Sponsored
Reel Paper Premium Bamboo Toilet Paper
$5.99 ($0.50/100 count)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 4 Rolls
TCIN: 93867380
UPC: 860007660405
Item Number (DPCI): 253-06-0044
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9 inches length x 4.5 inches width x 9 inches height
Estimated ship weight: 1.185 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6358 reviews
quality: 4.46 out of 5
softness: 3.94 out of 5
thickness: 4.33 out of 5
value: 4.1 out of 5
82% would recommend
829 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025Verified purchase
BAIT & Switch ** Not the Real Reel**
BAIT & Switch!!! if you have been buying this paper for a long time and you haven't bought it to restock in the last several months pay close attention. This is a cheap, rip-off, knockoff product masquerading as the original fantastic Reel paper we all came to know and love. Target should seriously consider removing this item from their inventory completely. Reel if you are watching: It is not fair to customers to completely change a product as intimate and as specific as toilet paper and then continue to package it and market it the same way. This toilet paper now is in the same category as the garbage one ply sheets that you can get at ALDI when you're scrounging on a budget. Never will I buy REEL again. I can't even believe that they would ruin such a magnificent product. It's awful now. Target, get it off the shelves - you're misleading your customers into buying a product that is no longer what it was. Shameful. Reel = Overpriced Garbage.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
(no review title)
I love this paper product. It has a cute pattern and it is soft and let’s not forget it’s good for the environment.
5 out of 5 stars
24 November, 2025Verified purchase
(no review title)
No bleach or other toxic chemicals, 100% clean. Love the texture, absorbency, stronger than your standard toilet paper, and good size roll all while being sustainable.
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
That's fine and carried on smoothly.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Reel-y Great
This sturdy tp saves trees and our planet and is sustainable since it's bamboo. Yes, it costs more, but we use less and knowing we help the planet and those who live here is a comfort.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
Bamboo as soft as Angel Soft
Added bonus that this Earth-friendly toilet paper comes in recyclable paper wrap in a recyclable cardboard box. No plastic. The company thought this mission through, but doesn't charge more per sheet than comparable Charmin packages.
5 out of 5 stars
17 November, 2025Verified purchase
(no review title)
Love the quality
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Best butt wiper ever!!!!
This is the best toilet paper I’ve ever used. It does not pill off on you and is strong and soft. Bonus is it’s better for the environment.
5 out of 5 stars
14 November, 2025Verified purchase
Quality
Best TP EVER !!!
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
I love this toilet paper. It's the only kind that doesn't give me an allergic reaction. It's soft but very thick, I highly recommend it for sensitive bottoms.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
My favorite toilet paper!
4 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Product is great, but now smaller
We genuinely love your toilet paper. We ordered two boxes, when they arrived, they were labeled the same but one was significantly smaller in packaging and product. Paying the price we do for now less material being labeled as if its the same is frustrating and concerning.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
Will repurchase
It’s very flexible, doesn’t shed, and has a clean, refined feel — I love it.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025
Love it!
It's stddrong cddddccccfff
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Worth it
I have no complaints. It’s worth the price. I have had no issues with it feeling cheap or rough. Mine does not fall apart as somebody stated in their review. In fact, it’s really soft more soft than regular tissue paper without all the chemicals. The roles don’t really last long. But I still like it
4 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Great if toliet paper display is your thing.
My husband loves this toilet paper- I think the main reason is that it is individual rolled and when you turn it upside down the “r” turns into a “J” and that’s his initial. I also like it but have to constantly remind the kids to not use too much bc sometimes it doesn’t flush well.
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
(no review title)
We absolutely love Reel products…it feels like regular toilet paper and the fact that it’s Bamboo is amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Best Low Tox Option for the Price
I looove Reel toilet paper. I have tried many low tox toilet papers and they’re often super thin and not durable. This toilet paper is strong without being too rough. The price is also very fair compared to others- lasts so long.
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Nutritionist approved
Clean, no bleach or chemicals. Our favorite toilet paper
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Not dusty
Doesn’t make you or your bathroom dusty like regular soft TP does. Bought other TP and noticed dust in my bathroom within a couple days. Isn’t that gross? So, bamboo TP forever..