$17.89 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76633643
UPC: 013100302905
Item Number (DPCI): 253-06-8342
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.Shipping details
Estimated ship dimensions: 9.4 inches length x 14.1 inches width x 11.76 inches height
Estimated ship weight: 3.95 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4862 reviews
quality: 3.92 out of 5
softness: 4.06 out of 5
thickness: 4.06 out of 5
value: 3.88 out of 5
72% would recommend
769 recommendations
The Quality Has Recently Changed
1 out of 5 stars
Thumbs down graphic, would not recommend
TheFitRealtor - 23 hours ago, Verified purchaser
The quality of this bathroom tissue is very poor. At first I thought it was a fluke. But after purchasing again, I now see that Target changed the quality. The tissue is not as soft and the roll is smaller (could be due to it not being as fluffy versus less sheets on the roll. Overall, I do not recommend this brand and would rather spend more on something with a better quality.
TP
5 out of 5 stars
Thumbs up graphic, would recommend
Fluffy - 2 days ago, Verified purchaser
Best deal and quality
Not as good as it once was
1 out of 5 stars
Thumbs down graphic, would not recommend
ColdB - 2 days ago, Verified purchaser
This up and up used to be comparable to Charmin ultra strong, not anymore!!! Now it’s very thin, cheap, and the 2 plys do not stick together
Not the same toilet paper as a month and a half ago
1 out of 5 stars
Thumbs down graphic, would not recommend
Tinyloki - 2 days ago, Verified purchaser
NOT SAME PRODUCT. Last time I purchased this, the toilet paper was actually soft and the rolls were larger. This time the rolls are course like sandpaper and much smaller. Feel like they pulled a bait and switch, won’t buy again.
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
CG - 3 days ago, Verified purchaser
not the same product anymore. rolls are wayyyy smaller than they used to be. quality has gone down too, thinner and sheds A LOT. very disappointed, shrinkflation is real!! target has gone downhill.
meh..
3 out of 5 stars
Thumbs up graphic, would recommend
Mamiof1 - 3 days ago, Verified purchaser
This tissue is OKAY, but not my favorite. I feel like i need to use too much. It's not too rough, but it is also not thick enough to me.
DO NOT BUY!!! CHANGED!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
ABC - 3 days ago, Verified purchaser
CRAPPY!!! They have CHANGED this…DO NOT BUY! CRAPPY!!!
Soft but sheds
3 out of 5 stars
Thumbs down graphic, would not recommend
Xenlan - 4 days ago, Verified purchaser
Leaves lots of little bits and sheds a significant quantity of fibers just taking it off the roll.
Corporate Scumbag Greed
1 out of 5 stars
Thumbs down graphic, would not recommend
bawright - 4 days ago, Verified purchaser
This was my favorite brand of TP. Now I’ll be shopping elsewhere. Target has played their favorite game of corporate greed: charging the same price while shrinking the product. The new roll fits entirely within the older version. Continue to drive your customer base away. Great job, Target.
Changed
1 out of 5 stars
Brittany - 5 days ago, Verified purchaser
This used to be good but now it’s thin & rough. Back to Charmin I go
Product changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Krisliz78 - 6 days ago, Verified purchaser
This used to such a good product for the price and quality, but I purchased a new package today and the look and feel was totally different. There was also at least 1/3 less toilet paper on the roll than previously. Will not be buying this again.
Epic fail!
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetmom - 6 days ago, Verified purchaser
I thought that I had ordered the wrong toilet paper because I’ve been getting this one for years! The quality did a big nose dive recently. The toilet paper is thinner, not as soft, and definitely not premium! There also seems to be less sheets on each roll as well. I will search for a new brand for sure! Epic fail, Target!
Shrinkflation of TP
2 out of 5 stars
Thumbs down graphic, would not recommend
Jen G - 6 days ago, Verified purchaser
You guys must think we’re stupid out here. I bought this product just a few days ago and comparing these rolls to the pack I got back in May. You can clearly see that the rolls are smaller. The paper roll in the middle seems a bit bigger and it has noticeably less paper. Again, I’m still paying the same price! How dumb do you think we are? And it feels different too, so I don’t even think it’s the same quality.
Downgraded
3 out of 5 stars
Thumbs down graphic, would not recommend
Val - 6 days ago, Verified purchaser
These used to be good, but it looks like the quality has been downgraded. Before it was nice and thick. Now the two thin layers separate and you have to make sure to keep them together. It's like instead of one good sheet, they stuck two bad ones in a stack.
Changed product.
1 out of 5 stars
Thumbs down graphic, would not recommend
Mary Beth - 6 days ago, Verified purchaser
This used to be the best toilet paper, I would recommend it to others. However, they have changed the product and it’s terrible now. It’s not soft and it’s no longer strong, instead this is like sandpaper and ridiculously thin. I will be changing to a new brand. So disappointed in Target.
Look for better toilet paper
1 out of 5 stars
Thumbs down graphic, would not recommend
Honest reviewer - 7 days ago, Verified purchaser
The ply quality in the past 3 months has really decreased, the toilet paper is not strong yet soft anymore, it's weak and rough.
We're being lied to...
2 out of 5 stars
Thumbs down graphic, would not recommend
ekalp - 7 days ago, Verified purchaser
I ordered the same premium Target toilet paper I’ve been getting for years. The label says the same thing as it always has. When I received the package of toilet paper it seemed smaller than normal. When I pulled a roll out it definitely seemed smaller. See the photo comparing the last packages roll of tp to this smaller roll. It claims to be the same. There is no way this is the same amount of toilet paper. It is not rolled tighter or anything like that. Very disappointed.
Changed product
1 out of 5 stars
Thumbs down graphic, would not recommend
Laura - 8 days ago, Verified purchaser
The paper role is larger on the inside and there is less product. On top of that the new product is terrible and super cheap. New role is on the bottom. I’ve been buying this for years and will not be buying it again.
Its beeb changed. DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
itslainer - 8 days ago, Verified purchaser
They changed it. I would rather wipe with sandpaper
Recently changed and not as good
1 out of 5 stars
Thumbs down graphic, would not recommend
djjeesh - 10 days ago, Verified purchaser
This used to be good but they recently changed the design, thickness, material etc. Will not be buying again sadly. July 2025.