$26.49 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-soft toilet paper gently cleans
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.Shipping details
Estimated ship dimensions: 15.4 inches length x 10.6 inches width x 19.9 inches height
Estimated ship weight: 8.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toilet paper is highly praised for its softness and durability, making it a favorite among guests. Many appreciate its affordability compared to name brands, while also noting its strong performance without leaving lint behind. However, some guests have expressed concerns about recent changes in quality and packaging. Overall, it remains a popular choice for those seeking a reliable and comfortable toilet paper option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3725 reviews
quality: 3.97 out of 5
softness: 4.21 out of 5
thickness: 4.15 out of 5
value: 4 out of 5
72% would recommend
524 recommendations
Leaves behind lots of residue
1 out of 5 stars
Thumbs down graphic, would not recommend
Irazema - 8 hours ago, Verified purchaser
I do not recommend this toilet paper it leaves behind paper bits when you wipe. I have to baby wipe after this bath tissue. It is absorbent with little tissue and a good roll size. But I do not like messy tissue especially because it is expensive. Please listen and do not buy this..I bought a 30 pack and deeply regret it.
Dusty
2 out of 5 stars
Thumbs down graphic, would not recommend
T - 15 hours ago, Verified purchaser
Makes so much bathroom dust. Overpriced for poor quality
Horrible Now!
1 out of 5 stars
Thumbs down graphic, would not recommend
Target4Life - 2 days ago, Verified purchaser
I have been buying this toilet paper for the last 5 years and the only one I’d buy. This last purchase is completely different. The rolls are smaller now and it’s thin/cheap.
Horrible toilet paper
1 out of 5 stars
Thumbs down graphic, would not recommend
Maria - 5 days ago, Verified purchaser
Terrible paper it leaves so much residue as soon as you open the package it has tons of small circle stuff do not buy
Horrible 0/10
1 out of 5 stars
Thumbs down graphic, would not recommend
lex - 8 days ago, Verified purchaser
Horrible quality, it sheds so bad as soon as you touch it and just lingers, It leaves a layer of residue on everything the mirror, faucet etc. wont ever buy this again
Better than the name brand!
5 out of 5 stars
Thumbs up graphic, would recommend
PeterSC - 8 days ago, Verified purchaser
This TP Is actually better in my opinion than the name brand. Very soft
Not the same as before
2 out of 5 stars
Thumbs down graphic, would not recommend
Jamey212 - 9 days ago, Verified purchaser
The rolls are smaller and shorter, and the quality isn’t what it used to be. Not worth the price increase.
lots of fluff that comes off
3 out of 5 stars
Thumbs down graphic, would not recommend
Jaxn - 10 days ago, Verified purchaser
doesn't make the very clean wiping though the toilet paper is soft.
Not what is used to be
2 out of 5 stars
Thumbs down graphic, would not recommend
nc90066 - 10 days ago, Verified purchaser
This used to be my favorite toilet paper and now it is terrible. Comes with tons of lint balls all over it and is thinner and less soft. They increased the price and decreased the quality.
Don't change what isn't broken
1 out of 5 stars
Thumbs down graphic, would not recommend
Kbjah - 12 days ago, Verified purchaser
This WAS my favorite tp for years. This most recent package was absolutely terrible. Not only not as soft, but leaves so much residue behind that basically requires showering to be clean. Couldn’t even use the package. Grateful Target returns are amazing and refunded, but this is my plea to get the old formula back!
Quality had changed
4 out of 5 stars
Thumbs up graphic, would recommend
Pamela - 13 days ago, Verified purchaser
For at least a decade I’ve been buying this toilet paper because it’s the softest on our bums. But lately I have to question the manufacturing of this toilet paper. Each roll I take from the packaging is covered with little white dingleberries that fall off everywhere. What a white cottony mess it leaves behind
No longer "premium" or "ultra soft"
1 out of 5 stars
Thumbs down graphic, would not recommend
deanna - 13 days ago, Verified purchaser
I’ve been buying this same style of toilet paper for years and can confirm that something has changed. I took photos of a roll I have left from a previously purchased pack (left roll) and a roll from the newly purchased pack (right roll). The roll is noticeably smaller and the paper is thinner, shrinkflation is well and alive in 2025. Such a shame… will no longer be buying this product
Product has significantly changed, lost a customer
1 out of 5 stars
Thumbs down graphic, would not recommend
4mybaby - 15 days ago, Verified purchaser
I’ve been buying and recommending this particular target brand TP for years.. not any more! Lint everywhere on the floor, baseboards and ME.. yuck! I had to find a bamboo TP to switch to as it seems many other TP brands have downgraded quality of product as well.
Leaves "bits"
1 out of 5 stars
Thumbs down graphic, would not recommend
Nrg82 - 19 days ago, Verified purchaser
I used to like Target brand tp. I’m not sure if they changed the formula, but this tp is HORRIBLE. It’s soft, but it leaves powdery bits and tp residue all over you. I can’t wait until this package is done so that I can buy something else. Won’t purchase this anymore.
Poor quality & quantity
1 out of 5 stars
Thumbs down graphic, would not recommend
Dawn - 20 days ago, Verified purchaser
I would give a “0” if possible!!! I don’t know what Target did or who they are using now to make their paper products (toilet paper & paper towels). I have been purchasing this toilet paper for many years and loved it!! Now the rolls are almost half the size as the old ones and there is so much toilet paper shaved scraps in the package it makes a mess when opening the package and the toilet paper is EXTREMELY LINTY which leaves lint all over my bathroom floor and toilet paper stand every time the roll is used …. another annoying mess to clean up!!! The Target brand paper towels are the same issues too … Smaller rolls and lint all over mirrors and surfaces when used to wipe these areas!! I will be changing brands after after using Target’s brand for over 20 years!!! Real disappointment!!
Stop the shedding!
2 out of 5 stars
J - 23 days ago, Verified purchaser
Sheds too much, but is still soft.
Ultra Soft Premium Bath Tissue
4 out of 5 stars
Thumbs up graphic, would recommend
GlammaGramma - 23 days ago, Verified purchaser
Shrinkflation has hit Up and Up Premium Bath Tissue. It has gone from 264-2 ply sheets per roll to 244. The price has so far remained the same. I guess it was bound to happen some time.
Horrible product now
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenroserose - 24 days ago, Verified purchaser
Used to love this but now it’s horrible. I actually thought that I was sent the wrong product multiple times. Now looking at reviews I see the product has changed.
Too soft. Leaves behind paper residue
1 out of 5 stars
Thumbs down graphic, would not recommend
Mpls2882 - 25 days ago, Verified purchaser
Leaves a lot behind on your behind and others places.
Affordable but very linty
3 out of 5 stars
Thumbs down graphic, would not recommend
J P P - 28 days ago, Verified purchaser
Affordable and strong enough, but very linty. Will not purchase again.