Premium Ultra Strong Toilet Paper - up&up™

Saving money is not worth dealing with toilet paper this thin. Not strong at all.

We’ve used and loved this for years but the quality has drastically changed… for the worse. Will not buy again.

Target must have switched manufacturers. The feel and quality is not as good as the previous 30 pack I purchased. It's just ok now. Will not recommend anymore as being comparable to Charmin

Used to be good/smaller

Why on earth have you made this once great toilet paper so thin and in such small rolls now?! And you’ve kept the price the same!! What a shame. It now sucks and I won’t buy it until you fix it and put it back to what it once was: nice, thick, large rolls, at an affordable price!

Shrinkflation hit, should’ve read recent reviews when restocking. The roll is smaller, the texture is rough compared to prior, and the sheet is thinner. No longer a great product or value.

I can't believe Target actually put their name on this truly wretched toilet paper. Everything about it is just plain bad. I will never buy and target brand TP again. Where is your quality control? You blew it Target !

The last few months and 3 packs of these have been completely different. Very rough and the 2 plys come apart. I have bought this brand for years but no longer will.

Rolls too small

Literally a completely different product now with the same label. Used to be great. Now it's complete trash. Insulting that these idiots really think people won't notice while they cut corners and blatantly rip people off.

what the heck happened to this ultra strong toilet paper? i returned an 18 pack, minus one roll to purchase another one. i figured maybe it was mispackaged or a one off. i was wrong. the next 18 pack was the exact same way. zero thickness (paper thin). the two ply essentially broke apart afterevery tear. mysterious missing holes throughout the rolls. doesnt tear normally so zero strength. zero absorbency. no more softness. after several years as this my go to, i have switched to a different brand. i know im not the only one who has noticed this. target obviously chose a cheaper producer

quality has gone down

Love this, cleans very well. Soft to the touch.

I just reordered this item and noticed that the roll was smaller and the toilet paper thinner than my previous orders. I came to the reviews and yup… seems like they’ve changed this product. I would always restock this item and now I’ll be switching to another brand.

This used to be a good TP option, but they’ve changed it. Now it’s thin and feels like sandpaper, and it’s not ultra strong as it comes apart while unrolling it. Won’t be purchasing again.

This used to be my go to toilet paper. I would say back then it was neck and neck with namebrand competitors. I re-purchased recently because it was cheaper than the name brand and I knew I liked it from before. However, the quality is just not there anymore. It feels like a one ply tissue paper. Very rough and cheap feeling. Seeing as they've raised the price 4 to 5 dollars you would think that the quality would've gone up with it and it did not. Maybe I'll try the ultrasoft. I will not purchase this again.

I have been using this toilet paper since Covid. I have highly recommended it to several people. However I will no longer be purchasing this product. The quality is terrible. The 2-ply separates and the other half ends on the floor. It’s also become more rough.

This new version is terrible. Half the thickness and hardly rips at the perforations. Not worth the savings anymore

Brought a new 30 roll pack and immediately noticed the difference between the old and new ones. Decreased quality, thickness, and size. It’s not bad but def not the same quality as the original. Very sad and will be looking for a new brand to purchase.

Quality has gone way down. Not the same product I used to buy. It's not as soft and the plus easily separate. Will not be buying again.