Premium Ultra Strong Toilet Paper - up&up™

Literally a completely different product now with the same label. Used to be great. Now it's complete trash. Insulting that these idiots really think people won't notice while they cut corners and blatantly rip people off.

what the heck happened to this ultra strong toilet paper? i returned an 18 pack, minus one roll to purchase another one. i figured maybe it was mispackaged or a one off. i was wrong. the next 18 pack was the exact same way. zero thickness (paper thin). the two ply essentially broke apart afterevery tear. mysterious missing holes throughout the rolls. doesnt tear normally so zero strength. zero absorbency. no more softness. after several years as this my go to, i have switched to a different brand. i know im not the only one who has noticed this. target obviously chose a cheaper producer

quality has gone down

Love this, cleans very well. Soft to the touch.

I just reordered this item and noticed that the roll was smaller and the toilet paper thinner than my previous orders. I came to the reviews and yup… seems like they’ve changed this product. I would always restock this item and now I’ll be switching to another brand.

This used to be a good TP option, but they’ve changed it. Now it’s thin and feels like sandpaper, and it’s not ultra strong as it comes apart while unrolling it. Won’t be purchasing again.

This used to be my go to toilet paper. I would say back then it was neck and neck with namebrand competitors. I re-purchased recently because it was cheaper than the name brand and I knew I liked it from before. However, the quality is just not there anymore. It feels like a one ply tissue paper. Very rough and cheap feeling. Seeing as they've raised the price 4 to 5 dollars you would think that the quality would've gone up with it and it did not. Maybe I'll try the ultrasoft. I will not purchase this again.

I have been using this toilet paper since Covid. I have highly recommended it to several people. However I will no longer be purchasing this product. The quality is terrible. The 2-ply separates and the other half ends on the floor. It’s also become more rough.

This new version is terrible. Half the thickness and hardly rips at the perforations. Not worth the savings anymore

Brought a new 30 roll pack and immediately noticed the difference between the old and new ones. Decreased quality, thickness, and size. It’s not bad but def not the same quality as the original. Very sad and will be looking for a new brand to purchase.

Quality has gone way down. Not the same product I used to buy. It's not as soft and the plus easily separate. Will not be buying again.

they changed the size of the roll and of course the price is the same as the mega roll used to be

pretty good quality overall in comparison to the big brands. the roll runs out quicker, however.

This is a good dupe for the OG charmin toilet paper. We stopped buying Charmin and kept coming back to this one ever since we discovered it! It has been a few years now. Quality is good, and it is cheaper than Charmin.

Not the same as i remembered. It’s thin and bumpy looking. It separates easy now. It’s sad that these companies change things for cheaper.

Great quality.

Soft but leaves behind lint

This used to be the staples at my home. But I noticed my recent purchase in October that the rolls are significantly smaller than before, but the price keeps going up!!

This used to be the only TP we used but the quality is awful now. The rolls are smaller and scratchier. I wish Target would go back to the old manufacturer. Now I have had to find a new TP.

I as others this was my go to toilet paper comparable to charmin. The quality is so so bad now it is not soft as it used to be . Now need more and not soft at all. I really wish Target would go back to their original product and listen to the customer. Extremely disappointed as it is a neccesity we all need.