Sponsored
Reel Paper Premium Bamboo Toilet Paper
$24.29 ($0.34/100 count) reg $26.99
Sale save $2.70 (10% off)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 17.2 inches length x 13 inches width x 8.9 inches height
Estimated ship weight: 9.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6404 reviews
quality: 4.47 out of 5
softness: 3.95 out of 5
thickness: 4.34 out of 5
value: 4.11 out of 5
82% would recommend
840 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
Great TP
Love this TP price is great
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
Fantastic!
Great! We all like it and love that it’s bamboo! Love the slight texture.
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
Best
Best TP on the market
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
(no review title)
This is the only toilet paper I’ve ever found that I genuinely like and I was so sad when my local target stopped selling it. My partner was also disappointed that I couldn’t find it because he’s also a fan. It’s perfect- it’s strong, doesn’t rip, doesn’t leave any weird lint behind (looking at you, charmin). If you care a lot about softness this probably isn’t for you but if you care about getting clean you’ll love it
5 out of 5 stars
14 December, 2025Verified purchase
Customer for life
Great toilet paper. Doesn’t shed in the air when I rip off
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
Great Quality
I like this toilet paper. It’s not too thin or thick and I like that it isn’t wrapped in plastic. I feel better purchasing this brand over others for it’s quality.
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
Best tissue hands down!
I love this tissue! I usually try to keep it in stock in my home. There has been times where I have cheaped out and used regular tissue and it’s not the same. You immediately notice the difference
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
What a wonderful product.
I have never loved a toilet paper before. Clean! Affordable! Delivered! Small business owned and operated. Did I mention it leaves you clean.. What a superior product. No chlorine, no perfumes. So glad I found it. THANK YOU!
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
(no review title)
This is the only toilet paper bought in my household. We’ve been using it for years now and my husband didn’t care for any other paper. Well worth the price!
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Great tissue!
I've been using this tp for over a year. Love the fact that it's made from bamboo. The reel brand is sturdy, no nonsense tp. Doesn't produce lint like regular tissue paper!
5 out of 5 stars
7 December, 2025Verified purchase
(no review title)
Not going back to regular TP!
4 out of 5 stars
6 December, 2025Verified purchase
Bamboo toilet paper
Since I started buying this brand of toilet paper it seems to have lost some of its softness. It still nice of to use, but it’s a bit pricey.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
High Quality
Best bamboo paper product on the market. Get it if you don’t want any towel dingles left behind after wiping.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
(no review title)
Would love to have it just a little softer but does the job and better for you than the "big brands"
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025Verified purchase
BAIT & Switch ** Not the Real Reel**
BAIT & Switch!!! if you have been buying this paper for a long time and you haven't bought it to restock in the last several months pay close attention. This is a cheap, rip-off, knockoff product masquerading as the original fantastic Reel paper we all came to know and love. Target should seriously consider removing this item from their inventory completely. Reel if you are watching: It is not fair to customers to completely change a product as intimate and as specific as toilet paper and then continue to package it and market it the same way. This toilet paper now is in the same category as the garbage one ply sheets that you can get at ALDI when you're scrounging on a budget. Never will I buy REEL again. I can't even believe that they would ruin such a magnificent product. It's awful now. Target, get it off the shelves - you're misleading your customers into buying a product that is no longer what it was. Shameful. Reel = Overpriced Garbage.
1 reply from Reel Paper team - 17 days ago
Hi Jillian, thanks for sharing your feedback. We're aware of a now-resolved issue affecting some retail boxes. Please email our customer support team at hello@reelpaper.co and we'll be able to take care of that for you!
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
(no review title)
I love this paper product. It has a cute pattern and it is soft and let’s not forget it’s good for the environment.
5 out of 5 stars
24 November, 2025Verified purchase
(no review title)
No bleach or other toxic chemicals, 100% clean. Love the texture, absorbency, stronger than your standard toilet paper, and good size roll all while being sustainable.
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
That's fine and carried on smoothly.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Reel-y Great
This sturdy tp saves trees and our planet and is sustainable since it's bamboo. Yes, it costs more, but we use less and knowing we help the planet and those who live here is a comfort.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
Bamboo as soft as Angel Soft
Added bonus that this Earth-friendly toilet paper comes in recyclable paper wrap in a recyclable cardboard box. No plastic. The company thought this mission through, but doesn't charge more per sheet than comparable Charmin packages.