Sponsored
Soft & Strong Toilet Paper - up&up™
Only at target
$14.49 ($0.21/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.Shipping details
Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently bought together
Guests also viewed
Highly rated
$7.99 - $39.99
$5 Target GiftCard with 2 select household essentials on select items
4.6 out of 5 stars with 18383 ratings
Discover more options
$6.99 - $26.99
Buy 1, get 1 10% off select Cottonelle toilet paper on select items
4.6 out of 5 stars with 10737 ratings
Related Categories
Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20205 reviews
quality: 3.56 out of 5
softness: 3.51 out of 5
thickness: 3.49 out of 5
value: 3.7 out of 5
63% would recommend
1704 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
poor quality
the quality of this toilet paper has gone downhill. it's very thin now
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
terrible
dislike, clogs up the toilet.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
This is just trash, unusable now! Target is shameless with CHEAP QUALITY changes like this!
Absolute trash TP. They went cheap, and butchered their product. Good luck wiping with this dry, thin junk!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025
THEY CHANGED IT TO TRASH TP.
[This review was collected as part of a promotion.] Worst toilet paper. WAS NOT ALWAYS LIKE THIS. They changed something here...Unless you want toilet paper that just tears very easily, and cannot wipe your bum without disintegrating, avoid this trash product. Fair warning.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025Verified purchase
Poor Quality
I don’t know why, but Target decided to change how they make their toilet paper. It shreds with every wipe, and breaks apart easily. It used to not be like this. I’m very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Toilet Paper
Quality toilet paper.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
A+
Nice and soft!
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Best bulk buy around!
Affordable, quality bulk buy. Essential for life at the best price.
1 out of 5 stars
16 November, 2025Verified purchase
Won't purchase anymore...
After buying this toilet paper for several years I’ll no longer buy it. They definitely changed it, for the worse. Not nearly as strong and much poorer quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025Verified purchase
Terrible
Neither strong or soft. Awful stuff. Don't buy this junk. 1st house brand item I was not pleased with. It's like the little red bear with paper stuck all over its butt.
3 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
...for the money
not the best, but it gets the job done.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
Disappointed
Use to be my favorite affordable toilet paper because it was great quality and soft. Now it's rough and thinner. I dont know if I got a bad batch but looking at the reviews it seems im not the only one. I took a picture of the new toilet paper and the old one side by side for comparison. The picture doesn't do it justice.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
(no review title)
I have used this product for quite a while - but the last time I purchased it - the quality has definitely changed. The thickness and softness is different. I had a roll left from a previous package and they are different. I would have given this product 4 stars if I rated the last batches I purchased - but now - this is at best a 2 star product. Now back to a brand products.
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
Good quality toilet paper and good price
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
Great quality
This is my go to brand of paper towels.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
(no review title)
Just not good. Do not get tricked into buying this. It falls apart while you are using it and you need triple the amount of a normal toilet paper. Normally you can buy a target brand and receive a comparable item But not this time.
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase
(no review title)
love target brand
1 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2025Verified purchase
Lost its strength. 
This was my favorite, until this last purchase. It is no longer strong at all. It shreds and tears very easily. Something must have changed in the making of this TP. What happened? On the hunt again for better, less expensive item.
3 out of 5 stars
12 November, 2025
Neither soft nor strong.
Not very soft, not very strong, but at least it isn't thin.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
Best Toliet Paper
[This review was collected as part of a promotion.] I was pleasantly surprised by how soft and strong this toilet paper is! It feels comfortable to use and doesn’t fall apart like some other brands. The rolls are tightly packed, so they last a while, and the texture is smooth without being too thin. Definitely something I’ll keep buying for my home.