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Soft & Strong Toilet Paper - up&up™
Only at target
$18.99 ($0.17/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 24.2 inches length x 16.5 inches width x 8.6 inches height
Estimated ship weight: 11.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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4.6 out of 5 stars with 18820 ratings
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Guests are saying
This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20023 reviews
quality: 3.58 out of 5
softness: 3.51 out of 5
thickness: 3.5 out of 5
value: 3.7 out of 5
63% would recommend
1665 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2025Verified purchase
Quality decreased
This used to be great toilet paper but the last two packages have been awful. It’s rough and breaks apart into little pieces when taking it off the roll. We’re lucky if we can get one full sheet at a time before it tears.
5 out of 5 stars
28 October, 2025Verified purchase
(no review title)
The delivery person was super sweet! I didn’t catch her name but I really appreciate it!
5 out of 5 stars
28 October, 2025Verified purchase
(no review title)
Very good toilet paper although it is pretty thin. Cant really beat the price though it’s an amazing deal for decent quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Would not recommend
This toilet paper feels like something you’d find at a very cheap gas station. The label is very misleading as the tissue was neither soft or strong.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
great value and quality
Best value for money. Great quality. Family of 8, this is the only toilet paper my family likes.
5 out of 5 stars
27 October, 2025Verified purchase
(no review title)
Great price
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Definitely NOT SOFT / quality has decreased / another Target brand customer lost
Definitely NOT SOFT -- unless the feel of cardboard is considered to be soft. Quality has significantly decreased, all to save on production costs with no consideration for the customer or truth in the product's labeling: "Soft" & Strong. Will be purchasing alternative that IS actually soft, but NOT from the 'up&up' line
5 out of 5 stars
26 October, 2025Verified purchase
(no review title)
A go-to essential for the price and quality
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
Great paper towels.
Awesome price for paper towels. Can always save on store brands.
5 out of 5 stars
25 October, 2025Verified purchase
(no review title)
Soft and Strong as labeled!!
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
Better than expected!
We weren’t expecting much, maybe an upgrade from the Scott 1 ply but this is one of the better TPs we’ve used! It does not peel, leaving little cotton ball like residue in your crack. A little goes a long way. Price and amount (350 sheets?) is reasonable vs leading brands!
5 out of 5 stars
25 October, 2025Verified purchase
(no review title)
I had never bought your TP and decided to try it. It’s very much like Charmin and cheaper. I will be buying this again when needed.
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025
Toilet paper - soft and strong
This product is great for the price! It last a long time, it’s soft, thick and doesn’t leave lint behind.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
Product update is awful
Product change is terrible. It is rough. Will not be purchasing again.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
change to product is awful
Have been buying this for many years but the package I bought this week is awful. The paper is not soft, but stiff and crinkly. Won’t buy again.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
Neither soft nor strong!
I have always been a loyal Charmin toilet paper user. However, because Charmin decided to arbitrarily raise it's prices because other companies were doing so, the lint it leaves behind and the lack of proper performation, I decided to try Target's up & up soft and strong toilet paper. It is neither soft or strong and sometimes tears unevenly. It claims to be 2 ply, but is definitely not. Will be returning this pack and going back to Charmin!
5 out of 5 stars
24 October, 2025Verified purchase
(no review title)
Good brand
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
Target why did you change my once favorite TP?!
This package is CLEARLY different than what I’ve been getting the last 2 years. They obviously changed it. And it’s TERRIBLE! It crumbles EVERYWHERE! So bad I basically have to shower after every use unless I want TP crumbles stuck to me all day. Embarrassing.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
!!!
Will continue to repurchase this again and again
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
Best TP ever
Love love up & up TP!!! Doesn’t leave any dust behind. Great quality.