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Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3

Premium Ultra Strong Toilet Paper - up&up™

$26.99 ($0.37/100 count)

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 21.04 inches length x 15.72 inches width x 10.48 inches height
Estimated ship weight: 7.937 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 8 months ago
  • A: Agree. Not the weight, strength or absorbency of the older product. Probably outsourced it to a cheaper brand name company. Has been my go to but no more.

    submitted byJacobsMom - 2 months ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 5 months ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 5 months ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 6 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 5 months ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 4 months ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 3 months ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 4 months ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 6 months ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRyan - 8 months ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 1 year ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 6 months ago
  • A: The next text time ! Z

    submitted byY - 1 year ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 1 year ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 2 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 6 months ago

Q: What is the ply count of this toilet paper?

submitted by AI Shopping Assistant - 2 months ago
  • A: This toilet paper is 2-ply, offering a softer feel and strong cleaning.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this toilet paper safe for septic systems?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, this toilet paper is septic-safe and won't clog your pipes.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How many sheets are there per roll?

submitted by AI Shopping Assistant - 2 months ago
  • A: Each roll contains 264 sheets, providing ample usage before needing replacement.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Are the materials used environmentally friendly?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, the materials are sourced from sustainably maintained forests and controlled sources.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the health facts of this toilet paper?

submitted by AI Shopping Assistant - 2 months ago
  • A: The toilet paper is non-toxic, dye-free, and has no added fragrance.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this environmentally friendly?

submitted by Erin82 - 2 months ago
  • A: Hello Erin82 - We appreciate your interest for this item. It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. I hope it helps - Juliette.

    submitted bysanto - 2 months ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 11 months ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 11 months ago
    Target staff support

Related Categories

Guests are saying

The recent reviews highlight a significant decline in the quality of this toilet paper, with many guests expressing disappointment over its thinner texture and reduced absorbency compared to previous versions. While some guests appreciate its affordability and softness, the overall sentiment leans towards dissatisfaction due to the changes in product quality. Guests are seeking a return to the previous formulation that offered better durability and comfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 5203 reviews
    quality: 3.55 out of 5
    softness: 3.75 out of 5
    thickness: 3.74 out of 5
    value: 3.54 out of 5
    63% would recommend
    911 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 November, 2025Verified purchase

    target's ultra strong toilet paper?

    what the heck happened to this ultra strong toilet paper? i returned an 18 pack, minus one roll to purchase another one. i figured maybe it was mispackaged or a one off. i was wrong. the next 18 pack was the exact same way. zero thickness (paper thin). the two ply essentially broke apart afterevery tear. mysterious missing holes throughout the rolls. doesnt tear normally so zero strength. zero absorbency. no more softness. after several years as this my go to, i have switched to a different brand. i know im not the only one who has noticed this. target obviously chose a cheaper producer
    bob
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 November, 2025Verified purchase

    shrinkflation

    quality has gone down
    Real mom review
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 November, 2025Verified purchase

    (no review title)

    Love this, cleans very well. Soft to the touch.
    Sweet P in the
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 November, 2025Verified purchase

    They changed it

    I just reordered this item and noticed that the roll was smaller and the toilet paper thinner than my previous orders. I came to the reviews and yup… seems like they’ve changed this product. I would always restock this item and now I’ll be switching to another brand.
    Svk
    quality: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 November, 2025Verified purchase

    Nothing Premium About This

    This used to be a good TP option, but they’ve changed it. Now it’s thin and feels like sandpaper, and it’s not ultra strong as it comes apart while unrolling it. Won’t be purchasing again.
    jm2253
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    17 November, 2025Verified purchase

    (no review title)

    This used to be my go to toilet paper. I would say back then it was neck and neck with namebrand competitors. I re-purchased recently because it was cheaper than the name brand and I knew I liked it from before. However, the quality is just not there anymore. It feels like a one ply tissue paper. Very rough and cheap feeling. Seeing as they've raised the price 4 to 5 dollars you would think that the quality would've gone up with it and it did not. Maybe I'll try the ultrasoft. I will not purchase this again.
    Nikkip
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    14 November, 2025Verified purchase

    Quality has become disappointing

    I have been using this toilet paper since Covid. I have highly recommended it to several people. However I will no longer be purchasing this product. The quality is terrible. The 2-ply separates and the other half ends on the floor. It’s also become more rough.
    Debbie
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 November, 2025Verified purchase

    (no review title)

    This new version is terrible. Half the thickness and hardly rips at the perforations. Not worth the savings anymore
    BcAz
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 November, 2025Verified purchase

    Not the same as the original ):

    Brought a new 30 roll pack and immediately noticed the difference between the old and new ones. Decreased quality, thickness, and size. It’s not bad but def not the same quality as the original. Very sad and will be looking for a new brand to purchase.
    Annie
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 November, 2025Verified purchase

    Quality not the same as it once was

    Quality has gone way down. Not the same product I used to buy. It's not as soft and the plus easily separate. Will not be buying again.
    NikkiMo
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2025Verified purchase

    (no review title)

    they changed the size of the roll and of course the price is the same as the mega roll used to be
    Rann
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    6 November, 2025Verified purchase

    (no review title)

    pretty good quality overall in comparison to the big brands. the roll runs out quicker, however.
    Joyousgal
    quality: 4 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 November, 2025Verified purchase

    Good dupe

    This is a good dupe for the OG charmin toilet paper. We stopped buying Charmin and kept coming back to this one ever since we discovered it! It has been a few years now. Quality is good, and it is cheaper than Charmin.
    Tito
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    1 November, 2025Verified purchase

    Not the same anymore

    Not the same as i remembered. It’s thin and bumpy looking. It separates easy now. It’s sad that these companies change things for cheaper.
    Elmer
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 November, 2025Verified purchase

    (no review title)

    Great quality.
    XF
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    1 November, 2025Verified purchase

    (no review title)

    Soft but leaves behind lint
    Lj
    quality: 3 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    1 November, 2025Verified purchase

    (no review title)

    This used to be the staples at my home. But I noticed my recent purchase in October that the rolls are significantly smaller than before, but the price keeps going up!!
    hellojasmine
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 October, 2025Verified purchase

    It's so bad now! Don't buy it!

    This used to be the only TP we used but the quality is awful now. The rolls are smaller and scratchier. I wish Target would go back to the old manufacturer. Now I have had to find a new TP.
    Marin
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 October, 2025Verified purchase

    Toilet paper quality is not the same

    I as others this was my go to toilet paper comparable to charmin. The quality is so so bad now it is not soft as it used to be . Now need more and not soft at all. I really wish Target would go back to their original product and listen to the customer. Extremely disappointed as it is a neccesity we all need.
    Jen
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 4 out of 5
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    29 October, 2025Verified purchase

    NOT THE SAME ANYMORE!!

    Agree with all the others who are saying the quality has deeply declined. This was the only toilet paper my family used. Recently it hasn’t been the same. At first I thought I accidentally purchased the wrong product but that wasn’t the case. This toilet paper used to be much more like the higher priced brands. Now it’s gotten a lot rougher and a lot thinner. We are using twice as much as we used to. It’s now more comparable to the cheaper toilet paper. We will be switching to another brand unfortunately, the price savings getting this one isn’t worth it anymore
    Denise
    4 guests found this review helpful. Did you?

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