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Premium Ultra Strong Toilet Paper - up&up™
$17.89 ($0.41/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76633643
UPC: 013100302905
Item Number (DPCI): 253-06-8342
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.Shipping details
Estimated ship dimensions: 9.4 inches length x 14.1 inches width x 11.76 inches height
Estimated ship weight: 3.95 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 1442 ratings
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Guests are saying
This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5098 reviews
quality: 3.6 out of 5
softness: 3.79 out of 5
thickness: 3.78 out of 5
value: 3.58 out of 5
64% would recommend
881 recommendations
(no review title)
1 out of 5 stars
Kelly - 1 day ago, Verified purchaser
Sooo unhappy with the changes they have made !! The layers separate easily & it is so rough now. I have literally been buying this for YEARS & why?? Why would you change it ?? Awful !!! Never buying again
Poor quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Flyer54 - 1 day ago, Verified purchaser
Not what it used to be. Quality has gone down. Target changed supplier? Will be looking elsewhere, probably not at Target.
(no review title)
2 out of 5 stars
Cecelia - 2 days ago, Verified purchaser
Very disappointed in the change in quality. It’s thinner and the layers separate. I’ve been buying for years but will not going forward.
Quality has been lowered and this is no longer good toilet paper.
1 out of 5 stars
Thumbs down graphic, would not recommend
Sabrina - 2 days ago, Verified purchaser
This item has been changed and is way lower quality! The rolls themselves are now smaller and they aren’t as soft and each ply is thinner. This is so frustrating. We’ve been loyally buying this exact toilet paper for YEARS and the second I opened the pack I could instantly tell the difference. Never buying this again.
Downgraded
1 out of 5 stars
Thumbs down graphic, would not recommend
alo88 - 3 days ago, Verified purchaser
What was once the best alternative to the big brands out there has now been downgraded to horrible cheap quality. Purchases this in bulk for years and will now need to go back to the big name brand. Disappointed in Target for lowering their quality.
Huge Decline in Quality!!
1 out of 5 stars
Thumbs down graphic, would not recommend
SaraT - 3 days ago, Verified purchaser
I'm so disappointed in the drastic decline in quality. This TP no longer feels "premium", and it's very thin and kind of scratchy. When you open a new roll, a bunch of lint flies out. The rolls are also full of air to give the illusion that there are more sheets than there really are. Don't be fooled!! Please bring back the old version. It was the best TP hands down. I literally used to tell everyone to buy it, but now I will no longer be getting this brand anymore. Very sad :(
Shrinkflation!
1 out of 5 stars
Thumbs down graphic, would not recommend
Courtney - 5 days ago, Verified purchaser
I have used this toilet paper for years and this ladt time the rolls are SIGNIFICANTLY smaller and the paper itself is thinner. Shrinkflation! Not such a great deal anymore! very disappointing!
shrink flation, not a good buy anymore
1 out of 5 stars
kassidy - 6 days ago, Verified purchaser
don’t do it — they changed suppliers and the rolls to get are 20-25% smaller than the ones that were in the pack the last time I purchased. #shrinkflation
Huge Quality Change
1 out of 5 stars
Thumbs down graphic, would not recommend
Lauren - 12 days ago, Verified purchaser
Target has recently changed the quality of this toilet paper. I've bought it for years and the last batch I got a couple months ago is way smaller, and the sheets are much thinner, plus the texture has changed. Definitely not soft or strong anymore at all. Very disappointed.
Best toilet paper I have ever used.
5 out of 5 stars
Thumbs up graphic, would recommend
Librarianne - 13 days ago, Verified purchaser
strong, soft, sturdy
Disappointed in the change!
2 out of 5 stars
Thumbs down graphic, would not recommend
Brianna - 14 days ago
This used to be the best toilet paper, comparing to the name brands but without the fuzzies. They changed it and now its 25% smaller, not really very soft and a lot thinner! Very disappointed!
Disappointing quality shift
1 out of 5 stars
Thumbs down graphic, would not recommend
SMCLA - 14 days ago, Verified purchaser
Bought this for years but now the quality is not what it used to be., the rolls are visibly smaller, not as soft and seem more brittle. Will be trying a different brand now.
They changed it, quality is horrible!
1 out of 5 stars
Thumbs down graphic, would not recommend
Shell - 15 days ago, Verified purchaser
They've changed this recently. Quality has gone down. The roll is very linty and leaves behind flakes and pieces. TP should never leave behind bits! Very unhygienic! Do not buy this!
Not Good
1 out of 5 stars
Thumbs down graphic, would not recommend
Court H - 15 days ago, Verified purchaser
This was our go to brand for a couple of years, the quality drastically changed recently. extremely thin, rough, and uncomfortable to use. my family is so disappointed
doesn't compare to Charmin anymore
2 out of 5 stars
Thumbs down graphic, would not recommend
amazontoldme - 15 days ago, Verified purchaser
I used to love this toilet paper because it was a great value and it was just as strong and soft as the Charmin brand. now this is the third pack that I've gotten where the rolls are half the size that they used to be yet they are now more expensive. not only that, but the paper is now thin and scratchy. the paper is no longer two-ply. it comes apart as you pull it and becomes one ply. The quality of Target brand items is more expensive and less quality than it used to be like way way less.
Premium Ultra Strong Toilet Paper – 30 Rolls
5 out of 5 stars
Thumbs up graphic, would recommend
ashley - 15 days ago, Verified purchaser
Strong and dependable without being rough. It holds up well and the big pack lasts a long time, which makes it budget-friendly. Definitely my go-to brand now.
Not the Same as Before
1 out of 5 stars
Thumbs down graphic, would not recommend
Cynthia - 15 days ago, Verified purchaser
Target changed their toilet paper and now it’s thin and scratchy. Won’t be buying again
Totally changed
1 out of 5 stars
Thumbs down graphic, would not recommend
S R - 16 days ago, Verified purchaser
I never write reviews, but the quality of this has changed so drastically that I had to say something. This used to be just like Charmin and now it’s giving gas station 1 ply. I purchased for years and now I’m done.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Margiemu - 17 days ago, Verified purchaser
This has changed. It is thin, scratchy and no longer the quality that I have purchased for YEARS!
Quality totally changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Nati - 17 days ago, Verified purchaser
I’ve been buying this toilet paper every few months. I just picked it up today and its complete changed. It’s so rough and the ply separates completely. And the price has gone up. Will not be buying ever again.