Sponsored
Soft & Strong Toilet Paper - up&up™
Only at target
$18.99 ($0.17/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 25.25 inches length x 14.25 inches width x 8.5 inches height
Estimated ship weight: 9.855 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20148 reviews
quality: 3.58 out of 5
softness: 3.52 out of 5
thickness: 3.5 out of 5
value: 3.71 out of 5
63% would recommend
1691 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025Verified purchase
New change sucks
This is terrible now. They changed the toilet paper. It’s thin and slightly see through and MUCH rougher. Before it was great. Same price though. Horrible and cheap product.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
Used to love it. Not anymore
I have been buying this toilet paper for years and all of a sudden they changed the formula and now it crumbles rips, leaves all sort of residue. Now I see that all of the other recent comments confirm something changed. I’ll be returning.
4 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
very good brand
Love this tissue
2 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
Rough and thin
We thought we would try this toilet paper because it was on sale. Not sure how it received so many favorable reviews. To us, it is the scratchiest, roughest, thinnest tp we have ever used and cannot wait to finish it up to never buy again. Use many up&up products and are happy with them, unfortunately we aren’t with this one.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
Great product at affordable price
Soft, strong, and not too thick where it clogs old piping.
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
My favorito
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
very good for the cost
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
Honestly the only TP I’ll buy. You get so much for your money compared to mainstream brands!
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
Just like the name brand but more pocket friendly
Very comparable to the more expensive brands but a much more pocket friendly option. It is incredibly soft, durable and lasts a decent amount of time!
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] for the price a good deal. a little ruffer then angel soft closer to charmen but way softer then scott bathroom toilet paper
5 out of 5 stars
9 November, 2025Verified purchase
Review
[This review was collected as part of a promotion.] Great value for the price
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
My new favorite!
I have converted and will no longer buy anything else. My daughters ask for this toilet paper and feel it’s much softer when I wipe them. So pleased with the quality and value!
5 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Love this toilet paper. Strong doesn’t tear into little pieces
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Great product
The best
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
Worst TP ever used
Due to the name, I thought this was their equivalent of Charmin. Let me tell you, if it is, they need to go back to the drawing board. This is, without a doubt, the WORST TP I have ever used. The big huge rolls of one-ply that are in stores/restaurants are thicker/softer. My mom's thin, sand-paper-like, one-ply, way-too-expensive recycled TP is softer and stronger than this! If this was $1.00/6 rolls I wouldn't buy it.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
CRAP DELIVERY!!!
THIS ITEM HAS NEVER ARRIVED!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
weird texture now
this used to be the go to for our home. now it's subpar quality and I'm not sure what happened.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Great quality and softness
Great toilet paper, just as good as the name brand!
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Quality and great price
Great quality and price
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Highly Recommend
first time trying these bags. I like them better than glad and more reasonable. They stay around yhe trash can doesn't keep falling like others do.