$7.39 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 6 Rolls
Features: Septic-Safe
TCIN: 89685860
UPC: 013100302912
Item Number (DPCI): 253-06-6262
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 9.2 inches length x 12.2 inches width x 5.1 inches height
Estimated ship weight: 1.3669 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4873 reviews
quality: 3.89 out of 5
softness: 4.04 out of 5
thickness: 4.04 out of 5
value: 3.86 out of 5
71% would recommend
776 recommendations
What Happened to This TP?
1 out of 5 stars
Thumbs down graphic, would not recommend
Call Me Disappointed - today, Verified purchaser
As others are saying, the quality has gone way down since the last time I purchased it. I thought they accidentally got some Scott or 1-ply in the package. I have used this for 15+ years and it’s BAD. Not a great time to be doing colonoscopy prep!
Not the same rolls
2 out of 5 stars
Bulletsandrouge - 8 hours ago, Verified purchaser
Way smaller than previous rolls. Put them up against some old ones I still had and you can totally see the difference in size. Then saw that these are 244 sheets per roll and the old ones were 264 sheets per roll. The same price though for less. Target is gipping us. So upsetting!😡
Disappointed
2 out of 5 stars
TD - 1 day ago, Verified purchaser
Like everyone recently said they changed the quality! It used to be way better!
Decent for Price
4 out of 5 stars
Thumbs up graphic, would recommend
Emily - 1 day ago, Verified purchaser
This is a good toilet paper that is somewhat durable. There is some pilling for sure.
Ms.
1 out of 5 stars
Thumbs down graphic, would not recommend
Boohoo - 1 day ago
No one came out! I waited in hot sun for 10 minutes 😫
Not what it used to be
2 out of 5 stars
Thumbs down graphic, would not recommend
Chelsey u - 2 days ago, Verified purchaser
I have bought this toilet paper for years and always thought it compared very well to charmin.. but recently they must’ve changed the style, because it is not at all what it used to be. It peels apart, it’s rough, and the rolls are smaller. What a bummer!
Shrinkflation!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kiki - 2 days ago, Verified purchaser
The rolls have gotten smaller!! I won’t be buying this again! It’s so small. It used to be mega size. Very disappointed!
Quality went down
1 out of 5 stars
Thumbs down graphic, would not recommend
Laura - 3 days ago, Verified purchaser
This used to be my favorite tp, but it is now smaller and not as soft. I have bought this for years but will no longer buy this one.
shrinkflation 2025
1 out of 5 stars
Thumbs down graphic, would not recommend
sebandmia4ever - 3 days ago, Verified purchaser
This used to be my favorite tp but Target conceded to shrinkflation on us and what is worse is they are claiming new lower price (by almost 50 cents) when in fact it is a lot less product so actually it is an INCREASE in cost. The worst! Don't lie to us Target! At least admit the scam and not try to make yourself look good or like you are doing us any favor in cost. The corporate greed is unreal! Old product-266 sheets new-244. and side by side it's a big difference and way smaller! Horrible!
The Quality Has Recently Changed
1 out of 5 stars
Thumbs down graphic, would not recommend
TheFitRealtor - 4 days ago, Verified purchaser
The quality of this bathroom tissue is very poor. At first I thought it was a fluke. But after purchasing again, I now see that Target changed the quality. The tissue is not as soft and the roll is smaller (could be due to it not being as fluffy versus less sheets on the roll. Overall, I do not recommend this brand and would rather spend more on something with a better quality.
TP
5 out of 5 stars
Thumbs up graphic, would recommend
Fluffy - 5 days ago, Verified purchaser
Best deal and quality
Not as good as it once was
1 out of 5 stars
Thumbs down graphic, would not recommend
ColdB - 5 days ago, Verified purchaser
This up and up used to be comparable to Charmin ultra strong, not anymore!!! Now it’s very thin, cheap, and the 2 plys do not stick together
Not the same toilet paper as a month and a half ago
1 out of 5 stars
Thumbs down graphic, would not recommend
Tinyloki - 6 days ago, Verified purchaser
NOT SAME PRODUCT. Last time I purchased this, the toilet paper was actually soft and the rolls were larger. This time the rolls are course like sandpaper and much smaller. Feel like they pulled a bait and switch, won’t buy again.
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
CG - 6 days ago, Verified purchaser
not the same product anymore. rolls are wayyyy smaller than they used to be. quality has gone down too, thinner and sheds A LOT. very disappointed, shrinkflation is real!! target has gone downhill.
meh..
3 out of 5 stars
Thumbs up graphic, would recommend
Mamiof1 - 6 days ago, Verified purchaser
This tissue is OKAY, but not my favorite. I feel like i need to use too much. It's not too rough, but it is also not thick enough to me.
DO NOT BUY!!! CHANGED!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
ABC - 6 days ago, Verified purchaser
CRAPPY!!! They have CHANGED this…DO NOT BUY! CRAPPY!!!
Soft but sheds
3 out of 5 stars
Thumbs down graphic, would not recommend
Xenlan - 7 days ago, Verified purchaser
Leaves lots of little bits and sheds a significant quantity of fibers just taking it off the roll.
Corporate Scumbag Greed
1 out of 5 stars
Thumbs down graphic, would not recommend
bawright - 7 days ago, Verified purchaser
This was my favorite brand of TP. Now I’ll be shopping elsewhere. Target has played their favorite game of corporate greed: charging the same price while shrinking the product. The new roll fits entirely within the older version. Continue to drive your customer base away. Great job, Target.
Changed
1 out of 5 stars
Brittany - 8 days ago, Verified purchaser
This used to be good but now it’s thin & rough. Back to Charmin I go
Product changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Krisliz78 - 9 days ago, Verified purchaser
This used to such a good product for the price and quality, but I purchased a new package today and the look and feel was totally different. There was also at least 1/3 less toilet paper on the roll than previously. Will not be buying this again.