Sponsored
Premium Ultra Soft Toilet Paper - up&up™
$26.99 ($0.37/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Ultra-soft toilet paper gently cleans
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.Shipping details
Estimated ship dimensions: 27.58 inches length x 15.05 inches width x 10.13 inches height
Estimated ship weight: 8.422 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
$28.01
Value Bundle
Related Categories
Guests are saying
This toilet paper is highly praised for its softness and durability, making it a favorite among guests. Many appreciate its affordability compared to name brands, while also noting its strong performance without leaving lint behind. However, some guests have expressed concerns about recent changes in quality and packaging. Overall, it remains a popular choice for those seeking a reliable and comfortable toilet paper option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3836 reviews
quality: 3.86 out of 5
softness: 4.15 out of 5
thickness: 4.08 out of 5
value: 3.9 out of 5
70% would recommend
557 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
(no review title)
Slightest bit of moisture makes it crumble into tiny pieces.
4 out of 5 stars
21 November, 2025Verified purchase
Great value but fuzzy
It’s nice and a great value but very fuzzy/dusty if that makes sense
2 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase
Didn't Like!
Good evening! I love your toilet paper, but I chose an different kind. This kind was much more expensive didn't the one I usually buy. It was terrible. This paper have large, and small parts of cotton in it. I was scared to use it, because I didn't want this cotton to get in my body. You'll really need to correct that serious problem. This was the 30 rolls package.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2025Verified purchase
(no review title)
this is the worst toilet paper. leaves little pills on your behind.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
this generic brand is reliable and great quality for the price.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2025Verified purchase
(no review title)
I usually buy this product because it's soft and thick, but this latest one had tissue lint on every single roll. I had to dust it off one by one before stowing it away.
1 out of 5 stars
18 November, 2025Verified purchase
(no review title)
This toilet paper used to be the best and now it is terrible. The quality has gone way down. It is 2 ply, scratchy and thin. Please go back to the old version
1 out of 5 stars
15 November, 2025Verified purchase
(no review title)
This toilet paper used to be amazing. Now it has so much lint dust. It makes such a mess.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
Not the same
The quality has gone way down! it's nothing but lint balls everywhere. Come on Target! Get it together! Check on your manufacturer!
5 out of 5 stars
13 November, 2025Verified purchase
(no review title)
Very soft
1 out of 5 stars
13 November, 2025Verified purchase
Quality has went down.
Quality has went downhill.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
(no review title)
Terrible stuff. Splits into two plies. Scratchy.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025
(no review title)
What happened to this toilet paper!? It’s terrible now. Super thin and comes undone into two layers. Very disappointed. did not realize it was different until we had already unpackaged it all.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025Verified purchase
TP quality has changed for the worse!
This is an inferior version of the previous tp product--scratchy, much thinner, and the two layers separate. Price is the same though!
2 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025
So much lint
This tissue is like using something that produced a cloud of dust.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
Made much cheaper now!
Terrible!! This was our go to toilet paper for the last few years. They have changed it and it is not soft anymore, especially for an UltraSoft. It is thin and the layers come apart. So disappointing and ouch!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025Verified purchase
Product changed, new version is bad
Quality has gotten noticeably worse. It’s not soft and leaves residue behind. This used to be my go-to but I won’t repurchase now.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025Verified purchase
do not purchase save ur money
would give 0 stars it leave booty crumbs everywhere 😖
1 out of 5 stars
4 November, 2025Verified purchase
(no review title)
Worst toilet paper I’ve ever encountered. Single ply, thin. TERRIBLE. Do not buy. Angel soft is so much better.
5 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2025Verified purchase
Premium toilet paper
More Target brand products Five star Target continues to impress with their products again and again - Better than the most expensive brands hands down