$24.29 sale price when purchased online
$26.99 list price
Target Online store #3991
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
Shipping details
Estimated ship dimensions: 12 inches length x 8 inches width x 16 inches height
Estimated ship weight: 9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6168 reviews
quality: 4.46 out of 5
softness: 3.92 out of 5
thickness: 4.32 out of 5
value: 4.09 out of 5
82% would recommend
788 recommendations
Will continue to purchase
5 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 3 days ago, Verified purchaser
Forget Charmin, this is our new go to for TP. It doesn’t have all the additives and gets the job done.
Strong and sustainable
5 out of 5 stars
Thumbs up graphic, would recommend
Mona B - 3 days ago, Verified purchaser
Very absorbent without a lot of tissue and it doesn't fall apart. I also appreciate leaving out all of the unnecessary packaging, thanks for that Target.
Great sustainable toilet paper
5 out of 5 stars
Thumbs down graphic, would not recommend
Kelly - 4 days ago, Verified purchaser
We've been using this toilet paper for years. It's great! I love that it is sustainable. It works so well. It's the perfect balance of softness (not too soft) and thickness so it doesn't fall apart or require half a roll at a time like the cheap stuff.
Good toilet paper, Poor marketing
3 out of 5 stars
Thumbs down graphic, would not recommend
Angel - 4 days ago, Verified purchaser
I have a chlorine allergy. So I checked their website to check if they use chlorine to whiten the to. the top of the page there is a very misleading blurb saying they don't use chlorine. but if you scroll down. they very specificly say they use a Different type of chlorine than other to used. They still use chlorine. The marketing is misleading saying the don't use elemental chlorine. How am I supposed to know the difference between chlorine types? Needless to say my skin is not happy. And it'll take a week for it to calm down. They need to fix their marketing materials so it's not misleading. The screenshot is from their website. The tp is fine if you don't have an allergy.
Huge fan of Reel!
5 out of 5 stars
Thumbs up graphic, would recommend
CarolS - 7 days ago, Verified purchaser
Love that it is plastic free! It's also highly absorbent.
Quality TP
5 out of 5 stars
Thumbs up graphic, would recommend
Cat Mom - 7 days ago, Verified purchaser
Strong, doesn’t leave lint on your person and doesn’t look like it snowed on my bathroom floor! Each roll individually wrapped like at hotel, so can leave extra rolls on toilet tank.
Best toilet paper
5 out of 5 stars
Thumbs up graphic, would recommend
Greengirl - 8 days ago, Verified purchaser
The best toilet paper around. I like how it doesn't leave little toilet paper residue behind. If you know you know. Also, no plastic or the use of trees.
nice tp clogged my sewer line
2 out of 5 stars
Thumbs down graphic, would not recommend
Nick - 9 days ago, Verified purchaser
I love the product but after going through 3 cases. My sewer line was clogged. $200 to fix. :(
Great eco option
5 out of 5 stars
Thumbs up graphic, would recommend
Laceyv - 9 days ago, Verified purchaser
I love this toilet paper. I would expect it to be thin and not strong being bamboo, but it is the opposite. I feel like I use the same amount as normal paper, and though it’s a little pricey I think it’s worth making the switch as a small way to be more eco-friendly. Overall really great and I will be buying this as long as it’s available!
Changed for the worse
1 out of 5 stars
Thumbs down graphic, would not recommend
honey0319 - 10 days ago, Verified purchaser
No idea what they've changed but it now causes itching and burning for 3/4 of my household. Never mind the way it now shreds mid-use. Not good for anyone that's infection prone.
Available in different sizes
5 out of 5 stars
Thumbs up graphic, would recommend
Missy - 10 days ago, Verified purchaser
Ever since discovering Reel bamboo toilet paper I've been very pleased. This toilet paper feels clean when using it. It's three ply and doesn't feel rough. I'm glad it's available in smaller sizes now. The packaging is eco-friendly. It's a refreshing company and I'm glad to be a customer.
What changed?
3 out of 5 stars
Thumbs down graphic, would not recommend
Luna - 10 days ago, Verified purchaser
I’ve been purchasing this toilet paper for a long time now, but they changed something and it’s not nearly as good as it used to be. It’s much thinner, tears easier and I go through it a lot faster than I used to. I’m bummed!
Not the same!
3 out of 5 stars
Happy Target Shopper - 11 days ago, Verified purchaser
I have been buying this toilet paper for months and loved it, but now not so much. They seem to be making it different, and not for the better. It is softer than before but it falls apart very easily. Please go back to the previous manufacturing.
All I stock at home
5 out of 5 stars
Thumbs up graphic, would recommend
TLo79 - 12 days ago, Verified purchaser
Not the softest, but not the roughest we’ve tried when it comes to environmentally friendly TP. I also love that there’s no plastic in the packaging!
Tp
5 out of 5 stars
Thumbs up graphic, would recommend
Shane - 22 days ago
This is an excellent product.
For Real
5 out of 5 stars
Thumbs up graphic, would recommend
Goodsam - 25 days ago, Verified purchaser
I don't usually leave reviews however, this item REEL is for REAL. I try to live a chemical, toxic, and endocrine disrupting life. We are ingesting, breathing, and eating so many chemicals it's scary. That is why so many people are sick and our future is dying from the big C----R . I'm always researching chemical free products and when I realized this item was sold at target I grabbed several boxes. People you will definitely not be dissatisfied or disappointed. You can feel the difference. Once you use this product I guarantee that this item will become a staple in your home. Larger family homes with lots of children beware, you will spend a lot of money. You know how kids love to use the entire roll of paper towels and toilet paper to dry their hands and wipe their bottom. Even the roll is pretty. The BOTTOM line is your BOTTOM will thank you, and this item REEL is for REAL.
Bamboo
5 out of 5 stars
Thumbs up graphic, would recommend
H - 26 days ago, Verified purchaser
My favorite brand of toilet paper love their paper towels as well. I like the texture it
great alternative to the generic stuff
5 out of 5 stars
Thumbs up graphic, would recommend
MJ - 26 days ago, Verified purchaser
i’m really glad to have switch knowing that it is a much safer option for myself and my family
Changed
2 out of 5 stars
Thumbs down graphic, would not recommend
Changed - 27 days ago, Verified purchaser
Loved this toilet paper until recently repurchasing more and they changed. I still had one more left and compared the two. The old one is so much better. Very disappointed in the new manufacturing of this. Just like any regular toilet paper. Time to find a new brand :(
Thumbs up, bums up!
5 out of 5 stars
Thumbs up graphic, would recommend
Bekki812 - 27 days ago, Verified purchaser
Non toxic, bleach free and incredibly soft!