$5.99 when purchased online
Target Online store #3991
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 4 Rolls
TCIN: 93867380
UPC: 860007660405
Item Number (DPCI): 253-06-0044
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9 inches length x 4.5 inches width x 9 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6029 reviews
quality: 4.47 out of 5
softness: 3.91 out of 5
thickness: 4.33 out of 5
value: 4.1 out of 5
83% would recommend
748 recommendations
Love this product!
5 out of 5 stars
Thumbs up graphic, would recommend
Tara - 24 hours ago, Verified purchaser
Love this non toxic product! It's great quality and more affordable than most bamboo paper on the market! I would highly recommend!
USED to be my go to, never will buy again
1 out of 5 stars
Thumbs down graphic, would not recommend
Vron - 4 days ago, Verified purchaser
I used to LOVE this toilet paper until I bought some recently to stock up like I normally would and to my horror they completely changed the toilet paper. The new one feels like gas station toilet paper. This is so aggravating because the original was perfect. The new version has two flimsy layers that disintegrate the moment you wipe. WHY
Buy it!
5 out of 5 stars
Thumbs up graphic, would recommend
KJS - 5 days ago, Verified purchaser
Really pleased since making the switch from regular toilet paper. Cleans much better and is super strong.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 6 days ago, Verified purchaser
This was the first time i bought this TP, and I am pleasantly surprised. I think this will replace my Charmin Ultra Strong. My only critique is that I wish they weren't individually wrapped in paper. Id be ok with them being unwrapped inside the outer wrapping, much like other TP. Im glad they dont use plastic, but we could also save that little extra paper :)
So much softer than the "crap" brand.
5 out of 5 stars
Thumbs up graphic, would recommend
RennieZ - 7 days ago, Verified purchaser
Your family won't know you changed to bamboo toilet paper unless you tell them. Buy Reel products through Target; they are much more expensive on the Reel website.
Changed for the worst...
2 out of 5 stars
Thumbs down graphic, would not recommend
cbonds - 8 days ago, Verified purchaser
I’m extremely disappointed that the quality of this TP has changed. It was so perfect before with grip that made me feel clean. Now sadly it’s just as bad as all the other popular brands. Please switch it back!!
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Rach - 8 days ago, Verified purchaser
I wish it would have more paper in the rolls but everything else is great
Good, but mostly for the non toxic factor
4 out of 5 stars
Thumbs up graphic, would recommend
AmandaW - 10 days ago, Verified purchaser
I love that this is non toxic, and it’s quite a thick toilet paper which could be a good or a bad thing. My plumbing can handle it, but it certainly wouldn’t have done well in my last house with old plumbing. Rolls go quick too.
Sustainable
5 out of 5 stars
Thumbs up graphic, would recommend
Mary B - 10 days ago, Verified purchaser
Great product, love that it is made from bamboo.
Best TP!
5 out of 5 stars
Thumbs up graphic, would recommend
Heather G - 11 days ago, Verified purchaser
Everything you could dream of in TP! For now on this will be my go to TP!
Love this T.P
5 out of 5 stars
Thumbs up graphic, would recommend
Malorie06 - 12 days ago, Verified purchaser
This toilet paper is soft and strong. You dont need much and its a good price for how long it lasts.
Bamboo toilet tissue
5 out of 5 stars
Thumbs up graphic, would recommend
Hope - 13 days ago, Verified purchaser
Can use less with no break through and bamboo is sustainable
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Cacochrell - 15 days ago, Verified purchaser
I actually really like this toilet tissue! I like the quality, how it tears well along the perforation, and I liked reading about how it’s better for the environment because it comes from bamboo and not trees. I’ve bought his two times now… Will purchase again!
Quality/product changed for the worst
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 16 days ago, Verified purchaser
I’ve been buying this for quite a while now, but noticed this recent box is different—the raised texture is gone (it’s flat now) and the paper is smooth, and not in a good way. Before, it was gripped and beefy in the best way, perfect for bidet users especially, but now it’s not so great. I came in here to red reviews, to see if anyone else had the same experience, or if I just got a bad box. Please change it back!
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
AWcoop - 16 days ago, Verified purchaser
Soft and affordable compared to other brands.
Used to be perfect — what happened?
1 out of 5 stars
Thumbs down graphic, would not recommend
tatisole - 17 days ago, Verified purchaser
I’ve been buying Reel bamboo toilet paper for years and loved it. It was the perfect balance — soft but strong, didn’t fall apart when wet (which is so important for women), and felt gentle without being flimsy. But this latest batch is different. Right when I unpacked it, the rolls felt softer, and sure enough, they don’t hold up the same. The paper sticks, falls apart, and leaves bits behind — really unpleasant and disappointing. I even checked reviews on Target and saw others saying the same recently. So sad to say I’m switching brands now. Please bring the old formula back!
It's changed!
1 out of 5 stars
Thumbs down graphic, would not recommend
MamaLex - 17 days ago, Verified purchaser
We've been using this for nearly two years. This last box is absolutely horrendous. It's super thin now, tears way too easily and it just asked apart when my kids use it. I don't know what they were thinking when they changed it. Gas station worker paper would be better than this. Won't continue buying this and reaching out to the company.
Now soft and thin
1 out of 5 stars
Thumbs down graphic, would not recommend
loverrrrswiftie - 18 days ago, Verified purchaser
Used to be amazing, they changed it recently. No more raised texture, just flat and soft. A lot thinner now
Essential
5 out of 5 stars
Thumbs up graphic, would recommend
JJ - 18 days ago, Verified purchaser
I love that it is wrapped, keeps it cleaned and easy to grab
Soft and absorbant
5 out of 5 stars
Thumbs up graphic, would recommend
jab0405 - 26 days ago, Verified purchaser
This toilet paper is soft and absorbent. It’s not quite a thick/plush as Quilted Northern, but it is strong and works well. My only wish would be for larger roll size. I like that it’s made from sustainable materials.