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Sponsored

Soft & Strong Toilet Paper - up & up™

Soft & Strong Toilet Paper - up & up™ - image 1 of 3
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Soft & Strong Toilet Paper - up & up™ - image 1 of 3
$20.49 when purchased online

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up & up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
This item ships in its original packaging, revealing what’s inside. ·Details

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.6 out of 5 stars with 15781 reviews
71% would recommend
1462 recommendations
softness: 3.84 out of 5
value: 4 out of 5
thickness: 3.76 out of 5
quality: 3.89 out of 5

Good value

4 out of 5 stars
Thumbs up graphic, would recommend
Tricia - 4 days ago, Verified purchaser
Not the softest toilet paper, but it’s good value. Strong enough that it doesn’t rip during the time of the month.
softness: 3 out of 5
thickness: 3 out of 5
quality: 4 out of 5
value: 5 out of 5
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My go to

5 out of 5 stars
Thumbs up graphic, would recommend
Cohdey21 - 8 days ago, Verified purchaser
My go to toilet paper. Very reliable
softness: 5 out of 5
quality: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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Product & Price Increase- Fail

1 out of 5 stars
Thumbs down graphic, would not recommend
LAP34 - 8 days ago, Verified purchaser
Why can’t we give ZERO stars?? I would for this product and the same brand paper towels and napkins!! They were my go to’s but no longer. I continue to have less reasons to go to Target / what a shame. All of the recent poor reviews are 100% right. Between the messy stores, out of stocks and horrendous lines, I need to opt out of shopping w you and I have been a huge Target shopper for yrs!! Shame on you Target!
value: 1 out of 5
softness: 1 out of 5
quality: 1 out of 5
thickness: 1 out of 5
6 guests found this review helpful. Did you?

Not the same

1 out of 5 stars
Thumbs down graphic, would not recommend
Gaby - 8 days ago, Verified purchaser
I understand the design changed but it is no longer two-ply. Not a fan.
quality: 1 out of 5
thickness: 1 out of 5
softness: 1 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?

Dont buy

1 out of 5 stars
Thumbs down graphic, would not recommend
Emily - 9 days ago, Verified purchaser
Changed the paper towels and increased the price by $8. Would not recommend, super dissatisfied
quality: 1 out of 5
value: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
6 guests found this review helpful. Did you?

Bad

1 out of 5 stars
Thumbs down graphic, would not recommend
What - 10 days ago, Verified purchaser
I assume this took the place of the ORIGINAL Ultra Soft...with the red/ orange color on bag.... This so wrong ...it's not the same...but, you use the same name...shame on you....I'm tired of these stores thinking the consumer are ignorant ! I'd give 0 STARS
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?

Paper

5 out of 5 stars
Thumbs up graphic, would recommend
Margie - 10 days ago, Verified purchaser
Not a brand name but a good toilet paper.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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Great paper

5 out of 5 stars
Steph - 11 days ago, Verified purchaser
Better than any known brand.
quality: 5 out of 5
softness: 5 out of 5
value: 5 out of 5
thickness: 5 out of 5
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Great!

5 out of 5 stars
Thumbs up graphic, would recommend
Tee - 12 days ago, Verified purchaser
Amazing quality! Toilet paper is very durable and doesn’t clog my toilet. This is the only toilet paper I buy!
thickness: 5 out of 5
value: 5 out of 5
softness: 5 out of 5
quality: 5 out of 5
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Soft n Strong

1 out of 5 stars
Thumbs down graphic, would not recommend
Lamp - 12 days ago, Verified purchaser
Too thin and not soft. Different cheaper product
softness: 1 out of 5
thickness: 1 out of 5
1 guest found this review helpful. Did you?

Do not buy...major quality change.

1 out of 5 stars
Thumbs down graphic, would not recommend
AP22 - 12 days ago, Verified purchaser
This WAS my go to TP and use to be great quality…not anymore! They changed the packaging and increased the price while decreasing quality. I went thru the same pack 2x as fast. Super thin and no longer soft. Very disappointing…won’t be buying anymore.
thickness: 1 out of 5
softness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
9 guests found this review helpful. Did you?

Glad Im not alone

1 out of 5 stars
Thumbs down graphic, would not recommend
JA - 13 days ago, Verified purchaser
Literally the worst toilet paper ever. It is so thin, you have to use so much! Literally throwing it away.
thickness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
softness: 1 out of 5
7 guests found this review helpful. Did you?

NOPE!

1 out of 5 stars
Thumbs down graphic, would not recommend
Christina - 13 days ago, Verified purchaser
This new TP is garbage! Bring back the old one. PLEASE 🙏🏼 I will NOT buy this new one! Don’t waste your money! I would give zero stars!
value: 1 out of 5
quality: 1 out of 5
thickness: 1 out of 5
softness: 1 out of 5
6 guests found this review helpful. Did you?

better than charmin

5 out of 5 stars
Thumbs up graphic, would recommend
Target88 - 13 days ago, Verified purchaser
one thing i love about target brand toilet paper is how soft it is, especially for the price! other brands like charmin or angel soft, just don’t do the trick for me. they’re super thick and there’s just too much going on. target brand toilet paper uses less and you get more! will always purchase this brand.
thickness: 4 out of 5
softness: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Bring back the old stuff!

1 out of 5 stars
Thumbs down graphic, would not recommend
Swils - 14 days ago, Verified purchaser
This product used to be great. Literally Charmin quality at an affordable price. But the new version is terrible. It’s neither soft nor strong. It should be called rough and flimsy because that’s what it is. 👎🏼
softness: 1 out of 5
value: 1 out of 5
thickness: 1 out of 5
quality: 1 out of 5
9 guests found this review helpful. Did you?

Not so new and improved -disappointed

1 out of 5 stars
Thumbs down graphic, would not recommend
Marge - 14 days ago, Verified purchaser
Just purchased the new Up&Up toilet paper. Have to use twice as much for same thickness. Has really gone downhill in quality. Very disappointed.
quality: 1 out of 5
softness: 3 out of 5
thickness: 1 out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?

Do NOT buy!!!

1 out of 5 stars
Thumbs down graphic, would not recommend
Adrienne - 15 days ago, Verified purchaser
Terrible!! This new version is neither soft nor strong. Do not buy!! I will be returning and never buying again. This is cheap and rough. Doesn’t hold together and I’m incredibly disappointed by Target and changing a good product for a cheap substitute.
thickness: 1 out of 5
quality: 1 out of 5
softness: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?

2024 version = new & terrible product

1 out of 5 stars
Thumbs down graphic, would not recommend
MdmeB - 16 days ago, Verified purchaser
This used to be the best, I think it was a name brand TP just re-packaged for target. About the time they changed the packaging this year they must’ve changed the product, because the new version is SO CHEAP. It’s scratchy, uncomfortable, and very reflective of the price now. We had been using this as a family for 10y but will never buy again.
thickness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
softness: 1 out of 5
10 guests found this review helpful. Did you?

Updated up & up TP is no longer the same

1 out of 5 stars
Thumbs down graphic, would not recommend
Hma - 17 days ago, Verified purchaser
The recent “updated” product is not the same. The quality has decreased - paper is thin & rough. Very disappointing, as this was our go-to TP always.
softness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
thickness: 1 out of 5
9 guests found this review helpful. Did you?

Good

5 out of 5 stars
Thumbs up graphic, would recommend
Sydmeister - 17 days ago, Verified purchaser
Great value for the money
value: 5 out of 5
quality: 4 out of 5
thickness: 4 out of 5
softness: 4 out of 5
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