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Premium Ultra Soft Toilet Paper - up&up™

Premium Ultra Soft Toilet Paper - up&up™ - 2 of 3Premium Ultra Soft Toilet Paper - up&up™ - 3 of 3
Premium Ultra Soft Toilet Paper - up&up™ - 1 of 3
$27.49 sale price when purchased online
$28.99 list price
Target Online store #3991

About this item

Highlights

  • Ultra-soft toilet paper gently cleans
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 15.4 inches length x 10.6 inches width x 19.9 inches height
Estimated ship weight: 8.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This toilet paper is highly praised for its softness and durability, making it a favorite among guests. Many appreciate its affordability compared to name brands, while also noting its strong performance without leaving lint behind. However, some guests have expressed concerns about recent changes in quality and packaging. Overall, it remains a popular choice for those seeking a reliable and comfortable toilet paper option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3576 reviews
    quality: 4.16 out of 5
    softness: 4.31 out of 5
    thickness: 4.28 out of 5
    value: 4.18 out of 5
    77% would recommend
    481 recommendations

    Worst TP

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    delaney1633 - 6 days ago, Verified purchaser
    Leaves lint all over your bum and your bathroom. Worst TP I’ve used, sounds like the quality changed. Couldn’t wait to be done with the pack.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Used to be....

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ashley - 7 days ago, Verified purchaser
    used to be the best… better than leading competitor brand. It’s not anymore. Something recently changed and it’s horrible! Thin, papery, scratchy. Nice try Target but you really messed up with this change.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    What happened??

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    bobscanoli - 9 days ago, Verified purchaser
    This used to be my go to, but they must have changed something because now it’s the dustiest toilet I’ve ever used. It pills when you use it and leaves pieces all over you. When you break a piece it causes a dust storm of toilet paper. Such poor quality now I will be donating it.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Quality changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mgs - 9 days ago, Verified purchaser
    I’ve used this toilet paper for years because it didn’t leave any lint behind. The last 2 packages I’ve bought not only feel like a completely different paper, not soft, it’s leaving a TON of lint behind. Not sure how the quality changed so drastically.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?

    Flakes apart

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Nikki - 12 days ago, Verified purchaser
    Something’s changed. This toilet paper falls apart. Horrible. Unusable.
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ck - 13 days ago, Verified purchaser
    Soft and doesn’t leave residue.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    What happened to this product?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    dls - 20 days ago, Verified purchaser
    The quality of this product has declined dramatically. Rolls smashed and flaking apart. Sharp pieces of wood stuck inside rolls. What happened to the Quality checks? I think it is time to choose another brand.
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Couldnt get my ath 8

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    karii - 23 days ago
    Left a lot of particles in the air and would always find some toilet paper bits in our underwear. Not purchasing soon
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Hands (bottoms) down, best TP out there!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    UpNorthChica - 23 days ago, Verified purchaser
    By far the softest, thickest, toilet paper for its value! It's the only one I buy!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Would rather pay a little more for Charmin

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Raylanae - 24 days ago, Verified purchaser
    While the quality could've been worse, for the price only being a dollar or so less than the name brand, I'd rather pay the difference. I feel this was more of a dup to the strong charmin vs the soft
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Never Again

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Pretty Chick - 24 days ago, Verified purchaser
    I usually opt for the soft and strong, but it wasn’t available so I picked up this. I would not recommend! Every time I look down at my lady bits and in my underwear there is tissue residue! I thought something was wrong until I realized it was the tissue paper that sheds from regular wiping. Never will I buy this crap again.
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Not same toilet paper once was

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sg - 25 days ago, Verified purchaser
    Dido to all the negative reviews. Quality definitely changed, sheds everywhere, texture not the same. Been buying for years, but cant anymore. Need to look elsewhere
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    So soft!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    soap queen - 27 days ago, Verified purchaser
    It really is the softest toilet paper I have ever used!
    quality: 4 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Disappointed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    llama - 27 days ago, Verified purchaser
    Have been buying for the last 5 years, always forget which one I buy so I had remembered the patten on it. Saw the pattern changed and unfortunately so did the quality… They should call it ultra terrible
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Shedding

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    sylvia125 - 27 days ago, Verified purchaser
    While it is soft, the cotton sheds and flakes off. It will stick to your privates. I am disturbed
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Used to be Good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Very Satisfied Customer - 30 days ago, Verified purchaser
    I used to buy this toilet paper exclusively. It was soft but strong, and cost effective. Something changed with recent purchase; it's not soft or strong, but price is the same. I won't buy this again Might as well go back to Charmin. :(
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Thin

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Jordan - 1 month ago, Verified purchaser
    I feel as this has been changed. Used to be great but the last pack I had was a bit thin and not as great as it used to be
    1 guest found this review helpful. Did you?

    Soft

    5 out of 5 stars
    Daisy - 1 month ago, Verified purchaser
    Best choice between strong and soft
    Did you find this review helpful?

    Used to be good but now sheds powder all over the place

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kristin - 1 month ago, Verified purchaser
    These are incredibly unsafe to use. They are shedding powder all over me when I use it. They are causing an allergic reaction to my family. I will never buy target brand toilet paper again. This is very concerning how it passed quality control.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Leaves tissue pieces behind

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Idkbro - 1 month ago, Verified purchaser
    The top layer crumbles when you wipe with it. Even when I wipe my mouth it leaves dust behind. Especially bad in areas with moisture. So as a woman yeaaa this sucks. It is soft tho, but doesn’t make up for the mess it leaves behind.
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

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