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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Discover more options

$32.99($0.50/100 count)
$5 Target GiftCard with 2 select household essentials
$32.99($0.49/100 count)
$5 Target GiftCard with 2 select household essentials

Related Categories

Summary of reviews

This toilet paper has garnered mixed feedback from guests, with many praising its affordability and decent quality for everyday use. However, several guests have expressed disappointment over recent changes in texture and strength, noting that it has become thinner and rougher compared to previous versions. Despite these concerns, it remains a popular choice for those seeking a budget-friendly option that performs adequately for daily needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 18610 reviews
    quality: 3.83 out of 5
    softness: 3.78 out of 5
    thickness: 3.71 out of 5
    value: 3.94 out of 5
    70% would recommend
    1831 recommendations

    Love the brand

    5 out of 5 stars
    Thumbs up graphic, would recommend
    LL - 4 days ago, Verified purchaser
    It's not expensive. It's good quality
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great Quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    AH - 4 days ago, Verified purchaser
    Great quality for the price
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not bad pretty strong actually

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Brooke - 6 days ago, Verified purchaser
    Been getting this brand for years, durable. Sadly the price has gone up so much that it's not far under Charmin now
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    No dingle berries here!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Audrey S - 9 days ago, Verified purchaser
    Doesn’t leave behind pieces, soft and strong!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Too thin

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    target123 - 9 days ago, Verified purchaser
    Pretty thin. Would not buy again
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Dont buy!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    RoxyfromchicagoSS - 10 days ago, Verified purchaser
    I regret buying a huge pack. This stuff has floating debris in every touch. No thanks do yourself favor and pay little extra. This stuff goes in your body so be careful.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    No longer soft, pretty much 1 ply now

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Gb14 - 10 days ago, Verified purchaser
    Target toilet paper used to be amazing! It was soft, and was really close to name brands. I would buy target brand over any other because of the price and quality. Now it’s comparable to the Scott’s 1 ply that you’ll get at restaurants. It’s so thin and not very good. It’s still technically 2ply but the layers are so thin, they don’t even stay together. It’s very rough and not soft at all anymore.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Reviews

    5 out of 5 stars
    Thumbs down graphic, would not recommend
    Happy Lady - 12 days ago, Verified purchaser
    Perfect, for the job
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    Did you find this review helpful?

    Trash toilet paper

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    MamaRocks - 13 days ago, Verified purchaser
    This toilet paper disintegrates immediately. It's so thin.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Love it to disappointed won't buy it again

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    EveryDayMom - 14 days ago, Verified purchaser
    The texture, size, overall quality was awesome 6 months ago. Now the rolls are shorter and smaller. The texture is rough. The sheets are thinner. This product was comparable to Angle soft. I loved it. I would go out of my way to buy my toilet paper at target. I am so disappointed in the quality and size.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Consistently great !

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MommaGof3 - 14 days ago, Verified purchaser
    Consistently great quality & pricing compared to all other stores, brands & types. Definitely an item I only buy at Target
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    TP

    5 out of 5 stars
    Thumbs up graphic, would recommend
    zMegz - 17 days ago, Verified purchaser
    The price for amount is great!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    I'm glad I tried it. Great value

    5 out of 5 stars
    Thumbs up graphic, would recommend
    LR - 17 days ago, Verified purchaser
    I'm happy with the quality and price of this item.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    I wanted to love but allergic

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Product Junky - 17 days ago, Verified purchaser
    I wanted to like it, but it was irritating me. Otherwise, it's soft and had good texture to it. This would have lasted in my household for a good length of time. The number of rolls you get is a really good value.
    quality: 3 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Only Toilet paper i buy!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    ej - 17 days ago, Verified purchaser
    Toilet paper is a great quality. Better than name brands I’ve purchased before
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Not a fan

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Shandhan1125 - 18 days ago, Verified purchaser
    My daughter had a reaction to toilet paper.
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Tp

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cassie - 19 days ago, Verified purchaser
    It’s always soft just wish it was a little thicker
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Soft and Strong - yes!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jashery - 21 days ago, Verified purchaser
    My go to..as stated soft and strong and good value
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Repeating

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Aya - 22 days ago, Verified purchaser
    Not bad quality and affordable. I buy multiple times a year when on sale. Only bad thing is delivery not available anymore for 30 rolls.
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Quality has gone literally down the toilet

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Annamcdaniel86 - 24 days ago, Verified purchaser
    No perforated tears, paper separated and was rough.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

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