$27.49 sale price when purchased online
$28.99 list price
Target Online store #3991
About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.Shipping details
Estimated ship dimensions: 14.46 inches length x 24.1 inches width x 7.84 inches height
Estimated ship weight: 6.64 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?
submitted by Dissappointed Comsumer - 3 months ago
A: Yes. Same thing. I set a new roll by a old roll for comparison
submitted bysmithsilver - 1 month agoA: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.
submitted bySerr - 24 days agoA: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.
submitted byDisappointed - 1 month agoA: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!
submitted byBeb - 22 days agoA: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.
submitted byMichelle C - 4 days agoA: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob
submitted byRob - 3 months agoTarget staff support
Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.
submitted by Proud flip phone user - 10 months ago
A: Not recyclable in most municipal recycling, but services like Ridwell will take it.
submitted byMidwesty - 7 months agoA: The next text time ! Z
submitted byY - 7 months agoA: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways
submitted bysmithsilver - 1 month agoA: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob
submitted byJacob - 10 months agoTarget staff support
Q: Is this toilet paper septic safe?
submitted by Abundance56 - 2 years ago
A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel
submitted byDaniel - 2 years agoTarget staff supportA: They do have a product specifically labeled as septic safe
submitted bysmithsilver - 1 month ago
Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?
submitted by amazontoldme - 6 months ago
A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh
submitted byJosh - 6 months agoTarget staff support
Q: Is this toilet paper septic safe??? This is a previous question that has not been answered
submitted by Lucy - 1 year ago
A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob
submitted byJacob - 1 year agoTarget staff support
Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?
submitted by Cy - 2 years ago
A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy
submitted byStacy - 2 years agoTarget staff support
Q: Is it smooth or does it have a texture design?
submitted by Yogi - 3 years ago
A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne
submitted bySimonne - 3 years agoTarget staff support
Q: Are these individually wrapped?
submitted by Eric - 3 years ago
A: No they are not, wrapped as entire package.
submitted byMJ - 3 years agoTarget staff support
Q: I'd like to know whether or not it Is TP scented?
submitted by Eric - 3 years ago
A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing
submitted byChanning - 3 years agoTarget staff support
Q: How much does a 6 pack weigh?
submitted by Shawnamermaid - 1 month ago
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Guests are saying
This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4787 reviews
quality: 4.06 out of 5
softness: 4.17 out of 5
thickness: 4.19 out of 5
value: 4.02 out of 5
75% would recommend
729 recommendations
Changed quality, DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
targetlover - today, Verified purchaser
Used to be a 5/5 purchase for me, but they recently changed everything about this product. The rolls are now smaller, and the quality is TERRIBLE. It falls apart as you're trying to get it off the roll and is scratchy and not absorbent. Currently trying to figure out if we can return what's left, it's that bad. We used to swear by this toilet paper too - but now we are just very disappointed that they changed the quality. Will not repurchase.
Completely different and terrible now
1 out of 5 stars
Thumbs down graphic, would not recommend
KK - 1 day ago, Verified purchaser
Obviously, I was not going to read reviews before repurchasing the same toilet paper I have for years - but I wish I would’ve before spending nearly $30 for 30 rolls. This is so awful now, I literally want to try to return it instead of suffering for months. I saw one review say that the 18 pack is a different quality, and maybe that’s the case bc it’s what I tend to purchase, but I wouldn’t want to risk making the same mistake twice.
What happened?
1 out of 5 stars
Thumbs down graphic, would not recommend
Melissa - 1 day ago, Verified purchaser
Terrible. Used to be amazing, but recently changed.
Ultra strong is ultra poor
1 out of 5 stars
Thumbs down graphic, would not recommend
Chiapita - 2 days ago, Verified purchaser
Please heed the criticisms listed…it’s sad that Target and customer service dept is not noticing will have to shop elsewhere if they don’t improve this product very soon. Paper products qualities are deteriorating
Not Ultra Good At All
1 out of 5 stars
Thumbs down graphic, would not recommend
Up and Up TP - 2 days ago, Verified purchaser
Ultra Strong TP was our family’s favorite TP until recent changes. The rolls are smaller, less strong, less soft, and less absorbent. NOT an improvement in any way. So disappointed.
Ultra disappointing
2 out of 5 stars
SS - 2 days ago, Verified purchaser
We used to love this tp but the last batch was so bad it just kept falling apart, nothing strong about it.
So disappointed this changed - Please bring back previous one!
1 out of 5 stars
Thumbs down graphic, would not recommend
jaimalee - 2 days ago, Verified purchaser
Have been buying Up&Up Ultra Strong for years! Received many compliments, and was proud to answer that it was Up&Up when I was asked a couple times by company. Recently, they were out of the 18 pack I usually buy, so I grabbed the 30. Got home, my older kiddo stocked the linen closet and when it got into rotation, I was using it to clean my toddler. I immediately noticed a difference, just in starting the roll. Thinner. Texter was rougher. Different print. I immediately noticed that it fell apart on him - and left fuzz all over him! This is awful. I called Target, and the rep was surprised, and didn't know why this happened, she told me to take it back to the store. I ordered the 18 pack online, and hoped it wouldn't be different when it arrived. I did think "maybe it's just the 30 pack... Two days later, 18 pack arrives. It's the same pattern as the 30, and I wanted to sob. This is not ultra strong. It falls apart. Also, we (fam of 4) are going through 2 or more rolls a day, it does not have the same longevity. Target - what happened??!!!!???
Do better Target
2 out of 5 stars
Thumbs down graphic, would not recommend
JG - 3 days ago, Verified purchaser
The rolls are much smaller than they used to be. Very disappointed!
Was great, now disappointed.
2 out of 5 stars
Thumbs down graphic, would not recommend
Kmar - 3 days ago, Verified purchaser
It has changed since the last time I purchased it. The texture is different, it feels thinner and it’s visibly less product. When I used to put it in the roll holder the rolls were so large they were difficult to pull the first squares off, now there’s a significant gap in the holder that used to be too full.
If it isn't broke don't fix it!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kalyn - 4 days ago, Verified purchaser
I have always bought this toilet paper but within the last couple months it is less sheets and despicably thin. On the market for new tp now.
Great TP!
5 out of 5 stars
Thumbs up graphic, would recommend
Hannah Leigh - 4 days ago, Verified purchaser
Just as good as the cottenelle I used to always buy and better for septic system!
Changed recently and is terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Ama - 4 days ago, Verified purchaser
It was the best tp until a month ago when they changed it to rough and cheap.
Declined in value but pricing is the same
1 out of 5 stars
Thumbs down graphic, would not recommend
San thats me - 5 days ago, Verified purchaser
Disappointed. The value of this toilet paper has declined within the last few months. I noticed instantly something was different. The quality use to be thick, soft, and strong, but now its paper thin, AND the price remains the same. I don't like being overcharged. If you're going to decrease in quality, you should decrease the price. We should not be charged for lesser value.
BOOO quality changed
1 out of 5 stars
Thumbs down graphic, would not recommend
bullseyejunkie - 5 days ago, Verified purchaser
Why Target? Why change it? Charge more, fine but don’t charge me for thin, scratchy toilet paper. This isn’t the same at all so I guess we will be going back to a warehouse store because one of the staples that brought us into the store (and purchasing more items than intended along the way) now sucks.
MORE SHRINKFLATION by Target.
1 out of 5 stars
Thumbs up graphic, would recommend
Gillis73 - 5 days ago, Verified purchaser
SHRINKFLATION ALERT!!!! Target Finance and Strategic planning teams: You are getting really desperate to make money, and you will lose customers for your sneaky money making tactics. Immediately upon looking I knew the toilet paper was resized. 48m2 reduced to 44.4m2. Target did this to the trash bags I use too. Just want to communicate this to the general public, since Target is clearly trying to hide a price increase.
Less product
1 out of 5 stars
Thumbs down graphic, would not recommend
Up and up ultra strong TP - 6 days ago, Verified purchaser
Been buying this for a long time and noticed this time, the content is less product for same price. Previously was 18 rolls of 264 sheets, now its 18 rolls of 244 sheets. If youre going to reduce the amount of product, reduce the price. Very annoying to do to customers.
Really Good Stuff!
5 out of 5 stars
Thumbs up graphic, would recommend
ALH - 6 days ago, Verified purchaser
This is great quality for the price. Will definitely buy again!
bad TP
1 out of 5 stars
Thumbs down graphic, would not recommend
De - 7 days ago, Verified purchaser
girls are much smaller than before and toilet paper is thin and I will not buy again
What Happened?
1 out of 5 stars
Thumbs down graphic, would not recommend
Me - 7 days ago, Verified purchaser
This has been the only brand I would buy for years. The quality was excellent however, there has been changes made and the results are disappointing. The quality is not good. Before it was good quality, now I can buy the same quality at the dollar store for a lot less. Looking for brand now to replace Up & Up Ultra Strong.
HUGE DECLINE IN QUALITY RECENTLY
1 out of 5 stars
Thumbs down graphic, would not recommend
Spenser Amadeus - 8 days ago, Verified purchaser
I've been buying Up & Up Premium Ultra Strong bath tissue for years because it was high quality and reasonably priced. In the last few months, there has been a huge decline in quality, both in the size of the roll and the quality of the paper itself. If you'll pardon the pun, it has become really crappy toilet paper.