Sponsored
Make-A-Size Paper Towels - 150 sheets - up&up™
Only at target
$15.99 ($1.33/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- Absorbent, multipurpose paper towel rolls ensure fuss-free and quick cleanups
- 2-ply paper towels leave countertops sparkling clean
- Make-A-Size feature allows you to tear off exactly the amount you need
- 100% Satisfaction Guaranteed
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
The Make-A-Size Paper Towels from up&up™ are essential for your cleaning needs at home. Sturdy and absorbent, these paper towel rolls handle the toughest of stains in one single swipe, making cleanups a breeze. Crafted with a textured pattern, these paper towels leave countertops sparkling clean and add decorative appeal to your counter when not in use. These versatile paper towels get rid of dirt, grime and spills from your kitchen to your bathroom counters, and the make-a-size feature allows you to tear off exactly the amount you need to minimize waste and get the job done.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 150
Disposability: Do not flush
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 8 Rolls
Features: Make-A-Size
TCIN: 79727133
UPC: 013100302424
Item Number (DPCI): 253-03-0282
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
CAUTION: PAPER TOWELS ARE NOT RECOMMENDED FOR USE IN MICROWAVES, CONVENTIONAL OVENS OR ON STOVETOPS. FOLLOW PRECAUTIONS IN MICROWAVE OWNER'S MANUAL. IF A FIRE STARTS, TURN MICROWAVE OFF AND LEAVE DOOR CLOSED.Shipping details
Estimated ship dimensions: 11.87 inches length x 12.62 inches width x 24.26 inches height
Estimated ship weight: 6.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
These paper towels are highly regarded for their excellent absorbency, durability, and value, making them a favorite among guests. Many appreciate the large roll size and the option to select smaller sheets, which helps reduce waste. While some guests have noted inconsistencies in quality and recent price increases, the overall sentiment remains positive, with many stating they would choose these over more expensive brands.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 23501 reviews
absorbency: 4.62 out of 5
quality: 4.55 out of 5
softness: 4.2 out of 5
strength: 4.59 out of 5
value: 4.54 out of 5
87% would recommend
2844 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025Verified purchase
(no review title)
Just as good as name brand but the price hike is ridiculous
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Sturdy and good amount of product
I love these paper towels because they're pretty sturdy and do a great job when drying or cleaning liquids or messes. Surprisingly great quality that's helpful for a great price.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Graat paper towels
Very absorbent
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
(no review title)
Great price and quality
5 out of 5 stars
3 December, 2025Verified purchase
(no review title)
Great quality. Great service.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
Used ti be great, not anymore
Like many other buyers, I used to love these for their durability and affordability. We have used these paper towels loyally in my house for more than a decade. However, just like many others complained, the recent batches from late 2025 have been of sub par quantity despite their hike in price. They leave a cloud of fluff behind and are rough to the touch. The are also all messed up so that one pull tears more than necessary. Sadly, these are no longer of Bounty quality. I think I will switch to a different brand. Target needs to do better with its brand.
5 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
employee review
Danny helped us and she was amazing, very courteous and helped us with finding the Target App. She is a great asset to your company.
5 out of 5 stars
2 December, 2025Verified purchase
(no review title)
Very good product, made me into a believer of store brands that can be just as good as name brands.
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
Great
love them. my go to paper towels
4 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
Durable
Durable
1 out of 5 stars
Thumbs down graphic, would not recommend
2 December, 2025
Torn package
The bag was torn and I was not told that. Took it out of the trunk all the paper towels were on the floor.
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
Terrific Papertowels
Love the qaulity of these paper towels! especially for the price. Much better than popular name brands Thank you Target!
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
A staple in our house!
These paper towels are our go-to product, we continue to repurchase because we find these to be excellent quality and a good value for the price. These are really nice to have on hand. They're a great half sheet size and we love that we can "choose" a large size if needed. These function exactly as intended and we feel they rival the name brand competition- we actually prefer these.
3 out of 5 stars
1 December, 2025Verified purchase
Price Gauging!!
While these paper towels are good the increase in price over time is ridiculous! 4 pack went from 9.99 to 10.79. The 12 pack is EXPENSIVE! the price increase is getting similar or the same as Brawny brand.
5 out of 5 stars
30 November, 2025Verified purchase
(no review title)
Strong durable doesn’t fall apart, prefer these over the name brands.
2 out of 5 stars
29 November, 2025Verified purchase
(no review title)
the package was open. This was a drive up pick up. I didn’t notice the tear until I got home. I put a complaint on Targets app, but got no response. As a person with limited mobility, it was too much to go back to the store, especially considering I needed the paper towel. It is good quality, however.
5 out of 5 stars
29 November, 2025Verified purchase
(no review title)
Best paper towels in the world!!!!
4 out of 5 stars
29 November, 2025Verified purchase
Going back to Bounty
These would be great if they didn't rain fuzz and leave a layer of dust everytime I grabbed one :(
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase
Strong, durable, absorbant... theres nothing not to love about these paper towels. Target makes really amazing quality store brand items for unbelievably low prices.
Stop buying bounty
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase
Very Thick And Durable
These are thicker than I thought they'd be - I'm impressed! Not very soft, but that's to be expected with paper towels. I really like these and will buy again.