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Soft & Strong Toilet Paper - up&up™
Only at target
$18.99 ($0.17/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 25.25 inches length x 14.25 inches width x 8.5 inches height
Estimated ship weight: 9.855 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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4.6 out of 5 stars with 17535 ratings
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Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20446 reviews
quality: 3.55 out of 5
softness: 3.51 out of 5
thickness: 3.49 out of 5
value: 3.69 out of 5
63% would recommend
1742 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
16 December, 2025Verified purchase
(no review title)
Not very soft or durable. Best to go with a more expensive option or name brand.
5 out of 5 stars
16 December, 2025Verified purchase
Exactly as described.
As described and a LOT less "flaky/messy" than some of the more expensive brands. That's fine with me as I dislike the white film a lot of those leave on the bathroom floor etc. The number of sheets are also better than most brands.
1 out of 5 stars
16 December, 2025Verified purchase
Something changed fore the worse! Very rough
I’ve always used this brand. Something happened on last 30-pack. Almost uncomfortably rough. Like noticeably bad. Please go back to previous quality
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
(no review title)
Compares to angel soft. Good quality. I like that it doesn’t leave any tissue behind.
5 out of 5 stars
13 December, 2025Verified purchase
(no review title)
Good quality.
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
(no review title)
good price and service was on point
1 out of 5 stars
13 December, 2025Verified purchase
No.
If you like Angel soft you’ll like this but I don’t recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
Why did thry change a hood thing?
I had been loyal to this toilet paper for years and the last large pack we bought the quality had changed and it is no longer soft, feels like rough paper towel) and is not strong anymore either
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
(no review title)
Awesome product super quality.
5 out of 5 stars
11 December, 2025Verified purchase
(no review title)
This product was a great price while still being comfortable.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
What happened to this TP??
This used to be my favorite toilet paper but now it falls apart just by trying to break the first piece off. Like you’ll have to waste 20 pieces just to unravel it because the glue rips the ply apart. Not at all strong. Will never buy this one again.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
Worstened quality
Switched manufacturers and now it feels cheap and rips easily isn’t strong anymore
5 out of 5 stars
11 December, 2025Verified purchase
(no review title)
The gentleman who delivered was great, courteous, and helpful. I would like him to know I felt this way and am thankful.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
Toilet paper that is awful.
The product says soft it is not. It's kind of rough when you wipe. I was very disappointed. I really thought I was getting a good deal it looked like it would be very soft but not at all.
5 out of 5 stars
10 December, 2025Verified purchase
(no review title)
I like this product!
3 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
(no review title)
not as soft as it used to be
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
(no review title)
The best toilet paper, better than all the expensive one. Hope it stays that way.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
Poor product change
This has been my go-to for many years. I don’t know if it’s been down-specced or the vendor has changed, but it’s changed recently for the worse. It tears and leaves residue. The cost savings is negated by the need to use more.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2025Verified purchase
Not Strong
Unfortunately, this is one of the worst toilet papers I’ve used. It sheds, rolls up, and breaks. This toilet paper looks fluffy but is thin and not quite strong. Please try another.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
(no review title)
Great value