$28.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14.46 inches length x 24.1 inches width x 7.84 inches height
Estimated ship weight: 6.64 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.
submitted by Proud flip phone user - 9 months ago
A: Not recyclable in most municipal recycling, but services like Ridwell will take it.
submitted byMidwesty - 7 months agoA: The next text time ! Z
submitted byY - 6 months agoA: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways
submitted bysmithsilver - 5 days agoA: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob
submitted byJacob - 9 months agoTarget staff support
Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?
submitted by Dissappointed Comsumer - 2 months ago
A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.
submitted byDisappointed - 11 days agoA: Yes. Same thing. I set a new roll by a old roll for comparison
submitted bysmithsilver - 5 days agoA: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob
submitted byRob - 2 months agoTarget staff support
Q: Is this toilet paper septic safe?
submitted by Abundance56 - 2 years ago
A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel
submitted byDaniel - 2 years agoTarget staff supportA: They do have a product specifically labeled as septic safe
submitted bysmithsilver - 5 days ago
Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?
submitted by amazontoldme - 5 months ago
A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh
submitted byJosh - 5 months agoTarget staff support
Q: Is this toilet paper septic safe??? This is a previous question that has not been answered
submitted by Lucy - 1 year ago
A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob
submitted byJacob - 1 year agoTarget staff support
Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?
submitted by Cy - 2 years ago
A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy
submitted byStacy - 2 years agoTarget staff support
Q: Is it smooth or does it have a texture design?
submitted by Yogi - 2 years ago
A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne
submitted bySimonne - 2 years agoTarget staff support
Q: Are these individually wrapped?
submitted by Eric - 3 years ago
A: No they are not, wrapped as entire package.
submitted byMJ - 3 years agoTarget staff support
Q: I'd like to know whether or not it Is TP scented?
submitted by Eric - 3 years ago
A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing
submitted byChanning - 3 years agoTarget staff support
Q: How much does a 6 pack weigh?
submitted by Shawnamermaid - 12 days ago
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Guests are saying
This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4651 reviews
quality: 4.26 out of 5
softness: 4.33 out of 5
thickness: 4.36 out of 5
value: 4.22 out of 5
80% would recommend
680 recommendations
Quality has been downgraded
1 out of 5 stars
Thumbs down graphic, would not recommend
BeksFletch - 2 days ago, Verified purchaser
They changed this. I could immediately tell when I picked up the package in store. I compared it to an older roll I have at home and it’s smaller, not as soft, and each sheet is thinner. This is a bummer!
Different rolls
3 out of 5 stars
Katie - 2 days ago, Verified purchaser
Like several recent reviews mentioned, the rolls were different in my purchase yesterday. I have been buying the ultra strong by up and up for several years now. When I started dispersing the rolls around my home I thought I had mistakenly bought the soft and strong variation, because that’s what the ultra strong rolls have changed to in equivalency. Maybe it was a batch error, but the rolls are smaller, less condensed, and tear apart easily in a messy way.
Downgraded
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenn - 4 days ago, Verified purchaser
I lived this TP and just bought yesterday. To my surprise is was a smaller roll and cheaper feel. Please return to the quality it was.
Excellent
5 out of 5 stars
Thumbs up graphic, would recommend
Judyb - 4 days ago, Verified purchaser
I hate cheap TP and just refuse to compromise. A little better than my go to, Charmin.
Not the same as usual
1 out of 5 stars
Thumbs down graphic, would not recommend
Bohorose - 5 days ago, Verified purchaser
I have been buying this exact toilet paper every month for over a year. The package I received seemed lighter than normal, when I opened it I compared it to a roll that I had from last month, the design was different, the roll smaller and cheaper in quality. It seems that I am paying the same price for a subpar product.
Changed it and now it sucks
2 out of 5 stars
Thumbs down graphic, would not recommend
Mssch - 5 days ago, Verified purchaser
They changed this recently and the new version sucks.
Please go back to the higher quality tp
1 out of 5 stars
Thumbs down graphic, would not recommend
Not a happy customer - 5 days ago, Verified purchaser
Quality and size decreased. No changes noted on the package itself or product description or price. But the toilet paper rolls are definitely smaller and thinner and not the same. This has been one of my favorite products at Target, but now I must look elsewhere or switch to name brand. It seems very sneaky/strange that Target made this change and decreased the quality (yet kept same price and product description). Please go back to the better product.
Top Quality bit pricey for store brand
5 out of 5 stars
Thumbs up graphic, would recommend
Nina - 6 days ago, Verified purchaser
Love Target brand. O do feel it is a bit pricey for store brand. But I guess the quality does play factor here. This is a bit better than Charmin and does not leave behind for us ladies.
Defeat maybe? Super thin and terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Cracked - 8 days ago, Verified purchaser
Defeat maybe? Super thin and terrible
Decreased quality recently
2 out of 5 stars
Thumbs down graphic, would not recommend
Michelle C - 8 days ago, Verified purchaser
This used to be our go-to toilet paper. But the quality has definitely decreased and we noticed. Overall Target has declined in our view and we won’t be paying the same amount for worse quality. Switching to Charmin and Target might be off our shopping destination list entirely.
WHAT HAPPENED?!
2 out of 5 stars
Thumbs down graphic, would not recommend
jrcont - 9 days ago, Verified purchaser
This toilet paper used to be so good I'd brag about it. Just as good as "name brand" for less. I bought a package a week ago and did a double take when I was distributing it around my house. The rolls were TINY. I tried it out and it was not what I was used to. I was convinced I grabbed the wrong kind. Nope. This has been changed for the worse and I'm devestated. From the number of similar reviews, I think Target has some explaining to do.
Not what it used to be
1 out of 5 stars
Thumbs down graphic, would not recommend
Snoopy fan - 9 days ago, Verified purchaser
New batch are terrible. Echoing everyone else’s recent reviews about the (downhill) quality quantity
Terrible downgrade in quality
1 out of 5 stars
Thumbs down graphic, would not recommend
kimmeemichele - 9 days ago, Verified purchaser
I've been buying this toilet paper for YEARS and opened a new pack today to find a SIGNIFICANT decrease in quality and size. Extremely disappointed. I won't buy again.
Shrinkage
2 out of 5 stars
Thumbs down graphic, would not recommend
MomLovesHealthyChoices - 10 days ago, Verified purchaser
The rolls have shrunk. They used to be mega rolls. Now they are regular size rolls. The sheets themselves are thinner and not as soft. I’m very disappointed.
Significant decrease in quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
No - 10 days ago, Verified purchaser
To lower the quality this much with no obvious indication to customers is deceitful. This new version should have a different name, different packaging, and lower price to indicate it is a different, lower quality product.
NOT WHAT IT USED TO BE
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 13 days ago, Verified purchaser
Purchased this toilet paper for years and it WAS the best. The rolls are now shorter in length, less toilet paper per roll and lower quality tissue. Big disappointment! I will no longer buy this.
Do NOT buy!!! Terrible new toilet paper changes
1 out of 5 stars
Thumbs down graphic, would not recommend
Wonderful book - 16 days ago, Verified purchaser
“Ultra strong Up & Up toilet paper”: without even using it, taking the tp out from bag it felt light and cheap, and so much smaller than the previous YEARS I have been buying this exact tp. Shame on you Target for charging the same price for way cheaper quality and far less squares per roll of toilet paper. I will sadly have to search for an alternative. Please bring the quality and quantity back that we came here to purchase.
Shrinking toilet paper
1 out of 5 stars
Thumbs down graphic, would not recommend
Cat Cove - 16 days ago, Verified purchaser
This used to be called mega rolls. Over time they have shrunk and are not the same quality. Even the width has shrunk. The price has even gone up. The product is not the same. I've been using this toilet paper for years. This is one of the products that I go to Target for. Common Target.
What happened to the quality?
1 out of 5 stars
Thumbs down graphic, would not recommend
Mlcreager - 17 days ago, Verified purchaser
The quality is getting worse & worse, but the price hasn't gone down. The rolls are smaller, the paper is less cushy & not as soft. Really disappointed to see Target quality suffer so much on home staples lately. I've purchased their toilet paper for over a decade & this is pretty sad.
Target ripping off customers
1 out of 5 stars
Thumbs down graphic, would not recommend
JRG - 18 days ago, Verified purchaser
Smaller rolls yet same price!!! Unacceptable Target!