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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$17.89 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76633643
UPC: 013100302905
Item Number (DPCI): 253-06-8342
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 9.4 inches length x 14.1 inches width x 11.76 inches height
Estimated ship weight: 3.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4862 reviews
    quality: 3.92 out of 5
    softness: 4.06 out of 5
    thickness: 4.06 out of 5
    value: 3.88 out of 5
    72% would recommend
    769 recommendations

    The Quality Has Recently Changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    TheFitRealtor - 23 hours ago, Verified purchaser
    The quality of this bathroom tissue is very poor. At first I thought it was a fluke. But after purchasing again, I now see that Target changed the quality. The tissue is not as soft and the roll is smaller (could be due to it not being as fluffy versus less sheets on the roll. Overall, I do not recommend this brand and would rather spend more on something with a better quality.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    TP

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Fluffy - 2 days ago, Verified purchaser
    Best deal and quality
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not as good as it once was

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ColdB - 2 days ago, Verified purchaser
    This up and up used to be comparable to Charmin ultra strong, not anymore!!! Now it’s very thin, cheap, and the 2 plys do not stick together
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Not the same toilet paper as a month and a half ago

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Tinyloki - 2 days ago, Verified purchaser
    NOT SAME PRODUCT. Last time I purchased this, the toilet paper was actually soft and the rolls were larger. This time the rolls are course like sandpaper and much smaller. Feel like they pulled a bait and switch, won’t buy again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    DO NOT BUY

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CG - 3 days ago, Verified purchaser
    not the same product anymore. rolls are wayyyy smaller than they used to be. quality has gone down too, thinner and sheds A LOT. very disappointed, shrinkflation is real!! target has gone downhill.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    meh..

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Mamiof1 - 3 days ago, Verified purchaser
    This tissue is OKAY, but not my favorite. I feel like i need to use too much. It's not too rough, but it is also not thick enough to me.
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    DO NOT BUY!!! CHANGED!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ABC - 3 days ago, Verified purchaser
    CRAPPY!!! They have CHANGED this…DO NOT BUY! CRAPPY!!!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Soft but sheds

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Xenlan - 4 days ago, Verified purchaser
    Leaves lots of little bits and sheds a significant quantity of fibers just taking it off the roll.
    quality: 3 out of 5
    softness: 5 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Corporate Scumbag Greed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    bawright - 4 days ago, Verified purchaser
    This was my favorite brand of TP. Now I’ll be shopping elsewhere. Target has played their favorite game of corporate greed: charging the same price while shrinking the product. The new roll fits entirely within the older version. Continue to drive your customer base away. Great job, Target.
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Changed

    1 out of 5 stars
    Brittany - 5 days ago, Verified purchaser
    This used to be good but now it’s thin & rough. Back to Charmin I go
    3 guests found this review helpful. Did you?

    Product changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Krisliz78 - 6 days ago, Verified purchaser
    This used to such a good product for the price and quality, but I purchased a new package today and the look and feel was totally different. There was also at least 1/3 less toilet paper on the roll than previously. Will not be buying this again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Epic fail!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Targetmom - 6 days ago, Verified purchaser
    I thought that I had ordered the wrong toilet paper because I’ve been getting this one for years! The quality did a big nose dive recently. The toilet paper is thinner, not as soft, and definitely not premium! There also seems to be less sheets on each roll as well. I will search for a new brand for sure! Epic fail, Target!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Shrinkflation of TP

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Jen G - 6 days ago, Verified purchaser
    You guys must think we’re stupid out here. I bought this product just a few days ago and comparing these rolls to the pack I got back in May. You can clearly see that the rolls are smaller. The paper roll in the middle seems a bit bigger and it has noticeably less paper. Again, I’m still paying the same price! How dumb do you think we are? And it feels different too, so I don’t even think it’s the same quality.
    quality: 2 out of 5
    softness: 4 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Downgraded

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Val - 6 days ago, Verified purchaser
    These used to be good, but it looks like the quality has been downgraded. Before it was nice and thick. Now the two thin layers separate and you have to make sure to keep them together. It's like instead of one good sheet, they stuck two bad ones in a stack.
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Changed product.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mary Beth - 6 days ago, Verified purchaser
    This used to be the best toilet paper, I would recommend it to others. However, they have changed the product and it’s terrible now. It’s not soft and it’s no longer strong, instead this is like sandpaper and ridiculously thin. I will be changing to a new brand. So disappointed in Target.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Look for better toilet paper

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Honest reviewer - 7 days ago, Verified purchaser
    The ply quality in the past 3 months has really decreased, the toilet paper is not strong yet soft anymore, it's weak and rough.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    We're being lied to...

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    ekalp - 7 days ago, Verified purchaser
    I ordered the same premium Target toilet paper I’ve been getting for years. The label says the same thing as it always has. When I received the package of toilet paper it seemed smaller than normal. When I pulled a roll out it definitely seemed smaller. See the photo comparing the last packages roll of tp to this smaller roll. It claims to be the same. There is no way this is the same amount of toilet paper. It is not rolled tighter or anything like that. Very disappointed.
    quality: 3 out of 5
    softness: 5 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Changed product

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Laura - 8 days ago, Verified purchaser
    The paper role is larger on the inside and there is less product. On top of that the new product is terrible and super cheap. New role is on the bottom. I’ve been buying this for years and will not be buying it again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Its beeb changed. DO NOT BUY

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    itslainer - 8 days ago, Verified purchaser
    They changed it. I would rather wipe with sandpaper
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Recently changed and not as good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    djjeesh - 10 days ago, Verified purchaser
    This used to be good but they recently changed the design, thickness, material etc. Will not be buying again sadly. July 2025.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

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