thumbs up graphic, would recommend
Brena - 8 days ago, Verified purchaser
Like that it's In between soft and strong. No lint.
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 8 days ago, Verified purchaser
I’ve been buying this toilet paper for years. Tried many others but always come back to this one!
Pass on this
1 out of 5 stars
Thumbs down graphic, would not recommend
Lg - 9 days ago, Verified purchaser
Not great. Felt like one ply. Tears easily
Product Changed, DO NOT BUY!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kimberly Ann - 9 days ago, Verified purchaser
As of June 2025, this tp has changed drastically! It is now like paper! It is hard and scratchy. I haven’t purchased any other tp for years but I will NEVER purchase again!
Great Toilet Paper.
5 out of 5 stars
Thumbs up graphic, would recommend
Excellent Decaf - 9 days ago, Verified purchaser
Good, durable toilet paper. Lasts a good while. Highly recommend for the best value.
Stolen
1 out of 5 stars
Thumbs down graphic, would not recommend
Nana - 10 days ago, Verified purchaser
Item was delivered to apt lobby, left at unmanned front desk, and stolen.